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Kaoru Iwata International Sales Director IJT Show Management Reed Exhibitions Japan Ltd.

Reed Exhibitions Japan Ltd.

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Japan's Largest Trade Show Organiser — organising 142 industry trade exhibitions each year across a wide sphere of industries — When Reed Exhibitions Japan Ltd. was founded in 1986, it was a relatively small and unknown company. Through continually striving to create trade exhibitions that generate business for the exhibitors and visitors alike, the company has in 2003 become the largest trade show organiser in Japan. As of 2016, Reed Exhibitions Japan organises 142 trade shows a year at large exhibition halls such as Tokyo Big Sight, Makuhari Messe and Intex Osaka across a wide variety of industries including jewellery, eyewear, publishing, electronics, energy, information technology, pharmaceuticals and biotechnology.

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By creating business-oriented exhibitions, we have achieved 29 years of continuous growth

Merits to participants in Reed Japan's Event

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■ For Exhibitors All exhibitions organised by Reed Exhibitions Japan are offered with comprehensive services which helps our customers to achieve success to the maximum extent possible. THREE PROMISES; We will… 1. Bring quality buyers in quantity 2. Contribute various support/consultation to increase business opportunities before and during the show 3. Offer comprehensive and detailed customer care ■ For Visitors Japan is the world's trend center and innovation hub. Trade shows in Japan are known to showcase the products of the highest quality, most advanced technology and state-of-the-art designs from around the world. We ensure our visitors to see what they cannot in others, and discover trends of the future!

Just some examples of Reed Japan Shows

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Fashion World Tokyo (Autumn)

COSME TOKYO

GIFTEX

Licensing Japan

*The graphs show number of exhibitors

Japan’s largest trade show for fashion industry

Japan’s largest trade fair for gifts, home, and interior products

Japan's largest exhibition specialised in cosmetics

International trade show for CHARACTER & BRAND business

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World Smart Energy Week INTERPHEX JAPAN

NEPCON JAPAN Tokyo International Book Fair

Japan’s largest book fair Asia’s leading exhibition for electronics Design, R & D and manufacturing

International pharmaceutical R & D manufacturing expo/conference

Comprehensive smart energy show

*The graphs show number of exhibitors

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List of exhibitions organised by Reed Exhibitions Japan (2016) 142 exhibitions in 40 industry sector

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Japanese Jewellery Market and the Opportunities

for Italian Jewellery Manufacturers

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Market Overview and Prospects for the Future

Rank County % share

1 USA 38.9%

2 CHINA 12.0%

3 JAPAN 7.5%

4 Russia 2.9%

5 Hong Kong 2.0%

6 Others 36.7%

World Jewellery Market share

← Japan is a major jewelry power with the third largest jewelry market in the world, following the United States and China.

Source: Estimated by Yano Research Institute

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Japanese Jewellery Market Size Transition and Forecast Market Size

Source: Estimated by Yano Research Institute

2008:Bankruptcy of Lehman Brothers

●Japanese jewellery market has recovered steadily to the level before the financial crisis caused by the bankruptcy of Lehman Brothers. ●Japanese jewelry market is expected to stay strong towards the Tokyo Olympic Games in 2020.

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Import trend of Japan Gold Jewellery

Countries from which gold jewellery is imported (2015)

● Italy is ranked second in Japan’s gold Jewellery import.

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Platinum Jewellery

Countries from which platinum jewellery is imported (2015)

Country Volume （g） Value

（1000Yen）

Unit Price

（Yen/g）

Value

（USD）

Unit Price

（USD/g）

1 U.S.A. 1,125,783 39,821,274 35,372 326,109,852 289.67

2 France 1,407,394 25,335,903 18,002 207,484,260 147.42

3 Thailand 680,418 5,267,721 7,742 43,139,145 63.40

4 Italy 172,679 2,890,714 16,740 23,673,033 137.09

5 Switzerland 674,182 2,864,811 4,249 23,460,904 34.80

6 UK 20,574 2,009,590 97,676 16,457,211 799.90

7 Spain 78,035 1,507,428 19,317 12,344,837 158.20

8 Vietnam 143,503 1,268,021 8,836 10,384,252 72.36

9 Hong Kong 42,271 1,257,721 29,754 10,299,902 243.66

10 China 66,657 427,855 6,419 3,503,849 52.57 （1 USD = 122.11 yen）

● Italy is ranked fourth in Japan’s platinum Jewellery import.

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Jewellery Market Analysis by Segment

1. Jewelry market by item and its characteristics

●By the change in fashion trend, the demand for Pendant/Necklace (Chain) has been increasing (Ranked in the top) ● Rings are ranked in the second

● Paired products, such as paired rings and paired necklaces, are increasing

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Jewellery Market Analysis by Segment 2. Market by price range and its characteristics

● Middle price range with over 200,000 yen (€= 1,750) accounts for the largest, 36.6% of the total ● Second largest is the high price range with over 500,000 yen (€=4,370), 32.2% of the total ● Recently, there has been a trend of polarizing into low and high price ranges ● Wealthy customers may purchase jewellery which may worth several million yen, or even several tens of millions yen (some 40,000~50,000 euros or 300,000~400,000 euros and even more)

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Jewellery Market Analysis by Segment

1. Retail market by material and its characteristics

● Diamond jewelry accounts for about half of the total

● Semi-precious stone jewellery is also popular

● When selecting jewellery, many consumers put much importance on design and brand rather than materials

● Products made of titanium, stainless steel or ceramics are also catching attention

● There is an enduring popularity for cameos and corals among the elderly users. New designs using those traditional materials are also coming out.

（Unit: 100 M yen)

% ratio % ratio % ratio % ratio % ratio % ratio

Diamond Jewelry 4,356 47.8% 4,318 48.3% 4,411 48.4% 4,651 48.4% 4,776 49.1% 4,763 49.1%

Gemstone Jewlery 1,901 20.9% 1,804 20.2% 1,810 19.9% 1,954 20.3% 1,962 20.2% 1,920 19.8%

Pearl Jewelry 1,520 16.7% 1,491 16.7% 1,478 16.2% 1,482 15.4% 1,376 14.1% 1,423 14.7%

Metal jewelry 1,327 14.6% 1,332 14.9% 1,411 15.5% 1,530 15.9% 1,612 16.6% 1,585 16.4%

Total 9,104 100.0% 8,945 100.0% 9,110 100.0% 9,617 100.0% 9,726 100.0% 9,691 100.0%

Estimated by Yano Research Institute

2013 2014 20152010 2011 2012

Diamond

Jewelry

47.8%

Gemstone

Jewlery

20.9%

Pearl

Jewelry

16.7%

Metal

jewelry

14.6%

Retail Market Size by Material, 2010

Retail market

size in 2010

910.4 B yen

Diamong

Jewelry

49.1%

Gemstone

Jewelry

20.2%

Pearl

Jewelry

14.1%

Metal

Jewelry

16.6%

Retail Market Size by Material, 2015

Retail marekt

size in 2015

969.1 B yen

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Characteristics of Japanese Consumers

It had long been pointed out that Japanese consumers are susceptible to trend and brand, however, in recent years, majority of female users purchase the jewelry they have selected by their own decisions. The blind worship of mega brands are now limited to young people in their teens and early twenties.

Consumers are becoming highly capable of valuing the jewellery, they may not purchase jewelry if its

quality, price and design are not best matched. The trustworthiness of the shop is essential. Consumers purchase jewellery based on the

comprehensive information such as shop interior, sales persons, featured articles on magazines, and so forth.

Recently, consumer confidence has been increasing under the economic recovery, and new

jewellery stores are opening one after another. Large-scale commercial facilities combined with fashion stores and restaurants are attracting attentions and drawing customers.

Bridal jewellery demand accounts for about 20% of the total Japanese jewellery market. In order

to permit everyday use of engagement ring, design to double as a marriage ring has become a mainstream. The average unit price of marriage ring has increased considerably, many of which with diamond or colored stone. Also, semi-customized and fully-customized design orders have been increasing.

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Summary

1) Jewelry market in Japan is the third largest in the world, which has finally climbed out of the recession, and will expand toward the Tokyo Olympic Games in 2020. 2) Jewellery market in Japan has been matured, and consumers are more interested in individualistic jewellery rather than the so-called mega brands. Thus, there is a big potential for Italian jewellery with high originality and design quality in the Japanese market. 3) Provided the quality and delivery requirement are satisfied, on which jewelry companies are strict and demanding in Japan, there is a good room for Italian jewellery companies to enter into the market in Japan. 4) In entering the market, it is important to find a dominant partner. There are many agents and importers in Japan. Participation in jewellery exhibitions may be effective to find a prominent partner. 5) Most promising types of jewelry are as below: A) Jewellery with sharp and unique design, which are not easily found in the other brands B) Expensive, one of a kind jewellery C) Jewellery with modern arrangement of traditional materials such as cameo and coral D) Jewellery-taste accessories, low-price but jewelry-like quality with trendy-design E) Easy to promote brands, such as a brand celebrities and famous icons are using

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Now, exhibit at IJT and expand business in Japan!!

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28th International Jewellery Tokyo (IJT) Dates: January 23 (Mon) – 26(Fri), 2017 Venue: Tokyo Big Sight Organisers: Reed Exhibitions Japan Ltd. / Japan Jewellery Association

21st International Jewellery Kobe (IJK) Dates: May 17(Wed) – 19(Fri), 2017 Venue: Kobe International Exhibition Hall, Japan Organisers: Reed Exhibitions Japan Ltd.

4th International Jewellery Tokyo AUTUMN (IJT AUTUMN) Dates: October 26(Wed) – 28(Fri), 2016 Venue: PACIFICO YOKOHAMA, Yokohama, Japan Organisers: Reed Exhibitions Japan Ltd.

3 shows to cover the whole of Japan!

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“IJT” – Japan’s largest jewellery trade show Your gateway to successful business in Japan & Asia 1,300 exhibitors from 35 countries

28th International Jewellery Tokyo -IJT 2017- Dates: January 23 (Mon) – 26(Fri), 2017 Venue: Tokyo Big Sight Organisers: Reed Exhibitions Japan Ltd. / Japan Jewellery Association

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Why IJT? 1. Japan’s largest jewellery trade show IJT is an international trade show with 27-year experience. As well known as Japan’s most important purchasing venue of the year, IJT 2017 will attract 1,300* exhibitors and 31,000* trade buyers from Japan, Asia and all over the world.

2. Genuine key buyers converge on the show! IJT attracts thousands of key buyers every year. On the first day, IJT’s opening ceremony invites over 50 key buyers in Japan and Asia to ensure their visit to IJT.

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Why IJT? 3. 31 Countries worldwide exhibit at IJT

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IJT 2016 Italian Pavilion

45 exhibitors (Largest overseas pavilion at IJT 2016) ● AGE‘MINA S.R.L. CO. ● ALPHA STYLE SRL ● ANIELLO PERNICE

● AQUILINO PREZIOSI SRL. ● CASCO SRL ● CAZZANIGA ●CELLINI FIRENZE BY EURODIAMANT ● CONSORZIO CORALLO SCIACCA CO. ● CONTI CREAZIONI SAS DI GUIDO CONTI & C. CO ● CORAL ORAFA MEDITERRANEA SRL ● DAGO SRL, D'ELIA COMPANY GROUP '1790 CO. ● DILUCA JAPAN CO., LTD. ● DOLCEORO GIOIELLI ●DOMENICO BALZANO PVT. LTD. ● ELIO RUSCHENA GOLDSMITH ● ENZO LIVERINO SRL ● EVANUEVA BY EVA SRL ● FARRUGGIO DESIGN CO. ● FERRARESE GIOIELLI CO. ● FIORELLA ITALIA SRL ● G.BORRIELLO SRL ● GABRIELSI ● GAROFALO CAMMEI ● GENEROSO GIOIELLI SRL ● GIANNI CARITA' & FIGLI SPA ● LE SIBILLE SRL ● LIDIA LUCCHESE GIOIELLI ● M+M SCOGNAMIGLIO SRL ●M'AMI CAMEO S.N.C. OF D.ACCUSATO AND M.BALZANO ● MANUELLI GIOIELLI SRL ● MANUELLI GIOIELLI SRL ● MARILU' FERNANDEZ ● MAZZA 1775 ● MELI GIOIELLI SNC ● MODA ITALIA SRL ● MONTALDI GIOIELLI SRL ● NOI GIOIELLI FIRENZE ● RAFFAELE PERNICE ● RORU GIOIELLI S.A.S. ● STYLECREATIONS CAMEO BY SIMONELLI & FRESIA SRL ● TESSITORE SRL ● TORELLI DIAMONDS CO ● VICARI GIOIELLI CO. ● VITIELLO LEOPOLDO CO.

Italia Pavilion South Italia Pavilion

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Western Japan's Largest Jewellery Trade Show

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“IJK” – Western Japan’s largest jewellery show 600 exhibitors from 15 countries

21st International Jewellery Kobe (IJK) Dates: May 17(Wed) – 19(Fri), 2017 Venue: Kobe International Exhibition Hall, Japan Organisers: Reed Exhibitions Japan Ltd.

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Why IJK? 1. You can cover the western Japanese market IJK visitors are totally different from IJT (International Jewellery Tokyo) visitors. As the jewellery market in western Japan accounts for nearly a half of Japan’s total jewellery market, by participating in IJK in addition to IJT, you can truly cover the whole Japanese market!

2. Best mid-year show in May As IJK is recognised as the industry’s largest trade show in Japan for the summer sales season, a huge number of Japanese and overseas quality buyers visit the show to replenish their stock. Buyers converge on the show floors for on-site purchase!

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Trade Show for Year-end Sales Season!

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“IJT AUTUMN” – Trade Show for year-end sales season 410 exhibitors from 15 countries

4th International Jewellery Tokyo AUTUMN (IJT AUTUMN) Dates: October 26(Wed) – 28(Fri), 2016 Venue: PACIFICO YOKOHAMA, Yokohama, Japan Organisers: Reed Exhibitions Japan Ltd.

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Why IJT AUTUMN? 1. Year-end is the best sales season for jewellery and luxury goods As IJT AUTUMN is held in the best sourcing timing for year-end sales of retailers, a big number of buyers who are really eager to purchase visit IJT AUTUMN.

2. Asia’s best-timing jewellery show in autumn Other major international jewellery shows are not held in October in the world. That’s why a lot of buyers mainly from Japan and Asia come and source at IJT AUTUMN.

IJT Exhibitor Support Service

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A) Pre-Show Promotion B) On-site Business Matching C) Media Exposure

A. Pre-Show Promotion

A-1. Special Feature at IJT Official Website International pavilions will be featured on the IJT website to be seen by many buyers who will visit the show. As the largest country pavilion, Italy will attract much attention.

“Italian Pavilion” Feature Image

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A-2. Featuring in IJT Official SNS pages. IJT has its official Facebook, Instagram and Weibo page to promote the show and exhibitors. They are becoming very powerful promotional tools in Japan. Exhibitors and exhibits will be featured in various angles.

IJT Official Facebook IJT Official Instagram

IJT Official Weibo

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A. Pre-Show Promotion

A-3. Overseas Jewellery Sourcing Guide Overseas Jewellery Sourcing Guide is issued by Show Management every year. This guide is to be sent to about 5,000 importers, wholesalers, various leading retailers who have interest especially in overseas jewellery before the show opens.

IJT Overseas Jewellery Sourcing Guide Paid advertising pages available

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A. Pre-Show Promotion

A. Pre-show Promotion

A-4. E-mail Promotion to Japanese import buyers Show Management will send out E-mail blast regularly to 200,000 Japanese and Asian industry professionals. The email blast, including your exhibits information, will be a great opportunity for you to be connected to many buyers.

Image of the E-Mail

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A. Pre-show Promotion

A-5. Direct Mail Service Show Management will send out your flyers to 1,700 leading Japanese import buyers including those who have previously visited IJT. (Free service for 30 companies only. First-come, first-served.)

Image of the Flyers

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Show Management offers "Premium Buyers and Exhibitors Matching Service". This one on one matching service was specially designed for overseas exhibitors, and will help you meet with the buyers who are difficult to meet normally. Show Management approaches the following premium buyers to make appointments and bring them to exhibitors' booths directly. ● Japanese premium buyers including importers, wholesalers, department stores, chain stores, and retailers (Premium Buyers' Club members: 3,107 persons in 2016) ● Overseas premium buyers including mega chain stores, importers, and retailers (Overseas buyers invited by special hosting program: 1,037 persons in 2016)

B. On-site Business Matching

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C. Media Exposure

C-1. Special features by the Japanese Major Industry Press All Japanese major industry press feature IJT every year. IJT exhibitors and products will be promoted through those magazines/newspapers to the industry professionals. Show Management encourages those press members feature Italian participation on a priority basis.

Featured article of South Italy. (“Four Seasons” magazine)

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C. Media Exposure

C-2. TV coverage More than 300 Media crews came to IJT 2016 and 27 major TV programmes featured IJT. Show Management will introduce overseas pavilions to those media crews on a priority basis.

IJT 2016 TV clips. 41

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Italian Pavilion at IJT 2017

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IJT 2017 Floor Plan (Provisional)

A prime booth location has been secured for the Italian Pavilion.

Entrance

Italian Pavilion

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Italia Pavilion for IJT 2017

Pavilion Image

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2 Booths (6m x 2.7m = 16.2 sqm)

●Suggested Layout ●Basic Plan

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1 Booths (3m x 2.7m = 8.1 sqm)

●Basic Plan

Suggested Layout

●In-line booth ●Corner booth

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We sincerely invite Italian companies to exhibit at IJT. We at the Show Management will do our very best to support your successful participation, and help you build up business in Japan!