8
Story Continued On Page 2 NEWSLETTER CONTRIBUTORS EDITOR: Kari Klatt, RN, LCSW, C-ASWCM [email protected] EDITORIAL COMMITTEE: Gail Lee, Jan Welsh and Althea West Thank You To Our Designer: Milissa Clark Reality Marketing and Design [email protected] “We’re always looking for more NEWS!” Please send your articles or ideas today! MIDWEST CHAPTER NEWSLETTER We are the Midwest Chapter of the National Association of Professional Geriatric Care Managers. Members conduct their practices in the following locations: Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin & Toronto, Ontario. Issue No. 43 — April 2014 National Association of Professional Geriatric Care Managers DOES FACEBOOK MATTER? Intimidated by Facebook (FB)? Do you have a FB page for your business, but don’t know what to do with it? Attendees (like me) of a recent NAPGCM webinar – Facebook Manage- ment and Growth - got the answers to their questions from Con- nie Parsons, President and COO of Illumi- nAge - the company that manages NAP- GCM’s website. Did you know that the largest growth in FB users is people over the age of 65? FB is no longer the social media platform of choice for the young. As such, Connie emphasized that your professional/business page should be designed to drive people to your website page which is “the basis for your online presence.” The purpose of FB profes- sionally and personally, differs. Small businesses like care management agen- cies may have a FB page and the owner, a personal profile intended to support the page. In that case, the page and profile should be managed to support each other. For example, one does not become “friends” with a business site the way one does with a person on FB. Rather, they “like” the page. When you “like” a business page, that organization’s posts will come to you in the future. People can also effectively be directed to the business site by mentioning a post on the personal profile. By Jan Welsh, MS, LPC, CMC, CRC We are looking forward to seeing everyone in Nashville April 30 - May 3, 2014 at the National conference. Do not miss our Chapter Meeting on May 1st from 5:30-6:30pm. See you there.

Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, … · 2018. 7. 24. · NEWSLETTER CONTRIBUTORS. EDITOR: Kari Klatt, RN, LCSW, C-ASWCM. [email protected]

  • Upload
    others

  • View
    2

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, … · 2018. 7. 24. · NEWSLETTER CONTRIBUTORS. EDITOR: Kari Klatt, RN, LCSW, C-ASWCM. karik@caremanagedhomecare.com

Story Continued On Page 2

N E W S L E T T E R C O N T R I B U T O R SEDITOR: Kari Klatt, RN, LCSW, C-ASWCM [email protected]

EDITORIAL COMMITTEE: Gail Lee, Jan Welsh and Althea West

Thank You To Our Designer:Milissa Clark Reality Marketing and Design [email protected]

“We’re always looking for more NEWS!”

Please send your articles or ideas today!

Midwest Chapter Newsletter

We are the Midwest Chapter of the National Association of Professional Geriatric Care Managers. Members conduct their practices in the following locations: Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio,

South Dakota, Wisconsin & Toronto, Ontario.

Issue No. 43 — April 2014

National Association of Professional Geriatric Care Managers

DOES FACEBOOK MATTER?Intimidated by Facebook (FB)? Do you have a FB page for your business, but don’t know what to do with it? Attendees (like me) of a recent NAPGCM webinar – Facebook Manage-ment and Growth - got the answers to their questions from Con-nie Parsons, President and COO of Illumi-nAge - the company that manages NAP-GCM’s website.

Did you know that the largest growth in FB users is people over the age of 65? FB is no longer the social media platform of choice for the young. As such, Connie emphasized that your professional/business page should be designed to drive

people to your website page which is “the basis for your online presence.”

The purpose of FB profes-sionally and personally,

differs. Small businesses like care management agen-cies may have a FB page and the owner, a personal profile intended to support

the page. In that case, the page and profile should be managed to support each other. For example, one does not become “friends” with a business site the way one does with a person on FB. Rather, they “like” the page. When you “like” a business page, that organization’s posts will come to you in the future. People can also effectively be directed to the business site by mentioning a post on the personal profile.

By Jan Welsh, MS, LPC, CMC, CRC

We are looking forward to seeing everyone in Nashville April 30 - May 3, 2014 at the National conference.

Do not miss our Chapter Meeting on May 1st from 5:30-6:30pm. See you there.

Page 2: Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, … · 2018. 7. 24. · NEWSLETTER CONTRIBUTORS. EDITOR: Kari Klatt, RN, LCSW, C-ASWCM. karik@caremanagedhomecare.com

Continued From Page 1On her blog, The Social Animal, www.thesocialanimal.com Emily Garman wrote (reprinted with permission):

Here’s the most important distinction that you need to understand. FB pro-files are for people. Individuals, using the site personally, like you or me (or some people set up profiles for their pets!). If you do business as a person or individual, for example, if you’re a realtor, then it would be appropriate for you to use your FB profile for business. But generally, FB profiles are for per-sonal use. FB profiles ALWAYS have to represent a real person. FB Pages (they refer to them as “fan pages” too) are for organizations, companies and businesses.

The main difference between pages and profiles are:

1. On a profile, someone is your “friend.” On a page, someone is your “fan.”

2. With a profile, you can send messag-es to one or more friends that go directly to their inbox on FB. As a page, you can’t do this- you can only send updates (which not as many people see).

3. Pages and Profiles can both post status updates, links, photos, etc. that appear in their fans’/friends’ news feeds.

4. Pages cannot “add” people as friends. However, your fans can sug-gest your page to their own friends to become a fan.

Professional Geriatric Care Managers throughout the country will celebrate National Geriatric Care Manager Month by providing seminars, webinars, open houses, special events and educational activities for professionals and the gen-eral public. You may wish to use the fol-lowing information from National in your press release or other materials.

The National Association of Professional Geriatric Care Managers (NAPGCM) was formed in 1985 to advance dignified care for older adults and their families.

DOES FACEBOOK MATTER?Connie Parson also recommended that our websites be optimized for mobile devices (tablets, iPhones) because people using FB on-the-go will visit your website from their phones or tab-lets. These recommendations helped me rethink my priorities about updating my website. Become a fan of the NAP-GCM Facebook page and you will get a good idea of the kinds of things that are helpful to post. Also start following other colleagues and organizations, your competition and peers and you will get a good feel for it.

This and other past webinars are avail-able for purchase on the NAPGCM website in both the Marketplace & Education Central.

This article is part of a series on Facebook. Next issue I will share information on community pages and creating your FB personality.

MAY IS NATIONAL GERIATRIC CARE MANAGER MONTH

MIDWEST CHAPTER NAPGCMUNIT LEADERS

Chicago: Julie Fohrman - Co-Chair North Shore Geriatric Care Management – Highland Park, IL

847-780-4733 [email protected]

Chicago: Kim Hand - Co-Chair North Shore Senior Center - Northfield, IL

847-784-6061 [email protected]

Cincinnati: Peggy Slade-Sowders Living Well Senior Solutions - Cincinnati, OH 513-561-0222 [email protected]

Cleveland: Jennifer Beach Advocate for Elders - Rocky River, OH

216-406-3139 [email protected]

Detroit: Marcia Filek Senior Care Solutions by Oakwood - MI

866-775-1869 [email protected]

Detroit: Erica Saum Eldercare Solutions of Michigan/JFS - MI

248-592-2664 [email protected]

Illiana: Sara Moore Illiana Care Solutions, LLC - State Line, IN

765-337-3995 [email protected]

Indiana: Susan Wack SW Professional Care Management - Carmel, IN

317-346-0440 [email protected]

Iowa: Ann Ruckdaschell Prairie Rose Care Management – North Liberty, IA

319-325-2847 [email protected]

Kansas City: Annice Davis White The Caring Heart - Overland Park, KS

913-907-8666 [email protected]

Mid-Missouri: Anne Reeves Elder Care Resources, LLC - Columbia, MO 573-881-5008 [email protected]

Minneapolis: Kathleen Dempsey Pathfinder Care Management / Rent A Daughter - Minneapolis, MN 612-729-9096 [email protected]

Omaha: Jan Hannasch ElderLife Consultants - Omaha, NE

402-330-3079 [email protected]

SE Wisconsin: Kari Klatt Stowell Associates - Milwaukee, WI

414-963-2600 [email protected]

St. Louis: Judy Mange Aging Well - St. Louis, MO

314-962-9115 [email protected]

NAPGCM STAFF

NAPGCM P 520.881.8008 F 520.325.7925 M-F 8:00 a.m. to 4:30 p.m., MST

3275 West Ina Rd Ste 130 Tucson, AZ 85741

Kaaren Boothroyd, Exec Director [email protected] ext 7001

Amanda Mizell, Technology/Membership/Organizational Support

[email protected] ext 7005

Julie Wagner Operations/Publications/Registrar [email protected] ext 7007

Sarah Garcia, Membership/Database/Products [email protected] ext 7003

Pam Carlson, Meeting Planner [email protected]

520-270-1541

Geriatric Care Managers are profes-sionals who have extensive training and experience working with older people, people with disabilities and families who need assistance with caregiving issues. The practice of geriatric care manage-ment and the role of care providers have captured a national spotlight, as Baby Boomers age in the United States and abroad. For more information or to access a nationwide directory of profes-sional geriatric care managers, please visit www.caremanager.org.

Page 3: Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, … · 2018. 7. 24. · NEWSLETTER CONTRIBUTORS. EDITOR: Kari Klatt, RN, LCSW, C-ASWCM. karik@caremanagedhomecare.com

Hopefully spring has finally sprung after a very snowy and cold winter for all of us in the Midwest.

I want to remind everyone to read their e-blasts from both the Midwest Chapter as well as from National.

These important updates contain interesting information to enhance our knowledge and practices. For example the April 2nd e-blast “Protecting Access to Medicare Act of 2014” talked about the extension of the therapy cap process; postponement of the two-midnight rule and a few other benefits that we need to be concerned about for our clients.

I thought that I would use my Presidential Moments for this quarter to highlight the major projects NAPGCM has undertaken: Benchmarking Study and Branding Project. I am very excited about both projects and want to highlight some of the major points.

Thank you to those of you who took the time to complete the Benchmarking Study. This study inspires us to examine our practices and compare them with those across the country, allowing us to recognize our strengths while offering insight for improvement. As stated by Amy Abrams, Chair of the Research Committee;

“The Benchmarking is a method through which industries develop best practices and establish standards. The results of this study will provide dozens of comprehensive statistical comparisons on finance, operations, and sales-data that care managers need to make sound decisions about their businesses. Through benchmarking, we gather important demographic information about our membership, which allows us to:

• Describe the industry: who we are, who we serve, and what we do

• Differentiate ourselves from the competition

• Demonstrate the value of professional geriatric care management”

And, this leads me to the Branding Project.

NAPGCM began formally talking about Branding at their Board Meeting in October, 2012 and the Board updated the 2012 NAPGCM Strategic Plan with the goal:

PRESIDENTIALMOMENTSby Debbie FelDman

Chapter presiDent 2013-2014

Better promote the NAPGCM brand for the Association and its membership

• Form a Branding Task Force

• Evaluate current NAPGCM branding and possible improvements to existing branding

• Investigate rebranding of NAPGCM and a possible name change, including the potential costs and impacts. (Branding Task Force)

Measurement of Success

• Present preliminary plan of action for branding and/or rebranding by April 2013

And at the beginning of 2014, NAPGCM has informed the membership that they have hired Jane Cavalier of BrightMark Consulting to head our Branding Project.

As stated by NAPGCM, “The goal of the Branding Project is to distinguish our members and our association as the dominant industry brand that is recognized by providers, clients, families, and the general public.”

NAPGCM also shares that the way the Branding Project will help each member by providing us:

• a way to differentiate yourself from the competition

• credibility and clarity to your profession and your business

• language and tools to better market your business

• a strong voice in the future of health care

Please read this issues Branding FAQs and visit National’s website.

I would also like to invite you get involved with our Midwest Chapter, we are looking for members to assist on various committees and our local Units are scheduling some interesting and informative programs. See the list of committees and chairs and Unit leaders in this issue.

I am looking forward to seeing many of you in Nashville at our National Conference.

All the best, Debbie

Page 4: Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, … · 2018. 7. 24. · NEWSLETTER CONTRIBUTORS. EDITOR: Kari Klatt, RN, LCSW, C-ASWCM. karik@caremanagedhomecare.com

Chicago On March 19, 2014 Janna Dutton, Esq. spoke on Medicaid.

There has been a lot of discussion on the issue of ethics and Silverado (assisted living facilities nationwide) that have offered care managers who refer to their communities’ payment of care management services when their clients are admitted to their facilities. We have invited Phyllis Brostoff to join by SKYPE our next meeting to discuss the ethics of this offer.

Cincinnati Margaret Sexton was invited to the meeting in January. She is a LSW who is interested in the field and it was a good opportunity for her to explore the career with the local chapter members.

Detroit Marcia Filek and Erica Saum are the new unit leaders. On March 7, 2014 we held a Unit Meeting at Nanny’s Inn, an adult foster home, to learn more about what they offer and to build a good working relationship with the owner. We discussed having an educational meet and greet for our partners in the community to meet our Midwest Detroit Chapter members. Our goal is to increase the visibility of care management, of who we are and how we can work together.

A network survey was distributed to all members to see what they are looking for from their membership. Results will be shared at our next scheduled meeting on May 2, 2014.

Illiana The Illiana unit met on March 19 at Family Care Mgt. in Georgetown, IL. Our educational speaker was Matt Myrick, Certified State Guardian for Illinois. We had an excellent time of sharing what guardians do and what geriatric care managers do. Weather was terrible on this day, and there were only 4 members present.

Linda Brown of Family Care Management is having great success with Senior Bridge and Humana project. Sara Moore is enjoying great success with starting Illiana Care Solutions, LLC. Future plans for Illiana Care Solutions include bringing Sara’s husband, Sam on board and he will be concentrating on Senior Move Management. Donna Granger has downsized and is only doing consultations.

Indiana Cynthia McQuigg, MSW, LCSW, former Assisted Living Ombudsman for Central Indiana, spoke with us about educating families on the difference between licensed residential care facilities and non-licensed residential care facilities (or “Housing with Services Establishment”) and the use of required state Disclosure Forms in order to

In the 1st Quarter of 2014, the Midwest Chapter held 16 unit meetings; on average most units held between 1 and 3 meetings during the quarter. Attendance at unit meetings ranged from 3 to 13 people.

Six new members joined various unit meetings.

1ST QUARTER UNIT REPORTS

Units On The Go!

compare facilities’ services. Additionally, she discussed effective advocacy skills when trying to resolve concerns in a particular facility.

Deb Bosler, RN, CCM, started her own private GCM business: Lakeside Senior Care Management. A special thanks to our own Connie Croyle who stepped down in January after serving on the Midwest Chapter board for three consecutive terms not to mention chairing our states’ first Chapter conference. We’ll be interested to see what you get involved in next!

Iowa New owners have been learning the business so no GCM meeting held 1st quarter.

Kansas City Kansas City unit member Natalie Schneider, RN, CNC presented a work shop on “Dealing with Difficult Patients and their Families”. Her presentation concentrated on the nature and principles of behavior and counter transference and how it influences relationships between professionals and their patients or clients. The unit is working diligently on plans for the 2014 Chapter conference.

MidMissouri Mid-Missouri has requested to disband the unit due to lack of growth. The 2 members will be welcomed into the St. Louis unit for activities when possible.

St. Louis The unit had its annual winter retreat in January where we made plans for the 2014 year. In February, the meeting was held at Paraquad and we learned about their programs - with a focus on services they offer for the hearing impaired. Later in February, unit members met for a happy hour; significant others were also invited. The March meeting was held at an assisted living facility with a community senior wellness component. We discussed the NAPGCM Benchmarking and Branding projects.

The unit is working on developing a CEU event for professionals in the community. It will be focused on Ethics and is planned for July.

SE Wisconsin The unit is planning for Advanced Clinical Topics and outreach presentations. Phyllis Brostoff and Valerie Stefanich Co-founders of Stowell Associates received the Governor’s Wisconsin Trail Blazer’s Award. The unit received funding support from the MW Chapter for an ad in the Senior Resources Directory, listing local members and their agencies.

Page 5: Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, … · 2018. 7. 24. · NEWSLETTER CONTRIBUTORS. EDITOR: Kari Klatt, RN, LCSW, C-ASWCM. karik@caremanagedhomecare.com

Growing Demand for Care Managers as Health Industry Turns to New Delivery Models (Part 2 of 2)The Industry Shift

The “baby boom” generation is expected to have a significant affect on the cost of long-term care, articulately as a result of increased longevity and increasing need for complex care.

These statistics go hand-in-hand with the overall understanding that those living with chronic diseases face a greater risk of hav-ing deficits in activities of daily living (ADL) and instrumental activities of daily living (IADL). Recent studies have linked high rates of hospitalizations and emergency room visits among senior citizens to chronic conditions and functional limitations.

The Lewin Group analysis of medical ex-penditures in 2010 indicated that seniors living with multiple chronic conditions and receiving help with IDAL and/or ADL deficits were 7 times more likely to be among the top five percent of the most expensive patients to treat, as defined by the total-medical-claims expense in the prior 12-month period. This was more than twice the rate of those seniors who were living with multiple chronic care conditions alone.

At the same time, Chan et al. published a study in the Archives of Physical Medi-cine and Rehabilitation, which argued that cost increases are attributed to a higher frequency of care events, such as hospital admissions and outpatient visits, and not as a result of an increase in the

intensity of said visits.

Finally, the New England Journal of Medicine published an article which stated that one in five seniors are re-hospitalized within 30 days of discharge. Medicare beneficiaries only account for approximately 15 percent of the US pop-ulation, however Medicare beneficiaries alone account for more than 37 percent of hospitalizations, and more than 47 percent of total hospital costs.

Yet what is unnerving about this data is that these statistics are not a result of seniors simply being “sicker” than the rest of the population, as many would jump to conclude. Studies have shown that only about half of seniors recall receiving self-care instructions, or even seeing a physi-cian after they are discharged. Further-more, it can be argued that the information provided is overwhelming and/or difficult for the patients to interpret, and thus the critical instructions needed for their care is not understood by the recipient.

Tim Ledeam, LCSW, a Humana Cares / SeniorBridge social worker care manager, “Many of my clients are not even aware that they should be receiv-ing self-care instructions after they are discharged.” What one can conclude from these findings is that many of these hospitalizations and re-hospitalizations could easily be avoided with an increase of direct education of the seniors.

History of Integration

SeniorBridge, a national private-pay care management company, had been providing private-pay care management and home care for more than 10 years through its 50 clinical offices and nation-wide care management network.

In 2010, clients receiving the company’s integrated care management services had 90 percent fewer emergency room admissions, 80 percent fewer hospital-izations, and 70 percent fewer 30-day readmission to hospitals, in comparison to national data. The clients included in this study averaged 80 years of age, were living with multiple chronic illnesses, at least 5 deficits of ADLs and/or IADLs, and many had limited family or social support. All of these factors placed the clients included in this study at the high-est risk for hospitalization and costly care.

In July of 2012, the national health com-pany Humana acquired SeniorBridge and merged the program with its existing telephonic care management organiza-tion, Humana Cares. This was done in order to improve health outcomes and cost efficiencies among members, and thus the combined team of Humana Cares / SeniorBridge care managers was born. With the opportunity to serve both private pay clients and Humana members, exciting opportunities were created for care managers outside of the company as well, as they could join the care management network to get free referrals of cases, guaranteed payment, and an opportunity to practice indepen-dently with clinical and technical support from a national company.

As elements of health care reform continue to be implemented in 2014, opportunities for care managers will only grow as evidence demonstrates the professionals’ ability to reduce hospital readmissions and therefore costs, while improving patient satisfaction with the care they receive.

To learn more about joining the Care Man-agement Network, contact [email protected] or call 1-866-506-1212.

Dr. Sherry Kostman is a regional manager at Humana Cares / SeniorBridge overseeing operations in Chicago, Texas and other areas.

By Sherry S. Kotsman, Psy.D, MA, CADC, MISA, CCM

(Part 1 published in January, 2014 Midwest GCM Newsletter)

Sign up now for an NAPGCM Telephonic Peer Case Conference!

They are part of your member benefit package and are free to active members. These toll-free conference calls challenge us to approach our unique day-to-day Care Management activities in creative new ways and meet NACCM certification requirement for consultation/supervision too.

Advance registration is required. Watch for monthly e-blasts about how to take part.

RSVP or Send Questions to:Annice Davis White, MS, CMC, LACHA

913-901-8666 [email protected]

Peer Case Teleconferences

May 21, 2014 — 4 PM CT / 5 PM ETJune 18, 2014 — 4 PM CT / 5 PM ETJuly 23, 2014 — 4 PM CT / 5 PM ET

August 20, 2014 — 4 PM CT / 5 PM ETSeptember 17, 2014 — 4 PM CT / 5 PM ET

October 15, 2014 — 4 PM CT / 5 PM ETNovember 19, 2014 — 4 PM CT / 5 PM ETDecember 17, 2014 — 4 PM CT / 5 PM ET

2014 PEER CASE TELECONFERENCE SCHEDULE

Katherine Matthews PT, CMC314-303-8211 [email protected]

Page 6: Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, … · 2018. 7. 24. · NEWSLETTER CONTRIBUTORS. EDITOR: Kari Klatt, RN, LCSW, C-ASWCM. karik@caremanagedhomecare.com

On April 9, 2014, Phyllis Brostoff and Valerie Stefanich, co-founders and co-owners of Stowell Associates, received the Governor’s Trailblazer Award for Women in Business for starting and sustaining a business at a time when there were few resources and role models for women to do so.

Now in its 31st year of business, Stowell Associates has become nationally rec-ognized for excellence in care managed homecare services to the aging, disabled adults and to their families. The agency now employees close to 200 people. It has been named as a Top Work Place in Southeastern Wisconsin for the last three years and received a Torch Award from the Better Business Bureau for Business Ethics in 2004.

Both Brostoff and Stefanich are proud to have built their agency based on the ethics and values of the social work profession. They have actively participated in the national development of the specialty practice of geriatric care management during the past 30 years.

In November, 2013, the agency established the Stowell Associates Care Management Scholarship Fund at the University of Wisconsin-Milwaukee to honor the 30th anniversary of the agency. All contributions to this fund are gratefully accepted at http://givetouwm.uwmfdn.org.

Why are we taking on this branding project?

As a profession and as an association, we are at a crossroads. We are facing challenges in a rapidly growing elder care market such as:

•Competitionfromotherprofessionalswithill-defined roles and credentials, such as health care advocates, senior care advisors, etc.

•Competitionfrom“free”services.

•Changinghealthcareenvironmentresult-ing from the Affordable Care Act which includes 22 terms for care management in the original bill.

•Difficultygrowingjourmembership.

Governor’s Trailblazer Award For Women in Business

By Kari Klatt, Editor MEMBER SPOTLIGHT

WELCOME New MW GCM

Members!Betty Baumann

St. Louis, MissouriKristie Boettcher

Frankenmuth, MichiganJoel Boime

St. Louis, Missouri

Deborah Danner-Gulley Wheelersburg, Ohio

Amanda Eberhart Kirtland, Ohio

Katharine Furniss Hamilton, OhioJennifer Gazda

Burr Ridge, IllinoisStacy Haberstroh

Chesterfield, Missouri

Carl Hirschman Chicago, Illinois

Ann Huber Omaha, Nebraska

Susan Hurst Milwaukee, Wisconsin

Terrilyn Jacobs Chesterfield, Missouri

Kari Novak Skokie, Illinois

Kristine Ohlman St. Louis, MissouriKathleen Renowden Delavan, Wisconsin

Deirdre Simpson-Rhoads Round Lake Beach, Illinois

Diane Schwartz West Bloomfield, Michigan

Lauren Sherman Burr Ridge, Illinois

All of this results in the “diluting” of our pro-fession and adds confusion for clients and families and the general public.

What is branding for the profession of care management?

Branding is how people perceive your expertise and services. It is a promise that conveys who you are, what you do, and why that matters.

We are embarking on a branding project that will define, brand, and lead the whole profession. It will make us the dominant industry brand that is recognized by provid-ers, clients, families, and the general public.

When will this work begin? How long will it take?

The research has already begun. Final reports and recommendations will be deliv-ered in the last quarter of this year.

Who is our consultant?

Jane Cavalier is the founder and CEO of BrightMark consulting, one of the country’s top banding boutiques located just outside NYC. Jane brings over 25 year of experi-ence building corporate identities, brands, reputations and businesses across a wide range of organizations from global corpora-tion to nonprofits and even government agencies.

From BrightMark’s website: “We believe that branding is a process of becoming. It is a continuous and collaborative process that uses a wide range of abilities, from rigorous analytics to inspired creativity. We believe that every brand has the chance to be a brand worthy of remark, and that the brand is what YOU make it. Our job is to facilitate your success.”

Branding Project FAQs(from NAPGCM website)

Page 7: Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, … · 2018. 7. 24. · NEWSLETTER CONTRIBUTORS. EDITOR: Kari Klatt, RN, LCSW, C-ASWCM. karik@caremanagedhomecare.com

NAPGCM’S MEMBER-GET-A-MEMBER CHALLENGE IS BACK FOR 2014!Take the Member Challenge! When you recruit 5 new members,you will earn FREE membership for 2015. Or recruit 3 new members and take 50% off the cost of your 2015 dues. Recruiting a new member is easy! Think about why you joined NAPGCM and what membership gives you, and then share those experiences. Ask your colleagues to visit www.caremanager.org to learn more about membership and its benefits. Forward them an application and remind them to add your name in the “referred by” line on the application so you receive your recruitment recognition.

ETHICS COMMITTEEJudy Mange, Chair

Phyllis Brostoff — Kim Such-Smith — Sherry Kostman

A source for clarification on ethical questions in your practice…..

The Midwest Chapter Ethics Committee remains available to the mem-bership. The committee’s goal is to offer the membership a place to discuss/brainstorm any ethical or business practice dilemma which may be of concern to their practice.

Committee’s responses are based on the NAPGCM Code of Ethics and Standards of Practice. These are available on the web site (www.caremanager.org ) under the “About Care Management” tab. From there you go to “Certification and Professional Conduct” where you will find the Code of Ethics and Standards of Practice. These are great to refer to when you have a question.

If you are in a quandary about an issue with your clients related to eth-ics or a business practice, and would like a peer consultation as to the “best practice”, e-mail the chair of the committee at [email protected]. The question will be discussed by the Ethics Committee with the person requesting consultation – or anonymously if you choose. Recommenda-tions will be provided to the requesting member.

Elms Hotel & Spa in Excelsior Springs, Missouri on October 24th – 26th.

Please join the NAPGCM for its annual Fall Conference at the historic and beautiful Ems Hotel & Spa in Excelsior Springs, Missouri.

The location and surrounding communities are rich in history and bountiful in places to see and shop. The conference is an excellent opportunity for Professional Geriatric Care Managers to learn the latest trends and developments in geriatric care. It is also an opportunity for care managers to interface with colleagues from across the Midwest and share experiences. These occasions help develop new friends and information sources that prove invaluable in managing care.

Join us to Refresh – Collaborate - Relax. —The Kansas City Unit

the WORD on ETHICS2014 MIDWEST CHAPTER GCM BOARD OF DIRECTORS

President (2013-2014): Debra Feldman MSW, LCSW, CMC Debra Feldman & Associates - Buffalo Grove, IL (847)913-1700•[email protected]

Executive Committee-Chair, Finance Committee

Immediate Past President: (2013) Jan Welsh MS, CRC, CMC Special Care for Older Adults LLC - Cincinnati OH

(513)242-3587•[email protected] Nominations and Newsletter Committee

Vice President (2014-2015): Annice White MS, CMC, LCHA The Caring Heart - Overland Park, KS

(913)901-8666•[email protected] Peer Case Conference Co-Chair, Executive, Conference & By-Laws Committee

Secretary (2014-2015): Jennifer Beach BS, MA, LSW, C-SWCM RockyRiver,OH•(216)406-3139•[email protected]

Executive Committee, Nominating Committee

Treasurer (2013-2014) Mary Pitsch CSW, CMC Embrace Care Management LLC - Sheboygan, WI (920)451-6228•[email protected]

Executive Committee, Finance Committee

Board Members

(2014-2015) Chris Bangtson MS, CMC Pairie Rose Care Manager - North Liberty, IA (319)337-8922•[email protected]

Unit Coordination – Co-Chair, Membership Committee

(2013-2014) Marianne Ewig MSW, ACSW, CASWCM September Managed Care For Later Years - Milwaukee, WI

(414)774-5800•[email protected] Co-Chair Mentoring and Co-Chair Membership

(2014-2015) Joel Gottsacker BA, MSW, LMSW, CCM GeriatRx, LLC - Farmington Hills, MI (248)660-0651•[email protected]

Electronic Communication Committee, Finance Committee

(2014-2015) Kimberly Hand MS, CMC North Shore Senior Center - Northfield, IL (847)784-6061•[email protected]

Conference Committee

(2013-2014) Cheryl Hendrixson BSN, RN, CMC ASU Group/Age Navigation - Indianapolis, IN

(317)879-1176•[email protected] Membership Committee Co-Chair

(2014-2015) Kari Lee Klatt LCSW, RN, C-ASWCM Stowell Associates - Milwaukee, WI

(414)963-2600•[email protected] Newsletter Committee – Chair

(2013-2014) Gail Lee MA, LCSW, CCM, CEAP Purcell and Amen – Attorneys at Law - St. Louis, MO (314)966-8077•[email protected] Electronic Communication Committee – Chair,

Conference Committee, Newsletter Committee, Membership Committee

(2013-2014) Judy Mange MBA, PT, CMC Aging Well - Saint Louis, MO

(314)962-9115•[email protected] Unit Coordination – Co-Chair, Ethics Committee,

Membership Committee and Ethics Committee Chair

(2014-2015) Maria Miskovic BSW, MSW, LCSW, C-ASWCM Care Choice Care Management, LLC - High Ridge, MO

(636)288-1764•[email protected] Mentoring Co-Chair

EDUCATION-COLLABORATION-RELAXATION await you at historic ELMS HOTEL & SPA

Page 8: Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, … · 2018. 7. 24. · NEWSLETTER CONTRIBUTORS. EDITOR: Kari Klatt, RN, LCSW, C-ASWCM. karik@caremanagedhomecare.com

We want this to be THE Premium Newsletter for

Long Term Care & Geriatric Issues

Send us suggestions/info on:•Seminars•EducationalOpportunities•NewsworthyInfo•PersonnelChanges

FROM OUR MEMBERS...

ADVERTISE NOW in the MW GCM Newsletter!

Full Page $125 • 1/2 Page $851/4 Page $65 • 1/8 Page $35

Positioning Rates:Backhalfpage$175

SpecialPlacementadd$35

For More Info Contact the Editor: Kari Klatt via e-mail at

[email protected]

Issue Published/Material Closing DatesJanuary 14 — December 27

April 6 — March 30July 6 — June 29

October 5 — September 28

What do you do that makes you laugh, reduces your stress and helps you realize your strengths?

Where can you go to be challenged to expand your knowledge and skills as a

professional care manager and business owner?

The answer from you Midwest Chapter colleagues:

Join a Midwest Chapter Committee.

All of our committees are actively seeking new members to share their talents, network and make a difference

through our professional organization.

Judy Mange shared “I believe that in order to be a professional, one needs to be a part of the professional

organization. Being active in the chapter keeps me abreast of where the geriatric care management

profession is directed and lets me participate in the vision and implement change.”

Current Committees and Chairs

Mentoring Marianne Ewig and Maria Miskovic, Co-Chairs

Electronic Communication Gail Lee, Chair

Newsletter Kari Klatt, Chair

Peer Case Conferencing Annice Davis-White and Katherine Matthews, Co-Chairs

Ethics Judy Manage, Chair

Conference Annice Davis-White

By-Laws Annice Davis-White, Chair

Unit Coordination Judy Mange and Chris Bangtson, Co-Chairs