Juniper Networks Partner Advantage is proof of our continuing commitment to your success. It’s a growing and dynamic ecosystem of programs and resources developed to help you and your whole team maximize opportunity and profitability. With it, you will make the most of your technology expertise, build lasting customer loyalty, accelerate your sales pipeline, and grow the skills of your entire organization. It’s an invaluable program for charting the future of the New Network, together.

HOW IT ALL WORKS

Juniper Partner Advantage has been designed to help our partners

cultivate deep customer relationships and, at the same time, effectively

respond to the macro trends that are driving change across the entire

industry. It’s all about scaling with precision, investing with impact, and

recognizing achievement. It’s a tool for growing network architecture

expertise, and differentiating partners based on the value they add.

Bottom line, it’s about evolving to help our customers adapt. And it

represents an unparalleled refocusing on mutual opportunity.

Juniper Partner AdvantageUnder the umbrella of Juniper Partner Advantage, we’ve created three key pillars—Reach, Accelerate, and Reward.

Juniper ReachJuniper Reach is an innovative approach to helping technical and sales specialists share their expertise, imagine the possibilities, outsmart the competition, and master the New Network. With Reach, you will drive adoption, deepen engagement, empower customers, and grow the sales and technical skills of your entire organization.

Juniper Accelerate Juniper Accelerate is the forum for Partners seeking to amplify their marketing efforts,

generate more qualified leads, and grow their sales pipeline. With Accelerate, you get access to marketing tools that help you go to market faster, create a stronger connection between Marketing and Sales, and ultimately, accelerate your sales achievement.

Juniper RewardJuniper Reward is a comprehensive partner incentive system that increases profitability with abundant opportunities to be rewarded for adding value. With Reward, you will improve your bottom line by identifying new prospects, demonstrating your networking architecture expertise, and closing more deals more quickly.

Juniper Partner Advantage and its three key components: Reach,

Accelerate, and Reward, have all been designed to help partners grow

their skills, communicate with greater impact, and scale their business

more effectively.

Reach Your PotentialReach is Juniper’s new Partner Enablement program built exclusively for your sales and technical teams.

Featuring Juniper’s Learning Academy, Reach is a groundbreaking approach for developing new sales and technical skills and refreshing those you already have. It’s a forum for building new network architecture expertise and engaging with other sales and technical professionals who share a passion for innovation.

Free to all, the Learning Academy is the go-to destination for best-in-class educational training, custom-crafted technical education, and sales tools. With our Continuing Education Program, your sales and technical specialists will be sure to outsmart the competition and master the New Network. Our technical accreditations feature hands-on learning through our virtual labs—enhanced learning for your engineers without the expense or down-time of live training.

Our Champion Program is another essential building block of Reach. The Champion community offers purpose-built technical learning resources, technical thought leadership from industry experts, peer-to-peer technical forums, and a whole host of insider content from Juniper specialists.

Accelerate Your Marketing EffortsDeveloped in direct response to feedback received from our partners around the world, Accelerate is the marketing engine for our Partner Advantage.

With Accelerate, you will engage customers and prospects with relevant campaign content and offers, and have access to the most innovative marketing minds in the business.

The foundational element of Accelerate is the Juniper Marketing Concierge or JMC. With it, Juniper Partners increase their competitive edge by developing compelling marketing collateral, creating customized marketing

campaigns, quickly and easily orchestrating in-person and virtual events, and, ultimately, designing integrated co-marketing plans that accelerate pipeline.

At the JMC you’ll find leading-edge marketing tools that streamline awareness building and make building buzz, in social and traditional media, a breeze.

Maximize Your Value AddJuniper Reward is a comprehensive partner incentive approach that increases partner profitability with abundant opportunities to be rewarded for adding value.

It has been designed to reward you for identifying new opportunities, showcasing your expertise, and closing more deals more quickly. With Juniper Reward, you will better monetize your most important asset—your value add—and in so doing, better your bottom line.

The building blocks of the Reward program are a global promotions catalog, a best-of-class opportunity registration program, and, for qualified Juniper Partners, a holistic performance incentive.

Our promotions catalog includes the most popular switching, wireless LAN, security

and routing products. And it offers up-front discounts at the point of sale that can be stacked with Opportunity Registration. Think of it as your surefire way to speed deals and increase margin.

Our global opportunity registration program rewards you for hunting and qualifying new opportunities. Consistent with our drive toward architectural solutions, it offers qualified partners extra points for identifying opportunities in domains such as campus/branch, data center, edge, and core.

And with our performance incentive, qualified partners will be rewarded for hitting sales growth and other targets. The program is available to all eligible partners and offers a healthy mix of up-front discounts and back-end incentives.

Meet the Challenges of the New NetworkTogether, the components of Juniper Partner Advantage represent the next evolution of our partnership. With it, we engage with customers on a deeper level—and thereby help them respond to the massive shifts that are shaping the future of network architecture.

THE BENEFIT OF ADVANTAGEJuniper Networks Partner Advantage represents a new level of engagement. It offers innovative methods for driving incremental revenue and bettering the bottom line. And with Reach, Accelerate, and Reward, it’s an invaluable tool for answering the hard-driving questions of customers on the front lines of innovation.

Juniper Networks

1194 North Mathilda AvenueSunnyvale, California 94089 USA

888-JUNIPER408-745-2000

www.juniper.net

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