J U N E 2 0 16

Fresh Summ

er Recipes

with American Pistachios

IN THIS ISSUE:APG Water Polo Instagram Contest

“Meet the Team” Olympic Tweets

Tricks for Tackling Food Cravings

Fresh Summer Recipes with Pistachios

Educational Campaign in LeadingGerman Sport Magazine

Paris Marathon

American Pistachios Key Ingredienton Korean Cooking Shows

Meet the Valov Family

New APG Membership Ad

Annual Membership Luncheon

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APG has invited the USA Water Polo’s junior, youth and club teams to participate in a contest to show their support for USA Water Polo before the Olympics. The challenge: create a short video that not only shows their competitive and creative spirit, but also pumps up and gets our pistachio-fueled Men’s and Women’s teams ready to compete and win, and promotes the official snack status of American pistachios. By participating, the teams will be automatically entered to win $2,500. The most creative submission will receive a 3-month supply of pistachios. The contest is part of a larger campaign that promotes pistachios as the ultimate snack for athletes and active consumers. The contest’s goal is to build relationships with the next generation of Olympians. To view the entries, search #PistachioPower on Instagram. Pistachio Power! USA! USA! USA!

“Meet the Team” Olympic Tweets

APG Water Polo Instagram Contest

Until June 24, APG will be tweeting “Meet the Team” tweets daily, at 11 am PST. The tweets will be linked to our website where videos featuring each player will be posted, along with snacking tips and recipes with pistachios for active consumers. The goal of the campaign is to raise awareness of the key role pistachios can play in maintaining peak physical performance. The messages will also be posted on APG’s Facebook page. Read more …

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Building on our Unshell-A-Craving digital campaign, APG distributed the “Tricks for

Tackling Food Cravings” web feature, which featured APG ambassador Cheryl Forberg,

chef and nutritionist for The Biggest Loser, sharing her tips on how to turn mindless

snacking into mindful eating. The web feature included a video with Cheryl, and the

information below, was picked up by 759 news and lifestyle websites the week of

May 9, 2016, which generated more than 97 million consumer impressions.

Read more ...

Tricks for TacklingFood Cravings

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Fresh Summer Recipes withAmericAn PiStAchioSThese fresh summer recipes are perfect for the hot months of summer. Created for APG by Sweet Paul Magazine, the recipes were shared across Sweet Paul’s social channels (over 1 million fans and followers) and with an advertisement in their monthly print magazine.

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Honey & Pistachio Chutney Delight

This pistachio chutney is a pure delight!

Serve on top of a good round of brie, on

toast, or a teaspoon in your tea! It also

makes the perfect “giftable” treat. Just

pour some into a jar and tie it up with

a piece of twine or ribbon. It makes the

best hostess gift.

Pistachio-Crusted Cauliflower Steaks

Here’s a delicious plant-based protein

dish. Serve pistachios on hearty

cauliflower steaks, perfect for a

meatless, weeknight meal. The addition

of pistachios elevates the flavor and

gives the steaks the best texture. The

crusting is also amazing on pork chops.

To view the recipe click here.Brie with Pistachios & Honey

Pistachio Crusted Cauliflower SteakTo view the recipe click here.

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On O’live Show 2016, top Korean Chefs

demonstrated delicious, easy-to-make recipes

that included Chocolate Eclairs with pistachios

on the episode, “Home Café, Coffee and

Dessert.”

Three of South Korea’s popular cooking shows featured American pistachios, signaling pistachios’ rise in popularity among chefs and foodies. The broadcast coverage

generated over 7.5 million impressions for American pistachios across South Korea.

On MasterChef Korea, a South Korean competitive television cooking show, American pistachios were the key ingredient in one of the contestant’s dishes of fried chicken topped with chopped pistachios, tabasco and sour cream.

In one episode of National Cooking Team, an

international cooking competition program,

South Korean Chefs competed against chefs

from China. The China team prepared a

Chocolate Pistachio Cake.

American Pistachios Key Ingredient on South Korea Cooking Shows Paris Marathon

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American Pistachios Key Ingredient on South Korea Cooking Shows

American pistachios were the Official Snack of the 2016

Schneider Electric Paris Marathon on April 2, 2016. More than

48,000 runners received an APG sample pack in their race

goodie bag. Our 100-calorie sample packs not only provided

the athletes with the ideal post-race snack, but the backside of

the bag provided pistachio nutrition facts and comparisons with

other healthy foods. Spectators and runners also viewed the

American Pistachio Growers logo on pre-promotional materials

such as the race mailer and website, and on banners placed at

the beginning and end of the race.

Paris Marathon

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Twenty of Germany’s most influential food, health and lifestyle journalists and bloggers attended APG’s “Cooking Healthy with Pistachios” event in Munich on June 2. APG German nutrition expert, Dr. Ursula Hildebrandt, spoke about the benefits of American pistachios for weight loss. Recent studies such as “Nutrition Attributes & Health Effects” were cited, and many illustrative examples were given. According to Dr. Hildebrandt, pistachios are the perfect “natural pill” that provide many nutritional benefits for health as well as weight-loss. Her credo: Food supplements are not needed if you eat nutritious foods such as pistachios.

After the presentation, Chef Valerie Lanzensberger taught the journalists how to cook a healthy three-course menu with pistachios: Pistachios Celery Broccoli Soup; Pistachio-Shrimp with Purple Broccoli Sprouts and White Bean Puree; Pistachios and Pumpernickel Crunch on Ginger Tofu Mousse; and Pistachio Date Lentils with Watercress Humus and Fried Tofu. The event immediately generated a buzz across social channels with many of the bloggers sharing the good news about pistachios for health, nutrition and weight-management as well the delicious recipes they created at the event on their blogs. To view the recipes above, click on each name.

Journalist Event in Germany

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APG partnered with EatSmarter magazine in

Germany for an American pistachio summer contest

that included recipes and hostess gift ideas using

pistachios. The contest generated over 100 gift

ideas and summertime recipes using pistachios

for outdoor barbeques. The grand prize: A Weber

grill for summer barbecuing with pistachio-infused

recipes.

EatSmarter is a print and online bi-monthly

publication with a combined circulation of over

3.1 million, 240,000 Facebook fans and 70,000

monthly newsletter subscribers.

EatSmarter Summer Pistachio Contest

Educational Campaign inLeading German Sport Magazine

From March to April, APG conducted

an educational campaign about the

benefits of pistachios for athletes

in SOQ, Germany’s leading online

magazine for outdoor and endurance

sports, and the sports industry.

Articles about the benefits of

pistachios for athletes and active

consumers were featured in their

“Sport Insider Special.” They

were also posted on all of SOQ

media channels and in its monthly

newsletter.

Journalist Event in Germany

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NEW APG MEMbErSHIP AD

APG’s new membership ad is scheduled to run in the July/August issue of Pacific Nut Producer (PNP) magazine. Thanks to a valuable partnership with PNP, our membership ads have run in every issue for the past few years. This type of support underscores the importance of our Associate members to our organization.

ANNuAL MEMbErSHIP LuNCHEONFriday, July 22, 2016Visalia Convention Center

303 E Acequia Avenue, Visalia, CA 93291

Once again, APG booths, highlighting our various marketing programs from nutrition to social media to our APG Leadership Program, membership, APG wear and more, will be set up throughout the conference center. APG’s staff will be on hand to talk about what’s happening with APG.

Reservations required by July 20.Click here to register. See you there!

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NEW APG MEMbErSHIP AD Meet our Growers

THE VALOV FAMILyJimi Valov is a third-generation California farmer. His grandfather, Fred Agop Valov, immigrated to California from Eastern Europe in 1904, and began farming in the 1920s in Kern County, producing potatoes, hay and cotton. “While my grandfather farmed, he also served as a Russian minister in Shafter for 41 years. He helped people in his congregation get started in farming, buying a home or starting a business. That’s what preachers did way back when,” said Jimi. In 1957, Jimi’s father, John Fred Valov, started farming cotton, wheat and other row crops in the Waukena area. According to Jimi, “My father moved from Kern County to Tulare County because land prices were so much cheaper. In Kern County, land prices were $800 to $1,000 an acre.” In Tulare County, he said his father bought I,000 acres from the late Billy Boswell for $200 an acre. Read more …

9 River Park Place East, Suite 410Fresno, CA 93720 USA

Telephone: (001) 559.475.0435Facsimile: (001) 559.475.0624

www.AmericanPistachios.org

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AmericanPistachios @PistachioPower

PistachioPower@AmericanPistachios