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Movie and Copyright NewsK12
Q UARTERLYJOURNAL OF
K-12 COPYRIGHTSOLUTIONS
ISSUE 7 FALL 2011
Toll-free: 1-877-321-130010795 Watson RoadSt. Louis, MO 63127-1012
Movie Licensing USA’s advertising guidelines state that you may advertise your Family Movie Night as long as you omit the movie’s title and studio name. Here are some clever ways to spread the news of your event!
Include key storylines in your flyers. For example, if you are showing Rango, you could say “watch a charming chameleon sher-iff saves his town from an extended drought” or “Catch the Grizzly who’s ‘smarter than the average bear’ and his sidekick Boo Boo save Jellystone Park” for a Yogi Bear event.
Don’t forget the main characters! Get creative and include a drawing of the minions from Despicable Me or on an image of Shrek and Donkey from Shrek Forever After on posters advertising your movie night. You can find high resolution art at www.movlic.com/k12.
Make use of all school resources. Advertise the time and place of your event on your school’s website or outside marquee and include your event’s details in newsletters and school publications.
Play some tunes from the movie while selling tickets. This works great when showing a film like Justin Bieber: Never Say Never, Lemonade Mouth, or High School Musical 3.
Don’t underestimate the power of speech! Use your morning announcements to give hints about the movie you’ll show and remember to tell everyone you know about your event!
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Visit www.movlic.com/k12 for many colorful ways to advertise your movie event, such as:
Posters – Download our 8 1/2” x 11” movie publicity posters to help promote your exciting event.
Bookmarks - These bookmarks can be a key reminder when customized with specific event information.
Event Tickets – These full color movie tickets give you an easy way to manage admissions.
Activity Sheets – Print out a selection of activity sheets for some fun before or after the movie.
FREE Promotional Materials!
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Advertising for Greater Movie Night Success!
Make it Work for You! What Other Schools Are Doing Looking for advice? Need an idea for a movie theme? Want to know what worked for other schools? Read about movie night successes here!
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“We had over 300 prepaid attendees and 25 volunteers immediately offered to help. We charged $3 per person or $10 per family, including a hot dog, chips, cookie and a drink. Nearly all of our food and supplies were donated, which made our event that much more successful!”
SUZANNE REINHART, TIFFIN CITY SCHOOLS, OH
“We recently held a movie event at our school called “Good Night, Sleep Tight” as a way to help less fortunate kids at bedtime. Admission to our event was a new book or pair of pajamas to help every child have the simple luxuries of a bedtime story and a good night’s rest.”
HOLLY COBBLE, SUMMIT VIEW MIDDLE SCHOOL, KY
“We used our license to support a little girl who has cancer. Her motto to beat the disease is “Slay The Dragon” so we made that the theme of our movie night showing How To Train Your Dragon. We are selling T-shirts and bracelets with this slogan to raise money for the cause.”
LAURA BRADBURY, FLAT ROCK ELEMENTARY SCHOOL, MI
“Our high school in Montana shows 10 movie events a year. Being in a small
town where the nearest theater is 45 min away, movie nights are an exciting
event! We’ve found that parents are usually willing to donate the use of a
screen and projector, and we get funding support from our school library.”
JENNIFER FISHER, BAKER HIGH SCHOOL, MT
“Our latest movie night doubled as a fun event and a way for students to gain real world experience in event planning. Our school’s Junior Achievement Club, which teaches students about entrepreneurship and business decisions, paired with my economics class to research, plan and host their own movie event. They found that a double feature helped add more
value to their event and sell more tickets.”
MICHAEL MARKLEY, DOUGLAS COUNTY HIGH SCHOOL, CO
“I stopped by the
Movie Licensing
USA booth at a
recent conference.
It was a good way
to get information.
I’m a big believer
in the license!”PATTI FLESER,
DEER PATH MIDDLE SCHOOL, IL
“For admission, each attendee brought a classroom supply from a list that we made from teacher requests. Everyone had a great time and the teachers were thrilled with the stockpile of supplies!”SUSAN WILSON,
WAMPATUCK ELEMENTARY SCHOOL, MA
WE WANT TO HEAR FROM YOU! Would you like to see an article about your successful movie event, fun programming idea or copyright testimonial in our next newsletter? Submit your feedback at www.movlic.com/k12/feedback.html and if your comments are featured in our Movie and Copyright newsletter, you’ll win one of our newest releases on DVD!
“We showed the original Willy Wonka and the Chocolate Factory movie to kick-off our cookie dough fundraiser. Thanks to our morning announcements, we had a turnout of about 400 people! We gave raffle tickets at the door for prizes like a copy of the movie and book. Food sales were a big money-maker totaling around $600.”
RENAE MATTIMOE, HECK QUAW ELEMENTARY, MT
Make it Work for You! What Other Schools Are Doing Looking for advice? Need an idea for a movie theme? Want to know what worked for other schools? Read about movie night successes here!
Movie Activity: Smurf Yourself Always wanted to see what you’d look like in head-to-toe blue? Here’s your chance! Cut out the shapes below, grab some craft supplies and have your students create what they think they’d look like in Smurf world. Have them take home their creations or display them in your hallways!
WHAT YOU NEEDpopsicle sticks l googly eyes l glue l glitter
yarn l construction paper l markers
© Columbia Pictures
Looking for more? Check out www.movlic.com/k12 to download more of these cutout activity sheets. Or visit the studio sites for more interactive games and activities:
Smurf Yourself: besmurfed.comKung Fu Panda 2 Game Gallery: kungfupanda.com/?section=GamesWinnie the Pooh’s Honey Harvest: disney.go.com/pooh/games-and-activities/games/honey-harvestHarry Potter Parseltongue Translator: parseltonguetranslator.warnerbros.com/parseltongue.phpHop Photo Booth: iwantcandy.com/ebandme
A Division of Swank Motion Pictures, Inc. • Tim Swank, Chairman
10795 Watson RoadSt. Louis, MO 63127
Fall New ReleasesAVAILABLE NOW The Tempest, PG-13Thor, PG-13Prom, PGPhineas and Ferb: Across the 2nd Dimension, G
COMING SOONCars 2, G (11/01/11)Pirates of the Caribbean: On Stranger Tides, PG-13 (10/18/11)Green Lantern, PG-13 (10/14/11)African Cats, G (10/04/11)Spooky Buddies, G (09/20/11)
Home video release dates are tentative and may change at the discretion of the studio.
Visit “New Releases” at www.movlic.com/k12 for the latest new releases & movie synopses.
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Your School could be featured in our
next newsletter!Has your school held a movie night recently?
Want to share your ideas and success with other schools across the country?
Want to win a DVD?
If your submission is published in K-12 Movie and Copyright News, we’ll send you a free
DVD of one of our new releases!
To submit an article or share your comments and suggestions, contact us toll-free:
1-877-321-1300
© 2011 Swank Motion Pictures, Inc. MLUSA1094S 09.11
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