Kalampusan July 2014

DTI Central Visayas Kalampusan July 2014

http://kalampusan.weebly.com/ Enabling Business Empowering Consumers

Launch of Shared

Service Facility in

Cebu

Sandugo Trade Expo

2014

SSF Project Fact

Sheets

SME Roving Academy

DTI Cebu’s new office

address

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I N S I D E : uly kicked in with the launching of a

Shared Service Facility (SSF) in Cebu .

launched within the month was an SSF in Carmen for the

processing of agro-based products.

Successfully mounted on July 23-27 in Bohol was the San-

dugo Trade Expo, a trade event for the promotion of prod-

ucts of several MSMEs from the Visayas and Mindanao

regions.

Seminars under the SME Roving Academy project were

conducted in Cebu, Bohol and Negros Oriental to make

MSMEs competitive in the domestic and export markets.

Seminar topics included, among others, the establishment

of national, regional and provincial entrepreneurship devel-

opment networks and the integration of the business devel-

opment services for SMEs.

Also in July, DTI Cebu transferred to a newly renovated

office in Osmena Boulevard, corner Lapulapu Street, Cebu

City.


http://kalampusan.weebly.com/ Enabling Business Empowering Consumers 2

DTI Turns Over SSF to farmers’group in Cebu

The Department of Trade and Industry turned over a

shared service facility for the processing of agri-

based products to the Cantipay Farmers Association

(CFA) in Carmen, Cebu on July 8, 2014.

The Technological Upgrade of Agri-based Products in Car-

men project is a response to the need to improve the agri-

cultural products in the community and also as a response

to the market demand for value-added agri-products such as

desiccated coconut, virgin coconut oil (VCO) and charcoal

briquettes.

Through a partnership with Southern Partners and Fair

Trade Center, Inc (SPFTC) and key Government Agencies,

DTI conducted capacity-building trainings with the project

proponents on food manufacturing and recycling.

The technological upgrade was provided in the form of a De-

shelling Machine, Chopping/Grinding Machine, Desiccated

Drying Machine for the desiccated coconut production and

Carbonizing Drums and Briquetting Machine for the produc-

tion of coconut charcoal. With these upgrades, members are

expected to get an increase in production capacity of 10-

15% by 2013.

Once the project proponents are capacitated and able to

produce value-added products, these will be supplied to

SPFTC and into the mainstream market; thereby improving

livelihood possibilities in the community and increasing in-

come in the farmer level.

Cantipay Farmers Association (CFA) was established in

2006, accredited by DOLE and is composed of 150 household

members. The association’s source of income is farming and

fishing and their main crops are coconut and vegetables.

Carmen is a 3rd class municipality located at the Northeastern

coast of Cebu Province and is approximately 38.6 kms from

Cebu City, Philippines. The main products of Carmen are corn,

coconut and sugar.

While fishing and farming are the primary sources of livelihood of

Carmen’s locals, weaving sinamay – the town’s signature prod-

uct – is also common.



Key officers and staff of the Department of Trade and Industry (DTI) from

the different regions converged to learn and share about Green Economic

Development and formulate action plans on how to replicate the experi-

ences in Cebu and Bohol to their respective areas.

The threat of climate change and environ-

mental degradation is upon us and people

need to change the way they live their lives,

governments need to change the way they

manage their locations and businesses need to

change the way they conduct their business

operations.

The ProGED Project conducted a four-day

training on green economic development fo-

cusing on theories, international concepts,

proven tools and concrete examples in optimiz-

ing opportunities for sustainable economic

development despite the threats of the natural

hazards of a changing climate.

Key officers and staff of the Department of

Trade and Industry (DTI) from the different

regions converged to learn and share about

Green Economic Development and formulate

action plans on how to replicate the experi-

ences in Cebu and Bohol to their respective

areas. An international consultant and experts

on GED coming from an international NGO,

leading state university in Cebu and interna-

tional development cooperation imparted their

knowledge and experiences to the participants

through interesting, fun and motivating ses-

sions. Learning of participants was enhanced

by field visits to sites which are already imple-

menting green initiatives including a residential

area already generating solar energy and sup-

plying electricity to VECO and a hospital gen-

erating energy using biomass. The venue itself

is a showcase of innovative environment

friendly practices. The training ran from 30

June to 04 July 2014.

The Promotion of Green Economic Develop-

ment (ProGED) Project is a development coop-

eration project jointly implemented by the

Deutsche Gesellschaft für Internationale

Zusammenarbeit GIZ and Department of

Trade and Industry and funded by the German

Federal Ministry for Economic Cooperation and

Development BMZ with the aim of increasing

the competitiveness of MSMEs by adopting

environment friendly and climate smart strate-

gies.

For more information, please visit www.greeneconomy.ph. (Written by: Raquel J Capio, Senior Advisor for Commu-

nication, Knowledge Management and Public Relations,

GIZ ProGED Project ([email protected])

ProGED Training on Green

Economic Development

http://www.greeneconomy.ph



Post-Yolanda Press Briefing. DTI 7

Representatives Jojisilia Villamor

(Info Officer) and Juliet Banogon

(Post Yolanda Livelihood Rehabilita-

tion focal person) participated in a

press briefing dubbed “Post Yolanda

Disaster: Rehabilitation Phase” on

July 10. The press briefing, held at

the Public Information Office of the

AFP Central Command, Camp

Lapulapu in Cebu City, was meant

to highlight continuing government

interventions to rehabilitate and

rebuild back typhoon stricken com-

munities. With Banogon and Vil-

lamor was Fr. Charles Jayme, dis-

aster focal person of the Cebu Arch-

diocese (CA).

Zaide Bation, chief of the

Consumer Welfare Business

Regulatory Division

(CWBRD) of DTI Cebu and

Rose Mae Quinanola,

CWBRD OIC of DTI-7 par-

ticipated in the AGIO7 Fo-

rum on Rising Fuel Prices &

Impact to Prime Commodi-

ties last July 8 at the PIA 7

conference room. With Qui-

nanola and Bation was DOE

-VFO RD Antonio Labios.

The 3rd Regional Operations Group Manage-

ment Committee Meeting was held on July 2-3,

2014 at the Parklane Hotel, Cebu City



DTI Negros Ori-

ental conducted

a skills training

on lamination

under the SME

Roving Academy

project of the DTI

on July 8, 2014.

The Department of

Trade and Industry

turned over a shared

service facility for the

processing of agri-

based products to the

Cantipay Farmers

Association (CFA) in

Carmen, Cebu on

July 8, 2014.

The Bohol Fabrication Laboratory will be constructing

a kindergarten school in Balilihan, Bohol, Philippines

using traditional Japanese carpenrty but using Shop-

bot CNC Router. This is with support from Kieo Univer-

sity and JICA. This is what we call DOVETAILING.







Ron Gutman The hidden power of

smiling (video)

Ron Gutman reviews a raft of studies about

smiling, and reveals some surprising results.

Did you know your smile can be a predictor of

how long you'll live — and that a simple smile

has a measurable effect on your overall well-

being? Prepare to flex a few facial muscles as

you learn more about this evolutionarily conta-

gious behavior.

Source: www.ted.com

( VIDEO ) Dan Gilbert on the psychol-

ogy of your future self

http://youtu.be/XNbaR54Gpj4

Starting July 2014, DTI Cebu shall hold of-

fice at the DTI Building, Osmena Boulevard,

corner Lapulapu Street, Cebu City.

Business name applications and business permits

handled by the National Economic Research and

Business Assistance Center (NERBAC) will soon be

processed in this new location.

Briefing on Fair Trade Laws for entrepreneurs and con-

sumers will also be held at the new DTI Cebu office.

Businessmen and Consumers who want to know and

understand their rights and responsibilities can register

at the Public Assistance and Complaint Desk at least a

week before to attend either the 9:30 am or the 1:30

session.

For more information on the fair trade briefing or BN reg-

istration, interested parties may contact DTI Cebu at

255-3926 or 255-

6971 for more

details or visit the

Department of

Trade and Indus-

try Cebu Provin-

cial Office.

http://www.ted.com/speakers/ron_gutman

http://www.ted.com/talks/ron_gutman_the_hidden_power_of_smiling

http://www.ted.com/talks/ron_gutman_the_hidden_power_of_smiling

http://youtu.be/XNbaR54Gpj4



Highlighting the theme “Gearing up for ASEAN 2015”,

this year’s Sandugo Trade Expo showcased locally

made products ranging from furnishings and fixtures

to wearables, novelty items and fashion accessories,

as well as fresh and processed food.

The trade event opened from 8:00 in the morning to 9:00 in the eve-

ning at The Block, Island City Mall, Tagbilaran City Bohol from July

23 until 27, 2014.

Exhibitors featured in the trade event included those from Central

Visayas as well as from neighboring provinces in Visayas and Min-

danao.

Training on Flower Arrangement under the SME Roving Academy, a

project of DTI, had as resource person Boy Dumadag on July 24.

A workshop and seminar on Green Economic Development was

conducted by the German Agency GIZ Promotion of Green Economic

Development (ProGED) on July 25.

Over the years, the Sandugo Regional Trade Fair has been the

venue for the promotion of products of several MSMEs from the

Visayas and even from the Mindanao regions.





Department of Trade and Industry (DTI) Bohol

and GIZ Promotion of Green Economic Devel-

opment (ProGED) conducted an orientation on

Energy Efficiency and Renewable Energy to

practicing architects/engineers; technical

staff/engineers of selected hotels and food

processors, electric companies and other in-

dustry practitioners on July 25, 2014.

The activity was one among a series of activities under the SME Roving Academy Project of the DTI.

The day-long activity was highlighted by actual demonstra-tion on the proper installation of solar panels, which was facilitated by Engr. Edwin Tesaluna of the Cebu Techno-logical University - AREC.

Following the demonstration and hands-on exercise, Dr. Cornelio Duaso of the Salazar Colleges of Science and Technology did a simple presentation on Energy Audit, which likewise gained the attention of the participants. Such presentation resulted in a planned follow-through activity on Energy Auditing that will be solely designed for electrical engineers, architects and building officials.

News Bite



Manolito Aldaya was born and raised in Carcar, a town 39 kilo-

meters away from Cebu City. Growing up in the 80s, he

worked as an apprentice for his uncle who was into shoe-

making. He mastered the ropes of the footwear production

process, eventually stood on his own and started his little

shoe manufacturing business.

Imelda was a community organizer who worked for the Ramon

Aboitiz Foundation (RAFI), a non-stock, non- profit corporate

foundation and as SME development specialist of the Depart-

ment of Trade and Industry (DTI).

Imelda met Manolito while she was at RAFI. She then became a

frequent customer who bought and sold Lito’s footwear products

to her close friends and relatives. The seller- buyer relationship

blossomed into friendship, and as they say the rest is history.

This was how it all began for Manolito and Imelda Aldaya, the

tandem behind Melenoll’s Footwear, a company that was for-

mally established in 1998. Like how a foot fits to a shoe, Mano-

lito and Imelda made a perfect tandem. Lito’s skills and busi-

ness acumen matched Imelda’s knowledge and work experi-

ences.

Together, the Aldaya couple worked hard to make their little

business grow by focusing on market development and continu-

ous product innovation. They availed of government support and

services by joining various trade fairs in Cebu, Bohol, and in

Manila and participated in product design and development clin-

ics organized by the Department of Trade of Industry which

helped them expand their customer base and improved their

product designs.

Through the years Melenoll’s Footwear established itself as a

brand for products that are of high quality, affordable, and dura-

ble. Their best sellers include colourful espadrilles, beautifully

designed wedges, and comfortable flats. Loyal customers keep

coming back and look for their shoes’ reliable comfort

and trendy styles.

Though success has been achieved, sustaining the mo-

mentum has been a herculean challenge for the com-

pany. Economic conditions have been unpredictable, oc-

casional defeats and problems have been surmounted. In

the last three years, they experienced a business slow-

down, which is a contrast to the country’s growing econ-

omy.

According to Lito the biggest challenge of the shoe indus-

try is competition. Shoes imported from abroad have

penetrated the market and are available at incredibly low

prices. Domestic competition has intensified with the

presence of the informal or underground sector which

sell shoes at almost half their price.

Despite the challenges, the Aldaya couple remains opti-

mistic about the future of the shoe industry. They con-

sider the recent slowdown as a mere phase and believe

that business will pick up sooner or later. They are opti-

mistic that with their passion, hard work, and openness

to change, Melenoll’s Footwear will continue to thrive.

(Written by Mark Aristotle Cabagnot)

Success Story



Former Olympic gold medal-winning decathlon runner Bruce Jenner once said, “You have to train your mind like you train your body.” He’s echoing an athletic maxim that’s practically a cliche: sports are 90 per cent mental and 10 per cent physical. What separates the gold medallists from the silver medallists is simply the mental game (tune out distractions, reduce stress and anxiety and build the focus and stamina to achieve optimal performance).” But you don’t have to be vying for a gold medal to benefit from training your brain. Here are five mind hacks from Olym-pic athletes that can help boost performance in any part of your life.

1. Visualise the outcome you want: Many athletes have used the tech-nique of “mental imagery,” or visu-alisation, to up their game and per-form at their peak. “Mental imagery impacts many cognitive processes in the brain: motor control, attention, perception, planning, and memory,” researcher Angie LeVan wrote in Psychology Today. “So the brain is getting trained for actual perform-ance during visualisation. It’s been found that mental practices can enhance motivation, increase confi-dence and self-efficacy, improve motor performance, prime your brain for success, and increase states of flow.” But visualising is more than just thinking about an upcoming event. When athletes use visuali-sation, they truly feel and experience the event in explicit detail taking place in their mind’s eye.

2. Meditate daily: From the Winter Olympics to the NBA, more and more professional athletes — including Kobe Bryant, Tiger Woods, LeBron James and Olympic gold medal-winning volleyball players Misty May-Trainor and Kerry Walsh — have turned to the benefits of meditation to help their performances. The practice can help improve an athlete’s mental game by reducing stress, increasing focus and attention span, and boosting emotional wellbeing.

3. Evict the obnoxious roommate in your head: Instructional and motivation self-talk in particular gives athletes a leg up on the competition, according to sports psychologist Antonis Hatzigeorgiadis. A meta-analysis of sports psychological studies by Hatzigeorgiadis and colleagues published in Perspectives on Psychological Science found that instructional self-talk (”Keep your leg straight,” “Use your core strength here”) helped athletes to improve specific techniques or skills, while motivational self-talk (”You know you can do this!”) helped them to succeed in strength and endurance-based tasks. “The mind guides action,” Hatzigeor-giadis said in a press release. “If we succeed in regulating our thoughts, then this will help our behaviour.”

4. Set smarter goals: Try this tip that Olympic swimmer and three-time medal winner Dr. Gary Hall Sr. shared with Jim Afremow, author of The Champion’s Mind: The two most important parts of setting goals are that you write them down and that you put them someplace where you can see them every day. Make sure that your goals stay at the forefront of your mind. And when it comes to crafting the goals themselves, the more specific and actionable they are, the better.

5. Go with the ‘flow’: Getting into a flow mindset (often described as being “in the zone”) can help athletes to consistently achieve optimal performance. Flow is defined as a mental state in which

the individual transcends conscious thought and achieves a heightened state of effortless and unwavering concentration, calm and confidence. This flow state keeps pressures and distractions, both internal and external, from creeping into their minds and po-tentially harming their performance.A flow state helps us to be-come deeply involved with anything we’re doing, and according to psychologist Mihaly Csikszentmihalyi, author of Finding Flow, ar-gues that it’s the secret to a joyful life. “It is the full involvement of flow, rather than happiness, that makes for excellence in life,” Csikszentmihalyi writes in Psychology Today. Source: http://www.news.com.au/

The brain-training secrets of Olympic athletes

http://youtu.be/N5vj8Osfrqk

OTOP STORE CEBU Bridges Town Square, Plaridel Street, Barangay Alang-alang, Mandaue City, Cebu, Philippines.








KALAMPUSAN http://kalampusan.weebly.com/

EDITORIAL

BOARD

Executive Editor Asteria C. Caberte

DTI 7 Regional Director

Managing Editor Rose Mae Quinanola

Writer /Editor Jojisilia Villamor

Lay-out Artists Jerome Elarcosa &

Bernard Cabasisi

Contributors Jacqueline Calumpang

Raquel Capio

Olivet Nina Somido

Maria Elena Gabato

Mark Aristotle Cabagnot

Vierna Teresa Ligan

Blair Panong

Maria Teresa Tay

REGIONAL OFFICE

Regional Director ASTERIA C. CABERTE

3rd Flr, WDC Bldg.,Osmena Boulevard, cor. P.Burgos, Cebu City

Tel. # (63)(032) 255-0036 / 255-0037

Fax # (63)(032) 253-7465

email: [email protected] / [email protected]

http://www.facebook.com/dtiregion7

http://dti7updates.tumblr.com/

REGIONAL OFFICE DIVISIONS

Business Development Division

Victoria Diaz, Chief

Tel. Nos. 2550036 / 412-1989 / 412-1868 loc. 601

e-mail: [email protected]

Consumer Welfare and Business Regulatory Division

Rose Mae Quinanola, OIC

Tel. Nos. 2550036 / 412-1989 / 412-1868 loc 301

Industry Development and Investment Promotion Division

Minerva Yap, Chief

Tel. nos. 412-1944 / 4121945 / 255-6971 / 255-3926

e-mail: [email protected]

BOHOL PROVINCIAL OFFICE

Provincial Director MA. ELENA C. ARBON

2F FCB Bldg., CPG Ave., Tagbilaran City

Tel. # (63) 038-501-8260

Fax # (63) 038-412-3533 email: [email protected]

CEBU PROVINCIAL OFFICE

Provincial Director: NELIA V.F. NAVARRO

DTI Building, Osmena Boulevard, corner Lapulapu Street, Cebu City

Tel. # (63)(032) 255-6971 / 255-3926

(63)(032) 412-1944 / 412-1945

email: [email protected] / [email protected]

NEGROS ORIENTAL PROVINCIAL OFFICE

Provincial Director JAVIER FORTUNATO, JR

2F Uymatiao Bldg., San Jose Street. Dumaguete City

Tel. # (63)(035) 422-2764

Fax # (63)(035) 225-7211

email: [email protected]

SIQUIJOR PROVINCIAL OFFICE

Provincial Director NIMFA M. VIRTUCIO

Chan She Bldg., Legaspi Street, Poblacion, Siquijor, Siquijor

Tel. # (63)035-480-9065

Fax # (63) 035-344-2238

email: [email protected]

NATIONAL ECONOMIC RESEARCH AND BUSINESS ASSISTANCE CENTER (NERBAC)

Center Manager NELIA V.F. NAVARRO

Lapu-lapu St., cor. Osmena Boulevard, Cebu City

Tel # (032) 255-6971 / 255-3926

(032) 412-1944 / 412-1945

Email: [email protected] / [email protected]

Philippines

mailto:[email protected]









Documents

Kalampusan July 2014