Kavita BhatiaAdditional Director,

Department of Electronics & IT

Evolution of e-Government in India

Pre-1990: Railways,

Office automati

on

1990-2006:

Individual dept. &

state level initiatives

2006: NeGP, holistic

approach to e-gov, 31 MMPs

2009: Unique Identity

(Aadhaar) Project

2011: M-Governance

2013-:

DBT, Convergence,

integrated services,

smart governance

Vision of NeGP

“Make all Government services accessible to

the COMMON MAN IN HIS LOCALITY,

through Common Service Delivery Outlets and

ensure EFFICIENCY. TRANSPARENCY & RELIABILITY

of such services at AFFORDABLE COSTS to realise

the BASIC NEEDS of the common man”

May 2006

NeGP

CSC

SWAN

SDC

SSDG

Standards

Technical

Assistance

R&D

HRD

Core

Policies

Awarenes

s &

Assess.

Org.

Structures

NeGP: Overview of Framework

Total population: 1.2 billion (2011)

Total telecom subscribers: 910.14 million (Nov 2013) Total wireless subscribers: 881.13 million 40.6% rural

Overall wireless teledensity: 73.69% Urban: 144.46%

Rural: 42.43%

Total Internet Subscribers: 198.39 million (June 2013) 176.5 million through wireless

8 Wireline Telecom Service Providers and 13 Wireless TSPs

Source: Telecom Regulatory Authority of India (2013)

Why Mobile? ICT connectivity in India

India’s Estimations for Broadband Growth

87%

62%52%

51%

0%

69%

49%

75%

89%

50%

Rural

Urban

Rural

Urban

26

45.3

Active Internet Users

Active Internet User Pattern

Jun-12Jun-13

Dec-13 Jun-14

99 80

130.4 108141 120

158 13638

31

59.641

7249

8556

Internet Users Urban Internet Users Rural

Overall Internet

Users

Jun 12

Jun 13

Oct 13

Dec 13

44

70.2

85

103

4

20.8

25

27

Urban Rural

Mobile Internet Users

Source : IMRB

Policy directions

“Public services under all

projects would be delivered

through mobile devices as well”

-Prime Minister’s Committee on

NeGP, chaired by the PM,23.11.2011 As an extn. of NeGP vision

MSDG: key element

under the framework

The Framework for Mobile Governance

notified in

The Gazette of India,

February 2012

In cognizance of massive reach of mobile phones

Mobile Seva

Centralized Mobile

Service Delivery

Gateway (MSDG) for all

Govt. Depts:

to deliver public

services over mobile

devices through SMS,

USSD, Voice/ IVR, m-apps

for integration with

common e-gov infra

Depts. need not invest in own m-platform

Unique,1st nationwide m-initiative

Centrally hosted core infra on cloud

Depts. can onboard very quickly

1-stop shop for all mobile services

built around

Open stds.

Cloud-based solns.

MSDG architecture

MSDG –Operational Channels

Mobile AppStore launched in Jan_2012

289 live m-apps developed & hosted; >1,53,307 downloads

Most popular apps: Aadhaar-Enrollment Status, RTI-Directory, EVM-Tracking

http://apps.mgov.gov.in

SMS Gateway launched in Jul 2011

PUSH SMS: 968 Depts. integrated; 729 m+ transactions, 75m+/month

PULL SMS: Short codes 166 & 51969, and long code 9223166166 obtained by DeitY; 291 services integrated!

Real-time status 24x7 on mgovportal ( www.mgov.gov.in )

& regular posts on social media ( www.facebook.com/DIT.MGOV, @mgovindia, http://www.youtube.com/channel/UCXJD3ciK4vBDklnn3O3pv4Q )

M-payment solutions availablethrough cards, net-banking & IMPS

USSD & IVRS Services available to thedepartments

Fast Onboarding: self-registration for govt. depts.

Create account at http://services.mgov.gov.in

(Expedited vetting follows)

PUSH SMSes: (i) through dashboard from

the account

(ii) through programmatic interface

(msdgweb.mgov.gov.in)

PULL SMSes

(i) Provide API for MSDG to send messages

(ii) Define keywords, sub-keywords, responses

e.g.: SMS “GOA RATIONC XXXX” to 51969

24x7

por

tal (

mgo

v.go

v.in

)

App

Sto

re(a

pps.

mgo

v.go

v.in

)

ECI maps over 9.1lakh polling stns;

tracks EVMs more effectively

Keyboards in 12 Indian languages: Boost to use of Indian languages on

mobile devices

Highly adopted in Andhra Pradesh,

Himachal Pradesh, Maharashtra, Rajasthan

>2.1 Crore notifications between UIDAI and

citizens

m-enablement of eDistrict and SSDG

services for true and widest impact

~24 Crore notifications between M/o

Agriculture and farmers

National to Local level services being m-enabled through

complete handholding by DeitY

>1,53,081 downloads from m-app store

Unique partnership among all stakeholders:

telcos, govt. depts., citizens, mobile industry

& civil society

Massive and Growing Impact!

Inde

pend

ent

Eva

luat

ion

Undertaken in June 2013 by Narsee Monjee Institute of Management Studies (NMIMS) Mumbai

For 78% respondents, Mobile-Seva has brought in efficiency.

For 90% respondents, Mobile-Seva has led to better citizen interface.

For 90% respondents, Mobile-Seva has simplified their procedures.

For 78% respondents, Mobile-Seva has resulted in cost savings

Mobile-Seva’s participatory-design, performance & reliability, and team’s responsiveness have been highly appreciated.

“…greatly helped us in the recent Assembly elections. We have been able to map and track valuable and critical equipment (EVM) and the voters have benefited from the accurate mapping of polling station locations made possible …"

- Election Commission of India

---

"We have been able to reach a vast cross section of citizens using the PUSH SMS channel of MSDG, and also, citizens have been able to reach us quickly using the PULL SMS channel of MSDG."

- Information Technology, Himachal Pradesh

User Feedback

“We are using DeitY Mobile Seva Services for sending advisories to farmers. We have started sending introductory and welcome messages to farmers and I must say their services are helping us to great extent in reaching farmers with the help of SMSs. Thanks for your support.”

– Dept of Agriculture & Cooperation

---

“…After having used MSDG platform for last 8-10 months, UIDAI, as end user, is satisfied with the pull services and will be open to deploy more such services through it. … As a special mention, we are very much pleased with the enthusiasm and commitment of the support team which is very responsive, communicates well and always available.”

– UIDAI

"It's a new process, we didn’t have any alternate for communication before. It has helped..."

"We have 225 gram panchayats under us, and thus scores of people that we need to communicate to. Instead of sending letters that used to get lost, we are able to send a message to all of them quickly."

"Benefits of this service are multipurpose, every department should definitely use it.“

- Zila Panchayat, Sheopur

---

"This initiative is a futuristic initiative and needs no recommendation. All departments should fall in line automatically. They should not wait for anyone to recommend. ...Good initiative.”

DIRECTORATE OF WHEAT RESEARCH

User feedback (2)

"Revenue collection has improved as payments happen on time due to reminders we send. Also, number of complaints have reduced drastically because we are able to send information about shut downs in a timely fashion“

- MP Vidyut Vibhag Bhopal

---

"All kinds of appreciation not only from candidates but also from participating departments.“

- Rajasthan Public Service Commission,

Ajmer

Haryana – Status

Push SMS integration:

11 accounts (departments/ agencies) with a total of 13.3 lakh+ SMSes

Most prolific users: Agricultural Meteorology CCS (Haryana Agricultural University), Department of Information Technology (Haryana), Dakshin Haryana Bijli Vitran Nigam, Uttar Haryana Bijli Vitran Nigam

Pull SMS integration:

14 services but with only 970+ SMSes pulled

Most used: DHBVN (Dakshin Haryana Bijli Vitran Nigam) and UHBVN (Uttar Haryana Bijli Vitran Nigam)

Mobile Apps:

5 live apps

Most downloaded: MunicipalCorporationGurgaon (488)

Mobile Seva [India]

m-Governance

Thank You!kbhatia@gov.in