Justin Davis [email protected] 512-502-4180 Permanent Address 205 Adams Court Colleyville, TX 76034 Education Texas Christian University, Fort Worth, TX (2005-‘09) Neeley School of Business, BBA Marketing – 3.33 Business School GPA Miami Ad School, Minneapolis, MN (July-September 2009) Account Planning Boot Camp Honors, Activities, Skills TCU Dean's Scholar Scholarship Boy Scouts of America; Eagle Scout Microsoft Office Certified –Excel, Powerpoint, Word Learned to use MRI, Simmons, Mintel, Iconoculture Enjoy writing, playing guitar, and traveling to new places Relevant Experience TracyLocke, Dallas, TX January – March 2010 Freelance Junior Strategic Planner • Work side by side with TracyLocke’s Brand Strategy department • Use TracyLocke’s Brand-to-Retail process to serve clients such as Cargill, 7-Eleven, and Clorox • Interact with clients, gaining invaluable experience in meeting clients’ needs from a strategic perspective • Assist in implementing and interpreting both primary and secondary research methodologies • Facilitate internal and external brainstorming sessions with various agency/client teams and departments. National Student Advertising Competition, Fort Worth, TX November 2008 – June 2009 Director of Strategy, Team TCU • Competition hosted by the American Advertising Federation with over 150 schools competing. • Given a case study that asked our 15-person team to develop a campaign to prevent and raise awareness about college binge drinking. It was the 1 st year for a social cause rather than a product. • Leader of a team of five that developed and implemented strategy and tactics for reaching chosen target market as well as oversee media team’s efforts to ensure set objectives were met. The Richards Group, Dallas, TX September – December 2008 New Business Brand Management Intern • Created competitive sets for clients and new business competition. • Engaged in numerous planning, creative internals, and branding sessions entitled “Spherical Branding Sessions” for the potential new business clients. • Worked on New Business projects and pitches for The Home Depot, Farmers Insurance, and Furniture Brands International. TCU RealWorld Integrated Marketing Communications, Fort Worth, TX January – May 2008 Account Supervisor • A TCU endowed student-run ad/pr agency for the local non-profit community. • Work to produce original work for real clients on small budgets • Gain experiential knowledge about working with real client needs. LatinWorks Marketing Inc., Austin, TX May – August 2007 New Business Account Management Intern • Worked as a non-paid intern in the New Business Group • Created competitive analysis, organizational duties, secondary research, and pitch development • Contributed to a successful collective effort to solicit marketing business from Hyundai Auto, St. Edward's University, and Batanga.com

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Justin Davis [email protected]

512-502-4180 Permanent Address 205 Adams Court Colleyville, TX 76034 Education Texas Christian University, Fort Worth, TX (2005-‘09) Neeley School of Business, BBA Marketing – 3.33 Business School GPA Miami Ad School, Minneapolis, MN (July-September 2009) Account Planning Boot Camp Honors, Activities, Skills TCU Dean's Scholar Scholarship Boy Scouts of America; Eagle Scout Microsoft Office Certified –Excel, Powerpoint, Word Learned to use MRI, Simmons, Mintel, Iconoculture Enjoy writing, playing guitar, and traveling to new places Relevant Experience TracyLocke, Dallas, TX January – March 2010 Freelance Junior Strategic Planner

• Work side by side with TracyLocke’s Brand Strategy department • Use TracyLocke’s Brand-to-Retail process to serve clients such as Cargill, 7-Eleven, and Clorox • Interact with clients, gaining invaluable experience in meeting clients’ needs from a strategic perspective • Assist in implementing and interpreting both primary and secondary research methodologies • Facilitate internal and external brainstorming sessions with various agency/client teams and departments.

National Student Advertising Competition, Fort Worth, TX November 2008 – June 2009 Director of Strategy, Team TCU

• Competition hosted by the American Advertising Federation with over 150 schools competing. • Given a case study that asked our 15-person team to develop a campaign to prevent and raise awareness

about college binge drinking. It was the 1st year for a social cause rather than a product. • Leader of a team of five that developed and implemented strategy and tactics for reaching chosen target

market as well as oversee media team’s efforts to ensure set objectives were met. The Richards Group, Dallas, TX September – December 2008 New Business Brand Management Intern

• Created competitive sets for clients and new business competition. • Engaged in numerous planning, creative internals, and branding sessions entitled “Spherical Branding

Sessions” for the potential new business clients. • Worked on New Business projects and pitches for The Home Depot, Farmers Insurance, and Furniture

Brands International. TCU RealWorld Integrated Marketing Communications, Fort Worth, TX January – May 2008 Account Supervisor

• A TCU endowed student-run ad/pr agency for the local non-profit community. • Work to produce original work for real clients on small budgets • Gain experiential knowledge about working with real client needs.

LatinWorks Marketing Inc., Austin, TX May – August 2007 New Business Account Management Intern

• Worked as a non-paid intern in the New Business Group • Created competitive analysis, organizational duties, secondary research, and pitch development • Contributed to a successful collective effort to solicit marketing business from Hyundai Auto, St. Edward's

University, and Batanga.com