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8/11/2019 kcfec_phase 1
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Kansas City Free Eye Clinic
Wednesday, September 10, 14
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vision//mission statementThe Kansas City Free Eye Clinic aims to eliminate the la
visual healthcare in underserved populations by providin
eye exams with corresponding treatments. Our mission
by increasing community awareness, uniting eyecare p
acting as a center for hands-on education for students
Wednesday, September 10, 14
8/11/2019 kcfec_phase 1
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brand essencebenefaction
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brand element
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brand attributes
providing[pruh-vahy-ding]
1. to make arrangements for supplyingmeans of support, money, etc.
2. to supply means of support.
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brand attributes
providing[pruh-vahy-ding]
1. to make arrangements for supplyingmeans of support, money, etc.
2. to supply means of support.
attainable [uh-tey-nuh-buhl]
1. capable of being attained.
2. to reach, achieve, or accomplish; gain; obtain
Wednesday, September 10, 14
http://dictionary.reference.com/browse/attainhttp://dictionary.reference.com/browse/attain8/11/2019 kcfec_phase 1
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brand attributes
providing[pruh-vahy-ding]
1. to make arrangements for supplyingmeans of support, money, etc.
2. to supply means of support.
attainable [uh-tey-nuh-buhl]
1. capable of being attained.
2. to reach, achieve, or accomplish; gain; obtain
caring [kair-ing]
1. to make provision or look out.
2. to feel concern or fondness for
Wednesday, September 10, 14
http://dictionary.reference.com/browse/attainhttp://dictionary.reference.com/browse/attain8/11/2019 kcfec_phase 1
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George Davis
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Charles Goodman
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vision//mission statementThe Kansas City Free Eye Clinic aims to eliminate the la
visual healthcare in underserved populations by providin
eye exams with corresponding treatments. Our mission
by increasing community awareness, uniting eyecare p
acting as a center for hands-on education for students
Wednesday, September 10, 14
8/11/2019 kcfec_phase 1
17/22
brand essencegoing beyond the standard
Wednesday, September 10, 14
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brand attributes
providing[pruh-vahy-ding]
1. to make arrangements for supplying
means of support, money, etc.
2. to supply means of support.
attainable [uh-tey-nuh-buhl]
1. capable of being attained.
2. to reach, achieve, or accomplish; gain; obtain
caring [kair-ing]
1. to make provision or look out.
2. to feel concern or fondness for
Wednesday, September 10, 14
http://dictionary.reference.com/browse/attainhttp://dictionary.reference.com/browse/attain8/11/2019 kcfec_phase 1
19/22
brand attributes
providing[pruh-vahy-ding]
1. to make arrangements for supplying
means of support, money, etc.
2. to supply means of support.
attainable [uh-tey-nuh-buhl]
1. capable of being attained.
2. to reach, achieve, or accomplish; gain; obtain
caring [kair-ing]
1. to make provision or look out.
2. to feel concern or fondness for
approachable [uh-proh-chuh-buhl]
1. friendly, easy to meet, know, talk with, etc.
Wednesday, September 10, 14
http://dictionary.reference.com/browse/attainhttp://dictionary.reference.com/browse/attain8/11/2019 kcfec_phase 1
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goal//objectiveto give the Kansas City Free Eye Clinic a visual presence that ma
admirable cause while giving the clinic more prominence and ap
Wednesday, September 10, 14