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I've been working on a project to redesign the packaging of a product that could use a new look. I chose to do Bigelow Tea, because I felt their packaging could use the most improvement of all the different tea boxes I looked at in the grocery store. This project includes creating a redesign plan that will improve the product sales, recreate the box with my new design on it, and create a small book including the plan, flat package design, product photography of the original and new packaging, an advertisement for the product, and a style guide.
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Table of Contents
1 ___________________________________ Plan
3 _____________________________ Style Guide
5 _________________________ Package Design
7 __________________________ Advertisement
Product:Bigelow Tea (Orange Spice Flavor)
Audience:Health conscious middle age adults
History:Bigelow Tea Company started in 1945 shortly after founder Ruth C. Bigelow designed a specialty cup of tea that could be mass produced and sold in grocery stores.
The original packaging and design was based off the name “Constant Comments”, which originated from the ‘constant comments’ she received from everyone who tried the tea. Ruth’s special blend of black tea, orange rinds and sweet spic-es birthed the very first novelty tea in America.
Family owned and produced only in the U.S., the Bigelow Tea Company is built on seventy years of tradition and family pride which manifests itself in their product quality.
Big Idea:The current packaging for Bigelow Tea has a style that is a bit out-dated. I visited the website bigelowtea.com, and it seems to be on the road to a more modern look. My goal is to get the package design on this road as well.
The first thing I noticed on the packaging was “Papyrus” is used for the title of the tea and that the box has at least 6 different fonts on it. There’s also a lot of unnecessary information on there that just takes up space and distracts the audience from the most important message we want conveyed. It needs more white space and less colors. The new packaging will eliminate these errors by simplifying and creating a visual hierarchy that will give the audience ease in quickly finding the information they need.
Creating a package design with more of that modern, clean look will give the product a much more competetive edge in the tea isles of the markets its sold in.
Plan
Style Guide
Headings: “Myriad Pro”, 30pt, Bold
Subheadings: “Myriad Pro”, 13pt, Bold
Body copy: 11pt, Regular
#716558rgb(113, 102, 89)cmyk (52, 51, 61, 23)Pantone 18-0724
Light Brown
#dcd2c0rgb(221, 210, 93)cmyk (13, 14, 23, 0)Pantone 13-1106
Sand Dollar
#dcd2c0rgb(237, 32, 147)cmyk (4, 52, 93, 0)Pantone 715-C
Orange
#b5b0aargba(182, 177, 170, 0.6)cmyk (30, 26, 30, 0)Pantone 16-3800
Gray
#ffffffrgb(255, 255, 255)cmyk (0, 0, 0, 0)Pantone 000-C
White
Heading:Body copy paragraph. All pages should follow the spacing and size displayed in this box.
Heading:Body copy paragraph. All pages should follow the spacing and size displayed in this box.
Body copy paragraph.
Body copy paragraph.Body copy paragraph.
Package Design
After
Before
Advertisement
