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Kayla M. Fiore [email protected] PROFILE Brand marketing special events, community relations, and promotions professional with experience in strategic program development and project management; ability to create incentivized promotional programs; experience leading a team; knowledgeable in creating brand strategies and marketable event concepts; strong commitment and dedication to customer service; passion for community outreach and public service. EDUCATION The University of Arizona, College of Letters Arts and Sciences Bachelor of General Studies, May 2016 Major: Art Media and Entertainment Minor: Italian Studies Cumulative GPA: 3.58 Dean’s List; Fall 2012, Spring 2013, Fall 2013, Spring 2014, Fall 2014, Spring 2015, Fall 2016, Spring 2016 BRAND MARKETING AND ADVERTISING MGM Resorts International August 2016- Present Brand Marketing Coordinator Las Vegas, NV Coordinate advertising and collateral for print, outdoor, television, electronic and digital media to completion Coordinate scheduling of marketing and promotions to ensure client satisfaction and project completion Maintain communication with property, designers, and traffic teams for a fluid project cycle, while also updating all parties of timelines and “hot” items Integrate the brand at all customer touch points Hold meetings with both the partner and designer to discuss higher level design pieces for consistency and efficiency Open projects and see them through to completion on our project management tool “Workamajig” Rely on experience and judgment to plan and accomplish goals Amazon.com April 2015- May 2016 Campus Brand Representative Tucson, AZ Amplify the Amazon Student membership and key messaging to over 20,000 University of Arizona students through interactive events, promotions, and social media marketing. Attended the Amazon Brand Ambassador Summit in Seattle, WA, with over 150 brand ambassadors across the nation to discuss brand strategies and marketable event concepts Execute monthly marketing missions and report activity through “Brandscopic”, the brand ambassador progress tracker, as well as holding monthly “pod calls” with our marketing manager. The Ultimate Fighting Championship Summer 2015 Event Development and Global Branding Intern Las Vegas, NV Built the official interactive International Fight Week App used during the entire week of activities, encouraging fan engagement and involvement Created a social media marketing plans for various International Fight Week events Facilitated in the preparation and execution of 16,000 person events as well as VIP experiences for event days and weigh ins at the MGM Grand Garden Arena. Researched different markets and events in those specified markets to provide the department with a better event scheduling consensus Generated a comprehensive discount ticket program report explaining how interactive programs increase sales EVENT DEVELOPMENT AND MANAGEMENT Associated Students of the University of Arizona March 2013- May 2015 Wildcat Events Board Activities Director Tucson, AZ Managed and oversaw a committee of 30 members, developing and executing team building activities encouraging group cohesion and stability

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Kayla M. Fiore

 

 

[email protected]

 PROFILE Brand marketing special events, community relations, and promotions professional with experience in strategic program development and project management; ability to create incentivized promotional programs; experience leading a team; knowledgeable in creating brand strategies and marketable event concepts; strong commitment and dedication to customer service; passion for community outreach and public service. EDUCATION The University of Arizona, College of Letters Arts and Sciences Bachelor of General Studies, May 2016 Major: Art Media and Entertainment Minor: Italian Studies Cumulative GPA: 3.58 Dean’s List; Fall 2012, Spring 2013, Fall 2013, Spring 2014, Fall 2014, Spring 2015, Fall 2016, Spring 2016 BRAND MARKETING AND ADVERTISING MGM Resorts International August 2016- Present Brand Marketing Coordinator Las Vegas, NV • Coordinate advertising and collateral for print, outdoor, television, electronic and digital media to completion • Coordinate scheduling of marketing and promotions to ensure client satisfaction and project completion • Maintain communication with property, designers, and traffic teams for a fluid project cycle, while also updating all

parties of timelines and “hot” items • Integrate the brand at all customer touch points • Hold meetings with both the partner and designer to discuss higher level design pieces for consistency and efficiency • Open projects and see them through to completion on our project management tool “Workamajig” • Rely on experience and judgment to plan and accomplish goals

Amazon.com April 2015- May 2016 Campus Brand Representative Tucson, AZ • Amplify the Amazon Student membership and key messaging to over 20,000 University of Arizona students through

interactive events, promotions, and social media marketing. • Attended the Amazon Brand Ambassador Summit in Seattle, WA, with over 150 brand ambassadors across the nation to

discuss brand strategies and marketable event concepts • Execute monthly marketing missions and report activity through “Brandscopic”, the brand ambassador progress tracker,

as well as holding monthly “pod calls” with our marketing manager. The Ultimate Fighting Championship Summer 2015 Event Development and Global Branding Intern Las Vegas, NV • Built the official interactive International Fight Week App used during the entire week of activities, encouraging fan

engagement and involvement • Created a social media marketing plans for various International Fight Week events • Facilitated in the preparation and execution of 16,000 person events as well as VIP experiences for event days and

weigh ins at the MGM Grand Garden Arena. • Researched different markets and events in those specified markets to provide the department with a better event

scheduling consensus • Generated a comprehensive discount ticket program report explaining how interactive programs increase sales

EVENT DEVELOPMENT AND MANAGEMENT Associated Students of the University of Arizona March 2013- May 2015 Wildcat Events Board Activities Director Tucson, AZ • Managed and oversaw a committee of 30 members, developing and executing team building activities encouraging

group cohesion and stability

Kayla M. Fiore

 

 

[email protected]

• Managed a $200,000 budget

• Solicited and obtain 30 donated items for philanthropic events ultimately raising over $1600 • Completed a full event proposal highlighting pertinent dates, deadlines, logistical, and operational details • Presented complete event planning tutorials at comprehensive board retreats • Organized scheduling and complete a campus wide student affairs programming calendar University of Arizona Women’s Tennis Team July 2014- May 2016 Team Manager Tucson, AZ • Prepare facility for practices, 10 home matches, and one 7 team invitational tournament • Coordinate schedules with coaches and team members for practices and matches • Assist in the execution of a 7-team invitational tournament • Collect match and player statistics through charting • Assist Head Coach as needed

COMMUNITY RELATIONS Arizona Athletics April 2014- May 2016 Office of Public Relations, Special Events and Community Relations Intern Tucson, AZ • Charitable donations coordinator approving and denying 500+ charitable donation requests for signed memorabilia and

apparel from Arizona Athletics • Act as an ambassador for Arizona Athletics, providing tours of all athletics facilities to prospective students and

community members • Facilitate student athlete hospital visits “Classroom Cats” appearances

AWARDS • Arizona Excellence Scholarship Award; Fall 2012- Present • Arizona Athletics Women’s Tennis Manager Scholarship Award; Fall 2014- Present • Outstanding Senior Award Nominee for the College of Letters, Arts, and Sciences at the University of Arizona.

REFERENCES • Roberta Stout- Arizona Athletics, Director of Special Events and Community Relations: 520.621.2331;

[email protected] • Holly Landis- Ultimate Fighting Championship, Human Resources Manager: 702.818.8565;

[email protected]

• Valerie Willems- The University of Arizona, Resident Assistant: 505.480.6344; [email protected]