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480 La Cuesta DriveScotts Valley, CA 95066
Katherine Hyde
EXPERIENCE:
Liquid Agency, San Jose – Project CoordinatorJan. 2011 – Present
• Coordinated and managed projects with Project Manger• Clients include Sony PlayStation, Hewlett-Packard, Intel, Nvidia and Rapid Displays• Tasks: Create estimates, schedules, proposals, creative briefs and organized client meetings;
manage multiple deadlines and budgets, track campaign performance, conduct competitive audits, coordinate with creative staff, vendors, and client interface.
Chevrolet Campaign StrategyFall 2010 San Jose State UniversityDB&H, Advertising
• Team cam first out of 23 in national competition• Developed creative and brand strategy for 2011 Chevrolet vehicles• Delivered Integrated Brand Communications Plan• Managed presentations and client deliverables• Organized and executed 2-day on campus event• Helped generate over 200,000 on campus impressions
AAF Competition, JCPenney, Inc.DB&H, AdvertisingAug – May 2011
• Competed in and co-managed a National Integrated Marketing Communications plan• Managed creative team to develop creative strategy and big idea to meet deliverables• Co-wrote presentation script and presented to JCPenney judges
EDUCATION:
B.S. Advertising, San Jose State University, San Jose CA (May 2011)• Undergraduate courses: Consumer Behavior, B2B Branding, New Media Production, Creative
Writing, Marketing, Copywriting and Statistics
SKILLS:
• Strong idealization, strategic thinking, strong writing and communications skills. Proficient in Word, Excel, PowerPoint, InDesign, Basecamp and Workamajig.
