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EDUCATION BFA, Graphic Design California State Polytechnic University Pomona SKILLS Graphic Design Illustration Photo Editing DSLR Photography HTML + CSS Project Management Production INSTAGRAM @karina.js.studio @kjs.jpgs LINKEDIN linkedin.com/in/kjsjpgs EXPERIENCE WOLF ˑ Los Angeles, CA ˑ May 2019 - Present Graphic Designer + Marketing Coordinator Print and web design ˑ photo editing ˑ email marketing ˑ marketing collateral ˑ social media marketing ˑ website maintenance ˑ seasonal catalogs ˑ tradeshow booth graphics ˑ sales materials ˑ Worked with Marketing Manager, CEO and marketing team to develop branding, seasonal campaigns, and elevate visual marketing for WOLF ˑ Designed email newletters ˑ Art direction and design for all marketing materials (digital + print) for WOLF sales tools ˑ Project managed reorganization of current and archived photography ˑ Improved creative and technical photo editing/retouching on email, social media, lookbook and e-commerce images ˑ Designed creative layouts of digital lookbooks for online publication ˑ Created original artwork for packaging tape and technical drawings ˑ Photographed product for internal use ˑ Worked closely with sales associates to ensure proper use of printed materials maintaining visual standards ˑ Created and formatted large scale graphics for tradeshow booths REI ˑ Rancho Cucamonga, CA ˑ August 2018 - May 2019 Visuals + Sales Lead ˑ Created hand-lettered/illustrated signage improving in-store product marketing to help increase sales and improve customer experience ˑ Increased visibility and improved design of store calendar promoting member and non-member classes and workshops ˑ Recognized for increasing membership to the co-op ˑ Worked with executive team to improve efficiency and consistency in stocking standards PORTFOLIO kjsjpgs.com PHONE (951) 201-7057 EMAIL [email protected] Karina Jaramillo GRAPHIC DESIGNER LF Stores ˑ Los Angeles, CA ˑ September 2012 - May 2018 Senior Graphic Designer Print and web design ˑ photo editing ˑ email marketing ˑ marketing collateral ˑ social media marketing ˑ website maintenance ˑ seasonal catalogs ˑ project management ˑ production ˑ packaging

K arina J arami llo Jaramillo Resume.pdf · EDUCATION BFA, Graphic Design California State Polytechnic University Pomona SKILLS Graphic Design Illustration Photo Editing DSLR Photography

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Page 1: K arina J arami llo Jaramillo Resume.pdf · EDUCATION BFA, Graphic Design California State Polytechnic University Pomona SKILLS Graphic Design Illustration Photo Editing DSLR Photography

EDUCATIONBFA, Graphic DesignCalifornia State Polytechnic UniversityPomona

SKILLSGraphic DesignIllustrationPhoto EditingDSLR PhotographyHTML + CSSProject ManagementProduction

[email protected]@kjs.jpgs

LINKEDINlinkedin.com/in/kjsjpgs

EXPERIENCE

WOLF ˑ Los Angeles, CA ˑ May 2019 - PresentGraphic Designer + Marketing Coordinator

Print and web design ˑ photo editing ˑ email marketing ˑ marketing collateral ˑ social media marketing ˑ website maintenance ˑ seasonal catalogs ˑ tradeshow booth graphics ˑ sales materials

ˑ Worked with Marketing Manager, CEO and marketing team to develop branding, seasonal campaigns, and elevate visual marketing for WOLF

ˑ Designed email newletters ˑ Art direction and design for all marketing materials (digital + print) for

WOLF sales tools ˑ Project managed reorganization of current and archived photography ˑ Improved creative and technical photo editing/retouching on email,

social media, lookbook and e-commerce images ˑ Designed creative layouts of digital lookbooks for online publication ˑ Created original artwork for packaging tape and technical drawings ˑ Photographed product for internal use ˑ Worked closely with sales associates to ensure proper use of printed

materials maintaining visual standards ˑ Created and formatted large scale graphics for tradeshow booths

REI ˑ Rancho Cucamonga, CA ˑ August 2018 - May 2019Visuals + Sales Lead

ˑ Created hand-lettered/illustrated signage improving in-store product marketing to help increase sales and improve customer experience

ˑ Increased visibility and improved design of store calendar promoting member and non-member classes and workshops

ˑ Recognized for increasing membership to the co-op ˑ Worked with executive team to improve efficiency and consistency in

stocking standards

PORTFOLIOkjsjpgs.com

PHONE(951) 201-7057

[email protected]

K a r i n a J a r a m i l l oG R A P H I C D E S I G N E R

LF Stores ˑ Los Angeles, CA ˑ September 2012 - May 2018Senior Graphic Designer Print and web design ˑ photo editing ˑ email marketing ˑ marketing collateral ˑ social media marketing ˑ website maintenance ˑ seasonal catalogs ˑ project management ˑ production ˑ packaging

Page 2: K arina J arami llo Jaramillo Resume.pdf · EDUCATION BFA, Graphic Design California State Polytechnic University Pomona SKILLS Graphic Design Illustration Photo Editing DSLR Photography

EDUCATIONBFA, Graphic DesignCalifornia State Polytechnic UniversityPomona

SKILLSGraphic DesignIllustrationPhoto EditingDSLR PhotographyHTML + CSSProject ManagementProduction

[email protected]@kjs.jpgs

LINKEDINlinkedin.com/in/kjsjpgs

EXPERIENCE

LF Stores Senior Graphic Designer - continued ˑ Worked directly with CEO and Executive team to modernize graphic

design Art direction for LF Stores and affiliated brands ˑ Designed and distributed weekly emails, updating design and format

to better target key demographics ˑ Designed and renovated art direction for all marketing materials

(digital + print) for LF Stores biannual sale and affiliated brands ˑ Project managed graphics and print production for biannual sale,

fundraisers and community based events ˑ Improved creative and technical photo editing/retouching on email,

social media, lookbook and e-commerce images ˑ Designed creative layouts of digital lookbooks for online publication ˑ Created original artwork for intimates and accessories packaging ˑ Photographed product for internal use and reorganized/managed

archive of all images and design files by season/brand/type ˑ Managed email blasts and customer email lists ˑ Worked directly with print houses to maintain print quality standards ˑ Improved and implemented file format standards for all creatives and

oversaw production ˑ Worked closely with sales associates from 29 store locations to

ensure proper use of printed materials maintaining visual standards ˑ Oversaw shipping of all printed materials

PORTFOLIOkjsjpgs.com

PHONE(951) 201-7057

[email protected]

K a r i n a J a r a m i l l oG R A P H I C D E S I G N E R