ORGANISATION STUDY

OfKAMCO

Athani unitKerala

About KAMCOKerala agro machinery corporation limitedUndertaking by the government of KeralaMore than 3 decades of productionIntroduced in 1973Four units

o Athanio Malao Palakkado Kalamassery

Products KAMCO Power tiller KMB 200

• Base model• CMVR compliant

KAMCO Super DA power tillerKAMCO MZ P30 garden tillerKAMCO MZ P70 garden tillerKAMCO Power reaper KR 120MKAMCO Diesel engine

Departments

PRODUCTIONFINANCEMARKETINGHUMAN RESOURCEMATERIALS AND STORESQUALITY ASSURANCERESEARCH AND DEVELOPMENTSYSTEMS

Organisation Structure

SM - SENIOR MANAGERMGR - MANAGERDM - DEPUTY MANAGERAM - ASSISTANT MANAGERDGM - DEPUTY GENERAL

MANAGERAE - ASSISTANT ENGINEERSTR - STORESPUR - PURCHASEPRO - PRODUCTIONCH - CHARGE HEADKLM - KALAMASSERY UNITMAL - MALA UNITPAL - PALAKKAD UNITFIN - FINANCECM - CHIEF MECHANIC

SYS - SYSTEMSWA - WORK ASSISTANTSAST - ASSISTANTSMTL - MATERIALMEC - MECHANICST - SUPERINTENTENDR&D - RESEARCH AND

DEVELOPMENTQA - QUALITY ASSURANCESCR - SECURITYHRM - HUMAN RESOURCE MANAGERACT - ACCOUNTANTISA - INFORMATION AND SECURITY

AND AUDITORDEO - DATA ENTRY OPERATIONS

Production departmentLargest department of the companyMain activity -assemblingAverage production time -24 hoursA tiller has 750 components13 components manufactured here.12900 tillers last year140 employees67 percent- productivity cutoff of an

employee

Marketing 45 dealers all over IndiaKAMCO Dealer Sub dealer

CustomerCompetitors

VST Greaves Srachi

40 to 50 percent market shareProduct promotional measures

AdsDemonstrationsState and national level exhibitions

System of accounting – mercantileLast years turn over -160 croresNet worth of the company is 6014.14 lakhsISO 9001-2000 certifiedTotal work force-600Effective and transparent incentive system30% of the turnover is given as dividend to

governmentNew project –tractor unit in Athani

SWOT AnalysisStrengths

Good brand name and imageGood production facilityNo loan capitalVery good incentive schemeQualified and skilled laborsTransparent system World class standards adopted Modern techniques adopted Environment friendly

Weakness

Agricultural products onlyTime delay for recruitment and selectionPolitical interferenceManufacturing units in Kerala onlyLack of timely technological upgradationLack of formal technical training for workersComputerization not up to the markSales growth slow

Oppurtunities

Good exporting opportunitiesGood brand imageDominating sharesIncreasing farm mechanizationGovernment supportCollaboration with reputed foreign

companies.Safe internal market

Threats

Low cost products in the marketDecline of agricultural landsGovernment policiesStepping of foreign companies into the

marketInvasion of spare parts market by the

suppliersLack of recognition for farmers.Political interference in recruitment and

selectionRising prices of raw materials

conclusionA successful brand in agro machinery

industry27 years of profitable productionThe main factors of success are quality

standards, customer satisfaction, incentive system,professional approach, strong dealer network and efficient management

Thank you