Upload
higuyschilled
View
223
Download
0
Embed Size (px)
Citation preview
7/29/2019 Karb onn
1/27
SUBMITTED TO-MR. SHAM SHARMA SIR,FACULTY, IPM (MEERUT)
SUBMITTED BY-PAWAN KUMARBATCH-2010-12PGDM,3RD SEM.
BRAND
MANAGEMENT
7/29/2019 Karb onn
2/27
INTRODUCTION
Type-Public
Industry-Telecommunication
Founded-Banglore, India(2009)
Headquaters- Banglore, Noida(India)
Number of Locations- South Asia,Middle East andSouth Africa
Key People-Mr. Sudhir Hasija(Chaiman,Director)
-Mr. Pradeep Jain (Managing Director)
Products-Mobile Phones, Smart Phones
Parent-United Telecoms Limited
Website- www.karbonn mobiles. com
7/29/2019 Karb onn
3/27
MISSION AND VISION
Our vision is to work with technology thatempowers people.
People want feature phones but in their price
range.
Pradeep Jain- double sales to one million handsetsa month in 2010-11.
7/29/2019 Karb onn
4/27
PRODUCT RANGES
The company prominently launches the Dual
SIM and Dual Processor based handsets to the
consumer market. It currently produces wide
ranges and form factors of CDMA, GSM and
WCDMA products catering to all sections of
Telecom users. Apart from Dual GSM based
phones, the company has launched GSM +CDMA phones as well, thereby merging the
two mobile technologies in a single handset.
http://en.wikipedia.org/wiki/Dual_SIMhttp://en.wikipedia.org/wiki/Dual_SIMhttp://en.wikipedia.org/wiki/CDMAhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/WCDMAhttp://en.wikipedia.org/wiki/WCDMAhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/CDMAhttp://en.wikipedia.org/wiki/Dual_SIMhttp://en.wikipedia.org/wiki/Dual_SIMhttp://en.wikipedia.org/wiki/Dual_SIM7/29/2019 Karb onn
5/27
CONTINUED
Karbonn K10 Price in India
Rs.3,600 Karbonn K444 mobile phone price Rs.3,077 Karbonn K770 mobile phone price Rs.5,500 Karbonn K332 mobile phone price Rs.1,923 Karbonn K451 mobile phone price Rs.3,077 Karbonn KC 441 mobile phone price Rs.4,721 Karbonn K 450 mobile phone price Rs.4,200 Karbonn K330 mobile phone price Rs.2,067 Karbonn K310 mobile phone price Rs.2,160 Karbonn K300 mobile phone price Rs.2,600 Karbonn K541 mobile phone price Rs.3,442 Karbonn K217 mobile phone price
Rs.2,749
Karbonn K560 mobile phone price Rs.8,000 Karbonn K451M mobile phone price Rs.3,500 Karbonn K447 mobile phone price Rs.2,700 Karbonn K360 mobile phone price Rs.3,000
Karbonn K661 mobile phone price
Rs.7,000
http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k10-price/7/29/2019 Karb onn
6/27
CONTINUED
Karbonn K446 mobile phone price
Rs.4,500 Karbonn K445 mobile phone price Rs.3,600
Karbonn KC320 mobile phone price Rs.2,200
Karbonn KC410 mobile phone price Rs.2,500
Karbonn K451 mobile phone price
Rs.3,000 Karbonn K551 mobile phone price Rs.3,500
Karbonn K455 mobile phone price Rs.2,700
Karbonn KC555 mobile phone price Rs.5,200
Karbonn KC441 mobile phone price
Rs.4,700 Karbonn K443 mobile phone price Rs.3,000
Karbonn K650 mobile phone price Rs.4,30
http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k446/7/29/2019 Karb onn
7/27
7/29/2019 Karb onn
8/27
OFFICIAL SPONSERSHIP
The company has made its market presence hugeby sponsoring and partnering with some of theprestigious Cricket game leagues such as AirtelChampionship Leagues, Indian Premier Leaguematches. The company was associated with the
Cape Cobras during the Champions LeagueTwenty20 matches held in 2010. Apart fromcricket game, the company has also recentlyassociated with Indian Entertainment industry by
being the lead sponsorer and associate of 17thAnnual Star Screen Awards and also Mirchi MusicAwards ceremonies.
http://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Cape_Cobrashttp://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Star_Screen_Awardshttp://en.wikipedia.org/wiki/Mirchi_Music_Awardshttp://en.wikipedia.org/wiki/Mirchi_Music_Awardshttp://en.wikipedia.org/wiki/Mirchi_Music_Awardshttp://en.wikipedia.org/wiki/Mirchi_Music_Awardshttp://en.wikipedia.org/wiki/Mirchi_Music_Awardshttp://en.wikipedia.org/wiki/Mirchi_Music_Awardshttp://en.wikipedia.org/wiki/Mirchi_Music_Awardshttp://en.wikipedia.org/wiki/Star_Screen_Awardshttp://en.wikipedia.org/wiki/Star_Screen_Awardshttp://en.wikipedia.org/wiki/Star_Screen_Awardshttp://en.wikipedia.org/wiki/Star_Screen_Awardshttp://en.wikipedia.org/wiki/Star_Screen_Awardshttp://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Cape_Cobrashttp://en.wikipedia.org/wiki/Cape_Cobrashttp://en.wikipedia.org/wiki/Cape_Cobrashttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Indian_Premier_League7/29/2019 Karb onn
9/27
7/29/2019 Karb onn
10/27
COMPETITORS
Direct competitors
7/29/2019 Karb onn
11/27
Competitors
Indirect competitors.
7/29/2019 Karb onn
12/27
SWOT ANALYSIS
Strengths-
Low cost- about 30 per cent cheaper than MNC equivalents
High on features, some of them better than global models
Will offer latest features like 3G, Android at a fraction of MNC
costs
Weakness-
Quality, design often not up to the mark, use primitive
software
Servicing could be an issue, most companies are primarily
importers
Government rules on components, materials could erode
price advantage
7/29/2019 Karb onn
13/27
Opportunity-
Low-end phones market has become very competitive
Cut-throat competition has made Dual-SIM phones being
available
Can be used as simple second phones
Threats- Threat from low price well known brands
Other lower end phones brands
7/29/2019 Karb onn
14/27
USP of the product
7/29/2019 Karb onn
15/27
How Karbonn is making its brand
image
For building brand awareness, Karbonn Mobiles hasearmarked an investment of Rs 100 crore for thecurrent financial year.
The company sponsored the last India- Sri Lanka cricket
series, which gave the brand much-needed visibility. They have invested heavily in cricket to create brand
awareness for Karbonn.
Cricket has been one of the key platforms for theirbranding initiatives since it cuts across all segments inIndia and establishes an instant connect with themasses.
This association further marks their commitment tostrengthen the Karbonn brand in India.
7/29/2019 Karb onn
16/27
Karbonns Strategy
They saw that multinationals did not meet all the needsof the Indian consumer.
Karbonn's bet: As mobile services penetrated deeper,affordability would matter more and brands less. (That
also explains the name Karbonn: the promoters chosethe word Carbon, because a diamond is carbon, but itwas already registered. The closest option wasKarbonn.)
Therefore, they want their brand to be recognized as an
affordable brand in the mind of their customers. So to be more affordable handsets are sourced from
China without any investment in manufacturing andR&D.
7/29/2019 Karb onn
17/27
Karbonn Strategy
Brand-building and compelling products arenecessary building blocks of the business, but theycan come to naught if the retail strategy is faulty.
Mobile handsets are sold through over a millionmulti-brand outlets in the country.
Apart from the brand pull, the retailers hard sellhelps the customers decision. And a retailer willpush that companys brand which offers it the best
profit margins. To make sure that the Karbonn brand does not lag
behind others, the company is offering extremelycompetitive margins to dealers
7/29/2019 Karb onn
18/27
Karbonn strategy
Apart from that, Karbonn Mobiles intends tohave five to ten exclusive Karbonn stores in allthe major states of the country by the end of
this financial year. About 25 models are currently being offered
by the company, including touchscreen, dualSIM, and multimedia in both GSM and CDMA
spaces. Going forward, the company plans to launch
three to four models every month acrossdifferent segments and price points
7/29/2019 Karb onn
19/27
POSITINING SEEKING YOUNGSTER
Mainstream Youths and Materialist
14-25 Years
Young Executives/Students/Youthful Adults
Rural Penetration Strategy
7/29/2019 Karb onn
20/27
Differentiation Strategy
Win a 4.8% share of the urban youth market byDelivering imaginative solutions that offer-
Value For Money
Innovativeness
Great Handsets at Low Prices
First Time 3G On low cost Investment
First Time with GSM and CDMA set within one set at low
cost.
Low Cost Colour screens
Low Cost Music Phones
C S t
7/29/2019 Karb onn
21/27
Consumer Segments
I want everything
from my mobile
and I want it now
My phone means
I belong amongst
my peers
My life is a juggling act
my mobile keeps
me connected
To stay ahead of thegame you need the best
tools
New experiences,
new possessions,
new technologies
thats what I want
Ill adopt new technologies
if you show me a good
reason
Ill carry a mobile
if I need to
Pioneer
Youth
Mainstream
Youth
In-touch
Organizers
Mainstream
Materialists
Careerist
Experiencer
Family
Phoners
Basic Phoners
7/29/2019 Karb onn
22/27
Target Customers
The multimedia phones of Karbonn address the urban markets
which have begun to saturate.
Handsets equipped with dual SIM cards and battery are clearly
targeted at the rural markets.
Though rural markets are billed as the next frontier for mobile
telephony.
Consumers therefore prefer phones with more than one SIM
card for better connectivity.
There is a huge market in the rural areas and even the
replacement mobile market is on our radar
7/29/2019 Karb onn
23/27
Step in Brand Building
Consumer Questions Brand Actions
WHO Are You? Brand Identity
WHAT Are You? Brand Meaning
WHAT About You? Brand Responses
WHAT About You & ME? Brand Relationships
7/29/2019 Karb onn
24/27
Brand Equity
7/29/2019 Karb onn
25/27
Future plans
10% market share in a few year time.
Planning emerging markets of middle East and Africa
540 service center now and in future 1000 in number
Push mail service
Rural India will drive growth, accounting for 35-38% of
total handset market.
Aggressive promotions to get more common
Low priced handsets and handset bundle offers.
7/29/2019 Karb onn
26/27
Remark
Price according customer affordable
User friendly
Mother board problems, service centers
It will better performer, if the problem is removed
7/29/2019 Karb onn
27/27
Conclusion
Karbonn Mobile Phones are for All.
Features and services according to its price.
A price worthy phone.
Karbonn, the latest entrant into the great Indian mobilephone...