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Kaari K By Stephanie Sandoval Thad Sandow Lisa Schaeffer

Kaari K

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Kaari K. By Stephanie Sandoval Thad Sandow Lisa Schaeffer. Background. Researched how to open boutique store, books, previous buying experience Took one year to find location Need for the store in Corvallis Called desired vendors to request merchandise. Merchandise. - PowerPoint PPT Presentation

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Page 1: Kaari K

Kaari K

By Stephanie Sandoval

Thad Sandow

Lisa Schaeffer

Page 2: Kaari K

Background

Researched how to open boutique store, books, previous buying experience

Took one year to find location

Need for the store in Corvallis

Called desired vendors to request merchandise

Page 3: Kaari K

Merchandise

Top Brands: Seven Jeans, Citizens of Humanity, Juicy Couture

Limited men’s merchandise

Market Cost x 2.2

Page 4: Kaari K

Store Location

128 SW 3rd St.

Corvallis Downtown

Hidden location

Near the riverfront

http://www.mapquest.com/maps/map.adp?formtype=address&country=US&popflag=0&latitude=&longitude=&name=&phone=&level=&addtohistory=&cat=&address=128+SW+3rd+St.&city=Corvallis&state=OR&zipcode=97333
Page 5: Kaari K

Target Market

Women ages 20-35

Women shopping for men

High School girls with or without their mom

Page 6: Kaari K

S.W.O.T.

Strengths– One-on-one service– Willing to try and meet demand– Trendsetter, keeps up on latest fashions– Variety of fits within brands– Expanding into men’s

Page 7: Kaari K

S.W.O.T.

Weaknesses– Expensive because of designer labels– Not much foot traffic– Store feels empty– Limited advertising for men– No Website

Page 8: Kaari K

S.W.O.T.

Opportunities– Website linked to store– Special Events– In-store expansion– Large market to expand

• Sororities• College women

Page 9: Kaari K

S.W.O.T.

Threats– Gk1– Urban Laundry– Cultured Pearl– Melhaf’s– Zooey’s

Page 10: Kaari K

Advertising

Relies mostly on word of mouth

Tried many things such as Gazette Times, Barometer, TV, and Radio

Website in progress

Possibly booth in the MU quad

TV clip

E:\kaari k.wmv
Page 11: Kaari K

Expansion

Small store with in-store expansion

Another store in small town

Looking to expand clothing lines– Celebrities– Magazines– TV– Internet

Page 12: Kaari K

Bibliography

http://www.mapquest.com/.

Sommer, Kaari. Interview. TV Ad.

http://www.mapquest.com/

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