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.UNIT V (06 Sessions)Customer Loyalty Measurement and ApplicationMeasuring Customer Loyalty, Customer Loyalty measurement models and scales, Influence of Service Qualityon Customer Loyalty, Customer Loyalty in Retail Industry, Customer Loyalty in Banking and InsuranceLoyalty outcomes in business decisions, Significance of Customer Loyalty for Marketers, RelationshipInfluencers of Customer Loyalty including factors mediating customer loyalty relationship with otherrelationship influencers, Customer Affinity, Customer EngagementLoyalty outcomes in business decisions, Significance of Customer Loyalty for Marketers, RelationshipInfluencers of Customer Loyalty including factors mediating customer loyalty relationship with otherrelationship influencers, Customer Affinity, Customer Engagement


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