Integrated  Marke,ng  Service  -­‐  2013Social  Media  and  PR  in  Japan

・Increase  your  Sales  in  Japan

　・Achieve  Brand  Knowledge  and  Awareness　・Increase  Communica>on  with  the  consumer

Objec>ves

　Short-­‐term  (first  2-­‐3  months)

　Mid-­‐term  (3-­‐6  months)

Social  Media  Marke>ng  Goals  

　Long  term  (6-­‐12  months)・Analyze  and  improve  strategy

Increase  Branding&  Communica2on Boost  Sales Analyze  and  improve

Strategy  PlanningWho/What/When/Where/How/Why?

ActSet  the  wheels  in  mo2on!

Analysis•  Analy2cs  for  you  and  your  compe22on.•  Check  your  results

React  &  Find  Solu>on  Ideas•  Understand  results  •  Review  missing  points•  Apply  to  next  the  strategy

Set  objec>ves,  take  ac>on  and  build  momentum.

    Kartz  Media  Works  –  Strategy  Basics

Kartz  Media  Works

TVMediaContact

Social  Media

ALract  CoverageEstablish  Communica2on

Track Support  Content  Marke2ng

Achieve  1-­‐to-­‐1  Communica2on  Manpower

Clipping

PAPER

TV

RADIO

WEB

2.  Ac2ons  in  collabora2on  with  your  company1.  Ensuring  media  coverage  as  a  PR  Agency

Your  PR  Agency  in  Japan

Agency  Outline

×Preparing  Releases

Sending  ReleasesMedia  Approach  

ALend  Press  TourPlanning  Surveys

ALract  Media  Approach

Crea2ng  Media  Material

Your  Brand

Informing  about  theLatest  products/news/campaigns

Provide  original  newsregularly.

Engaging  content  delivered  by  A  dedicated  team

Strategy  based  on  our  original  integrated  fram

e

Kick-­‐OffMee2ng

StrategyContents  Planning

Createa  PR  policy

Cross-­‐media  Strategic  PR

User-­‐oriented  Facebook  Page

Daily  Content  Updates

Produce  Crea2ve  Contents

MonitorAnaly2cs&  Clipping

●Opening  official  accounts  and  pages ●Daily  updates  on  Social  Media  by  our  mul2lingual  team

●Contents  Planning

Open  accounts  and  pages  on  the  main  Social  Media  Channels  and  update  them  regularly  with  content  in  Japanese.  

・Weekly  Mee2ngs

・Monthly  Analy2cs  Reports  on  

your  brand  and  your  compe22on.

Ongoing

Unique

From  Kick  Off  to  Delivery  and  Monitoring

           Ac>vely  engaging  in  your  Social  Media  Campaign

Workflow

×・Adap2ve  content  planning  schedule.

・Constant  answer/support  to  User  

Generated  comments  or  ques2ons.

Constantly  providing  original  content.

+

Your  Brand

Our  Web  plaaorm  specialized  in  Infographics  promo2on「infogra.me」#1  Visual  Content  Marke>ng  Pla[orm  in  Japan

An  official  account  will  be  opened  and  featured  on  infogra.me.(Op2onal)  infographic  every  2-­‐months  and  assure  exposure  on  all  the  main  social  channels.

Use  Infographics  to  create  a  thinking  bubble  centered  around  your  brand.Build  contents  that  inspire  a  lifestyle,  suggest  ideas  and  createa  strong  reputa>on  >  then  increase  sales.Create  valuable  content  to  be  shared  and  automa2cally  redirect  to  your  brand’s  Owned  Media  or  its  sales  partners/distributors  in  Japan.

【Create  and  promote  your  official  infogra.me  account】

Integra>on  with  infogra.me  –  the  #1  Infographics  Pla[orm  in  Japan

Visual  Content  &  Infographics

Thank  You!

Contact  info.

　Contact  us  now  for  more  informa>on:　Web:

    ・hbp://www.kartz.co.jp/en/contact/

   　E-­‐mail:

    ・info@kartz.co.jp

   　Telephone:

    ・+81-­‐(0)-­‐3-­‐6427-­‐1627

   　We  hope  to  hear  from  you  very  soon!

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