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Coverage Report
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Cape Union Mart K-Way Platteklip Charity Challenge
Coverage Report
Campaign Objectives•Generate awareness and secure entries for the K-Way Platteklip Charity Challenge•This was achieved by securing noteworthy coverage in relevant media
Campaign Overview •Coverage appeared: 66 pieces (excluding social media)•Facebook mentions: 42•Twitter mentions: 67•Total value of coverage: R561 712,70•Influence’s project fee: R20,000 ex VAT•Return on Investment (ROI) for Cape Union Mart 1:28
Project Summary
Online Coverage
Do It Now Home Page
Go! Magazine Home Page
Men’s Health Home Page
Men’s Health Home Page
Norwegian Blog translated to English
Norwegian Blog translated to English
Print Coverage
People’s Post – Atlantic Seaboard/ City Edition
People’s Post – Claremont/ Rondebosch
People’s Post – Constantia/ Wynberg
People’s Post – Woodstock/ Maitland
Cape Times
Die Burger
Die Burger
Weekend Argus - Sunday
Rapport
The Times
Broadcast Coverage
Interview with AJ Calitz on the Expresso ShowDate: 4 April 2014Time: 06h17Duration: 5 minutes
Interview with AJ Calitz on the Smile FM Breakfast ShowDate: 4 April 2014Time: 07h51Duration: 7 minutes
Interview with AJ Calitz on Cape Community FMDate: 4 April 2014Time: 13h05Duration: 9 minutes
Mention that AJ Calitz broke the World RecordDate: 7 April 2014Time: 10h04Duration: 30 seconds
Interview with AJ Calitz on John Maytham’s showDate: 4 April 2014Time: 15h50Duration: 8 minutes
Interview with AJ Calitz on Dagbreek Date: 8 April 2014Time: 05h50Duration: 8 minutes
Interview with AJ Calitz Date: 18 April 2014Time: N/ADuration: 4 minutes
Footage from AJ’s World Record attemptDate: TBCTime: TBCDuration: TBC
Social Media
