Martens work attempts not to be about, but rather just to be. The ideas in it are reflections of content.
The danger of idea-based design is that it produces simplistic one-concept pieces, which once you have got the point, become merely irritating.
2010
if you ask him, he will tell you what these ideas were. But they are not laboured, and we do not feel as if we are being chased by the designer into getting the point
Form comes to reflect meaning, rather than to be imposed on texts and pictures as a predetermined and standard schema.
1997
the designer should see the import of the job and be alert to those to whom it is directed, to come to the right choices. Because like much in life designing is making choices.
the designer should see the import of the job and be alert to those to whom it is directed, to come to the right choices. Because like much in life designing is making choices. ! Each choice always shuts out other possibilities. This process of choices has to continue until there remain the essential ingredients, which for designer at the moment, for that purpose, are essential in coming to final form.
