June 2013Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 9 minutes each day in June 2013

91% (2 hrs 52 mins) of this viewing was live with the other 9% (17mins per day) time shifted.

Total Viewing June 2013

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers continue to be amongst the heaviest viewers watching on average 3 hours and 40 mins daily

during June.

Average Minutes Viewed DailyJune 2013

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Despite the massive growth in PVR ownership which is now at 54% People would still prefer to watch TV Live. Even amongst the younger audiences which show very

little change year on year..

TV Viewing Live v Time shift Year on YearJune 2013 v June 2012

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR OwnershipSept 2012 45%April 2013 54%

TAM Ireland subscribing channels reached 85% of adults each week and 87% of housekeepers with kids. 83% of ABC1 adults viewed our

channels each week.

Weekly reach of TAM Ireland subscribing channelsJune 2013

Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial ImpactsJune 2013

Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day June 2013

Audience Average Number of Spots seen per Day

Individuals 4+ 33

Adults 15+ 37

Adults 15-24 26

Adults 15-34 29

Adults 25-44 30

Adults 45+ 45

Adults ABC1 27

Housekeepers 43

HK with Kids 34

Children 17

Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers May 2013Based on 30” sec 000s, Individuals 4+

Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

1 KELLOGGS COMPANY OF IRELAND

2 PROCTER & GAMBLE IRELAND

3 LOREAL

4 BSKYB

5 NESTLE IRELAND LTD

6 ROAD SAFET AUTHORITY

7 EIRCOM

8 RECKITT BENCKISER

9 UNILEVER IRELAND

10 NATIONAL LOTTERY IRELAND

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+June 2013

Source: TAM Ireland Ltd / Nielsen TAMTop Individual Programme by Channel, Individuals 4+, Consolidated, National

Sky Living +1 Criminal MindsSky Atlantic Game of ThronesSky 2 A League of their ownMTV The ValleysNickelodeon VictoriousNick Jr Ben and Holly’s Little KingdomNick Toons Sponge Bob Square PantsComedy Central Film: SnatchComedy Central +1 Two and a Half MenComedy Central Extra The Daily ShowDiscovery Gold RushE! Entertainment Kourtney and Kim take Miami

UniversalLaw and Order Special Victims Unit

At the Races Raceday LiveDave Mock The WeekGold Mrs. Brown’s BoysAlibi TaggartSetanta International Friendly 2012/13

RTÉ One RTE News: Nine O’ClockRTÉ One +1 Fair CityRTÉ Two The Sunday Game LiveTV3 Coronation St.3e The Graham Norton ShowTG4 The Foster & Allen ShowUTV Coronation StreetChannel 4 The Million Pound Drop LiveChannel 4+1 SkintE4 The Big Bang TheoryE4+1 The Big Bang TheoryMore 4 The Good WifeSky 1 Modern FamilySky News Sky Midnight NewsSky Sports 1 British & Irish Lions Tour - LiveSky sports 2 British & Irish Lions Tour LiveSky Sports News Saturday ExtraSky Living Criminal Minds