Katalog SERENGETI Soncna Ocala Rodeoteam

two thousand and eleven

the world’s finest driving sunglass

Products index

augusto p.9Bianca p.37cetera p.30cielo p.31coriano p.29cortino p.13dante p.8Fasano p.30Firenze p.16Fontana p.14Genova p.38Giada p.37Gio p.24Giuliana p.37Granada p.23lamone p.8large aviator p.17larino p.30livorno p.14lizzano p.21luigi p.23Maestrale p.32Mare p.7Martino p.13Matteo p.39

Medium aviator p.17Merano p.15Monte p.39nuvino p.32nuvola p.32Parma p.7Phillipe p.15Piers p.7Pisa p.24Presa p.31riano p.21rotolare p.31 salto p.9savona p.38small aviator p.17trento p.24vasio p.14velino p.13velocity p.16vento p.22verona p.22verucchio p.29vetera p.29vittoria p.38

T H E W O R L D ’ S F I N E S T D R I V I N G S U N G L A S S

®S E R E N G E T I

Cover: The Martino, in sharp contrast with a white linen dinner jacket. This page: The Genova.

MantovaA sense of history. A sense of style.

Flex Series

Classics

Sport Classics

Serengeti Sport

Cosmopolitan

6

12

20

28

36

Sunglasses

Lens Technology

Serengeti Lenses

Frame Materials

Polar PhD™

Rx

2

3

5

33

Technology

Barberini

Fisker Karma

Piazza Santa Barbara

Evening in Mantova

Piazza delle Erbe

10

18

26

34

40

Editorials

EUROPE | Bushnell Outdoor Products4, rue Diderot 92150 Suresnes France | Tel: 33.1.41.44.94.80 | Email: [email protected] | Fax: 33.1.41.44.06.09 | serengeti-eyewear.com

This catalog is recyclable. Serengeti recycles unused catalogs and encourages you to do the same.

If there’s one place on earth that embodies the spirit of Serengeti, then Mantova in northern Italy is it. Steeped in both history and style, the city is known for its beautiful medieval architecture and vibrant art and music scenes. It’s also surrounded on three sides by lakes, creating charming water views and vantage points throughout. Other attractions include graceful piazza, lively markets and Roman-era towers, all providing the perfect framework for Serengeti and the world’s finest driving sunglass.

BUSH0247_SG_11_Catalog_Dan(v2).indd 1 21/12/10 14:31

2

When it comes to technology, the high road is the only road.

As the maker of the world’s finest driving sunglass, we utilize only the very latest technologies

and premium materials, coupled with the most talented professionals and designers. And the

results are clearly superior. Serengeti® sunglasses feature unparalleled attention to detail and

intelligent refinements, and they exceed government and commercial standards when it comes

to protection. They block out harmful UVA and UVB rays, while our advanced photochromic

technology adapts to changing light conditions — behind the wheel and everywhere else you go.

All together, our technology is designed so that you can effortlessly see every detail on the road.

PHOTOCHROMIC

Adjusts to changing light conditions.

Just like with touring, the ability to adapt to your new environment is a valuable asset to any and every driver. Our photochromic technology works by embedding molecules within the lens that are designed to constantly adjust to changing light conditions, so your eyes are free to stay focused on the road ahead.

SPECTRAL CONTROL®

Provides control over light and color.

By managing colors within the visible light spectrum, Spectral Control technology gives you stunning, high-definition contrast and color enhancement. This essentially gives your eyes control over the light, resulting in crisper vision and amazingly clear images, while blocking out distracting blue light for less eye fatigue.

POLARIZATION

Eliminates glare, enhances clarity.

It may be beautiful scenery, but if light is bouncing around and being reflected off myriad surfaces, you’re not going to see it at its best. That’s why our polarization technology is specifically engineered to eliminate distracting glare, giving the wearer unsurpassed clarity and comfort.


3

serengeti Lenses

Drivers®

The amber-colored Drivers lens is ideal for driving because it enhances colors and contrast while lightening and darkening to provide optimal light transmission in any condition. Available in non-polarized, gradient and polarized glass and Polar PhD™ lenses.

Non-polarized and gradient glass: 24% transmittance lightened lens / 9% transmittance darkened lens 84% blue light blocked lightened lens (gradient) / 95% blue light blocked darkened lens (gradient)89% blue light blocked lightened lens (non-polarized) / 95% blue light blocked darkened lens (non-polarized)

Polarized glass:18% transmittance lightened lens /10% transmittance darkened lens 93% blue light blocked lightened lens / 96% blue light blocked darkened lens

Polar PhD: 21% transmittance lightened lens /9% transmittance darkened lens 92% blue light blocked lightened lens / 96% blue light blocked darkened lens

555nm®

Ideal for bright light conditions, the 555nm lens manages yellow and green light transmissions to cool and relax the eyes. The light silver mirror coating further reduces eyestrain by acting as a protective shield against glare. Available in non-polarized and polarized glass lenses.

Non-polarized glass: 15% transmittance lightened lens /9% transmittance darkened lens 89% blue light blocked lightened lens / 96% blue light blocked darkened lens

Polarized glass:15% transmittance lightened lens /8% transmittance darkened lens 92% blue light blocked lightened lens / 95% blue light blocked darkened lens

CPg

The CPG, or cool photo Grey lens, is ideal for all weather conditions, particularly harsh glare. With its exceptional polarization properties, it’s clearly not timid when it comes to maximum protection. Available in Polar PhD™ lenses.

Polar PhD: 21% transmittance lightened lens /9% transmittance darkened lens 83% blue light blocked lightened lens / 93% blue light blocked darkened lens

tWo lens types. everything you’d ever need.Serengeti® makes two types of lenses, glass and Polar PhD™. Since Serengeti pioneered photochromic technology, it should

come as no surprise that all of our lenses feature this technology, which ensures your eyes remain fatigue-free throughout

the day regardless of the light conditions.

GLASS LENSES Serengeti’s glass lenses are the most optically advanced glass lenses on the market. One of the ways we achieve this superior status is through our proprietary hydrogen firing process, which utilizes various and precise temperatures to embed photochromic and Spectral Control® technology into the lens. This process also enables us to create exclusive lens colors, providing the ultimate in color contrast, along with a high-definition view.

POLAR PhDTM LENSESOur Polar PhD lens is built upon the NXT® platform and is exceedingly lightweight and retains all the technology you’d expect from Serengeti and more. Polar PhD lenses deliver the latest in polarization, photochromic technologies, exclusive hues and hi-definition benefits that are near-glass in quality. What’s more, our Advanced Polarized Surface Technology™ has been engineered into the backside of the lens, to avoid the delamination and deterioration inherent with film.

Cat. 2 - 3 Cat. 3 - 3 Cat. 2 - 3


(top to bottom) The Giuliana in Plum with the 555nm® lens, Coriano in Dark Tortoise with the Polar PhD™ CPG lens and the Cortino in Shiny Black with the Drivers® Polarized lens.


5

Our frames are every bit as engineered as Our lenses

WIRE-fLEx

Designed to bend to the contours of your face, the Wire-Flex frames feature a highly flexible and strong blend of nickel, silver and stainless steel. The result is a fit that feels truly customized. Some Wire-Flex frames are available with leather-like Tannery finishes.

TITANIuM

Elementally speaking, titanium has it all. These frames are ultra-lightweight, extremely strong and designed to automatically adjust to the contours of your head for long-lasting comfort. Available on Velocity model.

S-fLEx™

The revolutionary S-Flex design employs a mix of monel and beta titanium metals for a supremely durable, lightweight frame. It is also engineered with the “S”-shaped temple design, providing a snug fit and unparalleled comfort. Some S-Flex frames are available with leather-like Tannery finishes.

NyLON

Using only the highest quality injected nylon for superior durability, these frames have the added benefit of being exceptionally light, flexible and comfortable — not to mention highly fashionable.

fRAME MATERIALS


Flex seriesThe Flex Series consists of our Wire-Flex and S-Flex™ frames, which feature highly refined flexible materials in a unique hinge design that automatically adjusts to the contours of your head.

Featuring the Parma.


Flex Series 7

Parma - neWBase Curve: 8 Temple Length: 130mm Lens Size: 62 x 38 x 69mm, DBL 15mm

7448: Satin Red, Polar PhD™ CPG7447: Espresso, Polar PhD™ Drivers®

7446: Satin Black, Polar PhD™ CPG7445: Shiny Gunmetal, Polar PhD™ Drivers®

7444: Brown Tortoise, Polar PhD™ Drivers®

Available in prescription - single vision and progressive

MareBase Curve: 8 Temple Length: 130mm Lens Size: 63 x 35 x 64mm, DBL 16mm

7349: Shiny Silver, Polar PhD™ Drivers®

7348: Espresso, Polar PhD™ Drivers®

7347: Shiny Gunmetal, Polar PhD™ CPG


PiersBase Curve: 8 Temple Length: 130mm Lens Size: 60 x 38 x 61mm, DBL 16mm

7346: Black Pearl, Polar PhD™ CPG7345: Espresso, Polar PhD™ Drivers®

7344: Shiny Gunmetal, Polar PhD™ Drivers®



8 Flex Series

LamoneBase Curve: 8 Temple Length: 130mm Lens Size: 60 x 34 x 62mm, DBL 17mm

7504: Brown Tortoise, Drivers® Polarized • NEW7049: Shiny Gunmetal/Black Tannery, 555nm® Polarized6993: Shiny Gunmetal/Matte Gun, 555nm® Polarized6990: Satin Black, Drivers® Polarized6989: Espresso, Drivers®


DanteBase Curve: 8 Temple Length: 130mm Lens Size: 63 x 38 x 64mm, DBL 15mm

7506: Brown Tortoise, Drivers® Polarized • NEW7267: Black Pearl, Drivers® Polarized7115: Shiny Gunmetal/Black Tannery, 555nm® Polarized7113: Shiny Gunmetal, Drivers® Polarized 7507: Satin Black, Drivers® Gradient • NEW7114: Shiny Espresso, Drivers®

7314: Shiny Silver, 555nm®



Flex Series 9

AugustoBase Curve: 8 Temple Length: 130mm Lens Size: 63 x 44 x 65mm, DBL 17mm

7225: Shiny Gunmetal/Black Tannery, 555nm® Polarized7116: Shiny Gunmetal, Drivers® Polarized


saltoBase Curve: 8 Temple Length: 125mm Lens Size: 65,9 x 46,5 x 67mm, DBL 11,2mm

7012: Espresso, Drivers® Polarized 7046: Gun Metal / Black leather, 555nm® Polarized



10

If you want a glimpse of both Italy’s future and past, look no further than the Barberini® facility in Silvi Marina. For decades, the company has been specializing in the production of high-end glass lenses and is an invaluable partner of Serengeti®. From grains of sand to the most refined glass lens in the world, Barberini does it all.

Walking through the ultramodern facility, one can’t help but be impressed with the array of computers, robots and technicians who are diligently focusing on their tasks at hand. Through this maze of inspiration, one senses a focus and mission that’s palpable. While Barberini is clearly high-tech, the human touch is critical in almost every step of the production process. Gianni Vetrini, Barberini CEO, states it simply, “The care and attention that each lens receives is not from the machines; it’s from our people.”

The facility produces glass lenses for Serengeti, a process that begins with a 4-inch piece of glass referred to as a “puck.” The puck goes through a rigorous series of refinements that involve grinding and polishing. Although machines programmed to exacting tolerances perform the bulk of the work during this critical phase, the pucks are closely monitored and hand inspected by Barberini’s technicians. At this grinding stage, the puck is referred to as a blank and is ready for Serengeti’s proprietary Hydrogen Firing Process. This is where the real magic happens. Elemental yet advanced, the hydrogen-fueled Lehr furnace can reach and maintain exact temperatures so that different processes can take effect.

The furnace’s extremely high temperature embeds the glass blank with photochromic technology and activates Serengeti’s Spectral Control® properties, locking them in throughout the life of the lens. The varying high temperature is also a determining factor in what color lens is being produced. Some colors spend up to a full 95 minutes in the furnace.

Once the lenses are removed from the furnace, they’re allowed to cool before being treated with a coating, which protects the lens as it’s edged under the watchful gaze of a technician. All the way through the process, a technician ensures quality standards are met or exceeded. Barberini wouldn’t do it any other way.

After touring the facility, it’s easy to see why Barberini and Serengeti have been partners for so long. Both companies share a deep appreciation for technology and Italian craftsmanship, while possessing a focus and sense of loyalty to one another. With a partnership like this, is it any wonder Serengeti is the world’s finest driving sunglass.

barberini Serengeti’s partner strikes the perfect balance of technology & human craftsmanship



ClassicsThe Classics Collection combines timeless style with the absolute latest in lens technology.

Featuring the Martino.


Classics 13

Martino - neWBase Curve: 6 Temple Length: 130mm Lens Size: 60 x 39 x 64mm, DBL 15mm

7511: Dark Tortoise, Drivers® Polarized7528: Dark Tortoise, 555nm® Polarized7489: Shiny Black, Drivers® Polarized 7492: Shiny Black, 555nm® Polarized7491: Dark Tortoise, Drivers® Gradient7490: Shiny Black, Drivers®

7493: Satin Cognac, Drivers®


Cortino - neWBase Curve: 6 Temple Length: 135mm Lens Size: 56 x 41 x 60mm, DBL 18mm

7498: Shiny Black, 555nm® Polarized7497: Dark Tortoise, Drivers® Polarized7458: Shiny Black, Drivers® Polarized7457: Dark Tortoise, 555nm® Polarized7461: Shiny Black, Drivers® Gradient7460: Shiny White, Drivers® Gradient7459: Dark Tortoise, Drivers®


Velino - neWBase Curve: 8 Temple Length: 130mm Lens Size: 62 x 39 x 65mm, DBL 16mm

7468: Satin Black, 555nm® Polarized7467: Two Tone Black, Drivers® Polarized7529: Dark Tortoise, Drivers® Polarized 7510: Shiny Black, Drivers® Gradient7470: Dark Tortoise, 555nm®

7469: Shiny Black, Drivers®



14 Classics

Livorno - neWBase Curve: 8 Temple Length: 130mm Lens Size: 60 x 43 x 63mm, DBL 15mm

7499: Dark Tortoise, 555nm® Polarized 7456: Dark Tortoise, Drivers® Polarized 7455: Shiny Black, Drivers® Gradient 7454: Satin Black, 555nm® Polarized 7453: Satin Black, Drivers® Polarized


VasioBase Curve: 6 Temple Length: 130mm Lens Size: 57 x 36 x 61mm, DBL 16mm

7500: Dark Tortoise, Drivers® Polarized • NEW7376: Dark Tortoise, 555nm® Polarized7374: Shiny Black, Drivers® Polarized7373: Shiny Black, 555nm® Polarized7375: Dark Tortoise, Drivers®


FontanaBase Curve: 6 Temple Length: 130mm Lens Size: 58 x 39 x 61mm, DBL 15mm

7379: Dark Tortoise, Drivers® Polarized7378: Shiny Black, Drivers® Polarized7377: Shiny Black, 555nm® Polarized7423: Dark Tortoise, 555nm® Polarized



Classics 15

MeranoBase Curve: 6 Temple Length: 135mm/Spring Hinges Lens Size: 57 x 36 x 59mm, DBL 15mm

7333: Dark Tortoise, Drivers® Polarized7239: Shiny Black, 555nm® Polarized7238: Shiny Black, Drivers® Polarized 7241: Brown Fade, Drivers® Polarized7422: Shiny Dark Demi Tortoise, 555nm® Polarized7242: Black/Laser Etched, Drivers®

7240: Dark Tortoise, Drivers® Gradient7330: Dark Demi Tortoise, Sedona®

7331: Shiny Black, Sedona®


PhillipeBase Curve: 6 Temple Length: 125mm/Spring Hinges Lens Size: 58 x 38 x 60mm, DBL 21mm

7216: Dark Demi Tortoise, Drivers® Polarized7214: Shiny Black, 555nm® Polarized7213: Shiny Black, Drivers® Polarized



16 Classics

VelocityBase Curve: 8 Temple Length: 130mm/Spring Hinges Lens Size: 60 x 38 x 62mm, DBL 16mm

7494: Shiny Gunmetal, 555nm® Polarized • NEW7289: Shiny Gold, 555nm® Polarized7273: Espresso, Drivers® Polarized7272: Shiny Silver, Drivers® Polarized6935: Espresso, Drivers® Gradient6692: Gunmetal, Drivers® Gradient


FirenzeBase Curve: 8 Temple Length: 130mm Lens Size: 63 x 38 x 64mm, DBL 15mm

7112: Shiny Gunmetal, 555nm® Polarized 7110: Espresso, Drivers® Polarized7108: Espresso, Drivers®



Classics 17

Large Aviator - neWBase Curve: 6 Temple Length: 139mm Lens Size: 65 x 55 x 68mm, DBL 12mm

7509: Shiny Gunmetal, 555nm® Polarized7508: Shiny Gunmetal, Drivers® Polarized5222: Matte Black, Drivers® Gradient


small AviatorBase Curve: 6 Temple Length: 135mm/Spring Hinges Lens Size: 53 x 46 x 61mm, DBL 13mm

7094: Gunmetal, 555nm® Polarized7095: Champagne, Drivers® Gradient


Medium AviatorBase Curve: 6 Temple Length: 140mm/Spring Hinges Lens Size: 59 x 52 x 67mm, DBL 13mm

7190: Shiny Gunmetal, 555nm® Polarized6826: Henna, Drivers® Gradient



©2011 Fisker A

utomotive, Inc. P

roduct shown subject to change. *100 m

pg achievable.

SErENGETI® AND FISkEr, SHArING A CLEAr

vIEW oF THE FuTurE.

The maker of world’s finest driving sunglass has partnered

with the world’s most beautifully designed, premium plug-in

hybrid. Designed by Fisker Automotive co-founder and CEo

Henrik Fisker, the four-door, four-passenger karma combines

world-class style with superior efficiency and lower emissions.

Setting the tone for the future of driving, the karma’s exotic

design, exhilarating performance, annual average economy

of 100mpg and low emissions are proof that environmentally

friendly cars don’t have to sacrifice a thing when it comes to

style, performance or driving passion.

PurE DrIvING PASSIoN

Driven by an unwavering philosophy that performance,

sensuality and luxurious design should be delivered through

sustainable design, Fisker has delivered a truly one-of-a-kind

driving experience with the karma. The company’s resolute

The Karma403 HP. 100 mpg. Zero inhibitions.


philosophy and exacting production standards have resulted in

several proprietary designs, as well as new, superior approaches

to the automobile manufacturing process.

one such unique technology is the karma’s continuous solar

panel roof, which is the world’s largest for an automobile. This

beautiful, sculptural form captures the brilliant power of the sun

to help power the car. The karma also possesses one of the

most sustainable and accountable interiors in automotive history.

The karma’s interior wood wings and accents are sourced from

certified fallen, sunken and rescued wood.

In addition to its beautiful and sustainable interiors, The karma’s

exclusive Q-Drive® plug-in hybrid electric powertrain technology

combines world-class performance with industry-leading economy

and emissions. The Q-DrIvE works in two driving modes. The

Stealth Mode activates the lithium-ion powered dual electric

motors, allowing you to accelerate from 0 to 60 in 7.9 seconds and

reach a top speed of 95 mph. The performance-oriented Sport

Mode harnesses both the lithium and the 403 HP gas engines,

going from 0 to 60 in 5.9 seconds, along with a top speed of

125 mph and range of 300 miles.

The karma is not only the future of driving. Fulfilling the promise of

its name, it’s also proof that good things come back to those who

dare to dream of a better way. It’s a philosophy that’s shared by

Serengeti, and it’s why the two companies are such a good match.

To learn more about the Fisker karma, visit fiskerautomotive.com.


sport ClassicsThe Sport Classics Collection represents a sporty, more progressive take on tradition, offering frames that are as stylish as they are technologically advanced.

Featuring the Lizzano.


Sport Classics 21

Lizzano - neWBase Curve: 8 Temple Length: 125mm Lens Size: 60 x 37 x 63mm, DBL 14mm

7435: Satin Black, Drivers® Polarized7434: Satin Black, 555nm® Polarized7433: Espresso, Drivers® Polarized 7437: Pewter, 555nm®

7436: Shiny Silver, Drivers® Gradient


riano - neWBase Curve: 8 Temple Length: 125mm Lens Size: 59 x 41 x 63mm, DBL 19mm

7431: Satin Black, Drivers® Polarized7430: Satin Black, 555nm® Polarized7429: Espresso, Drivers® Polarized7432: Shiny Gunmetal, Drivers® Gradient



22 Sport Classics

VeronaBase Curve: 8 Temple Length: 125mm/Spring Hinges Lens Size: 60 x 33 x 63mm, DBL 14mm

7495: Espresso, Drivers® Polarized • NEW7307: Shiny Gunmetal, 555nm® Polarized7305: Pewter, Drivers® Polarized


VentoBase Curve: 8 Temple Length: 125mm/Spring Hinges Lens Size: 60 x 35 x 63mm, DBL 16mm

7299: Espresso, Drivers® Polarized7298: Satin Black, 555nm® Polarized7297: Satin Black, Drivers® Polarized7295: Shiny Silver, Drivers®



Sport Classics 23

granadaBase Curve: 8 Temple Length: 125mm/Spring Hinges Lens Size: 61 x 37 x 65mm, DBL 14mm

7303: Shiny Gunmetal, Drivers® Polarized7301: Satin Black, 555nm® Polarized7300: Espresso, Drivers® Polarized7302: Pewter, Drivers®


LuigiBase Curve: 8 Temple Length: 131mm Lens Size: 60 x 37 x 62mm, DBL 17mm

7382: Gunmetal/Black Tannery, 555nm® Polarized7381: Espresso/Brown Tannery, Drivers® Polarized7383: Silver/Black Tannery, Drivers®



24 Sport Classics

PisaBase Curve: 8 Temple Length: 125mm/Spring Hinges Lens Size: 60 x 33 x 63mm, DBL 14mm

6948: Shiny Black, 555nm® Polarized6823: Shiny Black, Drivers® Polarized7525: Dark Tortoise, 555nm® Polarized • NEW


gioBase Curve: 8 Temple Length: 130mm/Spring Hinges Lens Size: 60 x 39 x 64mm, DBL 16mm

7496: Dark Tortoise, 555nm® Polarized • NEW7246: Dark Tortoise, Drivers® Polarized7244: Shiny Black, 555nm® Polarized7243: Shiny Black, Drivers® Polarized7245: Shiny Dark Demi Tortoise, Drivers®


trentoBase Curve: 8 Temple Length: 125mm Lens Size: 62 x 39 x 65mm, DBL 15mm

7053: Tortoise, Drivers® Gradient7264: Hematite, Drivers®



Sport Classics 25

This page: Paulina wearing the Genova and Claudio in the Parma, making their way across the age-old Piazza Castello.


26

THE AFTERNOON LIGHT OF PIAZZA SANTA BARBARA

Photographed by: LUIGI CASSINELLI Styled by: FEDERICA MEACCIOpposite page: Basking in the afternoon sun, Paulina sports the Coriano, while Claudio wears the Rotolare.


27

Piazza Santa Barbara

From the river pebbles underfoot to majestic and grand Basilica Santa Barbara, this piazza represents the best of old-world Italy.


serengeti® sportThe Serengeti® Sport Collection features stylish frames, along with our advanced and ultra-lightweight Polar PhD™ lens.

Featuring the Vetera.


Serengeti Sport 29

Coriano - neWBase Curve: 8 Temple Length: 110mm Lens Size: 60 x 32 x 62mm, DBL 15mm

7438: Metallic Slate, Polar PhD™ Drivers®

7428: Pearl White, Polar PhD™ Drivers®

7427: Dark Tortoise, Polar PhD™ CPG7426: Shiny Black, Polar PhD™ CPG 7425: Satin Black, Polar PhD™ Drivers®


Vetera - neWBase Curve: 8 Temple Length: 130mm Lens Size: 63 x 39 x 67mm, DBL 15mm

7488: Dark Tortoise, Polar PhD™ Drivers®

7486: Shiny Black, Polar PhD™ CPG7485: Shiny Black, Polar PhD™ Drivers®


Verucchio - neWBase Curve: 8 Temple Length: 120mm Lens Size: 60 x 35 x 63mm, DBL 17mm

7443: Metallic Slate, Polar PhD™ Drivers®

7441: Dark Tortoise, Polar PhD™ CPG 7440: Shiny Black, Polar PhD™ CPG7439: Satin Black, Polar PhD™ Drivers®



30 Serengeti Sport

LarinoBase Curve: 8 Temple Length: 138mm Lens Size: 64 x 40 x 68mm, DBL 15mm

7393: Shiny White/Black, Polar PhD™ CPG7392: Crystal Brown/Black, Polar PhD™ Drivers®

7391: Shiny Black/red, Polar PhD™ CPG7390: Shiny Black/Grey, Polar PhD™ Drivers®

FasanoBase Curve: 8 Temple Length: 130mm Lens Size: 61 x 36 x 65mm, DBL 14mm

7397: Red, Polar PhD™ CPG7396: Dark Tortoise, Polar PhD™ Drivers®

7395: Shiny Black, Polar PhD™ Drivers®

7394: Shiny Black, Polar PhD™ CPG7523: Dark Tortoise, Polar PhD™ CPG • NEW

CeteraBase Curve: 8 Temple Length: 125mm Lens Size: 62 x 39 x 65mm, DBL 17mm


7339: Hematite, Polar PhD™ Drivers®

7338: Shiny Black, Polar PhD™ CPG



Serengeti Sport 31

PresaBase Curve: 8 Temple Length: 130mm Lens Size: 63 x 42 x 69mm, DBL 14mm


7336: Shiny Black, Polar PhD™ CPG7335: Shiny Black, Polar PhD™ Drivers®

Cielo - neWBase Curve: 8 Temple Length: 130mm Lens Size: 65 x 41 x 69mm, DBL 15mm

7475: Shiny White, Polar PhD™ CPG 7474: Shiny Brown, Polar PhD™ Drivers®

7473: Black/Grey, Polar PhD™ Drivers®

7472: Aluminum, Polar PhD™ Drivers®

7471: Satin Black, Polar PhD™ CPG7530: Aluminum, Polar PhD™ CPG


rotolare - neWBase Curve: 8 Temple Length: 132mm Lens Size: 63 x 40 x 64mm, DBL 16mm


7478: Aluminum, Polar PhD™ CPG 7477: Shiny Black, Polar PhD™ CPG7476: Shiny Black, Polar PhD™ Drivers®



32 Serengeti Sport

MaestraleBase Curve: 8 Temple Length: 132mm Lens Size: 67 x 40 x 70mm, DBL 14mm

7356: Satin Black, Polar PhD™ Drivers®

7355: Satin Black, Polar PhD™ CPG7354: Shiny Black/orange, Polar PhD™ Drivers®

7353: Black/Taupe, Polar PhD™ CPG

nuvolaBase Curve: 8 Temple Length: 132mm Lens Size: 61 x 37 x 63mm, DBL 15mm

7360: Shiny Brown, Polar PhD™ Drivers®

7359: Shiny Black, Polar PhD™ CPG7358: Hematite, Polar PhD™ Drivers®

7357: Shiny Black/orange, Polar PhD™ Drivers®

7524: Hematite, Polar PhD™ CPG - NEW


nuvinoBase Curve: 8 Temple Length: 132mm Lens Size: 65 x 39 x 68mm, DBL 15mm

7319: Hematite, Polar PhD™ CPG7318: Shiny Black, Polar PhD™ CPG7317: Shiny Black, Polar PhD™ Drivers®

7316: Shiny Brown, Polar PhD™ Drivers®



33Featuring the Verucchio. 33Featuring the Verucchio.

Advanced Polarized Surface Technology™Moving well beyond the laminate process most manufacturers use, our engineers developed exclusive Advanced Polarized Surface Technology, which works by infusing technology into the lens on a microscopic level, so polarization properties are embedded onto the surface and won’t delaminate or wear off.

Three-part harmony Every Polar PhD™ lens incorporates three technologies that control the way light interacts with the lens. Photochromic properties allow the lens to instantly adapt to changing light conditions, while Spectral Control® filters out specific colors in the light spectrum for the utmost definition, contrast and color enhancement. And polarization minimizes surface glare on the road and elsewhere to reduce eye fatigue.

NXT® TechnologyMore advanced, lighter weight and thoroughly superior. The Polar PhD™ lens is built with NXT technology and made from Trivex® material, which is 75% lighter than glass and 10% lighter than polycarbonate — all while providing stunning visual acuity and the utmost UVA/UVB protection.

We didn’t tweak the technology. We revolutionized the industry.ThE PolaR PHD™ lEnS FEATURES TEChNOLOGy ThAT’S MILES AhEAD OF EVERyThING ELSE.

Exclusive driving lenses As the world’s finest driving sunglass, we offer exclusive Polar PhD™ Drivers® and CPG lens hues, which have been engineered to deliver superior optical clarity and contrast while constantly adapting to changing light conditions.

The TechnologyThe Polar PhD™ lens was built with nXT technology made with Trivex, giving it an exceptionally light weight, along with a visual acuity approaching glass.

The golDThe Polar PhD™ lens is so revolutionary it received the coveted Silmo d’or award in the lens category for innovation and performance — a first for a sunglass manufacturer.


34 Serengeti Sport

An elegant eveningin Mantova

Photographed by: LUIGI CASSINELLI Styled by: FEDERICA MEACCI


35

An elegant eveningin Mantova

Claudio styles the Cortino, while Paulina strikes an alluring pose in the Giuliana.

Piazza Sordello

Located in the heart of Mantova with shops and restaurants, this piazza is the perfect place for an evening stroll.


CosmopolitanThe Cosmopolitan Collection was designed to accentuate your lifestyle with its big, bold frames and the kind of advanced lenses that could only come from Serengeti®

.

Featuring the Giuliana.


Cosmopolitan 37

BiancaBase Curve: 6 Temple Length: 130mm Lens Size: 56 x 36 x 59mm, DBL 15mm

7368: Shiny Black, Drivers® Polarized7367: Glitter Tortoise, Drivers® Polarized7366: Dark Stripe Tortoise, 555nm® Polarized7364: Shiny Black, 555nm® Polarized7526: Dark Stripe Tort, Drivers® Polarized • NEW7365: Dark Stripe Tortoise, Drivers®


giadaBase Curve: 8 Temple Length: 130mm Lens Size: 62 x 42 x 65mm, DBL 14mm

7502: Shiny Black, 555nm® Polarized • NEW7403: Pearl White, 555nm® Polarized7401: Dark Tortoise, Drivers® Polarized7400: Shiny Black, Drivers®

7402: Dark Tortoise, Drivers®


giuliana - neWBase Curve: 6 Temple Length: 130mm Lens Size: 58 x 40 x 61mm, DBL 17mm

7512: Dark Tortoise, Drivers® Polarized7503: Shiny Black, 555nm® Polarized7463: Dark Tortoise, 555nm® Polarized7462: Black abstract, Drivers® Polarized7466: Shiny White, Drivers® Gradient7465: Plum, 555nm®

7464: Dark Tortoise, Drivers®



38 Cosmopolitan

genova - neWBase Curve: 6 Temple Length: 130mm Lens Size: 59 x 34 x 61mm, DBL 16mm

7501: Dark Tortoise, Drivers® Polarized7450: Grey Plaid, 555nm® Polarized7449: Shiny Black, Drivers® Polarized7527: Shiny Black, 555nm® Polarized7452: Dark Stripe Tortoise, 555nm®

7451: Shiny Black, Drivers®


savonaBase Curve: 6 Temple Length: 128mm Lens Size: 58 x 42 x 61mm, DBL 15mm

7066: Brown Tan Leopard Fade, Drivers® Polarized7065: Tortoise, Drivers® Polarized7261: Black Leopard, Drivers®

7182: Black Mosaic, Drivers®


VittoriaBase Curve: 8 Temple Length: 125mm/Spring Hinges Lens Size: 62 x 41 x 65mm, DBL 15mm

7313: Dark Tortoise, Drivers® Polarized7179: Metallic Medley, Drivers® Polarized7177: Shiny Black/Mosaic, 555nm® Polarized 7178: Dark Tortoise, Drivers®



Cosmopolitan 39

MonteBase Curve: 6 Temple Length: 125mm/Spring Hinges Lens Size: 58 x 42 x 62mm, DBL 14mm

7230: Shiny Dark Demi Tortoise, Drivers® Polarized7228: Shiny Black, 555nm® Polarized7227: Shiny Black, Drivers® Polarized 7231: Shiny Black/Laser Etched, Drivers®


MatteoBase Curve: 8 Temple Length: 130mm/Spring Hinges Lens Size: 62 x 37 x 67mm, DBL 14mm

7372: Amber Tortoise, Drivers® Polarized7370: Shiny Black, Drivers® Polarized7369: Shiny Black, 555nm® Polarized 7371: Black Granite, Drivers®



40 Photographed by: LUIGI CASSINELLI Styled by: FEDERICA MEACCI

PIAZZA DELLE ERBE, THE INTERSEcTION OF HISTORY AND STYLE


PIAZZA DELLE ERBE, THE INTERSEcTION OF HISTORY AND STYLE

Claudio dons the Genova along with a smart-looking suit, while Paulina elegantly awaits in her Giada.

Piazza delle Erbe

Known for its lively open-air market and beautiful mix of architecture, this piazza is the place to both see and be seen.


42 Merchandising

Gift BagFine cord to hang them

SER085

Polarized DemonstratorPR561

UV lampSER087

logo PlaqueSER080

ophthalmologist leafletPack of 50

CLE20 : FrenchCLE21 : German

CLE22 : English (EUROPE)CLE23 : Italian

CLE24 : SpanishCLE25: English (FOR UK ONLy)

Kakemono50 x 100 cmSER089FR

SER089ENGSER089IT

SER089GER

large Showcard60 x 90 cm

SER082

Showcards (Pack of 2)21 x 29,7 cm

SER078

Brochure HolderSER067

2011 Mini CataloguePack of 10

MIN80 : FrenchMIN81 : EnglishMIN82 : GermanMIN83 : Italian

MIN84 : Spanish Counter MirrorSER088


Merchandising 43

6-pces Presentation Tray24 x 15 x 28 cm

PR638

30-pces Floor Display(190 x 60 x 35 cm)

PR531

16-pces Floor Display(190 x 60 x 35 cm)

PR532

8-pces Floor DisplayPR535ENGPR535FR

PR535GERPR535ITPR535SP

3-pces Display in CardboardPR534ENGPR534FR

PR534GERPR534ITPR534SP

lens BoxSER075ENG

SER075ITSER075GERSER075FRA

ESa Consumer film SER070FRSER070SPSER070UK

Video SER090

RX a4 Recto/Verso Pack of 3SER091


44 Distributors

aMERiCa (U.S.a.)9200 CodyOverland Park, KS 66214Tel: 800.22BOLLEFax: 800.548.0446

aRGEnTinaCasa Para TiCiudad de La Paz 1808, 3ro AC1428CPD Capital FederalBuenos AiresTel: 54.11.4780.2100Fax: 54.11.4780.3113Email: [email protected]: Pablo Tempelsman

aSiaBushnell Performance Optics Asia Ltd.Room 2113, hong Kong Plaza188 Connaught Road Westhong KongTel: 852.2546.3060Fax: 852.2546.9799Email: [email protected]

aUSTRaliaBolle Australia Pty. Ltd.ABN 77 005 741 30032-40 Fairchild Street heatherton3202 VictoriaP.O. Box 579Moorabbin3189 Victoria Tel: 1300.138.098Email: [email protected]

aUSTRiaBushnell Performance Optics GmbhAn Der Alten Spinnerei 183059 Kolbermoor B. RosenheimGERMANyTel: 49.8031.233480Fax: 49.8031.2334818Email: [email protected]

BaHRainPasteur Medical InstrumentsP.O. Box 63726372 DUBAITel: 971.4.2679738Fax: 971.4.2679748Email: [email protected]

BElGiUMTechnop NVDendermondesteenweg 335B-9070 DESTLEBERGENTel: 32.9.238.1632Fax: 32.9.238.2362Email: [email protected]

BoSnia & HERzEGoVinaRodeo Team d.o.o.Koroska Cesta 534000 KRANJTel: 386.4.20.15.400Fax: 386.4.20.15.401Email: [email protected]

CanaDaBushnell Outdoor Products 25A E. Pearce St.Richmond hill, ON L4B 2M9Tel: 905.771.2980Fax: 905.771.2984

CHilEVictorinox Chile S.A.Suc. IquiqueManzana 3 Galpon 6-BRecinto Amurallado, Zona FrancaIquique, ChileTel: 56.57.511108Fax: 56.57.511613Email: [email protected]: Andrea Reyes

CHinaKoollook International Ltd. No.19-20 Fortunepark, Lane 1277Zhuanxing East Road, Minhang District201108, Shanghai, ChinaTel: 86.21.2420.3263Fax: 86.21.2420.3255

ColoMBiaEcco Import S.A.Transversal 55ª No. 115A-05Bogota, ColombiaTel: 571.655.4007Email: [email protected]

CoSTa RiCaOpticas Vision Ltda.Calle 4 Avenidas 3 y 5San Jose, Costa RicaTel: 506.243.9063Fax: 506.222.6967Email: [email protected]: Mauricio Prada

CRoaTiaRodea Team d.o.o.Koroska Cesta 534000 KRANJTel: 386.4.20.15.400Fax: 386.4.20.15.401Email: [email protected]

CyPRUS Eyeland LTD5 EZ Themistocles Dervis StreetP.O. Box 229101066 NICOSIATel: 357.22.664644Fax: 357.22.752555Email: [email protected]

CzECH REPUBliCStrabilia s.r.o.Na Mokline 539/10163 00 Prague 6Tel: 420.235.313.313Fax: 420.235.313.314Email: [email protected]

DEnMaRKFrands Jensen ASTeknikvej 69DK-5260 ODENSE STel: 45.65.94.15.40Fax: 45.65.94.15.54Email: [email protected]

ECUaDoROptica Los AndesLuis Felipe Borja 217 y SodiroQUITOTel: 593.2.255.7189Fax: 593.2.256.1107Email: [email protected]: Carlos Sanchez

Eurosport del EcuadorAlemania 616 y Mariana de JesusEdificio Morales of. 1BQUITOTel/Fax: 593.2.252.9680Email: [email protected]

Optica SanchezCuencaCentro Comercial Mall del Rio,Local 46-48CUENCATel: 593.7.283.5287Fax: 593.7.281.2745Email: [email protected]: Enrique Sanchez

El SalVaDoR Sol DepotLas Lomas Del Av. Republica DominicanaCalle Falso Pimiento 3384Tegucigalpa, hondurasTel: 504.239.8630Email: [email protected]

EURoPEBushnell Outdoor Products4, rue Diderot92150 Suresnes - FRANCETel: 33.1.41.44.94.80Fax: 33.1.41.44.06.09Email: [email protected]

FinlanD Neonsun OyTuruntie 10FIN-13130 hameen linnaTel: 358.3.612.7222Fax: 358.3.612.7232Email: [email protected]

FRanCE Bushnell Outdoor Products4, rue Diderot92150 SuresnesTel: 33.1.41.44.94.80Fax: 33.1.41.44.06.09Email: [email protected]

GERManyBushnell Performance Optics GmbhAn Der Alten Spinnerei 183059 Kolbermoor B. RosenheimTel: 49.8031.233480Fax: 49.8031.2334818Email: [email protected]

GREECEKokkoris Minas S.A.III Gounari Street16561 GlyfadaTel : 30.210.9627700Fax : 30.210.9606550Email : [email protected]

GUaTEMalaConsulta S.A.19 Avenida 2-29, Zona 14Diudad de Guatemala GUATEMALA, C.A.Tel: 502.2414.6000Fax: 49.8031.2334818Email: [email protected]

HollanDBobo’s Eyewearhambakenwetering 205231 DC s-hertogenboschNetherlandsTel: 31.73.690.1777Fax: 31.73.690.1778Email: [email protected]

HonDURaS Sol DepotLas Lomas Del Av. Republica DominicanaCalle Falso Pimiento 3384Tegucigalpa, hondurasTel: 504.239.8630Email: [email protected]

HonG KonG & MaCaUBushnell Performance Optics Asia Ltd.Room 2113, hong Kong Plaza188 Connaught Road Westhong KongTel: 852.2546.3060Fax: 852.2546.9799Email: [email protected]

inDiaShailaja Optical IndustriesB-104, Aditya Towers, Chandavarkar Rd.Borivali (W), Mumbai – 400 092Tel: 91.22.2893.0162Fax: 91.22.2892.3591

iRElanDBushnell Performance Optics UK Ltd.Unit C83 Barwell Business ParkLeatherhead RoadChESSINGTON, SURREyKT9 2NyUnited KingdomTel: 44.0.20.8391.4700Fax: 44.0.20.8391.4733Email: [email protected]

iSRaElLuxvision Ltd.15 Beit-Oved StreetP.O. BOX 5746161574 TEL-AVIVTel: 972.3.7919300Fax: 972.3.7919321Email: [email protected]

iTalyBPO Italy s.r.l.Corso Moncalieri, 16710133 TORINOTel: 39.011.661.85.83Fax: 39.011.661.87.68Email: [email protected]

JaPanBushnell Outdoor Products Japan, Ltd.4th Floor, 3-5-12 hongo Bunkyo-Ku Tokyo, Japan 113-0033Tel: 81.3.5844.2040Fax: 81.3.5844.2041Email: [email protected]

Washin Optical Co. Ltd.1-1-17 Akabaneminami, Kitaku Tokyo, Japan 115-0044Tel: 81.33.9026.363Fax: 81.33.9022.408Email: [email protected]

KUWaiTInternational Optique Co. WIISalmiah Area 9 Salem Al-Mubarak StrCentral Plaza Blg Office 15/ Po Bo24755 KUWAITTel: 96.525.759.671Fax: 96.525.714.026Email: [email protected]

lEBanonyamout Optical CenterZoukak Al Bilal StreetEl Ourafi Bldg- P.O. Box 113/609500 Jdeideh- BeyrouthTel: 961.1377436Fax: 961.1377437Email: [email protected]

MaCEDoniaRodeo Team d.o.o.Koroska Cesta 534000 KRANJTel: 386.4.20.15.400Fax: 386.4.20.15.401Email: [email protected]

MalaySiaFocus Point Vision Care Group Sdn. Bhd.Unit 1&3, Jalan PJU 1/37, Dataran Prima,47301 Petaling Jaya, Selangor, MalaysiaTel: 603.7880.5520Fax: 603.7880.6627

MaRoCCoKeratoptique303, boulevard Ziraoui20000 CasablancaTel .: +212 5 22 49 27 39Fax : +212 22 49 27 40Email : [email protected]

MEXiCoBushnell Performance Optics Mexico S.A. de. C.V.Presa Salinillas No. 370 Piso 10Despacho 1002 & 1004Colonia IrrigacionMexico, D.F. Mexico C.P. 11500Tel/Fax: 55.5557.4210Email: [email protected]

nEW zEalanD Bolle (N.Z.) LimitedAK 840 758Unit 6, Elms Court142 Ferry Road Christchurch, New ZealandP.O. Box 4179Christchurch, New ZealandTel: 0800.2655.369 (0800 Bolle NZ)Email: [email protected]

niCaRaGUa Sol DepotLas Lomas Del Av. Republica DominicanaCalle Falso Pimiento 3384Tegucigalpa, hondurasTel: 504.239.8630Email: [email protected]

noRWayTrend Optikk ASFurubergveien 2032316 hAMARTel: 47.62.54.39.99Fax: 47.62.54.39.90Email: [email protected]

PanaMaMotta InternacionalApartado Postal 417Zona Libre de ColonRepublica de PanamaTel: 507.431.6000Fax: 507.431.0109Email: [email protected]: Gabriel Maduro

PHiliPPinES Branded Lifestyle Inc.2270 Mirax Building Don Chino Roces Avenue,Makati City, Philippines Tel : 632.816.7777Fax: 632.893.7009

PoRTUGalTeresa Jorge & Filhos- Optica Lda.Rua Sampaio Bruno 12a4000-439 PORTOTel: 351.222076000Fax: 351.222076009Email: [email protected]

RUSSiaAvvitaKrasnobogatirskaya st., 2, str. 3107564 MoscowPhone: 007.495.933.62.91Fax: 007.495.933.62.91

SaUDi aRaBia Future Optics Co. LLCWarehouse II Plot 2460123 Industrial Area 3 / Al Qussais31274 Dubai / UAEPhone: +97142589675Fax: +97142589674Email : [email protected]

SERBia & MonTEnEGRoRodea Team d.o.o.Koroska Cesta 534000 KRANJTel: 386.4.20.15.400Fax: 386.4.20.15.401Email: [email protected]

SinGaPoRE Webster Resources Pte Ltd.605A Macpherson Road#03-03 Citimac Industrial ComplexSingapore 368240Tel: 65.6286.0291Fax: 65.6286.8360

SloVaKia Regina Import s.r.o.Podluzany 1935 27 PODLUZANy 1Tel: 421.36.6322207Fax: 421.36.6322182Email: [email protected]

SloVEnia Rodeo Team d.o.o.Koroska Cesta 534000 KRANJ Tel: 386.4.20.15.400Fax: 386.4.20.14.401Email: [email protected]

SoUTH aFRiCaBUShNELL PERFORMANCE OPTICS SOUTh AFRICA t/a ULTIMOUnit 6 Rodium industrial ParkFabriek St Strydom Park2160 RandburgTel : + 27 11 796 8960Fax : + 27 11 792 5258Email : [email protected]

SPainBushnell Outdoor Products Spain C/ Alava, 60 6 108005 BARCELONATel: 34.93.486.48.00Fax: 34.93.309.29.11Email: [email protected]

SWiTzERlanD Kairos/ Optisport SARoute de Chalais 183965 ChIPPISTel: 41.27.451.12.00Fax: 41.27.451.12.01Email: [email protected]

TUniSiaVisual LinkRésidence le Palace B8Ennasr II2037 TunisTel : +216 223 284 45Fax : +216 718 183 52Email : [email protected]

TURKEy ANT OPTIK Dis Tic. Ve San. Ltd. Sti.yildiz Posta Cad.Vefabey Sok. No: 9A/2734400 GAyRETTEPE-ISTANBULTel: 990.212.288.60.99Fax: 90.212.288.60.34Email: [email protected]

UniTED aRaB EMiRaTES Pasteur Medical Instruments P.O. Box 63726372 DUBAITel: 971.4.2679738Fax: 971.4.2679748Email: [email protected]

UniTED KinGDoM Bushnell Performance Optics UK Ltd.Unit C83 Barwell Business ParkLeatherhead RoadChESSINGTON, SURREyKT9 2NyUnited KingdomTel: 44.0.20.8391.4700Fax: 44.0.20.8391.4733Email: [email protected]

URUGUayLeopoldo GoldembergCerro Largo 1225C.P. 11100- P.O. Box 1618Montevideo, UruguayTel: 598.2.901.4467Fax: 598.2.901.6506Email: [email protected]: Gustavo Goldenberg

VEnEzUEla 800 Vision 2da. Av. Sta. Eduvigis, Qta. Avila, No. 23, PhUrb. Santa EduvigisCaracas – VenezuelaTel: 2856094

ViETnaM Truong hao Phat Optical Co. Ltd.214 Le Thanh Ton St., Ben Thanh WardDist 1, hCMC, VietnamTel: 84.08.3822.3177Fax: 84.08.3824.7334


Products index

augusto p.9Bianca p.37cetera p.30cielo p.31coriano p.29cortino p.13dante p.8Fasano p.30Firenze p.16Fontana p.14Genova p.38Giada p.37Gio p.24Giuliana p.37Granada p.23lamone p.8large aviator p.17larino p.30livorno p.14lizzano p.21luigi p.23Maestrale p.32Mare p.7Martino p.13Matteo p.39

Medium aviator p.17Merano p.15Monte p.39nuvino p.32nuvola p.32Parma p.7Phillipe p.15Piers p.7Pisa p.24Presa p.31riano p.21rotolare p.31 salto p.9savona p.38small aviator p.17trento p.24vasio p.14velino p.13velocity p.16vento p.22verona p.22verucchio p.29vetera p.29vittoria p.38

two thousand and eleven

the world’s finest driving sunglass

Documents

Katalog SERENGETI Soncna Ocala Rodeoteam