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Electronic copy available at: http://ssrn.com/abstract=1930177 1 Signalling theory and voluntary disclosure to the financial market. Evidence from the profitability indicators published in the annual report Laura Bini Francesco Dainelli Francesco Giunta Department of Business Administration, School of Economics, University of Florence Paper presented at the 34th EAA Annual Congress, Rome, 20-22 April, 2011 Abstract Signalling theory posits that the most profitable companies provide the market with more and better information. The research, however, reveals disaccording results. Because the general disclosure level depends on many factors, our paper centres on a focal point of the signal that companies send to the financial market: the profitability indicators. As several studies have shown the strong relevance of this type of data, the hypothesis is that the most profitable companies should disclose more profitability indicators. A sample of UK and Italian firms has been selected to verify if signalling policies are adopted in two very different cultural, economic, and legal contexts. After controlling for size, risk, industry, and country, our results support our hypothesis. We conclude that the market is capable of controlling the production and use of information, concentrating it on the focal points of the agency relationship. Moreover, our results seem to dismiss the relevance of the European Directive 51/2003, which generally requires the company to communicate performance indicators. In fact, the most profitable companies communicate such data independent of any legal requirement. Less profitable companies, on the other hand, might be induced to massage their disclosure, presenting useless or doctored ratios. Keywords: signalling theory, voluntary disclosure, profitability indicators

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  • Electronic copy available at: http://ssrn.com/abstract=1930177

    1

    Signalling theory and voluntary disclosure to the financial market.

    Evidence from the profitability indicators published in the annual report

    Laura Bini

    Francesco Dainelli

    Francesco Giunta

    Department of Business Administration, School of Economics, University of Florence

    Paper presented at the 34th EAA Annual Congress,

    Rome, 20-22 April, 2011

    Abstract

    Signalling theory posits that the most profitable companies provide the market with more and

    better information. The research, however, reveals disaccording results.

    Because the general disclosure level depends on many factors, our paper centres on a focal

    point of the signal that companies send to the financial market: the profitability indicators. As

    several studies have shown the strong relevance of this type of data, the hypothesis is that the

    most profitable companies should disclose more profitability indicators.

    A sample of UK and Italian firms has been selected to verify if signalling policies are adopted

    in two very different cultural, economic, and legal contexts.

    After controlling for size, risk, industry, and country, our results support our hypothesis. We

    conclude that the market is capable of controlling the production and use of information,

    concentrating it on the focal points of the agency relationship. Moreover, our results seem to

    dismiss the relevance of the European Directive 51/2003, which generally requires the

    company to communicate performance indicators. In fact, the most profitable companies

    communicate such data independent of any legal requirement. Less profitable companies, on

    the other hand, might be induced to massage their disclosure, presenting useless or doctored

    ratios.

    Keywords: signalling theory, voluntary disclosure, profitability indicators

  • Electronic copy available at: http://ssrn.com/abstract=1930177

    2

    INDEX

    1. Introduction 2. Literature review and research hypothesis 3. Dataset 4 Variables and

    method 5. Results 6. Sensitivity analysis 7. Conclusions References

    1. Introduction

    Financial markets are based on contractual relationships that occur under conflicting

    conditions where, if one market player benefits, another loses. Contractual relationships

    reflect economic decisions which, when approached rationally are based on the quality, the

    reliability, and the timeliness of information related to the contract (Grossman and Stiglitz,

    1980; Rasmunen, 1987; Laffont, 1989).

    In the financial market, there are some players who have both more and better quality

    information than other players. As a consequence, the best informed players are able to make

    economic decisions which allow them to tease out, from the contractual relationships, greater

    benefits than the other players (Grossman and Stiglitz, 1980; Rasmunen, 1987; Laffont,

    1989). Contracts entered into when the players do not all possess the same information might

    result in capital misallocation. In this way, profitable companies may have more problems

    with fund raising or pay a higher cost of capital than less profitable companies (Knight, 1957;

    Rothschild, 1976; Radner, 1982; Laffont, 1989). In a market where contracts are constantly

    being entered into and renewed, according to signalling theory, lenders and investors

    (principals) require companies who are seeking for capital (agents) to provide information

    about their performance (Holden and Subrahmanyan, 1992). The management, therefore, is

    naturally induced to send signals to the market (Healy and Palepu, 2001; Verrecchia, 2001).

    Signalling theory goes so far as to posit that the most profitable companies signal their

    competitive strength by communicating more and better information to the market

  • 3

    (Verrecchia, 1983; Dye, 1985; Trueman, 1986; Jung and Kwon, 1988; Miller, 2002).

    However, research that moves from this theoretical premise and relates a companys

    profitability to the general level of disclosure in annual reports indicates conflicting results.

    All of these independent pieces of research point to the relationship between profitability and

    the general level of a companys disclosure; the latter, however, depends on several factors,

    making it difficult to isolate the signalling effect. Nevertheless, research development on

    signalling theory can be informative and beneficial. In fact, it has been confirmed that the

    conflicting nature of the relationships between principal and agent causes the managers to

    focus the signal they send to the market on a few focal points (Ross, 1977; Thakor, 1990; Cho

    and Sobel, 1990; Kreps and Sobel, 1994).

    Based on this concept, the most valuable information for the financial market is the return on

    invested capital, for it represents the crux of the relationship between agent and principal.

    This information is disclosed by means of specific indicators or ratios which, very often,

    measure specific conditions on which to enter into or renew the agency contract, including,

    but not limited to covenants, management stock options, and preference shares.

    Against this background, our aim is to verify the presence of signalling mechanisms in

    voluntary disclosure to the financial market. Specifically, we are expecting that when a

    companys profitability increases, the number of profitability indicators being disclosed also

    increases.

    Our attention is focused on the profitability indicators that are published in annual reports.

    This is because the annual report, even if non timely, is considered by the shareholder to be

    the most reliable tool used by companies to communicate the core of their performance (Lang

    and Lundholm, 1993; Botosan, 1997; Coleman and Eccles, 1998; Francis and Schipper, 1999;

    Botosan and Plumlee, 2002; Watts, 2006).

  • 4

    To increase the generalisability of our research, we analyzed two countries. Italy and the UK

    have been chosen to verify if, and to what extent, signalling policies are adopted in these two

    very different cultural, economic, and legal contexts. The sample companies are

    representative of the two countries financial markets.

    After controlling for size, risk, industry and general environment, our results support our

    hypothesis. According to the literature, firms size appears also influential. This brings us to

    conclude that the market, as it was theorised since the beginning of the 1970, seems capable

    of controlling the production and the use of information, concentrating the flow of

    information on the focal points of the agency relationship.

    This result empirically confirms the signalling theory focusing, as recent research

    developments suggest, on the core of the companys communication: profitability. Very often,

    indeed, the background noise that many factors produce in the general level of company

    disclosure has prevented research from buttressing the signalling theory with unambiguous

    evidence.

    From a practical point of view, our results are conducive to signposting the future guidelines

    of IASB and other national standard-setters regarding the key performance indicator

    disclosure in the management commentary. In fact, our results seem to dismiss the relevance

    of the European Directive 51/2003, which states to the extent necessary for an understanding

    of the company's development, performance or position, the analysis shall include both

    financial and, where appropriate, non-financial key performance indicators relevant to the

    particular business. In this way, the Directive provides a generic obligation to disclose a few

    indicators. However, the companies that are profitable, as research based on signalling theory

    shows, do so independent of any legal requirement. On the other hand, also following the

    signalling theory, those companies that cannot produce positive economic performances are

  • 5

    inclined to massage their disclosures, presenting useless or doctored indicators. It implies the

    need for a standard-setter intervention to prescribe more specific and convincing rules.

    The remainder of this paper is organised as follows: section two analyses the literature

    concerning signalling theory upon which our research hypothesis is predicated. Our sample

    and research method are presented in section three and four. After that, we will present and

    discuss our results. The concluding section summarises our conclusions and opportunities for

    future research.

    2. Literature review and research hypothesis

    The signalling theory was borne at the beginning of the 1970 and is based on two main

    research contributions: Arrow (1972) and Spence (1973).

    To overcome the classic theory limitations, above all, the hypothesis of perfect competition,

    Spence (1973) analyses the workforce market with the aim of drawing some general

    conclusions about information economics. The authors reasoning is simple: seeking for a job,

    an unemployed person has something to gain from sending signals to the market, thus keeping

    his talents in the public eye in order to prevail over other unemployed persons.

    According to this reasoning, research on disclosure to financial markets posits that the most

    profitable companies have something to gain from signalling their competitive advantage

    through more and better communications (Verrecchia, 1983; Dye, 1985; Trueman, 1986; Jung

    and Kwon, 1988; Miller, 2002). Empirical data, however, are inconclusive and, in some cases,

    contradictory: few studies confirm the above mentioned hypothesis (Singhvi, 1968; Singhvi

    and Desai, 1971; Lang and Lundholm, 1993; Wallace et al., 1994); other studies find no

    correlation between the disclosure level and a companys profitability (McNally et al., 1982;

  • 6

    Lau, 1992; Raffournier, 1995); or, even more telling are those studies that show the

    correlation to be inverse (Belkaoui and Kahl, 1978; Wallace and Naser, 1995).

    All of these studies relate profitability to the global level of disclosure. The general level of

    disclosure, however, depends on several factors (see the meta-analysis run by Ahmed and

    Courtis, 1999) making it difficult to isolate a single signalling effect1.

    Subsequent research on signalling mechanism (Ross, 1977; Cho and Sobel, 1990; Thakor,

    1990) shows that the conflicting nature of the relationships between principal and agent

    causes the management to focus the signal they send to the market on a few focal points

    (Ross, 1977; Cho and Sobel, 1990; Thakor, 1990; Kreps and Sobel, 1994), which satisfy the

    users primary information needs. This is referred to as the decision usefulness approach.

    In the financial market, the crux of the relationship between agent and principal is represented

    by the return on invested capital, providing the increasing capital is the object of the contract.

    Some of the literature suggests that investors (users) make their economic decisions based on

    the profitability indicators. A first line of research observes the analysts behaviour. The

    results clearly show that the main tool analysts use to evaluate the economic performance of a

    company is represented by a set of ratios which are based on financial statement figures or

    market values (Barnes, 1987; Bouwman et al., 1987; Gibson, 1987; Matsumoto et al., 1995;

    Weetman and Beattie, 1999; AIMR, 2000; Gomes et al., 2004; Gomes et al., 2007). Working

    on a list of sixty ratios, Gibson (1987) asks a group of analysts to gauge the importance of

    each of those indicators. As a result, profitability indicators are believed to be the most

    important. Return on equity, in particular, is considered the most relevant ratio followed by

    the price/earnings ratio. The other four, in order of importance, are all profitability indicators:

    earnings per share, net profit margin after tax, return on equity before tax, and net profit

    margin before tax. Similar research was conducted by Matsumoto et al. (1995). They

  • 7

    achieved the same results: market and profitability indicators are the most important followed

    by other growth indicators.

    In addition, some studies indicated that some profitability indicators are highly correlated

    with stock market return, confirming the strong informative power of these measures (e.g.

    Beaver et al., 1970; OConnor, 1973; Beaver and Manegold, 1975; Peterson, 1975; Roenfeldt

    and Cooley, 1978; Bowman, 1979; Hill and Stone, 1980; Elgers and Murray, 1982;

    Martikainen, 1989; Salmi et al., 1997; Lewellen, 2004). At the same time, profitability

    indicators are used to measure the operating and financial risk of a company (Elgers and

    Murray, 1982).

    Over the last fifty years, another line of research has been developed that uses financial

    statement ratios to predict a companys probability of failure. In regards to this field of

    research, the profitability indicators stand out for their importance (e.g., Altman 1968; Beaver,

    1968; Deakin, 1972; Edmister, 1972; Libby 1975; Ohlson, 1980; Neophytou and Mar

    Molinero, 2004; Hillegeist et al., 2004; Beaver et al., 2005). Moore and Atkinson (1961) and

    Jen (1963) show that the probability of a company to obtain a loan is closely related to the

    level of its profitability ratios. Furthermore, in merger and acquisition operations, profitability

    indicators are considered key measures (e.g., Stevens, 1973; Belkaoui, 1978; Dietrich and

    Sorensen, 1984; Rege, 1984; Palepu, 1986; Barnes, 1990; Zanakis and Zopounidis, 1997;

    Sorensen, 2000).

    In conclusion, the signalling theory, on the one hand, and the central role that profitability

    indicators play in the relationships between principal and agent, on the other hand, bring us to

    advance this research hypothesis:

    HP: The most profitable companies communicate a greater number of profitability indicators

    in their annual reports.

  • 8

    As regards this hypothesis, empirical evidence of the key role of profitability indicators in a

    companys voluntary disclosure comes from Gibson (1982). This study offers a list of the

    indicators that were the most frequently published in 1979 annual reports of Fortune 500

    companies. Gibson concludes that profitability ratios are the most popular and, among them,

    earning per share, return on equity and profit margin are those most often published by more

    than fifty percent of the firms. Other surveys carried out by consulting companies support

    Gibsons results (PwC, 2007; Deloitte, 2007; Deloitte, 2009). However, these reports do not

    examine the relationship between disclosure and profitability. Watson et al. (2002), who

    investigate disclosure practices of ratios among UK firms, is the only study which focuses on

    the core of our research hypothesis. Their results show that the number of indicators published

    in annual reports grows when companies profitability increases. Nevertheless, this study

    suffers from some limitations: it examines the only British context and, above all, it does not

    distinguish among the profitability ratios.

    3. Dataset

    Italy and the UK were selected as countries of interest because they represent two opposing

    models of the European cultural, economic and regulatory environments (Cooke and Wallace,

    1990; Nobes, 1998; La Porta et al., 1998; Leuz et al., 2003). The UK is an Anglo-Saxon

    country, with a common-law orientation; it has an outsider economy with a large stock

    market, dispersed ownership, strong investor rights and strong legal enforcement (Leuz et al.,

    2003). Italy, on the other hand, has a civil-law tradition with an insider economy based on a

    credit system, ownership concentration, a low level of investor protection and weak legal

    enforcement (La Porta et al., 1998). Moreover, financial reporting in Italy is strongly

    influenced by corporate law and taxation (Nobes, 1998).

  • 9

    The study includes a 155-company sample of Italian and UK listed companies from the

    manufacturing and service industries. Banks, insurance companies, and holding and real

    estate companies were excluded because they have different reporting and legal requirements

    as well as different disclosure practices (Hossain et al., 1994).

    The world-wide financial crisis started in 2008 has widen the performance gap among firms.

    As a consequence, it is reasonable to presume that the identification of signaling policies is

    easier in this year. Since the financial crisis has started in the last quarter, only annual reports

    ending at 31 December 2009 have been examined, assuring comparability within the sample.

    The sample of companies was randomly extracted from the population of the listed companies

    included in the Amadeus databank. The sample size was defined to be statistically

    representative of the countrys population with respect to the variables employed as disclosure

    measures.2 The final sample consists of 73 Italian and 82 UK companies (Table 1). It is noted

    that the Italian sample includes a larger portion of the population than the British one. This is

    due to the higher variability found in disclosure practices in Italy. Sample composition by

    industry is reported in Table 1.

    [Insert Table 1 about here]

    4. Variables and method

    The narrative section of the 2008 annual report is analysed. In particular, the entire annual

    report document is scrutinised, with the exception of the Financial statements and the Notes.

    The number of profitability indicators (PIs) disclosed is gathered in each annual report. PIs

    include both indicators based on accounting data (e.g., ROE, ROI, ROCE) and market values

    (e.g., EPS, EBITDA per share, cash flow per share).

  • 10

    Many empirical findings in disclosure literature testify to a positive relation between the

    amount of disclosure and firm profitability. Some of these studies are reported in Table 2

    along with the list of profitability measures employed by the authors.

    [Insert Table 2 about here]

    Following this literature, two profitability measures are selected: net profit to net worth

    (NP/NW) and operative profit to total assets (OP/TA). Table 3 presents the descriptive

    statistics for these two variables. The R2 index shows that both measures are positively

    correlated with the variable PIs (Table 3). OP/TA is used in the regression model because its

    R2 is higher.

    [Insert Table 3 about here]

    Some control variables are included in the model, referring to the main literature. Those

    variables are: firm size, degree of risk, industry, and country.

    Firm size (SIZE)

    There is general agreement concerning the existence of a positive relationship between the

    size of a company and the extent of its disclosure. Firm size is considered to affect voluntary

    financial disclosure by influencing the magnitude of agency costs (Leftwich et al., 1981;

    Holthausen and Leftwich, 1983; Kelly, 1983). Moreover, larger firms are better able than

    smaller firms to afford both direct and indirect costs related to disclosure. The larger firms are

    also more likely to take advantage of both economies of scales and their leadership in the

    market. Lastly, larger firms tend to employ sophisticated management reporting systems that

    can provide a wider variety of corporate information.

    The influence of size has been well documented in several studies in several countries: in the

    US (Cerf, 1961; Singhvi and Desai, 1971; Buzby, 1975; Salamon and Dhaliwal, 1980; Lang

  • 11

    and Lundholm, 1993); in the UK (Firth, 1979); in Canada (Kahl and Belkaoui, 1981); in

    Mexico (Chow and Wong-Boren, 1987); in Nigeria (Wallace, 1988); in Sweden (Cooke,

    1989); in Austria (Wagenhofer, 1990); in Spain (Wallace et al,. 1994; Inchausti, 1997); in

    Italy (Prencipe, 2004); and in the New Zeeland (Hossain et al., 1995).

    Furthermore, Watson et al. (2002) confirm the positive relation between company size and

    disclosure of financial ratios. In their study on UK listed firms, they find that larger

    companies are more likely to publish a higher number of indicators in the annual report.

    Risk (RISK)

    Following agency theory, a positive relation between the level of risk and the extent of firm

    disclosure may be expected: higher risk firms should be likely to disclose more than lower

    risk firms due to their higher proprietary costs. The few empirical evidences in disclosure

    literature show conflicting results about this relation. Garsombke (1979) and Firth (1984) do

    not find any correlation between a firms level of risk, measured by the beta index, and the

    amount of voluntary communication in the annual report. Patton and Zelenka (1997) include

    risk in their regression model which investigates the determinants of disclosure in annual

    reports in the Czech Republic. They divide the level of risk into two components: the

    operational risk, measured by the percentage of intangible assets, and the financial risk,

    measured by the leverage ratio. Their results document that neither of the two risk proxies are

    significantly related to the disclosure practises of Czech companies.

    For the rest, the majority of the studies investigated the financial risk dimension and found

    divergent results. Salomon and Dhaliwal (1980), Bradbury (1992), Mitchell et al. (1995), and

    Inchausti (1997) reference evidence of a positive relation while Chow and Wong-Boren

    (1987), Hossain et al. (1994, 1995), Meek et al. (1995), and Raffournier (1995) find no

    significant relation.

  • 12

    Industry (IND)

    Because proprietary costs vary by industry, voluntary disclosure practices are likely to differ

    among industries (Wallace et al., 1994). Moreover, Cooke (1992) affirms that levels of

    disclosure in corporate annual reports differ by industry for several reasons. In his study on

    Swedish firms, Cooke (1989) suggests that historical factors may have been important in the

    financial reporting of different sectors. Cooke segregates his company sample into:

    manufacturing, trading, conglomerate, and services and finds that the level of

    voluntary disclosure is lower in those companies classified as trading.

    Nevertheless, Watts and Zimmerman (1986) consider that the effect of industry on disclosure

    can be obfuscated by firm size. Companies operating in the same industry, in fact, are usually

    characterised by similar size. Divergent empirical findings document the difficulties in

    separating industry-effect from other variables. For example, Amernic and Maiocco (1981),

    Wagenhofer (1990), Cooke (1992), and Camffermann and Cooke (2002) point out the

    presence of an industry-effect while Wallace et al. (1994) and Chavent et al. (2006) do not

    find any significant relation.

    Institutional environment (COUNTRY)

    Environmental factors are considered to play a relevant role in influencing firm disclosure

    practices. Many studies investigate how institutional variables, such as culture, legal

    orientation, and economic structure, affect firm activity, and its communications (La Porta et

    al., 1998; Jaggi and Low, 2000; Hope, 2003; Vanstraelen et al. 2003; Bushman et al., 2004).

    La Porta et al. (1998) give evidence that the legal origin is the more representative proxy

    for certain environmental variables such as economic structure, legal enforcement, investor

    protection and accounting rules. They maintain that common-law oriented countries are more

    inclined to provide the market with voluntary disclosure than civil-law oriented countries.

  • 13

    Moreover, Francis et al. (2005) affirm that economies based on the credit system are

    characterised by a lower level of voluntary disclosure than economies based on financial

    markets because credit-system oriented economies mainly recur to private information.

    The variables described above are included in the following multiple regression model:

    PIs = 0 + 1 PROF + 2COUNTRYi + 3SIZE + 4RISK + 5IND + i [1]

    where:

    PROF = OP/TA for the fiscal year 2008.

    COUNTRY = dummy variable, identifying the country origin of the firm (Italy/UK).

    SIZE = natural logarithm of sales for the fiscal year 2008.

    RISK = firms beta index at the end of the fiscal year 2008.

    IND = dummy variable, indentifying the industry (manufacturing/service).

    The descriptive statistics for the quantitative variables employed in the model are reported in

    Table 4. UK companies are bigger and more profitable, on average, than Italian companies.

    Looking at the standard deviation, the value for the PROF is similar for the two countries. It

    means that the higher profitability of UK firms is not related to the outstanding performance

    of a few outliers, rather it is a generalised condition.

    The beta index is noted to be lower in Italian firms. This fact partially contradicts the

    evidence of more leveraged and thus, higher firms level of risk, Italian firms. Nevertheless,

    the beta index is a proxy of the whole firms level of risk, including financial risk.

    Considering that the sample is not stratified for control variables, the higher level of risk for

    UK companies should not invalidate the results.

    [Insert Table 4 about here]

  • 14

    5. Results

    The correlation matrix is reported in Table 5. As expected, there exists a positive relation

    between profitability and total sales (SIZE). At the same time, the risk (RISK) is negatively

    correlated to profitability. However, the risk of multi-collinearity is maintained (Hossain,

    1995).3

    [Insert Table 5 about here]

    The results of regression tests are shown in Table 6. The F statistic confirms that the

    regression model is significant (p-value

  • 15

    6. Sensitivity analysis

    Regression tests are repeated with a different measure of profitability, net profit to net worth

    (NP/NW). The results confirm those presented above (Table 7).

    [Insert Table 7 about here]

    Regardless of absolute value of profitability, a firm can be more inclined to communicate

    because of an increase in its profitability. To take this phenomenon into account, regression

    tests are repeated assuming the variation of operating profitability between 2007 and 2008

    (OP/TA_VAR) as an independent variable. The results, as reported in Table 8, are not

    significant.

    [Insert Table 8 about here]

    A possible explanation for this is that signaling strategies operate on a time horizon wider

    than a year, and they are not functions of conjuncture factors. Thus, year by year, signaling

    policies, in our case the number of indicators published in the annual report, are likely not to

    be reformulated when considering firm performance, rather they probably depend on the

    competitive strength historically affirmed in the market and gradually transmitted to it.

    Conversely, the communication action of management would lose credibility, due to its high

    variability year by year.

    7. Conclusions

    Decisions that move financial markets are based on the quantity, the reliability and the

    timeliness of information. If that information is not equally distributed among operators,

    informative asymmetries are created which generate capital allocation inefficiencies.

  • 16

    To remain on the market, a firm needs to inform operators, launching signals that will be

    beneficial during the capital allocation process. Studies on signaling theory have

    demonstrated that the most valuable messages, those which demonstrate the credibility of the

    agent is judged, centre on the focal points of the relationship.

    Because the general level of disclosure depends on multiple factors, this work concentrates on

    one of the focal signal in the market to verify the existence of signaling mechanisms. It has

    been shown that the information about the return of capital is the most significant for

    principals and agents, thus suggesting that the more credible firms would communicate the

    relative indicators.

    To this end, the annual reports of a representative sample of listed companies are examined.

    Italy and the UK are chosen to verify if, and to what extent, signaling policies operate in very

    different cultural, economic, and regulatory environments.

    A multiple regression model has verified the existence of a relationship between the number

    of profitability indicators, meant as both accounting and market values, and the firm

    profitability, measured as operative profit divided by total assets. Dimension, risk, industry,

    and country are assumed control variables.

    Results highlight the presence of signaling mechanisms in the voluntary annual report

    communication: the most profitable firms communicate a higher number of profitability

    indicators in the narrative section of their annual report. Very often, indeed, the background

    noise that many factors produce in the general level of company disclosure has prevented

    research from buttressing the signaling theory with unambiguous evidence. Moreover,

    according to much of the literature, the dimension seems to be influential.

    Although we cannot know the quality of this communication, the market, as theorised from

    the beginning of the 1970, has been found capable of controlling the production and the use of

  • 17

    information, concentrating that information on the focal points of the agency relationship.

    This fact supports the empirical evidences of a stream of literature that maintains the market is

    able to produce relevant information without legislative intervention (see the studies

    developed on Verrecchia, 1983).

    From a practical point of view, our results are conducive to signposting the future guidelines

    of IASB and other national standard-setters concerning the key performance indicator

    disclosure in the management commentary. In fact, our results seem to dismiss the relevance

    of the European Directive 51/2003, which states: to the extent necessary for an

    understanding of the company's development, performance or position, the analysis shall

    include both financial and, where appropriate, non-financial key performance indicators

    relevant to the particular business. In this way, the Directive provides a generic obligation to

    disclose some indicators. However, the companies that are profitable, as research based on

    signaling theory shows, do so independent of any legal requirement; on the other hand,

    always following the signaling theory, those companies that cannot produce a positive

    economic performance are induced to massage their disclosure. This would be a

    manipulation of the signal induced by external sources according to Kreps and Sobel (1994),

    thereby presenting useless or doctored indicators. As a consequence, the information

    asymmetry that the rule aims to reduce, paradoxically would increase.

    In this framework, the intervention of a standard setter that defines principles and rules about

    the communication of indicators in annual reports appears to be opportune in order to avoid

    the adoption of the recalled directive which generates counterproductive effects. Moreover,

    the fact that signalling phenomena are found both in market-oriented countries, such as the

    UK, and in credit-oriented countries, such as Italy (results that are in line with Francis, 2005),

    calls the need for standardized intervention at the European level.

  • 18

    Some limitations affect this study. A first limitation concerns our independent variable

    (profitability). We use two of the main measures utilized in literature, but other proxies can be

    taken. Moreover, we analyze only one year and it could reduce the reliability of our results,

    even if Gray et al. (2001) testify to a substantial static nature in the relation between the

    amount of voluntary disclosure and firm performance over time. In any case, it could be

    interesting to observe the firms behaviors and the related signaling policies across the crisis

    period.

    As future development, less profitable firms can be an interesting field of analysis in order to

    verify if and to what extent they tend to manipulate profitability indicator disclosure and, as a

    consequence, to express a judgment about the effectiveness of certain rules.

  • 19

    Notes

    1 Interpretation of findings in favour of a relation - between disclosure and performance is confounded by a general failure to control for events that are likely to influence disclosure, Miller, 2002, p. 175. 2 To reach a statistically representative sample, iterative procedures were applied. They are based on the variance of the dependent variable, the number of profitability indicators communicated by the company. Starting with a pilot sample of ten firms for each country, new companies were added until the samples variance estimated the population variance with a significance level of 0.05 and a confidence level of 95%. 3 The homoscedasticity and the normal distribution of errors are controlled before running regression tests.

  • 20

    References

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    TABLES

    Table 1 Sample size by country and industry

    Italy UK Total Manufacturing 53 45 98 Services 20 37 57 Total 73 82 155

    Table 2 Profitability measures in disclosure literature

    Sinvhi and Desay (1971) Net Profit/Net Worth Net Profit/Total Sales

    Wallace et al. (1994) Net Profit Before Taxes/Total Sales

    Belkaoui e Kahl (1978) Net Profit/Total Assets

    Courtis (1979) Net Profit/Total Sales; Net Profit

    McNally et al. (1982) Net Profit/Net Worth Net Profit/Total Assets

    Malone et al. (1993) Net Profit/Net Worth

    Wallace e Naser (1995) Net Profit Before Taxes/Net Worth Net Profit Before Taxes/Total Sales

    Raffournier (1995) Net Profit /Net Worth

    Inchausti (1997) Operative Profit/Total Assets Net Profit /Net Worth

    Ahmed and Courtis (1999) Net Profit /Net Worth Net Profit /Total Assets

    Prencipe (2004) Operative Profit/Total Assets

    Chavent et al. (2006) Net Profit /Total Sales

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    Table 3 Descriptive statistics and the R2 index for profitability measures

    Mean Median Dev.St. R2 NP/NW 4.40% 4.30% 0.066 0.0798 OP/TA 3.91% 4.48% 0.090 0.2266

    Table 4 Descriptive statistics of quantitative variables by country

    Mean Median Dev.St. Italy UK Italy UK Italy UK

    SIZE (mgl ) 1,716 8,677 317 1,390 5,247 37,159PROF (%) 3.91 10.80 4.48 9.17 0.095 0.090RISK 0.97 1.06 0.94 1.04 0.38 0.38

    Table 5 Pearson correlation matrix

    PIs RISK SIZE PROFPIs 1 RISK -0.00844 1 SIZE 0.39955 0.26230 1PROF 0.47291 -0.12211 0.42162 1

    Table 6 Regression results

    Variable Expected Sign Coeff p-value

    (Intercept) -0.25962 0.7589PROF(OP/TA) + 5.20407 6.24E-05**RISK + -0.09738 0.7392COUNTRY[T.UK] -0.04757 0.8369IND[T.SERVICE] -0.23872 0.2748SIZE + 0.19153 0.0056**Adjusted R-squared: 0.2529 F-Statistic: 9.868 P-value: 5.58E-08 * p-value < 0.05 ** p-value < 0.01

  • 29

    Table 7 Regression results (NP/NW as independent variable)

    Variable Expected Sign Coeff p-value

    (Intercept) -1.09969 0.1957PROF(NP/NW) + 4.30961 0.0224*RISK + -0.28251 0.3477COUNTRY[T.UK] 0.10454 0.6626IND[T.SERVICE] -0.32763 0.1491SIZE + 0.27859 3.62E-05**Adjusted R-squared: 0.1947 F-Statistic: 7.143 P-value: 6.81E-06 * p-value < 0.05 ** p-value < 0.01

    Table 8 Regression results (OP/TA_VAR as independent variable)

    Variable Expected Sign Coeff p-value

    (Intercept) -0.73642 0.422329PROF(OP/TA_VAR) + -2.21456 0.243413RISK + -0.36144 0.210426COUNTRY[T.UK] 0.24788 0.290979IND[T.SERVICE] -0.23839 0.294362SIZE + 0.26947 1.21E-5**Adjusted R-squared: 0.2245 F-Statistic: 4.712 P-value: 0.0005453 * p-value < 0.05 ** p-value < 0.01