Begin year 2000s, Rumah Potong Hewan Surabaya has implemented the new strategy to increase their selling. They use marketing mix strategy in their marketing and be success in their selling. This qualitative research is intended to describe the implementation of marketing mix strategy in Rumah Potong Hewan Surabaya in increasing the selling and to describe the barriers in its process. The data is assemble from interview, observation and documentation then be analyzed by descriptive analysis method.