Kath Evans, Head of Patient Experience, NHS England, @kathevans2

Promoting professionalism on social media:

Social Media do’s, don’ts, governance and policy

meeting the code on social media: do’s and don’ts

key questions in formulating and communicating social media policies

professional standards on social media worked examples and discussion

real life answers and their implications for effective policies

@kathevans2

@kathevans2

A Social Media/twitter journey

@kathevans2

What type of tweeter are you?

Celebrating good stuff?@CreateTheRipple

Friendly, engaging?@AlysColeKing

Analytical? @PHE_UK

Strategic/Policy?@TheKingsFund

Why use twitter …?It’s a communication strategy

• broadcast• share for the sake of discussion• collaborate• experiment• disseminate • outreach

• Patients, young people, families/carers, leaders, policy makers, all active on twitter

• Twitter is free and vastly increases public reach and diversity

• Use of hashtags #PatientExperience #PtExp, #MatExp, #CYPExp

Building Empathy

https://www.youtube.com/watch?v=cDDWvj_q-o8https://vimeo.com/81492863

From social media to social change…

Adam’s Perspective @Adsthepoet

Social Learning accounts for 70% of our learning – real life, on- the-job experiences, tasks & problem solving

‘ in good hospitals talk to me and involve me in decisions about my care, they ask me what I want and don’t want’ Adam 20/1/2000-24/3/15

http://intheblinkofaneyepoemsbyadambojelian.blogspot.co.uk/

Adam’s story

Blogging, transforming practice

http://teresachinn.co.uk/2014/03/@agencynurse

http://www.nhsiq.nhs.uk/resource-search/publications/pregnancy-loss.aspx

Challenging practice: #hospitalbreastfeeding and #MatExp

‘Upon joining Twitter I discovered a vast community of parents and healthcare professionals all dedicated to improving outcomes for maternity and paediatric healthcare’

Can twitter be part of our CPD? www.specialneedsjungle.com/what-does-participation-look-like-a-circle-or-a-ladder

The dark side of social media

@kathevans2

Is it fun?

Social media highway code @RCGP

http://www.rcgp.org.uk/social-media

@kathevans2

What will you do next……….?

Thank you!@kathevans2

Twitter is simple: It’s a conversation (two way), share things, be nice, be interesting be original….….yet it is only one element of our communication toolkit!

Follow some new people?Think about your engagement with the public?Share some of the films/resources?

Kath EvansHead of Patient Experience (Children, Young People and Maternity Services)

kath.evans3@nhs.net

@kathevans2