Kars Petersen UN2001 March 3. 2011 An Introduction to Color
Theory
Slide 2
What is color theory? Make aesthetically pleasing blends
Maximum readability and clarity
Slide 3
Primary Colors Colors cannot be created from mixing others
Includes: RED BLUE YELLOW
Slide 4
Secondary Colors Mixing two primary colors together Includes:
ORANGE GREEN VIOLET Mix secondary colors to get tertiary
Slide 5
The Color Wheel
Slide 6
Most important tool in color theory Complementary colors
Contrast does not always mean good color pairing Simultaneous
contrast
Slide 7
The Importance of Contrast This could be very important
information you need to read, but can you? No. You could be missing
out on something life changing, all because you arent listening,
and the presenter didnt have the common sense to use a contrasting
color for his font. This, on the other hand, is incredibly easy to
read, since it is a red font on a blue background. Complementary
colors.
Slide 8
The Importance of Contrast Use contrast to draw attention
Slide 9
Analogous Colors
Slide 10
Colors and Emotions Some colors are associated with emotions
Red = danger, excitement, etc. Blue = calm, relaxed, etc. Yellow =
happy, positive
