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Kansas Tourism 2011 IHS Consulting

Kansas Tourism 2011

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Kansas Tourism 2011. IHS Consulting. Advancing Decisions that Advance the World. Design & Supply Chain. Defense, Risk & Security. EHS & Sustainability. Energy & Power. Country & Industry Forecasts. Commodities, Pricing & Cost. - PowerPoint PPT Presentation

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Page 1: Kansas Tourism 2011

Kansas Tourism 2011

IHS Consulting

Page 2: Kansas Tourism 2011

Copyright © 2013 IHS Inc. All Rights Reserved.

Advancing Decisions that Advance the World

We are more than 5,500 people, in 30 countries, speaking 50 languages – all working each day to:• Serve businesses and all levels of government worldwide

• Ranging from 80% of Global Fortune 500 to small businesses• Customers in 167 countries

• Provide comprehensive content, software and expert analysis and forecasts

Helping our customers drive critical processes and make high-impact decisions with speed and confidence

2

Energy & Power

Design &Supply Chain

EHS &Sustainability

Defense, Risk &Security

Country & IndustryForecasts

Commodities,Pricing & Cost

Page 3: Kansas Tourism 2011

Copyright © 2013 IHS Inc. All Rights Reserved.

We continue to expand our capabilities to meet customer needs

3

Capabilities

Acquisitions Completed Since 2004• Herold• Syntex• The Energy Daily • GCS• RapidData• GDS• JFA International• McCloskey Group

• iSuppli• ScreenDigest• PCNAlert• CERA• SMT• ODS-Petrodata• LogTech (Canada)

• Dolphin• EnvironMax• ESP• ESS• Atrion• Syntex• Dyadem

• Jane’s• Lloyd’s Register Fairplay• Documental Solutions

• Global Insight• QMS – EViews• CSM Worldwide• ChemWeek• SRI Consulting (Chemicals)• Harriman Chemsult• CMAI• Purvin & Gertz• Emerging Energy Research

Page 4: Kansas Tourism 2011

Copyright © 2013 IHS Inc. All Rights Reserved.

IHS Consulting & Advisory Services

We help you make the leap from data to results.

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At IHS Consulting, we leverage our unmatched combination of information, insight and expertise to effect the powerful transformation of data into knowledge and value to our customers, helping them solve their greatest strategic and operational challenges.

Val

ue

Cre

atio

n P

ath Forecasting

ModelingAnalysis

Insi

ght

RelationshipsIdentificationMatchingCaptureSourcing

Crit

ical

Info

rmat

ion

Source Data

IHS Consulting & Advisory Services

Exp

ertis

e

Page 5: Kansas Tourism 2011

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Serving public and private clients across global markets and in key industries

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IHS ConsultingGo-to-Market Model

Industry Expertise

Se

rvic

e O

ffe

rin

gs

Strategy, Market Analysis &Regulatory Support

Supply Chain Optimization

Security & Risk Assessment

Technology Consulting

APA

CEM

EAAm

ericas

Public Sector M & S Energy Chemicals

Page 6: Kansas Tourism 2011

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• Federal Government – US Departments of Energy, Transportation, Defense

• State & Local Government – State of Texas, City of Philadelphia, Memphis Regional Planning Commission

• Trade Associations – Int’l. Franchise Assoc., America’s Natural Gas Alliance, American Gear Manufacturers Assoc.

• International Government – European Commission, NATO, Agencia Brasileira de Desenvolvimento Industrial

Government/Public Sector Consulting – Client Segments

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Page 7: Kansas Tourism 2011

Copyright © 2013 IHS Inc. All Rights Reserved.

• Economic Impact Analysis• Key themes: effects of public policy on the economy, jobs, incomes, tax

revenues

• Economic Development Strategy• Key themes: national investment, industrial development, cluster analysis,

tourism analysis

• Security & Military Intelligence• Key themes: threat assessment, open source intelligence methods and

analysis, weapons systems analysis

• Fraud, Waste & Abuse Analytics• Key themes: predictive modeling, data mining, fraud detection

Core Capabilities for Government Consulting

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Page 8: Kansas Tourism 2011

Copyright © 2013 IHS Inc. All Rights Reserved.

• Market Sizing & Forecasting• Key themes: Product line forecasting, market size, market segmentation

• Trade & Freight-flow Analysis• Key themes: point-to-point flow of goods by transportation mode,

import/export volumes by commodity and mode, fleet assessment, CO2 emissions analysis

• Cost Forecasting• Key themes: measuring inflation in goods and services, purchasing guidance

• Healthcare• Key themes: supply/demand of medical services by specialty, workforce

requirements, healthcare policy analysis and simulation

Core Capabilities for Government Consulting, continued

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Page 9: Kansas Tourism 2011

Copyright © 2013 IHS Inc. All Rights Reserved.

• Energy Resource Strategy• Key themes: establishing regulatory regimes, tender support, resource

assessment, licensing strategy

• Fiscal Analysis• Key themes: revenue forecasting, dynamic scoring, tax policy

• Automotive Analysis• Key themes: CO2 emissions analysis, vehicle safety issues, alt. vehicles

• Chemicals Analysis• Key themes: Key themes: technology viability, risk management and

mitigation, potential economic competitiveness, capital project feasibility

Core Capabilities for Government Consulting, continued

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Page 10: Kansas Tourism 2011

Copyright © 2013 IHS Inc. All Rights Reserved.

Tourism Satellite Accounting

• The Tourism Satellite Account is the international (UN/WTO, OECD) standard for measuring the contribution of tourism to an economy

• Measuring the industry “tourism” is difficult:• Tourism industry is not measured in standard economic accounting

systems.• Most industries are accounted via the supply-side: firms are

categorized into NAICS codes and asked about jobs, revenues, costs.• But tourism is a demand-side activity:

the focus is on what the traveler buys before and during a trip. As a result, tourism touches many industries

• 4Cs: Credibility, Comprehensiveness, Comparability, Consistency

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Page 11: Kansas Tourism 2011

Copyright © 2013 IHS Inc. All Rights Reserved.

TSA and Tourism Economic Impact: Client Examples

Tourism Satellite Account

• KANSAS• North Dakota• New Jersey • Bahamas• Delaware• Maryland• Israel• Dubai• Abu Dhabi• South Dakota• Rhode Island• Guam• North Carolina• Alaska• South Carolina• Virginia• Utah

Economic Impact• Idaho• Pennsylvania• Indiana

City Tourism Impact• Washington, DC• NYC• Dallas• Boston• Arlington, TX• Sacramento• Baltimore• Philadelphia• Orlando• Camden & SNJ

• Tulsa• St. Louis• Kansas City• Battle Creek• Durham, NC• Savannah• Pittsburgh• Austin• Indianapolis• Omaha

Page 12: Kansas Tourism 2011

Copyright © 2013 IHS Inc. All Rights Reserved.

TSA: Definitions of Key Terms

• Visitor: GT 50 miles, non-commuting day trips, or all overnight stays• Person Stays: stays times the number in the party• Resident Outbound Tourism: Only outbound purchases made in advance of a

trip are included. No resident usage of KS tourism assets.*

• Tourism Expenditures: A TSA concept, includes all spending by all constituents on travel made in the jurisdiction (KS), as well as all investment

• Visitor Spending: Spending in the jurisdiction by visitors (accommodations, food & beverage, shopping, transportation, entertainment, other)

• Total Economic Impact: “GDP” definition…spending less value of supply chain purchases made elsewhere. The amount truly retained in jurisdiction.

• Import Leakages: The value of supply chain purchases made outside of the jurisdiction.

• Direct Spending/Jobs/Wages: Industries that “touch” the visitor (e.g. hotels, restaurants, museums,…)

• Indirect Spending/Jobs/Wages: Industries that supply those that touch the visitor

Page 13: Kansas Tourism 2011

Copyright © 2013 IHS Inc. All Rights Reserved.

2011 Travel YearTSA Results

Page 14: Kansas Tourism 2011

Copyright © 2013 IHS Inc. All Rights Reserved.

Kansas Tourism in 2011: A Top Line View

32 million visitors generated tourism expenditures of $8.0B in 2011 In ’11, visitation increased by 3.4% and visitor spending grew by 9.0% Avg. spend-per-visitor was $236 in ‘11 1 of every 10 Kansas Citizens owes his/her job to tourism Avg. Annual Tourism Wages were nearly $23,000 in ’11 Every 217 visitor/travelers creates a new job in KS

32 million visitors generated tourism expenditures of $8.0B in 2011 In ’11, visitation increased by 3.4% and visitor spending grew by 9.0% Avg. spend-per-visitor was $236 in ‘11 1 of every 10 Kansas Citizens owes his/her job to tourism Avg. Annual Tourism Wages were nearly $23,000 in ’11 Every 217 visitor/travelers creates a new job in KS

Page 15: Kansas Tourism 2011

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Kansas Tourism: The Impact on KS & the US

Tourism is responsible for 4.4% of total KS Gross State Product Tourism is the 3rd largest industry in KS (based upon jobs) Tourism generated 14.4% of all state & local tax revenue in ’11 Tourism’s tax contribution reached $917 per KS Household In ’11, KS’s share of US total tourism jobs grew by 2.0% from ‘10 In ’11, KS’s share of US direct tourism jobs grew by 5.3% from ’10 In ’11, KS’s share of US direct tourism output grew by 0.5% from ‘10

Tourism is responsible for 4.4% of total KS Gross State Product Tourism is the 3rd largest industry in KS (based upon jobs) Tourism generated 14.4% of all state & local tax revenue in ’11 Tourism’s tax contribution reached $917 per KS Household In ’11, KS’s share of US total tourism jobs grew by 2.0% from ‘10 In ’11, KS’s share of US direct tourism jobs grew by 5.3% from ’10 In ’11, KS’s share of US direct tourism output grew by 0.5% from ‘10

Page 16: Kansas Tourism 2011

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$4.52 billion $1.31 billion

$5.83 billion $2.20 billion

$8.03 billion

Tourism Expenditures

All Visitor Related Spending

Total Impact Import Leakage

Economic Value to State

Core Tourism(Direct)

Non-Core Tourism(Indirect & Investment)

Tourism goods & services from outside of the state – e.g. clothing made in China

Industries directly providing goods & services to the visitor, such as restaurants

Industries directly providing goods & services tocore tourism providers – e.g. food distribution

Industry Structure – 2011

Page 17: Kansas Tourism 2011

Copyright © 2013 IHS Inc. All Rights Reserved.

Measurement 2011 2010 2009Growth’10-’11

Growth’09-’10

Perspective

Visitation and Expenditures• Total Person-Stays*• Total Tourism Expenditures

32.11 M$8.03 B

31.05 M$7.79 B

30.21 M$7.06 B

3.4 %3.1 %

2.8 %10.4 %

•Since ‘09, spending growth has outpaced visitation growth, resulting in strong per/person spending increases

Economic Value (GSP)• Core Tourism (direct)• Total Impact (direct+indirect)

$4.52 B$5.83 B

$4.15 B$5.60 B

$4.02 B$5.17 B

9.0%4.0%

3.0%8.4%

• In 2011, Kansas GSP grew by 3.8%

Wages & Salaries• Core Tourism (direct)• Total Impact (direct+indirect)

$2.55 B$3.36 B

$2.34 B$3.27 B

$2.31 B$3.01 B

9.2%2.7%

1.3%8.6%

• In 2011, average annual total tourism wages were nearly $23,000

Employment (‘000)• Core Tourism (direct)• Total Impact (direct+indirect)

128.65 148.23

119.99143.04

119.921.7.53

7.2%3.6%

0.1%4.0%

• 1 out of every 10 workers in Kansas owes their job to the tourism industry

* Domestic total only, data provided by D.K. Shifflet & AssociatesNumbers may differ due to rounding

KS Tourism: Visitation and Spending

Source: IHS Global Insight

Page 18: Kansas Tourism 2011

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Total Impact of Tourism

• In 2011, the total impact of travel & tourism (direct and indirect) was $5.83 billion.

• The ratio of the total impact to total expenditures reveals that 73% of each tourism dollar spent in Kansas is retained in the state. The remainder represents import leakages.

• Over 128,000 direct jobs were supported by core travel & tourism economy activity. This

accounts for 9.7% of total non-farm employment in the state.

• Another 19,580 indirect jobs were supported by core tourism activity.

• Approximately $2.55 billion in wages & salaries (direct impact) was generated by

core travel & tourism in 2011.

• Tourism generated $931 million in federal government taxes and $1,025 million in state

& and local government taxes in 2011.

Page 19: Kansas Tourism 2011

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Breaking Down Tourism Expenditures – 2011

By Origin Millions $$ Share

In State 3,543 44%

Other U.S. 4,482 56%

International 8 0%

Total 8,034 100%

By Source Millions $$ Share

Visitor Spending 7,235 90%Resident Outbound 327 4%

Government Spending 116 1%

Construction & Investment 355 4%

Total 8,034 100%

Visitors from other states represent the largest portion of tourism expenditures in KS

Source: IHS Global Insight

Out-of-state, 55.8%

Out-of-country, 0.1%

Resident In-State, 21.7%

Resident Outbound, 4.1%

Internal Business

Travel, 12.5%

Government Spending,

1.4%Private Investment, 4.4%

Page 20: Kansas Tourism 2011

Copyright © 2013 IHS Inc. All Rights Reserved.

Category Distribution of Expenditures - 2011

2011($M)

’10-’11Growth Share

Entertainment 1,213 12.9% 16.0%

Accommodation 1,009 5.6% 13.3%

Transportation 1,381 6.3% 18.3%

Food 1,841 9.4% 24.3%

Shopping 2,120 9.9% 28.0%

Total * 7,564 9.0% 100%

* Total Visitor Expenditures (w/o construction, investment, & government spending)

Shopping accounts for the largest share of tourism expenditure.

Source: IHS Global Insight

Entertainment16.0%

Accommodation13.3%

Transportation18.3%

Food24.3%

Shopping28.0%

Page 21: Kansas Tourism 2011

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Core Tourism – Gross State Product

Rank Industry (NAICS Definitions) Millions $ % of State

1 Real Estate and Rental and Leasing 12,421 10.7%2 Durables Manufacturing 11,006 9.5%3 Health Care and Social Assistance 9,997 8.6%4 Wholesale Trade 8,414 7.3%5 Retail Trade 8,271 7.2%6 Finance and Insurance 8,012 6.9%7 Non-Durables Manufacturing 7,806 6.8%8 Professional, Scientific, and Technical Services 6,836 5.9%9 Information 5,886 5.1%

10 Transportation & Warehousing 4,554 3.9%11 Construction 4,018 3.5%12 Admin., Support and Waste Management 3,892 3.4%13 Other Services 3,212 2.8%14 Accommodation and Food Services 3,145 2.7%15 Utilities 2,815 2.4%

Other Industries 15,289 13.2%Total Private GSP 115,573 100.0%

Core Tourism contributed $4.52 billion in economic value in 2011. Tourism ranked as the 11th largest private industry in the state.

Core Tourism provides 3.9% of KS GSP

Core Tourism provides 3.9% of KS GSP

Core Tourism $4,522 3.9%Total Travel & Tourism $5,830 5.0%

Page 22: Kansas Tourism 2011

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Core Tourism – Kansas Jobs & Wages

• Core Tourism is the third largest private sector employer in the state with 128,648 direct jobs in 2011.

• Core Tourism generated 12.1% of non-farm private state employment in 2011.

• Core Tourism jobs provided $2.55 billion in wages & salaries in 2011.

• Core Tourism’s average annual wage was $19,831 in 2011.

Page 23: Kansas Tourism 2011

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Core Tourism – Employment Ranking - 2011

Rank Kansas IndustryReportedEmployment(Thousands)

% of StateCore Tourism Extracted Employment

1 Health Care and Social Assistance 164.3 15.5% 164.32 Retail Trade 139.4 13.1% 95.03 Accommodation and Food Services 99.7 9.4% 52.44 Manufacturing, Durables 97.8 9.2% 97.85 Admin., Support and Waste Management 71.1 6.7% 71.16 Manufacturing, Nondurables 63.5 6.0% 63.57 Professional, Scientific, and Technical Services 58.5 5.5% 56.38 Wholesale Trade 58.0 5.5% 58.09 Finance and Insurance 54.5 5.1% 53.6

10 Construction 53.3 5.0% 53.311 Other Services 51.4 4.8% 51.412 Transportation and Warehousing 45.6 4.3% 39.913 Information 28.4 2.7% 28.414 Educational Services 20.2 1.9% 20.215 Real Estate and Rental and Leasing 13.8 1.3% 13.0

Other Industries 43.0 4.1% 15.7Total Private Non-farm 1,062.5 100.0% 933.8

Core Tourism represented 128,648

jobs in 2011.Total Tourism represented

148,228.

Core Tourism represented 128,648

jobs in 2011.Total Tourism represented

148,228.

Core Tourism 128.7 12.1%Total Travel & Tourism 148.2 14.0%

Page 24: Kansas Tourism 2011

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Although the construction industry’s contribution to Kansas tourism did fall in 2011, the volume remains significantly higher than during the initial economic recovery.

Source: IHS Global Insight and McGraw Hill Construction

Construction Impacts

0

250

500

750

1000

2008 2009 2010 2011

($ M

illio

ns)

In 2010, the spike was primarily due to private investment, particularly in the entertainment sector.

In 2010, the spike was primarily due to private investment, particularly in the entertainment sector.

Page 25: Kansas Tourism 2011

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Indirect Benefits in 2011: Tourism Supplier Industries

Indirect Benefits of TourismRank

Industry $ Value ‘11 ’10-’11 % of

(Millions) Growth Total1 Real estate $119.9 4.8% 9.2%2 Power generation and supply $76.3 4.7% 5.8%3 Telecommunications $67.6 0.7% 5.2%4 Wholesale trade $61.8 -2.1% 4.7%5 Management of companies and enterprises $49.5 5.1% 3.8%6 Insurance Carriers $49.4 6.8% 3.8%7 Monetary authorities and depository activities $42.9 0.6% 3.3%8 Non-depository credit intermediation $40.0 3.6% 3.1%9 Food services and drinking places $39.4 4.1% 3.0%

10 Services to buildings and dwellings $33.5 4.3% 2.6%11 US Postal Service $31.3 5.1% 2.4%12 Advertising and related services $31.1 4.2% 2.4%13 Accounting and bookkeeping services $25.5 3.3% 1.9%14 Employment services $22.6 3.8% 1.7%15 Maintenance of nonresidential structures $21.1 4.0% 1.6%

Other Industries $394.8 -0.9% 30.2%Investment and Government $201.3 -45.7% 15.4%Total $1,308.0 -10.3% 100.0%

Despite not directly interacting with the 32 million visitors in 2011, many sectors still benefit greatly from tourism.

Page 26: Kansas Tourism 2011

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Tourism’s Contribution to Tax Revenues in 2011

• Tourism activity generated $1,025 million in state and local government revenue in 2011, an increase of 9.0% from 2010.

• Indirect business tax contributed $850 million to state government revenues in 2011.

• Total tourism contributes about 4.4% of total Kansas gross state product, yet it is responsible for about 14.4% of state government revenue in 2011.*

• If tourism didn’t exist, each household would have to pay about $917 more in taxes in order to maintain the current level of state and local tax receipts.

* State tax collections taken from the U.S. Census Bureau’s Summary of State and Local Government Tax Revenue

Page 27: Kansas Tourism 2011

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Tourism Generated Government Revenue

Tourism is a major contributor of government revenue at all levels.

2011 Total (million$)

2010 Total (million$)

’10 - ‘11 Growth

Federal Government    

Corporate Profits Tax $145.48 $134.24 8.4%

Indirect Business Tax $129.46 $118.14 9.6%

Personal Tax $229.79 $210.87 9.0%

Social Insurance Tax $426.05 $391.08 8.9%

Subtotal $930.79 $854.32 9.0%

State/Local Government

Corporate Profits Tax $25.61 $23.63 8.4%

Hotel Tax $26.40 $28.44 -7.2%

Indirect Business Tax $849.59 $775.33 9.6%

Personal Tax $118.13 $108.40 9.0%

Social Insurance Tax $4.98 $4.57 8.9%

Subtotal $1,024.71 $940.37 9.0%

Grand Total $1,955.50 $1,794.69 9.0%

Page 28: Kansas Tourism 2011

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Tourism Total Impact: $5.83 billion

4.4% of Total Gross State Product

Total Employment: 148,228 jobs

11.2% of Total Non-Farm Employment

Core Tourism Value Added: $4.52 billion

3.4% of Total Gross State Product

Core Employment: 128,648 jobs

9.7% of Total Non-Farm Employment

The 2011 Impact: By the Numbers

%’s shown above relate to total GSP and total non-farm employment, rankings shown previously were done on Private Sector only.

Tourism related spending of

$8.03 billion

Page 29: Kansas Tourism 2011

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Looking Forward, Employment Growth in the Region Is Expected to Be Strong

• Employment in Kansas and the surrounding states are expected to show above average annual growth over the next five years.

• Employment in Leisure and Hospitality in Kansas had been trending down over a three-year period, but grew in 2012 and is forecasted to continue growing in 2013.

Employment Growth 2012-2018 Annual Rate

Source: IHS Global Insight

Page 30: Kansas Tourism 2011

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Looking Forward, the Leisure and Hospitality Industry is an Actionable Opportunity for Increased GSP Growth in Kansas

• Left alone, the Leisure and Hospitality industry within Kansas should see slow but steady growth going forward.• However, strong economic growth within Kansas could

potentially underpin a renewed focus on in-state tourism while continuing to draw visitor from outside the borders.

Annual Economic Growth in Kansas

Source: IHS Global Insight; based on nominal dollars

-3.0%

-2.0%

-1.0%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Kansas GSP Kansas L&H

Page 31: Kansas Tourism 2011

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What Do Visitors* Mean to Kansas?

Each KS visitor generates about $250 in expenditures, $69 of which goes to businesses that do not directly “touch” that visitor

Every 217 visitors create a new job in Kansas Each visitor contributes about $61 in tax receipts, $32 of which goes

to state & local authorities It takes only 320 visitors to pay for one KS public school student for

one year** Each visitor generates $105 in wages paid to workers directly

employed in tourism Each visitor adds about $182 to Gross State Product

* Person stays

** Per student expenditure taken from the Federal Education Budget Project

Page 32: Kansas Tourism 2011

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2011 KansasRegional Analysis

Page 33: Kansas Tourism 2011

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Regional Summary: Total Visitor Spending

Region Expenditure

RegionTourism

Expenditure * (Millions)

Tourism Share of Total Region Expenditure

Region Share of Total State

Tourism

Tourism Expenditure

Growth 2010 - 2011

North Central Kansas 833.4 3.0% 11.0% 8.5%North East Kansas 3,320.7 2.6% 43.9% 9.2%North West Kansas 419.4 3.7% 5.5% 8.7%South Central Kansas 2,061.5 2.5% 27.3% 8.7%South East Kansas 406.3 1.7% 5.4% 8.6%South West Kansas 523.1 2.0% 6.9% 9.6%Kansas Total 7,564.4 2.5% 100.0% 9.0%

* Visitor spending only, which excludes investment

Page 34: Kansas Tourism 2011

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Region Expenditure

RegionEntertainmen

tAccommodation Transportation Food Shopping Total Growth

(Millions) (Millions) (Millions) (Millions) (Millions) (Millions) (’10-’11)

North Central Kansas 55.7 116.5 173.1 226.0 262.1 833.4 8.5%

North East Kansas 831.4 390.3 533.3 723.9 841.7 3,320.7 9.2%

North West Kansas 22.9 67.6 84.7 114.1 130.1 419.4 8.7%

South Central Kansas

234.1 305.4 405.8 524.6 591.6 2,061.5 8.7%

South East Kansas 19.2 60.5 81.8 111.1 133.6 406.3 8.6%

South West Kansas 50.1 69.0 102.8 140.7 160.5 523.1 9.6%

Kansas Total 1,213.4 1,009.4 1,381.4 1,840.6 2,119.6 7,564.4 9.0%

Regional Summary: Visitor Spending By Category

* Visitor spending only, which excludes investment

Page 35: Kansas Tourism 2011

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Tourism Expenditure by County: North East Kansas

County Expenditure

CountiesTourism Expenditure * (Millions)

Tourism Share of Total County Expenditure

County Share of Total State Tourism

Growth(’10 – ’11)

Atchison 32.4 2.0% 0.4% 13.1%Brown 75.1 7.6% 1.0% 10.2%Doniphan 6.2 1.2% 0.1% 11.7%Douglas 427.4 6.4% 5.7% 7.1%Franklin 31.2 1.7% 0.4% 18.8%Jackson 252.8 32.3% 3.3% 6.6%Jefferson 31.4 4.5% 0.4% 10.9%Johnson 1,660.4 2.4% 22.0% 9.5%Leavenworth 30.2 0.7% 0.4% 13.9%Miami 11.9 0.8% 0.2% 19.1%Nemaha 13.4 1.3% 0.2% 14.6%Osage 14.1 2.0% 0.2% 11.8%Shawnee 487.6 2.8% 6.4% 9.9%Wabaunsee 15.2 4.8% 0.2% 6.2%Wyandotte 231.4 1.3% 3.1% 8.9%

* Visitor spending only, which excludes investment

Page 36: Kansas Tourism 2011

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Tourism Expenditure by County: North Central Kansas

County Expenditure

CountiesTourism Expenditure * (Millions)

Tourism Share of Total County Expenditure

County Share of Total State Tourism

Growth(’10 –’11)

Chase 15.2 8.6% 0.2% 11.3%Clay 15.0 2.1% 0.2% 7.0%Cloud 14.8 1.7% 0.2% 7.4%Dickinson 30.9 1.9% 0.4% 9.1%Ellsworth 13.9 2.7% 0.2% 5.8%Geary 69.4 2.3% 0.9% 10.4%Jewell 5.7 2.0% 0.1% 7.3%Lincoln 4.0 1.4% 0.1% 9.0%Lyon 83.9 2.9% 1.1% 7.2%Marshall 57.4 4.3% 0.8% 9.5%Mitchell 11.2 1.3% 0.1% 15.8%Morris 33.1 7.2% 0.4% 7.9%Ottawa 4.5 1.3% 0.1% 7.5%Pottawatomie 29.2 1.1% 0.4% 7.2%Republic 7.7 1.6% 0.1% 11.9%Riley 188.4 4.9% 2.5% 7.6%Saline 245.4 3.5% 3.2% 8.8%Washington 3.6 0.6% 0.0% 10.4%

* Visitor spending only, which excludes investment

Page 37: Kansas Tourism 2011

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Tourism Expenditure by County: North West Kansas

County Expenditure

CountiesTourism Expenditure * (Millions)

Tourism Share of Total County Expenditure

County Share of Total State Tourism

Growth(’10 –’11)

Cheyenne 9.5 3.2% 0.1% 8.3%Decatur 13.5 4.8% 0.2% 8.9%Ellis 143.3 4.3% 1.9% 9.5%Gove 8.8 2.1% 0.1% 13.9%Graham 5.5 2.1% 0.1% 11.3%Logan 17.2 5.0% 0.2% 7.4%Norton 11.2 1.8% 0.1% 11.9%Osborne 16.7 3.9% 0.2% 13.8%Phillips 23.0 3.3% 0.3% 9.6%Rawlins 4.9 2.0% 0.1% 5.9%Rooks 7.3 1.3% 0.1% 9.8%Russell 6.1 0.7% 0.1% 9.5%Sheridan 3.0 1.0% 0.0% 14.1%Sherman 51.4 7.0% 0.7% 5.9%Smith 3.8 0.9% 0.1% 12.4%Thomas 77.9 7.7% 1.0% 6.3%Trego 8.8 2.5% 0.1% 17.1%Wallace 7.7 4.8% 0.1% 3.6%

* Visitor spending only, which excludes investment

Page 38: Kansas Tourism 2011

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Tourism Expenditure by County: South East Kansas

County Expenditure

CountiesTourism Expenditure * (Millions)

Tourism Share of Total County Expenditure

County Share of Total State Tourism

Growth(’10 –’11)

Allen 15.0 1.0% 0.2% 11.4%Anderson 30.3 5.0% 0.4% 1.8%Bourbon 44.0 3.0% 0.6% 10.1%Chautauqua 7.2 3.0% 0.1% 9.8%Cherokee 5.5 0.3% 0.1% 6.9%Coffey 28.1 2.0% 0.4% 16.0%Crawford 53.4 1.6% 0.7% 9.2%Elk 12.5 6.8% 0.2% 7.8%Greenwood 20.4 4.9% 0.3% 10.9%Labette 27.7 1.3% 0.4% 11.5%Linn 41.7 6.3% 0.6% 5.9%Montgomery 50.2 0.8% 0.7% 1.8%Neosho 56.1 3.1% 0.7% 13.7%Wilson 5.6 0.7% 0.1% 8.8%Woodson 8.4 3.3% 0.1% 6.4%

* Visitor spending only, which excludes investment

Page 39: Kansas Tourism 2011

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Tourism Expenditure by County: South Central Kansas

County Expenditure

CountiesTourism Expenditure * (Millions)

Tourism Share of Total County Expenditure

County Share of Total State Tourism

Growth(’10 –’11)

Butler 68.4 1.0% 0.9% 12.1%Cowley 33.6 1.1% 0.4% 1.3%Harper 7.1 1.2% 0.1% 6.5%Harvey 19.2 0.7% 0.3% 11.2%Kingman 16.5 2.2% 0.2% 6.8%Marion 10.9 1.3% 0.1% 11.6%McPherson 33.7 0.3% 0.4% 13.3%Reno 101.2 1.7% 1.3% 7.0%Rice 11.1 1.4% 0.1% 9.2%Sedgwick 1,689.7 3.4% 22.3% 8.5%Sumner 70.2 6.5% 0.9% 14.1%

* Visitor spending only, which excludes investment

Page 40: Kansas Tourism 2011

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Tourism Expenditure by County: South West Kansas

County Expenditure

CountiesTourism Expenditure * (Millions)

Tourism Share of Total County Expenditure

County Share of Total State Tourism

Growth(’10 –’11)

Barber 16.9 2.7% 0.2% 9.0%Barton 38.6 1.5% 0.5% 8.0%Clark 0.7 0.4% 0.0% 21.0%Comanche 1.9 1.3% 0.0% 5.5%Edwards 3.7 1.2% 0.0% 11.8%Finney 124.8 2.3% 1.6% 8.9%Ford 104.7 2.0% 1.4% 12.2%Grant 2.2 0.2% 0.0% 16.5%Gray 0.6 0.1% 0.0% 18.5%Greeley 4.7 2.9% 0.1% 6.6%Hamilton 6.5 2.4% 0.1% 5.4%Haskell 3.4 0.8% 0.0% 13.7%Hodgeman 1.0 0.6% 0.0% 12.4%Kearny 4.0 1.0% 0.1% 5.9%

* Visitor spending only, which excludes investment

Page 41: Kansas Tourism 2011

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Tourism Expenditure by County: South West Kansas cont…

County Expenditure

CountiesTourism Expenditure * (Millions)

Tourism Share of Total County Expenditure

County Share of Total State Tourism

Growth(’10 –’11)

Kiowa 31.8 9.5% 0.4% 6.3%Lane 2.7 1.3% 0.0% 8.2%Meade 4.3 1.0% 0.1% 14.3%Morton 9.5 2.2% 0.1% 13.1%Ness 16.6 4.2% 0.2% 6.2%Pawnee 13.8 1.6% 0.2% 17.2%Pratt 21.7 2.2% 0.3% 6.6%Rush 7.4 2.1% 0.1% 6.6%Scott 9.5 1.9% 0.1% 10.2%Seward 67.6 2.2% 0.9% 9.7%Stafford 9.7 2.8% 0.1% 10.3%Stanton 6.6 3.2% 0.1% 14.3%Stevens 5.3 1.1% 0.1% 9.4%Wichita 2.5 0.8% 0.0% 10.4%

* Visitor spending only, which excludes investment

Page 42: Kansas Tourism 2011

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Tourism Expenditure Categories by County: North East Kansas

County ExpenditureCounties Entertainment Accommodation Transportation Food Shopping Total

(Millions) (Millions) (Millions) (Millions) (Millions) (Millions)

Atchison 2.31 3.88 5.58 9.18 11.42 32.36Brown 63.13 1.47 2.59 4.10 3.86 75.15Doniphan 0.40 1.19 1.50 1.40 1.70 6.19Douglas 37.18 59.00 84.49 108.51 138.22 427.40Franklin 1.52 5.20 4.92 9.21 10.39 31.24Jackson 197.30 8.36 10.98 15.60 20.59 252.82Jefferson 3.34 4.58 6.06 7.64 9.76 31.39Johnson 416.09 204.19 268.07 365.60 406.43 1,660.39Leavenworth 8.88 3.51 4.20 6.29 7.30 30.18Miami 5.76 1.12 1.32 1.83 1.88 11.90Nemaha 1.94 1.42 2.53 3.39 4.11 13.38Osage 1.58 1.90 2.79 3.43 4.40 14.10Shawnee 49.18 63.88 93.92 125.57 155.01 487.57Wabaunsee 0.11 2.21 3.26 4.25 5.35 15.18Wyandotte 42.66 28.42 41.10 57.95 61.28 231.42Kansas Total 1,213.39 1,009.39 1,381.41 1,840.58 2,119.64 7,564.42

* Visitor spending only, which excludes investment

Page 43: Kansas Tourism 2011

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Tourism Expenditure Categories by County: North Central Kansas

County ExpenditureCounties Entertainment Accommodation Transportation Food Shopping Total

(Millions) (Millions) (Millions) (Millions) (Millions) (Millions)

Chase 0.18 2.37 3.26 4.08 5.35 15.24Clay 1.59 1.84 2.93 4.03 4.62 15.01Cloud 0.42 2.43 2.26 4.26 5.44 14.81Dickinson 2.67 4.00 6.07 8.42 9.70 30.86Ellsworth 1.24 1.99 2.67 3.58 4.40 13.88Geary 7.90 11.25 13.18 16.52 20.55 69.40Jewell 0.71 0.79 1.17 1.33 1.74 5.73Lincoln 1.38 0.40 0.59 0.74 0.88 3.99Lyon 3.38 11.91 17.90 23.46 27.24 83.88Marshall 1.04 10.79 12.12 15.33 18.16 57.44Mitchell 2.38 1.67 1.86 2.41 2.91 11.24Morris 0.24 4.69 7.32 9.91 10.90 33.06Ottawa 0.71 0.56 0.83 1.15 1.28 4.53Pottawatomie 2.58 2.80 6.76 8.35 8.71 29.21Republic 1.19 0.71 1.21 2.07 2.56 7.74Riley 14.46 24.45 36.64 50.45 62.36 188.36Saline 13.25 33.40 55.60 69.01 74.12 245.39Washington 0.39 0.49 0.69 0.89 1.13 3.59Kansas Total 1,213.39 1,009.39 1,381.41 1,840.58 2,119.64 7,564.42

* Visitor spending only, which excludes investment

Page 44: Kansas Tourism 2011

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Tourism Expenditure Categories by County: North West Kansas

County ExpenditureCounties Entertainment Accommodation Transportation Food Shopping Total

(Millions) (Millions) (Millions) (Millions) (Millions) (Millions)

Cheyenne 1.92 1.05 1.55 2.10 2.87 9.48Decatur 1.52 1.73 2.53 3.34 4.35 13.46Ellis 7.36 23.37 28.20 39.66 44.65 143.25Gove 0.00 1.56 2.42 2.26 2.57 8.82Graham 0.11 0.67 1.10 1.36 2.25 5.48Logan 0.61 2.48 3.88 4.58 5.61 17.15Norton 1.17 1.68 1.98 2.60 3.72 11.15Osborne 0.00 2.57 3.60 4.94 5.59 16.71Phillips 0.08 3.59 4.81 6.68 7.86 23.02Rawlins 1.25 0.50 0.74 1.08 1.27 4.85Rooks 1.50 1.00 1.18 1.65 2.02 7.34Russell 0.37 0.93 1.11 1.67 1.99 6.07Sheridan 0.35 0.37 0.59 0.73 0.93 2.98Sherman 2.35 7.69 10.81 14.84 15.74 51.43Smith 0.58 0.43 0.67 1.03 1.10 3.81Thomas 1.44 15.89 16.50 21.43 22.68 77.93Trego 2.12 1.10 1.45 1.79 2.33 8.79Wallace 0.15 1.00 1.55 2.40 2.61 7.70Kansas Total 1,213.39 1,009.39 1,381.41 1,840.58 2,119.64 7,564.42

* Visitor spending only, which excludes investment

Page 45: Kansas Tourism 2011

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Tourism Expenditure Categories by County: South East Kansas

County ExpenditureCounties Entertainment Accommodation Transportation Food Shopping Total

(Millions) (Millions) (Millions) (Millions) (Millions) (Millions)

Allen 1.18 2.58 3.14 3.59 4.47 14.96Anderson 0.28 4.84 6.38 8.69 10.07 30.26Bourbon 0.86 8.52 9.39 10.11 15.08 43.97Chautauqua 0.97 1.01 1.38 1.73 2.10 7.19Cherokee 0.76 0.75 1.03 1.45 1.50 5.48Coffey 1.38 3.94 6.10 7.89 8.83 28.14Crawford 2.46 7.38 11.79 14.86 16.92 53.42Elk 0.00 1.83 2.70 3.39 4.57 12.49Greenwood 0.55 3.16 4.31 5.39 7.04 20.45Labette 4.17 3.27 5.15 7.04 8.12 27.75Linn 0.10 5.93 8.78 13.33 13.60 41.74Montgomery 3.32 8.04 10.05 13.42 15.41 50.24Neosho 2.58 7.03 8.58 16.44 21.51 56.14Wilson 0.46 0.84 1.09 1.53 1.71 5.63Woodson 0.17 1.38 1.88 2.28 2.73 8.43Kansas Total 1,213.39 1,009.39 1,381.41 1,840.58 2,119.64 7,564.42

* Visitor spending only, which excludes investment

Page 46: Kansas Tourism 2011

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Tourism Expenditure Categories by County: South Central Kansas

County ExpenditureCounties Entertainment Accommodation Transportation Food Shopping Total

(Millions) (Millions) (Millions) (Millions) (Millions) (Millions)

Butler 10.80 11.39 12.93 15.96 17.31 68.39Cowley 2.42 4.68 6.00 8.22 12.26 33.58Harper 0.81 1.00 1.24 1.89 2.15 7.10Harvey 1.00 3.24 3.74 5.43 5.75 19.17Kingman 1.78 2.25 3.50 4.31 4.71 16.55Marion 0.44 1.54 2.21 2.95 3.72 10.86McPherson 1.90 4.68 6.90 9.22 11.01 33.71Reno 15.40 17.78 18.78 22.52 26.68 101.16Rice 1.58 1.50 1.94 2.65 3.41 11.08Sedgwick 197.52 247.94 333.14 428.93 482.17 1,689.71Sumner 0.39 9.40 15.43 22.57 22.44 70.23Kansas Total 1,213.39 1,009.39 1,381.41 1,840.58 2,119.64 7,564.42

* Visitor spending only, which excludes investment

Page 47: Kansas Tourism 2011

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Tourism Expenditure Categories by County: South West Kansas

County ExpenditureCounties Entertainment Accommodation Transportation Food Shopping Total

(Millions) (Millions) (Millions) (Millions) (Millions) (Millions)

Barber 0.67 2.53 3.48 4.94 5.27 16.90Barton 5.57 5.48 7.35 9.41 10.81 38.62Clark 0.41 0.05 0.07 0.10 0.12 0.75Comanche 0.32 0.23 0.35 0.44 0.57 1.91Edwards 2.43 0.19 0.27 0.38 0.48 3.74Finney 7.14 15.10 24.36 37.62 40.60 124.81Ford 19.33 11.10 16.43 27.27 30.56 104.69Grant 0.54 0.23 0.43 0.47 0.57 2.25Gray 0.36 0.04 0.05 0.08 0.10 0.63Greeley 0.39 0.63 0.93 1.36 1.43 4.73Hamilton 0.27 1.17 1.57 1.62 1.93 6.55Haskell 0.72 0.59 0.71 0.70 0.70 3.42Hodgeman 0.32 0.11 0.15 0.21 0.25 1.04Kearny 0.00 0.58 0.79 1.18 1.50 4.05Kansas Total 1,213.39 1,009.39 1,381.41 1,840.58 2,119.64 7,564.42

* Visitor spending only, which excludes investment

Page 48: Kansas Tourism 2011

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Tourism Expenditure Categories by County: South West Kansas continued…

County ExpenditureCounties Entertainment Accommodation Transportation Food Shopping Total

(Millions) (Millions) (Millions) (Millions) (Millions) (Millions)

Kiowa 0.68 3.37 8.84 8.71 10.25 31.85Lane 1.23 0.21 0.31 0.41 0.52 2.68Meade 0.37 0.59 0.84 1.14 1.35 4.29Morton 0.37 1.11 1.71 3.00 3.29 9.48Ness 0.28 2.35 3.48 4.52 5.94 16.56Pawnee 1.33 2.22 2.86 3.36 3.98 13.75Pratt 0.48 3.37 4.61 5.95 7.33 21.75Rush 0.40 1.16 1.72 1.84 2.29 7.42Scott 2.61 1.24 1.47 1.84 2.36 9.52Seward 1.90 11.82 15.34 17.98 20.55 67.59Stafford 0.86 1.57 1.94 2.51 2.83 9.71Stanton 0.00 0.94 1.36 1.86 2.43 6.59Stevens 0.72 0.76 0.93 1.27 1.64 5.31Wichita 0.40 0.30 0.45 0.55 0.84 2.55Kansas Total 1,213.39 1,009.39 1,381.41 1,840.58 2,119.64 7,564.42

* Visitor spending only, which excludes investment

Page 49: Kansas Tourism 2011

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