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Richard Varga. Pro triathlete. Kitzbühel, Austria. 14.15pm. First out of the water in a blueseventy Helix. THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

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Page 1: Katalog Blueseventy - 2010

Richard Varga. Pro triathlete. Kitzbühel, Austria. 14.15pm. First out of the water in a blueseventy Helix.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

Page 2: Katalog Blueseventy - 2010

This year has been a remarkable year for blueseventy. Our range of wetsuits and swim

gear has become a global phenomenon, with leading athletes from all corners of the earth

wearing blueseventy as the brand of choice. Our expectations for 2010 are higher and

faster.

For the last 20 years we have designed, tested, refi ned and crafted wetsuits that go way

beyond the confi nes of what was previously thought possible. We continue to push the

boundaries of expectation and have brought swimmers a new level of excellence in the

pool and open water. Old records have been broken, different races have been won but

blueseventy remains a

constant throughout.

The name blueseventy derives from the fact that 70% of the world is covered in water and

our goal is to be there at any level wherever a swimmer takes on their individual challenge.

Today we continue to set the standard that others follow. Quite simply the world is

swimming faster in blueseventy.

BLUESEVENTY.THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

Page 3: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

PRODUCT.WETSUITS. SWIMSKINS.

DIFFERENCE.At blueseventy, we celebrate it. Different day, different races, different athletes. It’s

what’s driven the design of our new range of Balanced Buoyancy wetsuits, a recognition

that everyone runs, rides and swims differently, requiring various combinations of fi t,

fl exibility and buoyancy.

Our 2010 line of wetsuits are the antitheses of the popular notion that one size fi ts all,

recognizing that no two body types share the same natural buoyancy and muscle fi bre

composition.

Sure its a radical departure, but then we’ve never been shy of swimming against the tide.

Balanced Buoyancy, from blueseventy. Enjoy the difference.

Page 4: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

WETSUITS.

Our 2010 Helix is purpose built for a swimmer that requires a highly fl exible suit, and neutral buoyancy. Unique construction combined with highly fl exible materials produce an

unrestricted range of movement, while buoyancy panels throughout the suit deliver a higher body position in the water.

New in the 2010 Helix, is the location of laminated fabric panels on the outside arm of the suit. This paper thin material is over printed with a reinforcing stripe, specifi cally

designed and located to improve function and form through the recovery and reach phase of the swim stroke. The net result of this is a longer, more powerful and effi cient stroke.

The improved awareness and placement of the arm reduces the risk of injury, normally created by the lowering of the elbow during the propulsion phase.

The high stretch TST panels remain, mechanically decoupling the arms from the rest of the suit working to ‘fl oat’ the arm and improve shoulder extension, stroke length, and

comfort. 2 generations of Helix has delivered the ultimate swimming experience. Olympic champions, world champions and the world’s fastest swimmers and triathletes have

placed the Helix in a class of its own.

FEATURES.

• Proprioceptive arm panels promote better arm position and reduce injury risk, while improving power and propulsion

• Reverse zipper enhances neck comfort, and improves reliability and reduces transition time

• Silicon seal arm cuffs for an advanced water seal

• Knee fl ex panels for run to transition ease

• Friction free neck design with lower profi le and more sighting freedom than any other suit

• Low graded compression in the legs improves blood fl ow, better preparing you for the bike leg

Page 5: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

WETSUITS.

With over 85% of triathlon competitors coming from a running, cycling or other sport background, blueseventy recognises that many athletes possess a denser leg make

up due to well-exercised and established thigh muscles and dense calves. ‘Heavier legs’ leave the majority of triathletes at a distinct disadvantage in the fi rst discipline. Our

goal is to give the world a faster swimming experience, so the Axis suit has been developed with the focus on centralizing buoyancy and balancing out the buoyancy zones.

The body has a large buoyancy zone in the torso, two big air bags we know as the lungs! With such large natural fl oatation it makes sense for those with a buoyancy

centered on the upper body, to focus the extreme additional suit buoyancy in the lower extremities. By placing higher buoyancy materials in the hips, thighs and lower leg

the goal of ‘Balanced Buoyancy’ is achieved. By increasing the height of the lower body and lifting the legs and hips, the body is in a more streamlined position allowing for

a more effi cient swim stroke.

FEATURES:

• Balanced Buoyancy for increased body alignment and performance delivered through anatomically located

blueseventy ‘molecular neoprene’, designed to deliver superior buoyancy over typical neoprenes

• Increased feel of the water and propulsion with forearm propulsion panels

• Anatomically correct 380-fl ex reach panels for maximum fl exibility and arm detachment from the main body

• Low friction neck to promote comfort and increase sighting comfort

• Easy release ankle system for faster transitions

• Specifi c Femme Fit upper body panels to accommodate the female form

axis

Page 6: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

For the athlete seeking an incredible value offering with buoyancy focused neoprene technologies, the 2010 Reaction has been signifi cantly upgraded using superior

material composition and now represents a suit possessing technical qualities of similar suits twice the price.

The Reaction has been designed with a unique air-cell front panel, which improves warmth by creating pockets of air within the suit without reducing buoyancy. The suit

also includes enlarged arm gussets and full body low-friction coating. Combine these features with a suit praised for its superior fi t, and you have a package that is the

perfect mid range suit for someone not wanting to spend big dollars and not wanting to settle for second best.

FEATURES.

• Molecular air trapping neoprene rubber used in the central body panel for increased buoyancy and thermoregulation

strategically placed to improve body position and conserve energy

• Enlarged arm gussets with 250% stretch and elongation panels delivering improved fl exibility

• Ultra low friction coating throughout the suit which creates a lower drag coeffi cient and enhances hydrodynamics

for a quicker overall swim

• Reaction full sleeve and long john styles available

• Available in femme fi t sizes WXS through to WLA

WETSUITS.reaction

Page 7: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

This new introduction to our range is a perfect match for those who are just starting out. The 2010 Fusion has been manufactured to represent all that is needed in a

wetsuit for a swimmer’s initial foray into the open water. We all know the fi rst time in the open water can be daunting, we also understand new competitors may be

wanting to sacrifi ce comfort and fl exibility for a multi-use suit. We believe for the fi rst time they need a suit focused on open water swimming and nothing else. The Fusion

gives swimmers the initial confi dence and buoyancy they need. No other suit in this price delivers true open water swimming and design without any sacrifi ces to quality.

FEATURES.

• Dual zip fl aps eliminate water entry and a streamline zip reduces drag

• Anatomical cut and shaped lower leg allows quicker exit from suit

• Low line collar maximises comfort

• Anatomical panel design minimises restriction

• High stretch large underarm gussets provide freedom of movement in the swim stroke

• Available in 14 sizes including the widest range of women’s sizes on the market.

• Central buoyancy panel for improved body position

• Available in femme fi t sizes WXS through to WLA

WETSUITS.fusion

Page 8: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

WETSUITS.

With many national governing bodies now allowing wetsuits for younger triathletes, blueseventy are introducing the torpedo – a suit made just for children. This suit has

been tailored to 8-, 10- and 12- year olds to encourage water activity, with the benefi ts of additional buoyancy and visual safety as well as providing protection from the

elements.

FEATURES.

• Dual zip fl aps eliminate water entry

• Low line collar maximizes comfort

• Anatomical panel design maximizes restriction

• High stretch large underarm gussets provide freedom of movement in the swim stroke

• Central buoyancy panel for improved body position and placement in the water

TORPEDO SIZING.IMPERIAL (in/lbs) METRIC (cm/kg)

SIZE 8 10 12 SIZE 8 10 12

chest 27 28 31 chest 67 71 79

waist 23 24 26 waist 59 61 66

height 53 57 60 height 135 145 152

weight 67 79 98 weight 30 36 44

Page 9: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

SWIMSKINS.PZ3

This highly advanced swimskin brings together over three years of race proven enhancement and technical design refi nement. The PZ3 swimskin has been designed to give

you the edge in and out of the water, producing faster swim splits, enabling quicker transition times and providing greater levels of comfort.

It’s not surprising the world’s fastest open swimmers continue to make their blueseventy the swimskin of choice.

FEATURES.

• Superior ultra-welded suit seams reduce friction drag and enhance race speed when it matters

• Welded arm gussets designed to signifi cantly improve underarm swim comfort and fl exibility

• An innovative lightweight, water resistant fabric in crotch, and sides, improves core positioning

with advanced compression and streamlining

• White heat refl ective fabric in the upper back, highly compressive to reduce drag, while allowing

optimal thermoregulation

• Welded ankles allow a quicker race transition with a longer leg suit

Page 10: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

PRODUCT.TRI GEAR.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

You already know that with blueseventy there’s a good chance you’ll be fi rst out of the

water.

But for the last few years, you’ve been asking us to help you go faster throughout the

whole race.

We’ve lost count of the times we’ve been asked “Can I race in my pointzero3 for the

whole triathlon?”. We’ve even had people who have done it (and won the race). Our pro

athletes are no different. “Give me a triathlon suit that works over all three disciplines

but retains the winning characteristics of the technologically advanced blueseventy

swimskins”.

PZ3 TRI is based on the premise that your choice of triathlon apparel shouldn’t have to

sacrifi ce speed in the water for speed on land.

Now the world is swimming, cycling and running faster in blueseventy.

Page 11: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

TRI GEAR.

The pointzero3 swimskin changed the way triathletes look at a non wetsuit swim. In our PZ3 TRIsuit, we’ve combined all the properties of a high performance swimming

garment, with the requirements of a one piece triathlon race suit, to ensure we deliver you a faster swim, bike and run. From the exclusively developed hydrophobic coating

and welded seams strategically placed to reduce drag and deliver a better aquatic profi le, through to the low drag pull apart front and rear zipper options, the PZ3 TRIsuit is

designed to maximize your performance from the start line to the fi nish line.

FEATURES.

• Italian developed chamois using the best anti allergic Lycra and foams, decreases water retention

improving performance and comfort on the bike

• Exclusively developed hydrophobic coating, and welded seams reduce drag and deliver a better

aquatic profi le

• White upper back panels reduce heat build-up in warmer climates

• Compressive fabric to improve hydrodynamic streamlining, core strength and reduce muscle vibration

• Individually styled men’s and women’s fi t and sizing

PZ3 TRIsuit

Page 12: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

TRI GEAR.

The PZ3 TRItop offers a two piece option to those who want it. Combining hydrophobic low drag fabrics, welded horizontal seams and a low profi le zipper, this tri top is

the perfect blend of performance and comfort. The low profi le front zipper allows for temperature control on the run, making this a great option for any distance. The quick

drying, ultra lightweight fabric keeps you cool and light.

The PZ3 TRIshort combines all the elements of our PZ3 range, hydrophobic fabrics, welded seams and a compressive cut to improve your movement through the water,

with an Italian low allergenic Lycra and foam based chamois, for comfort on the bike, but no extra weight or bulk in the run and swim. Silicon grippers at the waist and leg

reduce unwanted water fl ow, and create a secure faster fi t.

FEATURES.

• Italian developed chamois using the best anti allergic Lycra and foams, decreases water retention

improving performance and comfort on the bike

• Exclusively developed hydrophobic coating, and welded seams reduce drag and deliver a better

aquatic profi le

• White upper back panels reduce heat build-up in warmer climates

• Compressive fabric to improve hydrodynamic streamlining, core strength and reduce muscle vibration

• Individually styled men’s and women’s fi t and sizing

PZ3 TRItop& TRIshort

Page 13: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

PRODUCT.GOGGLES.

Our vision behind blueseventy goggles is to develop the best possible range of lens and

frame pairings, as well as providing the sort of designs that turn heads, for all the right

reasons. That means sourcing the lightest possible materials. Lens colours that suit a

variety of lighting conditions, and sockets that fi t comfortably on your face so that you

can get on with seeing

and swimming.

We don’t have 50 pairs of goggles because we believe in only producing the highest

standard of goggles in each category. Not having product for products sake. That’s why

we are quickly establishing blueseventy as a leader in open water and triathlon goggles.

A brand people are asking for by name.

In 2010 we will release something never before seen in the goggle industry, when we

introduce the structural benefi ts of carbon fi bre into swim goggles for the fi rst time.

This type of thinking personifi es our philosophy of crafting the best possible products on

the market, and makes our goggles the choice of athletes the world over.

Page 14: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

GOGGLES.

Every now and then something comes along and revolutionizes the way we look at swimming. After all it’s not the fi rst time blueseventy has caused a stir in the water.

The new blueseventy carbonRACE Goggles are made from the latest technologically advanced CFP (Carbon Fibre Polymer). Polycarbonate has long been the standard in the

aquatic eye wear industry… not anymore. CFP is up to 6 times stronger and allows the construction of the key engineered elements of a modern swim goggle to be twice as

light as a standard goggle. This means huge weight reductions increasing comfort levels, without sacrifi cing strength.

CFP has been hailed as the next step in lightweight engineered polymers and it is produced exclusively for blueseventy.

*Note how much stronger CFP is to

PC. The key comparison is in the

Flexural Strength. This determines

the required strength of the frame.

We suggest that the blueseventy

CFP frame is 2.5 times lighter for

the equivalent strength if moulded

in traditional PC.

PC CFP Units CFP% increase

Tensile Strength 67 200 Mpa +298

Tensile Modulus 2,400 15,000 Mpa +625

Flexural* Strength 98 260 Mpa +265

Flexural Modulus 2,400 14,000 Mpa +583

Impact Strength 80 450 J/m2 +563

LIGHTER, STRONGER, FASTER.

Page 15: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

GOGGLES.HYDRA-VISION.The latest soft frame technology goggle with emphasis on all round visibility and improved dynamics in the water. The curved wide

vision lens makes this the perfect crossover goggle for pool to open water.

• Wide view curved lens provides extended vision and clarity compared to regular lenses

• Integrated Soft Touch Auto Adjust Strap system allows ease of adjustability

• Integrated adjustment allows for smoother and less interrupted water fl ow over the goggle,

improving hydro-dynamics

• Low profi le feature fi tting frame

• Latest HDR TPR frame materials used to reduce weight, increase comfort and fi t

• CP lenses deliver unmatched anti-fog properties

• Split yoke strap for security even in the roughest open water swims

VISION.As well as being the offi cial goggles of the FINA 10km Marathon Swimming World Cup, the Vision goggle is perfect for all competitive

and training environments. The Vision has fi rmly established itself as the number one choice for open water and triathlon competition

swimmers.

• 180 degree vision from curved wide angled lens

• Soft oversized silicon gasket that fi ts most head shapes

• Customized lens colors designed for all lighting conditions

• Anti-fog and UV protection

• Two different moulds to suit small and large face shapes

Page 16: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

GOGGLES.ELEMENT.The element combines the comfort, all round visibility and fi t demanded by the open water swimmer with the low-drag small socket feel

a competitive pool swimmer expects.

• High quality silicon gasket

• Double silicon headstrap for a secure fi t

• Anti-fog treated lens

• Customized lens colors designed for a variety of weather and light conditions

NERO RACE.The Nero RZR goggle offers the latest in low profi le pool racing eye wear. Designed to deliver the least drag and offering a fi sh-eye fi t,

the Nero RZR utilizes the latest moulding techniques and materials. This goggle is a perfect balance of fi t, fl exibility and durability for

competitive use.

• Highest quality UV & A/F Polycarbonate lenses for clarity, protection and vision

• Low profi le PC-TPR Co-moulded lenses reduces drag

• Double band silicon head-strap for placement security and fi t

• Quick fi t Adjust Strap system creates a low profi le over the socket with the ease of adjustability

• Over moulded frame reduces fl ex & increases durability and fi t

Yellow/orange, pink and amber lens designed to enhance light. For low light conditions; dawn, dusk or overcast weather.

Blue and violet lens designed for moderate light conditions; cloudy weather or indoor lighting.

Smoke lens designed to

reduce bright light. For

sunny weather or high

glare conditions.

Mirrored lens designed to

reduce bright light and block

UV light. For sunny weather

or high glare conditions.

LENS COLOUR GUIDE.

Page 17: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

PRODUCT.ACCESSORIES.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

Our design philosophy is simple – to create products that help swimmers reach their

full potential. Our accessory range is borne out of that simple desire. Transition bags

that help to get you and your gear to and from an event in the most convenient way

possible. Protection for your extremities from the cold or tools that improve your

technique, power and enjoyment, our accessory range has something for everyone.

We design, create, test and collect data from countless hours of swimming and if it

doesn’t

meet our standards it goes back to the design room and the process starts again. This

attention to detail, paired with our passion for swimming is why the world’s best

swimmers choose blueseventy.

Page 18: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

SKULL CAP.• Flexible central panel enhances fi t

• 3mm Yamamoto neoprene maximizes

warmth and comfort

Sizes available: S, L.

SWIM SOCKS.• Form fi tting Neoprene sock prevents

injury to sole of foot when walking on

rocky surfaces

• Insulates against the cold

• Longer length to reduce

water entry

Sizes available: S, L.

SWIM GLOVES.• Open water specifi c training tool

• Webbed fi ngers allow increased

resistance training

• Form fi tting neoprene insulates against

the cold

Sizes available: S, L.

RACE BELT.• Silky woven belt, lighter weight and

softer against the skin than elastic

• Smaller low profi le buckles improve

comfort

• Toggle number attachment reliable and

easy to use

One size fi ts all.

TOE COVERS.• Anti-abrasion soles, and taped cleat hole

increase durability

• Glued and blind-stitched to eliminate

wind chill and reduce moisture entry

Sizes available: S, L.

TIMING BAND.• Race tested in Kona. Extra thick

neoprene increases comfort

• Adjustable Velcro fi ts most ankles

• Velcro Timing Chip anchor

ACCESSORIES.

Page 19: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

VISOR.• Lightweight and moisture wicking,

the Headsweats visor is synonymous

with Triathlon.

• Available in black and white

One size fi ts all.

TRANSITION TZ BAG.• Large, waterproof wetsuit compartment

• Helmet pocket and external water

bottle pockets

• Interior bag big enough for cycling and

running shoes, and race day apparel

and nutrition

• Approximately 32 litre capacity

BEANIE.• Made of coolmax this hat will wick

moisture away and keep your head cool

in the heat and warm in the cold

• Available in black

One size fi ts all.

TRANSITION FZ BAG.• Fold down opening for easy access to

main compartment

• Large, waterproof wetsuit compartment

in addition to waterproof main

compartment

• Durable nylon straps equating comfort

when using during exercise

• Headphone outlet and mp3 storage

• Approximately 29 litre capacity

ACCESSORIES.

WHEELIE BAG.• Huge bag for all your stuff

• Two big main compartments and several

smaller bags to keep yourself organized

• Approximately 90 litre capacity

• Go to Hawaai with style!

Page 20: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

PRODUCT.PZ3.MALE SIZE CHART

SIZE HEIGHT (ft/in) WEIGHT (lbs) BUILD HEIGHT (cm) WEIGHT (kg)

XS 4’10”-5’4” 121-143 extra small 147-160 55-65

SM 5’4”-5’9” 141-165 small 160-170 65-75

M 5’8”-6’1” 162-187 medium 172-184 74-85

ML 5’11”-6’3” 180-198 medium/large 182-190 82-90

L 5’11”-6’4” 192-220 large 184-194 88-98

XL 6’0”-6’6” 209+ extra large 185-200 96+

FEMALE FEMME FIT SIZE CHART

SIZE HEIGHT (ft/in) WEIGHT (lbs) BUILD HEIGHT (cm) WEIGHT (kg)

WS 4’10”-5’3” 108-121 small 147-160 49-55

WMS 5’0”-5’5” 117-132 medium/small 152-165 53-60

WM 5’3”-5’9” 123-141 medium 160-175 57-64

WL 5’6”-5’11” 139-154 large 167-180 63-70

HELIX. AXIS. REACTION. SPRINT.MALE SIZE CHART

SIZE HEIGHT (ft/in) WEIGHT (lbs) BUILD HEIGHT (cm) WEIGHT (kg)

XS 4’10”-5’3” 121-143 extra small 147-160 55-65

SM 5’4”-5’7” 141-165 small 160-170 64-75

SMT 5’6”-6’0” 150-172 small/tall 168-182 68-78

M 5’8”-6’1” 158-187 medium 172-184 72-85

MT 5’11”-6’2” 160-190 medium/tall 180-188 73-86

ML 5’11”-6’3” 176-198 medium/large 182-190 80-90

L 5’11”-6’4” 192-220 large 184-194 87-100

XL 6’0”-6’7” 209+ extra large 185-200 95+

FEMALE FEMME FIT SIZE CHART

SIZE HEIGHT (ft/in) WEIGHT (lbs) BUILD HEIGHT (cm) WEIGHT (kg)

WXS 4’7”-5’1” 98-112 extra small 139-155 45-51

WS 4’10”-5’3” 108-121 small 147-160 49-55

WMS 5’0”-5’5” 117-132 medium/small 152-165 53-60

WM 5’3”-5’9” 123-141 medium 160-175 56-64

WML 5’6”-5’11” 139-154 medium/large 167-180 63-70

WL 5’7”-6’0” 145-165 large 169-182 66-75

WLA 5’7”-6’0” 160+ large/athena 169-182 73+

SIZING.

Page 21: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

WHAT IS FEMME FIT?When out in the open water, no girl needs pelvic and chest restriction with extra bulges in the wrong places! A woman needs her own style and fi t, so for the last six years we

have produced the number one rated women’s-only suit in the market.

femme fi t is a suit that gives women of all shapes, sizes and skill levels what they want most in the water. This highly tuned fi t has been the result of extensive testing,

tweaking and actually listening to what women had to say. blueseventy has created the most extensive women’s sizing range on the market to allow them to get not just a

great fi t, but the most perfect fi t.

As a result, our designs have become the wetsuit of choice for women. blueseventy has spent countless hours observing how women swim and examining their anatomical

characteristics.

We noted shorter torso lengths, smaller muscle mass, higher swim cadences, and narrower waists paired with wider hips. The results are the following features, which are

part of every women’s blueseventy wetsuit;

• Lowered neckline for better fi t and comfort

• Extended zipper length to accommodate wider hips and ease getting in and out of your suit

• Slimmer, 1.5 mm thick arms to allow for higher stroke cadence

• Narrowed neck, wrists and ankles for a customized fi t in critical areas

• Refi ned shaping in the bust and torso

• Seven size variations ranging from XS (extra small) to LA (large athena)

It all adds up to a wetsuit with superior fi t, which leads to better performance and a better open water experience. We continue to seek and learn and create our products

based on the feedback, not just from Ironman winners, but from any woman that enters the water.

“ THE HELIX FEMME FIT; THE ONLY WETSUIT I’VE WORN, AND THE ONLY ONE I’VE NEEDED TO WEAR. TAKE IT FROM A

SWIMMER; IT MATTERS WHAT KIND OF WETSUIT YOU GET - ESPECIALLY FOR COMFORT. IF YOU’RE NOT COMFORTABLE,

YOU’RE NOT GOING TO SWIM YOUR BEST. PLUS, ALL THE ADVANCED TECHNOLOGY IN THE HELIX GIVES YOU THE IDEAL

COMBINATION, COMFORT AND FREE SPEED!”

– Linda Gallo, Lead women swimmer at Ironman World Championships, 2006 & 2007

PRODUCT.FEMME FIT.

Page 22: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

We sponsor and support some of the best athletes in the world. We’re proud to support them, and they choose to wear our products because they believe it offers them

the fastest gear available for their respective events. Here is a selection of these athletes.

CHRISSIE WELLINGTON.

2x Ironman World Champion, 6x Ironman Champion (fastest IM time in History).

NORMANN STADLER.

2x Ironman World Champion, 3x Ironman Champion.

LEANDA CAVE.

ITU Long Distance World Champion, Ironman 70.3 Champion.

LUKE McKENZIE.

3x Ironman Champion.

ALISTAIR BROWNLEE.

4x ITU World Cup Series winner, Under23 World Champion, Junior World Champion.

TIM DE BOOM.

2x Ironman World Champion.

BEVAN DOCHERTY.

ITU World Champion, Olympic silver and bronze medalist in triathlon.

TEAM BIKE BOUTIQUE.

The number one professional triathlon team in the world, with more wins than any

other team on the planet and over 25 podiums in 2009.

JOANNA ZEIGER.

2x Ironman Champion, 70.3 World Champion.

JULIE DIBENS.

2x Xterra World Champion, 3x Ironman 70.3 Champion.

REBEKAH KEAT.

Ironman Champion, Ironman 70.3 Champion.

CHRIS LIETO.

3x Ironman Champion, Ironman 70.3 Champion.

MAARTEN VAN DER WEIJDEN.

Olympic gold medalist 10Km Open Water, World 25Km Open Water Champion.

ATHLETES.BLUESEVENTY ATHLETES.

Page 23: Katalog Blueseventy - 2010

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

BLUESEVENTY.MARKETING.

ADVERTISING.We advertise in a number of international publications including Triathlete magazine (US and International editions), Inside Tri magazine (US), Triathlon Canada magazine,

Das magazine (Germany), 220 Magazine (UK), Triathlon & Multisport magazine (Australia,) Endurance Sport and NZ Multisport magazine (New Zealand). 2010 will see

further investment in on-line advertising, where we will partner with ‘Slowtwitch’ the world’s biggest triathlon website, Tri24/7 and other triathlon resources.

EVENT PROMOTION.At blueseventy, we believe that event sponsorship is critical in the growth and support of the sport. We have deliberately partnered with some of the largest events in the

world, as well as smaller local events that offer something different. It is part of our company’s philosophy, and something we want to continue to do. We’re also happy to

attend a lot of these events ourselves, as it helps to retain a key touching point with the competitors, our customers, and gives us feedback on our product, customers, and

brand. Feedback we listen to. We’re always happy to discuss a partnership with you in an event where you feel our support will make a difference, Just give us a call.

SPONSORSHIP.We sponsor and support some of the best athletes in the world. We’re proud to support them, and they choose to wear our products because they believe we offer them

the fastest gear available for their respective events.

blueseventy event sponsorship is diverse; from partnering with one of the world’s biggest triathlon events - the Chicago Triathlon - to events such as the FINA 10km

Marathon Swimming World Cup series, the Waikiki Rough Water Swim and many of the world’s oldest and greatest triathlon events.

We’re always available to hear any thoughts you might have in terms of marketing and promotional activities that can have a positive effect on your sales. If you have

something that you’d like to work with us on, feel free to discuss it with us.

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THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

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PHONE. +49 (0) 621 832 54 89

FACSIMILE. +49 (0) 621 832 54 94

www.becker-distribution.com

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CONTACT.