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KASIKORNBANK THAILAND
.
AS AN ATTRACTIVE
E-COMMERCE
DESTINATIONS
WHYTHAILAND
BANGKOK,
THAILAND IS #8 AS
A COUNTRY (IN #
OF ACTIVE USERS)
#1
CITIES
52% BOUGHT
SOMETHING ONLINE
VIA A PHONE
#2
M-COMMERCE
PENETRATION
BOTH ON
THE INTERNET
AND MOBILE
INTERNET
#1
TIME SPENT ON
THE INTERNET
#2
70%
VISITED ONLINE
RETAIL STORE
THE AVG. OF WHO
ENGAGE VS.
WHOM POSTS
REACH (6.99%)
Source: We Are Social and Hootsuite , Digital Report Jan 2018
ENGAGEMENT
71% SEARCHED
ONLINE FOR
PRODUCT TO BUY
1
2
3
4
5
S o u t h E a s t A s i a M a p
VALUE OF ASIAN E-COMMERCEYEAR 2016 (ONLY B2C )
1 $19.64 BillionPopulation 68.41 Million
2 $17.48 BillionPopulation 30.22 Million
3 $5.57 BillionPopulation 90.72 Million
4 $5.29 BillionPopulation 255.13 Million
5 $4.13 BillionPopulation 5.46Million
Source: e-Commerce Survey in Thailand by Electronic Transaction Development Agency, 2017
DIGITAL LIFESTYLE IN THAILAND 2018
57 INTERNET
USERS
UNIQUE
MOBILE USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SOCIAL USERS
Source: We Are Social and Hootsuite , Digital Report Jan 2018
56MILLION MILLION
51MILLION
46*MILLION
24%+SINCE
JAN 2017
11%+SINCE
JAN 2017
3%+SINCE JAN
2017
10%+SINCE
JAN 2017
total number of social users
accessing via mobile
THAILAND MOVE MORE AND MORE DIGITAL
source: www.techsauce.com March 2018
THAILAND IS THE HEAVEN FOR SOCIAL COMMERCE
A SHIFT TOWARD SOCIAL COMMERCE IN THAILAND
50%online shoppers having purchased
something through social media
Social commerce in Thailand is driven by social media giants Facebook, Instagram,
Line, and YouTube. Many online shops now depend on these platforms by posting
photos and details of products and accepting orders through inboxes. This new way
of doing business is so popular it has taken up 50% of social commerce purchases.
SOCIAL MEDIA IN THAILAND 2018THAILAND MOVE MORE AND MORE DIGITAL
49MILLION
USERS
40MILLION
USERS
13.6MILLION
USERS
Source: We Are Social and Hootsuite , Digital Report Jan 2018
51 M 74%
46 M 67%
TOTAL NUMER OF ACTIVE
SOCIAL MEDIA USERS
TOTAL NUMER OF ACTIVE
SOCIAL MEDIA USERS
ACCESSING VIA MOBILE
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
ACTIVE MOBILE
SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
41MILLION
USERS
*
Remark: *Data as of Oct 2017
Source: www.marketeer.online.co.th
75% 72% 68% 50%
ACTIVE
USERS
ACTIVE
USERS
ACTIVE
USERS
ACTIVE
USERSSource: We are Zocial Awards by Thoto Zocial 2018
WHY KBANK
TOP THAILAND BASED APPS BY
ALL-TIME DOWNLOADS
#1
#2 #3 #4 #5Source: Appsynth; Top Thailand Based Apps Outside of Games by All-Time Downloads from July 2010-May 2018
TOP APP RANKINGS 2018
# 1 LINE
FACEBOOK MASSENGER
INSTRAGRAM
K-MOBILE BANKING
LINE
KASIKORNBANK
# 2# 3# 4# 5
Source: We Are Social and Hootsuite , Digital Report Jan 2018
RANKINGS OF TOP MOBILE APPS BY MONTHLY ACTIVE USERS
ONLINE SHOPPERS IN THAILAND
BROWSING PRODUCTS DISCUSSING DETAILS
PREFERRED E-COMMERCE
PAYMENT METHODS IN THAILAND
57%Online
Payment
45%
40%
28%
Credit Card
Mobile Banking
Internet Banking
Cash on Delivery
43%Offline
Payment
48%
Bank Counters
47%+115%
YOY growth by volume
Source: Thailand Internet User Profile by Electronic Transaction Development Agency, 2017
FEEDBACK ON PAY WITH KPLUS
329
1643
JUNE JULY
5 TIMES
AVERAGE TRANSACTION PER DAY
SEAMLESS SHOPPING
EXPERIENCE
FOR CUSTOMERS
CASH
CARD
QR
BANK
ACCOUNT
CREDIT
CARD
TOP
UP
PAYMENT ON
DELIVERY
E-WALLET
PROMPTPAY
SPONSORING BANK
JD CENTRAL x KBANK
KBANK
PARTNERS
IMPACT TO THAILAND
01
BENEFIT TO ONLINE SHOPPERS
FINANCIAL INCLUSION FOR SHOPPERS AND SME
OPPORTUNITY FOR SME TO GROW
GROWTH IN ONLINE COMMERCE
02
03
04
SME PREPARATION
ONLINE SKILL
UPLOAD PICTURES
ONLINE ONBOARDING
PHOTOGRAPHIC SKILL
ONLINE SECURITY
THANK YOU
CONTACT
