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Jyoti Naik - former President of Shri Mahila Griha Udyog Lijjat Papad By- Charuta Jagtap

Jyoti Naik

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Page 1: Jyoti Naik

Jyoti Naik - former President of Shri Mahila Griha Udyog Lijjat Papad

By- Charuta Jagtap

Page 2: Jyoti Naik

History

O Began with just seven semi-illiterate ladies and a borrowed sum of Rs. 80

O Founded in Girgaum, Mumbai on 15th March, 1959.

O A small inconspicuous function of making 4 packets of papad started History and was later expanded into a co-operative.

Page 3: Jyoti Naik

O Jaswantiben Popat was in her twenties when Lijjat was started.

O She along with six others started Shri Mahila Griha Udyog Lijjat Papad (‘ Lijjat ’), it was registered as a cooperative under her leadership.

O Always believed in providing work that led to self dignity for women.

Page 4: Jyoti Naik

Introduction

O Shri Mahila Griha Udyog Lijjat Papad , popularly known as Lijjat

O Indian women ’s cooperative involved in manufacturing of various FMCG products.

O Lijjat has an annual turnover of around Rs. 650 crore , with Rs. 29 crore in exports (As of 2010).

O It provides employment to around 42,000 people .

Page 5: Jyoti Naik

O Lijjat is headquartered in Mumbai and has 67 branches and 35 divisions all over India.

O Registered under the KVIC Act- ( Khadi & Village Industries Commission).

O Follow the Gandhian principles of trusteeship or Sarvodaya .

O Sanchalikas act as the branch managers.

Page 6: Jyoti Naik

Vision/Core values

O VISION - The vision of the organization is to make women self-reliant and self confident

O Core values - An organization of the women, for the women and by the women.

Page 7: Jyoti Naik

O Pledge to ensure that all get the fruits of labor, no harm is caused to the institution and synthesis of 3 different concepts

1) The concept of Business i.e. Production of quality goods at reasonable prices

2) The concept of family Mutual family affection, concern and trust

3) The concept of Devotion ‘Work is worship’

Page 8: Jyoti Naik

Products

O PapadO KhakraO Appalam, Masala, WadiO Gehu Atta (Wheat flour) O Bakery productsO Chapati O SASA Detergent Powder, cake

Page 9: Jyoti Naik

Jyoti Naik

O Joined Lijjat in 1971 when she was 12 .

O Storekeeper in 1973 O Sanchalika in 1981 – in charge of a

store having 500 sister-members + editor of Lijjat Patrika

O Vice President in 1989 O President of the organization

Page 10: Jyoti Naik

Welfare Facilities for the ‘Sisters’

O Minibuses to come to the branches everyday

O Preventive Health Care programmes

O Compulsory primary education for all sister members

O Scholarships or Grants to the dependents of the sister members

O No Retirement Benefits

Page 11: Jyoti Naik

Corporate Social Responsibility

O Give - back policy

O Rehabilitation of Chincholi, Latur & Bhujpur

O Draught Relief Work

O Participation in Asha Dhan activities

O Tsunami Donation

Page 12: Jyoti Naik

Awards & Accolades

O Best Village Industry 1998-99, 2000-01 & 2003

O ET Award of “Businesswomen of the Year” 2001-02 for Corporate Excellence

O Featured on BBC World in the programme “Business Bizarre”

O It also received the PHDCCI Brand Equity Award 2005 .

O A Six Sigma Company

Page 13: Jyoti Naik

Critical Success Factors/ Threats

Success Factors Threats

O Merging of Ownership with Membership

O Consistent quality of the product

O Informal Work Environment

O Make Leaders out of ordinary women

O Fake Lijjat papads in market.

O Fast growth has caused few state governments to withdraw tax exemptions

Page 14: Jyoti Naik

THANK YOU