Justin Drew Bieber

Justin Drew Bieber

03/01/1994

The Dets. (Background)

2009

2010 2010 2011

2011

2011

2012

2012

Next Album

Untitled #journals Music Journal

Album rumored to include Heartbreaker lead single Pharrel Williams Future Tyler the Creator Wiz Khalifa & R. Kelly Co-Write Songs

Current Brand

8 albums 2 World Tours 1 Movies 1 upcoming album &

movie

Celebrity Endorsement Deals

Kate Middelton Party Supply Company Adidas Party Pieces Proactiv

$3 Million One Less Lonely Girl Nail Polish Collection for Nicole by OPI BillMyParents.com’s SpendSmart Card Justin Bieber JustBeat by Dr. Dre Elizabeth Arden

Social Media Made Him Famous

Social Media Stats March 2012

Facebook: 56,978,143 Likes

Twitter: 45.288.597 Million

Instagram: 10 million

MySpace: 2,920,298

YouTube: 6,118495

Current Image: What’s the Issue

Date IncidentAug. 10, 2010 Bieber poses for a sexy Graduate-themed

photo shoot with Kim Kardashian. Bieber was 16 and Kardashian was nearly 30 at the time

Oct. 18, 2010 Accused of assaulting a 12 year old at a laser tag arena

Oct. 26, 2010 Gets pulled over by cops for leading a 3 car motorcade on the highway which cut off a police officer

Feb. 16, 2011 Bieber speaks out against abortion in Rolling Stone Interview

May 9, 2011 While appearing on CSI he is accused of locking a producer in closet & punching a cake

Current Image: What’s the IssueDate Incident

Nov. 1, 2011 Bieber is named in a paternity suit by Mariah Yeater’s claiming to be her 3 month old boy’s dad

May 27, 2012 Involved in scuffle at mall with paparazzi and files are charged. No charges filed.

July 6, 2012 Pulled over for reckless driving escaping paparazzi

Sept. 29, 2012

Bieber vomits onstage in Glendale, AZ

Nov. 13, 2012 Pulled over for making an unsafe turn & having no registration


Nov. 23, 2012 The epitome of class, Bieber accepts a Diamond Jubilee Medal from Canadian Prime Minister Stephen Harper — wearing a backwards cap and striped overalls

Dec. 12, 2012 Bieber gives pet hamster “Pac” to fan and asks them to take care of it. Hamster dies 3 months later.

Jan. 19, 2013 Bieber moons fans on Instagram after breaking up with Selena Gomez

Feb. 2, 2013 Pictures surface of Bieber, Lil Za and Lil Twist surrounded by sizzurp and blunts


March 1, 2013

On his 19th birthday, Biebs returns to his hotel in the early hours of the morning shirtless, despite the fact it is 37 degrees outside. Later, the singer and his entourage get into a confrontation at a London nightclub when security denies entry to some of his crew who are underage. He dubs it the "worst birthday" on Twitter

March 4, 2013

Bieber is two hours late to his concert in Dubai. Reports later claim the delay was because Bieber refused to stop playing video games

March 7, 2013

The singer is hospitalized after collapsing during a concert in London. He comforts his fans with a shirtless picture via Instagram


March 8, 2013 Bieber attacks a photographer outside his London hotel

March 28, 2013 Bieber's pet capuchin monkey Mally is detained by German customs officials when the singer flies into Munich without the proper documents. When Bieber never returns for his formerly beloved pet, Mally is moved to a zoo near in northern Germany

March 30, 2013 The singer is banned from a Vienna nightclub after his bodyguards smash the cameras, destroy cell phones and even grope some of the young female fans who allegedly left the club in tears.

March 31, 2013 Bieber spits on neighbor after neighbor complains of him driving 100 mph in neighborhood


April 14, 2013Visits Anne Frank house in Amsterdam & writes in guestbook "Truly inspiring to be able to come here. Anne was a great girl. Hopefully she would have been a Belieber," Bieber writes

April 24, 2013 Law enforcement raid Bieber's tour bus and find "a small amount" of weed and a taser.

May 22, 2013 Hosts a party where guests have to sign a $5 million confidentiality agreement & liability waiver to enter.

July 10, 2013 A videotape surfaces of Bieber peeing in a restaurant mop bucket in New York from earlier in the year. As Bieber runs off, he sprays a photograph of Bill Clinton with a bottle of blue liquid and yells, "F--- Bill Clinton!" Bieber later apologizes to the former president. "@billcinton thanks for taking the time to talk Mr. President. Your words meant alot [sic]. #greatguy" he tweets.

Current Image: What’s the Issue

Date IncidentJuly 28, 2013 Authorities find a small amount of pot on his tour bus

when it crosses into the U.S. from Canada. The singer isn't present, but the bus driver is issued a civil penalty.

August 2013 Attacked in Canadian Night Club by patron

October 1, 2013

Bieber gets carried up the steps of the great wall of China making him look like a spoiled brat.

Fashion?!?

Current Brand

Bieber is currently perceived as a spoiled brat amongst many fellow celebrities Disrespectful Rude Doesn’t Listen Doesn’t Care

Miley Cyrus 09/24/13: “He needs to grow up & keep his shirt on”

Wayward fans have started to jump off the bandwagon but diehard Bielebers still Believe

“Just-In Time”BRANDING THE BIEBS.

The Goal

Purpose of rebrand is to change his image & adjust to his new age & target market

Similar path as Justin Timberlake Less is more approach Limited publicity and interviews Events based in North America to regain interest amongst lost

or uninterested audience Strengthen song writing skills Partner with animal organizations to show his true love for pets Promote health & physical well-being

“Just In Time”Rebranding of Justin Bieber

Justin’s image overhaul will take place around the release of his new album & movie (December 2013)

He will do a charity concert on New Years Eve & donations earned from the event will go towards Mothers Against Drunk Driving (MADD) & PETA

Interview exclusively with E News & Ellen to discuss his New Year’s Resolutions and set the tone that he is a changed “man”.

Host a free concert at 5 high school proms to reconnect to his target market

Will begin a fitness challenge where he drives less and works out more to inspire others his age to get fit

Rebrand Da Biebs.

Minimize relationships with questionable influences Miley Cyrus Lil Twist Lil Za

Spends more time in Canada & United States

Work on duets album

Celebrity date Lucy Hale

Celebrity Endorsement of a product aimed at early 20’s Shoes

Documents

Justin Drew Bieber