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This Portfolio highlights the UX adaptive journey Cuttle's product grew through. Slide 1 : Preview of the Cuttle Product. Slide 2 : Menu of live demo sites, interactive prototypes, and video content I produced.
Citation preview
Cuttle TV is the window into your own social network. The posts your staff or residents share are automatically curated and streamed live to the displays installed throughout your property. This feature bridges the gap between your digital and print communication all from one user-friendly interface.
Apartment management can finally provide residents a private social networking amenity exclusively designed for their needs. It keeps your community connected in a way that makes life easier for residents and apartment management.
tv
cuttleYour very own social network amenity
• Student housing management portfolios that together add up to 400+ communities provided the cuttle social network and digital signage amenity. These include key portfolios like Campus Apartments, University Apartments, R W Selby, and Peak Campus.
• Leasing conversion rate for UCLA’s Atrium Court after Cuttle installation increased by 3 times compared to previous annual events. Prospects asked about Cuttle TV when seeing it prominently placed. This gave managers the opportunity to showcase and talk about the social benefits and neighborly atmosphere of the property.
• Staff regularly shared posts on Cuttle like event flyers, safety alerts, and friendly reminders for maintenance or upcoming rent. Residents shared posts about borrowing printers, textbooks, and vacuums. They would also post their hobbies, registered classes, and events they wanted to throw or participate in.
THE PRODUCT DEVELOPMENT JOURNEY
Original Identity Cuttle, the infotainment and digital menu board for your venue. Cuttle was originally providing digital signage software and hardware solutions for local bars such as the Barney’s Beanery chain of Los Angeles. Venues would receive free hardware, infotainment and a custom content production service in exchange for installation in the highest traffic spots and blocked off airtime for sponsored content by Cuttle’s partners and affiliates.
The Problem?End-User Side Not enough engagement and feedback. Few opportunities for return-user engagement. Content lacked relevancy on a hyper localized level. As part of a network, each location’s infotainment was generic information or abstract examples of art that lacked clear calls to action or a sense of community. The end users never had the chance for getting familiar with signage beyond being a menu board. Though feedback was needed to guide the direction of content, there were limited opportunities for endusers to engage with the screens because the context of the environment did not afford it. There were always new people at the locations, which added to the complexity of creating a lasting connection
Business Side Content costs grew exponentially with network expansion. Revenue streams depended on sponsorships. It was difficult to predict what content would be relevant at each location. Also, the cost and time to produce content multiplied substantially with network expansion. Though the context of the environment provided a lot of shortcuts for information on demographics, it did not afford good opportunities for feedback, and ultimately limited the value offering to both venues and sponsors.
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1. Researching & Identifying Problems
ABOUT THE RELEASED PRODUCT
Need :To develop scalable relevant signage content for user with long term relationship with environment.
2. Discovering and Filtering The Ideal User Personas and Environment End-User Personas There were many potential users that congregate frequently.
apartment tenant
student
property manager
office tenant
property manager
student housing manager
student
apartment tenant
property manager
school staff
student
office tenant
gym manager
gym member Reduced down to personas in the most predictable social environments.
3. Prioritizing main features that solve user’s problems
Order of Prioritized User Goals
“Need simplified and efficient way to communicate back and forth with
residents.”
“No time to produce and share needed community friendly
content.”
“Need help educating prospects on the benefits of the property when
they walk in.”
“Need more amenities for residents to retain and attract them.”
1
2
3
4
Order From Left to Right of Most Prioritized Features With “1” being the highest
1 2 3 4 5
email, social media, digital signage post integration
user generated content through resident portal
2 way messaging
between entire community
approval prior to posting
suggested posts and activities
automated content from the
web
Cuttle TV automated content that
loops
scheduled posts for peak rental season
guest user account
guest tour content
mobile friendly interaction and
real time TV feedback
IOS app
sponsored events and amenities
craigslist like community
board
gamification for community
activity. prizes for being active
surveying residents and
gathering feedback
through pollsautomatic sponsored events and
amenities posts
suggested activities for neighbors
resource sharing like books, etc.
4. Rapid prototyping, development, and live community testing
5. Maintaining clients while continuously building features that solve their current and nearest future needs…
Adapting to the markets, budgets and technical limitations is like dancing without knowing where the music is going to go. But the more you dance, the better you are
at anticipating the rhythm and enjoying it to.
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✓ Social environments✓ Daily 2 way interactions✓ Messaging from trusted sources✓ Integration with email, Facebook
& even printed flyers on doors!
schedule tour
cuttleClick on the images to experience previous prototypes, demos and videos.
PROTO This prototype focuses on the MVP, which is a user-friendly social network that automatically streams its user-generated content on TVs throughout the housing property. Interactions modeled include LOG IN/OUT, MESSAGING, SETTINGS, POSTING EVENTS & PROFILES.
DEMO This demo is designed to closely model the prototypes interaction concepts, and is part of a spectrum of interfaces adjusting to the needs of users and customers over the last 5 years. This demo shows RESPONSIVE LAYOUT AND FINE DETAIL INTERACTION ANIMATIONS.
VIDEO 2This video is a brief introduction to new clients and their staff. This actually goes through a different iteration of the cuttle software that emphasizing new amenities for apartment residents. these amenities include EVENTS, BORROWING/LENDING RESOURCES AND CUTTLE TV.
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VIDEO 3This video is a brief interview of a resident who lives with the Cuttle amenity. Watch to get an idea of how another end-users interact with the system on a daily basis. This shows A REAL LIFE END-USER AND HIS DAILY CUTTLE EXPERIENCE.
cuttleYour very own social network amenity.
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cuttle events
VIDEO 4 VIDEO 5
VIDEO 6
VIDEO 1 This sizzle real gives you a taste of apartment life with the Cuttle amenity. This shows SEARCH, BORROWING GOODS, CREATING EVENTS, AND EARNING PRIZES FROM BRANDS
Click image to play video
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Click image to play video
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MANAGEMENT INTRODUCTION TUTORIAL
INTERVIEW WITH CASEY, A UCLA STUDENT AND
CUTTLE USER
Click image to play video
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SIZZLE REEL TO CUTTLE
EMAIL LOGIN
demo
PASSWORD
demo123
Click image to access demo
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EMAIL LOG IN
PASSWORD
cuttleproto
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Click image to access prototype