kasut you 2.3

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Overview

Kedai Kasut You Sdn. Bhd. (KasutYO

Sekeluarga, a footwear & foot care ret

on your family need, from infant to range and variety of foot care choice

taste and demand for customers from

gender, social status and occupation) ar

KasutYOU started with just two sho

Banggol, Kuala Terengganu when it f

April, 2002.

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Vision

To be the most reliable, caring and largest family footwear & foot care chain s

Mission

To provide fashionable & high quality product while giving the customers the

shopping with the whole family.

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Product / Service

As depicted by the companys name,KasutYOUis dealing with footwear and foot care retailing

motto, our main objective is to provide our customer with footwear necessary to the whole fa

elderly. Variety of choices for any age and level of customer which includes leather, sports, life

school shoes, socks, etc are available at KasutYOU.

Specifically, we are focusing on family business, who have a stronger family bonds and prefer f

shopping with the whole family. To accommodate to this, we are reserving wider walkway to e

customer have a more pleasant and comfortable shopping experience. On top of that, we are

creating an excellent shopping experience to our customers.

Besides that, we do also emphasis on customer satisfaction whereby the goods sold are fair in

trendy and having a variety of brands. In short, most values to the customers by providing goo

price for the best quality assurance. For that, we do practice goods exchange grace periods fro

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Besides offering the major brands, we do also offer our own house brands to t

customers. Among our own house brands are :

BNC

BNC ComfortEvelina Viviana

G-wingx

Activate Uomo

GinnaL.A Power

G2

Gmax

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Corporate Social Responsibility

KasutYOUnever forgets the unfortunate whereby contributions, d

channelled to those in need from time to time. These includes

Kelas Pendidikan Khas Sekolah Kebangsaan Padang Hiliran

Pusat Harian Downs Syndrome Kuala Terengganu

Taman Sinar Harapan Kuala Terengganu

National Kidney Foundation Kuala Terengganu

Asrama Anak Yatim Darul Fallah Rumah Tunas Harapan Darul Hilmi, Seberang Takir, Terengganu

Jawatankuasa Pemulihan Dalam Komuniti (PDK) Komplek Penya

Kemaman

Pusat Jagaan Rohaniah Pasir Puteh, Kelantan

individuals and family, etc.

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Starting year 2009, we are working closely with a press company

sponsorship to students in assisting their family in preparing the

the opening of new school term.

To support the company goodwill to help those in need, KasutYO

organise yearly charity program by contributing part of their staf

visiting the local families.

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BNC Everlast BNC Comfort B

Clarks Converse Evelina Viviana Gw

LeeCooper Lois Nike N

BUM Diadora

Brand List
http://www.kasutyou.com/manufacturer/4-clarks.aspxhttp://www.kasutyou.com/manufacturer/4-clarks.aspxhttp://www.kasutyou.com/manufacturer/5-converse.aspxhttp://www.kasutyou.com/manufacturer/5-converse.aspxhttp://www.kasutyou.com/manufacturer/7-evelina-viviana.aspxhttp://www.kasutyou.com/manufacturer/7-evelina-viviana.aspxhttp://www.kasutyou.com/manufacturer/8-gwingx.aspxhttp://www.kasutyou.com/manufacturer/9-lee-cooper.aspxhttp://www.kasutyou.com/manufacturer/9-lee-cooper.aspxhttp://www.kasutyou.com/manufacturer/10-lois.aspxhttp://www.kasutyou.com/manufacturer/11-nike.aspxhttp://www.kasutyou.com/manufacturer/12-nona.aspxhttp://www.kasutyou.com/manufacturer/13-bum.aspxhttp://www.kasutyou.com/manufacturer/14-diadora.aspxhttp://www.kasutyou.com/manufacturer/14-diadora.aspxhttp://www.kasutyou.com/manufacturer/14-diadora.aspxhttp://www.kasutyou.com/manufacturer/13-bum.aspxhttp://www.kasutyou.com/manufacturer/12-nona.aspxhttp://www.kasutyou.com/manufacturer/11-nike.aspxhttp://www.kasutyou.com/manufacturer/10-lois.aspxhttp://www.kasutyou.com/manufacturer/9-lee-cooper.aspxhttp://www.kasutyou.com/manufacturer/8-gwingx.aspxhttp://www.kasutyou.com/manufacturer/7-evelina-viviana.aspxhttp://www.kasutyou.com/manufacturer/5-converse.aspxhttp://www.kasutyou.com/manufacturer/4-clarks.aspxhttp://www.kasutyou.com/manufacturer/3-brooks.aspxhttp://www.kasutyou.com/manufacturer/2-bnc-comfort.aspxhttp://www.kasutyou.com/manufacturer/6-everlast.aspxhttp://www.kasutyou.com/manufacturer/1-bnc.aspxhttp://www.kasutyou.com/manufacturer/14-diadora.aspxhttp://www.kasutyou.com/manufacturer/13-bum.aspxhttp://www.kasutyou.com/manufacturer/12-nona.aspxhttp://www.kasutyou.com/manufacturer/11-nike.aspxhttp://www.kasutyou.com/manufacturer/10-lois.aspxhttp://www.kasutyou.com/manufacturer/9-lee-cooper.aspxhttp://www.kasutyou.com/manufacturer/8-gwingx.aspxhttp://www.kasutyou.com/manufacturer/7-evelina-viviana.aspxhttp://www.kasutyou.com/manufacturer/5-converse.aspxhttp://www.kasutyou.com/manufacturer/4-clarks.aspxhttp://www.kasutyou.com/manufacturer/3-brooks.aspxhttp://www.kasutyou.com/manufacturer/2-bnc-comfort.aspxhttp://www.kasutyou.com/manufacturer/6-everlast.aspxhttp://www.kasutyou.com/manufacturer/1-bnc.aspx

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Awards & Achievements

Anugerah Kedai Harga Patut 2010

Presented by Kementerian Perdangan Dalam Negeri, Koperasi

dan Kepenggunaan

To identify, evaluate and recognize business which are prefer

by customers (locally & overseas), offering good quality of

goods, fair in price and excellent in service.

The certificate & trophy fo

Patut 201

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Anugerah Kedai Pilihan Pengguna

2006 / 2007

By Kementerian Perdagangan Dalam Negeri Dan Hal Ehwal

Pengguna

Certificate for Anugerah K

2006/2

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Promotion & Advertising

Fashionable watch @ Bo

Own Brandinga) Boutique Nona

Under the flagship of Kedai Kasut YouSdn.

Bhd.,the Company currently has a new

brand called Boutique Nona.

Besides offering some fashionable ladies

footwear, the

boutique also focuses on the selling ofladies accessories such as brooches, silver

accessories, handmade jewellery and

handbags.

On top of that the Company also carries his own plans to introduce

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On top of that, the Company also carries his own plans to introduce

to the market such as :

b) Gwingx

Price Range :RM 39.99-RM 199.99

Products :Sports casual, sneakers, men office wear, men casual wea

c) Nona

Price Range :RM 19.99RM 49.99Products :Lady fashionable shoes and fashion accessories

d) Activate Uomo

Price Range :RM 19.99RM 69.99

Products :Men casual sandals , man casual slippers

e) Emilio Vuitton

Price Range :RM 49.99RM 159.99Products :lady fashionable heels

f) L.A Power

Price Range :RM 6.99RM 39.99

Products :School shoes, school bags, socks

The introduction of the branding in the market will enhance the ima

enable the Company to have a foothold in the footwear business in t

Ladies Accessories @

Boutique Nona

Wallet @ Boutique Nona

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Advertising

A series of advertising are done by the Company to gain the awareness of the public about

this Company. Getting public awareness is crucial to success as this is the first level in a

customers psychological stages prior to a purchase decision. Among the advertisement

methods implement are:

a) VIP Membership Cards

Kasut You offers VIP Membership programs to his entire value customers. With this privilege,

the VIP members can collect points on every cents spent at any outlet of Kasut You.

All the points collected will remain in account for a period of 5 years. A series of interesting

gift is awaiting for the member to redeem.

In year 2004, the Company started with direct mailing to its VIP members. By using this

direct mailing communication, any information can be directed to specific individual

customer personally. Attached with the direct mailings are some discounts and cash voucher.

All the vouchers are color printed and come with numbering. Besides that, Kasut Youdoes

keep in touch with his value customer via short message system (SMS). The Company will

sms to their VIP members to notice them about the sales or promotions held in the outlets.

b) N W it U

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b) Newspapers Write Up

By the end of year 2005, Harian Metros reporter had a few write up for Kedai Kasut YouSdn. Bhd. Sinc

people in Malaysia get to know bout this biggest footwear retailing shop in Malaysia.

A series of interview is conducted to explore more about the legend and the story for the success for a

) Yearl L k Dra

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c) Yearly Lucky Draw

Lucky Draw Promotion is the yearly programme host by Kasut You.

Normally, this programme will last for few months in conjunction with the Hari Raya Sales and

Sales.

A range of exclusive gifts are ready to give away to the lucky customers. Among the gifts offererefrigerators, color TVs, computer, notebook, washing machines, 3G handphones, bicycles, DC

and lots more*.

(*gifts to be determine by the management for the respective year.)

Gift for Lucky Draw 2009

(K. Terengganu)

Grand Prize Winner Lucky Draw Kasut

(K. Terengganu)

d) Fli

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d) Fliers

Fliers are distributed to the public during

promotion program, especially in conjunction

with our grand opening of new outlets or

during stock clearance. Usually, the fliers areplaced in the letter box at housing estates or

just by putting it on vehicles parked at car

parks.

Sample of Fliers distributed in

e) Bantings and Banners

Approximately 150 bantings and 25 banners are placed

in KT town, especially during Hari Raya Puasa and Back

to School promotion to alert the public about the

promotions held by the Company. On top of that,

buntings and banners are also place at Pasir Puteh

(Kelantan) and Jerteh (Terengganu) during promotion

seasons to create the public awareness of our ongoing

promotions.

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f) Media Contact

Media advertisements are done via radio

channel and also some printed publication

such as newspapers and magazine. At this

point of time, Kasut Youdoes work closelywith Tfm (Radio Terengganu), Kelantan FM &

THR by putting up advertisement in their radio

channel.

Besides that, Kasut Youdo from time to time

place advertisement in local newspapers to

keep the fellow customers alert about the

latest promotions held at Kasut You.

Squad THR at Kasut You, Jalan

g) In house posters

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g) In house posters

Attractive in house posters are placed in the outlets to attract more customers to come.

h) Free gifts

Free gift are given out to customers, especially during special promotion. For example, Red Packet and Spackets) are given respectively during Chinese New Year and Hari Raya Aidilfitri. Approximately 500,000

distributed in a year.

Besides that, time table, calendars, stationery sets and shoes white are also been distributed during Ba

year end promotion as part of gifts given to our valued customers. From time to time, the Company will

souvenirs to their fellow customers. In July 2005, the 20,000 pieces of free gifts are ready to be given aw

Sampul Duit Raya Kasut You Kasut YouCash V

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i) Business Affiliate

Kasut Youwho joins OSK Priority Card Programme and Digi Mobile Voucher

giving out special free gifts to OSK Priority Card holder and Digi users upon

with Kasut You.

Besides OSK Priority Card, Kasut Youdo get involves with Digi. Kasut Youon

business partners for Mobile Voucher Programes launched by Digi Telecom

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j) Advertisement on vehicles

The Company is still in the midst of having the advertisement on vehicles. For t

stage, the vehicles for Kasut Youwill be painted with Kasut Youcorporate colo

a series of brand name hold by Kasut Youat this moment.

Advertisement on vehicle

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Location Address

Terengganu

Clarks Boutique

93 Jalan Banggol

20100 kuala Terengganu

Terengganu.

Tel:09-6316312 ext 34

Jalan Banggol (Head Quarter)

No. 83-83A, 81-81A,

Jalan Banggol,

20100 Kuala Terengganu,

Terengganu, Malaysia.

Giant Hyperm

Lot G39- G40

Lot G 39G4

H.S (D) 6917,

Mukim Caba

Kuala TerengTerengganu,

Mesra Mall, Kemaman (Terengganu)

Lot 7, Mesra Mall,

Kerteh,


Mydin Mall,

Lot G25,G26,

Jalan Sultan M

21000 Kuala

Terengganu,

Gong Badak

Lot 18111, Taman Sejati,Jalan Gong Badak,

20100 Kuala Terengganu,


Jerteh

Jalan Tausah,Terengganu,

Batu 6

No. 1, Bangunan SEDC,

Batu Enam, Kuala Terengganu,


Kemaman

KCP 35, KCP 3

Jalan Lebai Sa

24000 Cukai,

Kemaman, M

Our

Outlets

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Kelantan Tanah Merah

PT 4936 & PT 4937,

Taman Kota

Harmoni,

17500,TanahMerah, Kelantan.

Pasir Pute

PT 450, Ja

Zainal Ab R

16800 Pas

Kelantan,

Mydin Mall Kubang

Kerian

Jalan Raja Perempuan

Zainab II,

Kota Bahru,

Kelantan, Malaysia.

Clarks Bou

Lot 1.16 1

Mall,

Jalan Ham

15050 Kot

Kelantan.

Tel:09-743

Documents

kasut you 2.3