Kansas Wind & Renewable Energy Conference Sept. 24, 2008

Consumer PartnershipsRandy Degenhardt, Director, Energy Efficiency

Sherii Farmer, Account Manager, Consumer Services

Westar Energy’s Energy Efficiency Department

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Program GoalsProgram Goals

• Raise awareness of growth in energy consumption

• Raise awareness of tools to save energy

• Motivate consumers to take action

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Tactics for reaching the massesTactics for reaching the masses

• Colwich Switch pilot program

• School programs

• Presentations to civic groups

• Education campaigns

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Mass audience initiatives

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MediaMedia

TV and radio spots raised awareness

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Personal touchPersonal touch

• Trade Shows

• Energy Drops

• National Night Out

• Kansas State Fair

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Numbers reachedNumbers reached

• Speakers Bureau 1,900

• Trade Shows 20,000

• Energy Drops 2,200

• National Night Out 8,000

• State Fair 10,000

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Colwich Switch

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Why Colwich?Why Colwich?

• Size– about 1200 residents– 450 households

• Proximity to Wichita (largest media market)

• Enthusiasm of city leaders

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Spreading the WordSpreading the Word

• Letter from mayor

• News releases

• Signs around town

• Phone calls

• Radio spots

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SurveySurvey

• Pre-study survey to establish characteristics of homes, residents and some energy efficiency practices

• Drawing to entice completion– Home energy audit– Up to $1,000 toward efficiency improvements

• Survey in one year to measure effect

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Picnic in the ParkPicnic in the Park

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Picnic in the ParkPicnic in the Park

Mayor Terry Spexarth

Lt. Gov. Mark Parkinson

Executive V.P.Jim Ludwig

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Door-to-door deliveryDoor-to-door delivery

• 15 teams

• 450 homes

• 60%+ delivered that day

• 99% by Sept. 8

• 16 to rural homes

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It’s in the bagIt’s in the bag

• Reusable shopping bag• Welcome letter from Bill Moore• Six CFLs

– 1 40-watt equivalent– 2 60-watt equivalents– 2 70-watt equivalents– 1 100-watt equivalent

• Energy efficiency literature

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Savings in dollarsSavings in dollars

BulbPer home Town

Monthly* Annual Monthly Annual

40 $0.25 $2.97 $112.50 $1,336.50

60 (x2) $0.77 $9.20 $346.50 $4,140.00

75 (x2) $0.94 $11.25 $423.00 $5,062.50

100 $0.62 $7.47 $279.00 $3,361.50

Total $2.58 $30.89 $1,161.00 $13,900.50

*Calculations based on bulbs being used four hours per day

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Savings in consumptionSavings in consumption

BulbPer home (kWh) Town (MWh)

Monthly Annual Monthly Annual

40 4 44 1.7 19.7

60 (x2) 11 131 5.0 59.1

75 (x2) 14 164 6.2 74.0

100 9 110 4.1 49.3

Total 38 449 17 202.1

Rounded off to nearest kWh

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Year-long programYear-long program

• Series of direct mail pieces– General energy efficiency messages– Seasonal energy saving tips

• Quarterly usage reports

• Final report and thank you celebration next summer

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What are we looking for?What are we looking for?

• Will usage change?– Colwich residential energy use

from June ’07 to ’08 was 6.3 million kWh

• What will they find most persuasive?

• High profile way to get word out

• Residual effects on businesses, etc.

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Schools

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Efficiently Targeting a New GenerationEfficiently Targeting a New Generation

• Inspiring youths – Letting them take the lead– It’s the small things that count

• Making it “cool”– Practicing energy efficiency now becomes a habit later on

• Heavy users of energy– Video games, cell phones, iPods, MP3s, etc.– Long showers (13 and up)– Teenagers = cars

• High connection to preserving the environment• Much influence with other family members

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Our Partnership to Inspire and InfluenceOur Partnership to Inspire and Influence

• Grade level breakdown– Kindergarten through 4th Grade– 5th through 12th Grade

• Classroom presentations– Videos, activity books, displays

• Projects and Lessons– Energy Saver Diary (K-4th Grade)– Home Energy Assessment (5th-12th Grade)– School Energy Efficiency Plan

Contest to design a plan to make school more energy efficient

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Home Energy Home Energy Assessment On-LineAssessment On-Line

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Home Energy Home Energy Assessment On-LineAssessment On-Line

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Incentivize to EnergizeIncentivize to Energize

• Teacher Challenge– Create a lesson, activity or project promoting energy efficiency– Win $250 grant for classroom

• Giveaways/Prizes– Home energy kits– Free home energy audits– $500 for school efficiency plans– $1,000 savings bond

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Our GoalsOur Goals

• Classroom presentations– 2,000 students, approx. 100 classrooms

• Energy Saver Diary (K-4th)– 50 Classrooms, 1,000 students

• Home Energy Assessment (5th-12th)– 50 Classrooms, 1,000 students

• Free Home Energy Audits (5th-12th)– 8 total, 4 in northern region, 4 in southern region

• Home Energy Kits (K-4th)– 50 total, 1 per classroom

• School Energy Efficiency Plan Grants– 30 grants, 10 High School, 10 Middle School, 10 Elementary Schools

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Thank you