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June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

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Page 1: June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004

Telecities Ronneby

KenniswijkLearning experiences from a broadband experiment

Robert Elbrink

City of Eindhoven

Page 2: June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004

Telecities Ronneby

Topics

• What is Kenniswijk

• Broadband in Kenniswijk

• Learning experiences

Page 3: June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004

Telecities Ronneby

Kenniswijk

• A National initiative, with a

• Regional implementation, aiming for an

• International status

Eindhoven Region has won the national

competition to host the Kenniswijk-

experiment

Project duration: 2001-2005/6

KenniswijkKenniswijk

Experience the FutureExperience the Future

Page 4: June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004

Telecities Ronneby

Main objectives

• Large scale stimulation ICT-innovations

• Both: Services and Broadband infrastructures

• Building knowledge and experience

• Measure effects on consumers

Mission of Kenniswijk

“Create the future consumer market”

Page 5: June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004

Telecities Ronneby

Smart users

New infrastructures Innovative services

Kenniswijk Triangle Strategy

Measure:Stimulating consumer demand

Measures:Courses, Public access

Supporting measures:Visitor Centre, Portal, Broadband demonstration centre

Measure:Funding innovative projects

Page 6: June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004

Telecities Ronneby

The Netherlands

Page 7: June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004

Telecities Ronneby

The Eindhoven Region

Page 8: June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004

Telecities Ronneby

The Kenniswijk Area

• 84.000 inhabitants

• Cross section of Dutch population

Page 9: June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004

Telecities Ronneby

Public Private Partnership

Market parties are leading, but Initial funding by national en local

governments (I.e. the cities of Eindhoven en Helmond and SRE)

Page 10: June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004

Telecities Ronneby

Broadband results 2002 - now

• Fiber to the Home:- 800 homes passed with commercial offering (14%

connected) / Internet 10 Mbps / EUR84 (EUR59)- 400 homes passed with non-commercial offering (30%

connected) / Internet 30 Mbps / EUR25- 210 homes passed / local government pilot

• Wireless- UMTS-pilot area for Vodafone- WiFi-hotspots are being roll-out with a commercial party

Page 11: June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004

Telecities Ronneby

Home Environment

Providers

Videocontent

Providers

VisionAIR

Service Platform

Telephony

Providers

Internet Service

Providers

Conversion

to

VisionAIR

protocols

xDSL/

FttH

Modem/

O/E

Analogue, DVB, Mpeg2, WMP, Mpeg4,

etc

FttH

Mpeg2

xDSL

Mpeg4VoIP

POTS, ISDN,

VoIP, etc

Heating, electricity,

security etcMultiple

providers

IP

Page 12: June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004

Telecities Ronneby

Observations during the first years

• FttH lagged with respect to prognoses, due to- Economic situation (burst of the “bubble”)- Rapid uptake of ADSL / Cable- No sense of urgency with telco’s and cable companies- No viable commercial (unbundled) business case:

• Too much risk• Too litte return of investment

• Slower than expected development of services- Less than expected broadband connections- Product- and service development takes time

Page 13: June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004

Telecities Ronneby

Changing role of local government w.r.t. FttH

• Broadband infrastructure- From passive to active role- Eindhoven has developed and communicated a clear vision- Demand bundling to stimulate market movement- Building new partnerships

• Broadband services- More emphasis on “public” revenues, next to commercial

revenues (healthcare, safety, education, traffic, etc.)- Launching customer

Page 14: June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004

Telecities Ronneby

Questions?