Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
Qatar vision 2030JUMPSTARTING ELECTRIC MOBILITY
X
Agenda
VISION 2030
Qatar´s path into a sustainable future1
OUR PROJECT APPROACH
Creating a first-in-class charging infrastructure for Qatar
2
SEIZING OPPORTUNITY
Envisioning Kahramaa´s global position as eMobility player leader
3
0INTRO
Intro Hubject Consulting
ANSWERED QUESTIONSAdditional information on regulatory frameworks andcharging in residential areas
4
ReferencesClient testimonials & project references5
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
Together we offer in deepth insights from all angles of theeMobility world and will drive Qatars Vision 2030
17.08.20 Introducing our partnership for Qatar Vision 2030 3
P R O J E C T P A R T N E R
CEO
Christian Hahn
Head of Consulting North America
OliverAdrianHead of Power
Management
Ehab YoussefG.M. International Business
Stone Ding
Head of Consulting Europe
Fabian Guse
The world's largest digital B2B marketplacefor services related to EV charging with 750+B2B partners globally offers specializedconsulting services.
Bin Omran Group with their Telecom arm BinOmran Trading & Telecommunicationprovides various services for key industrysectors in Qatar.
No. 1 EV charger manufacturer and publiccharging service operator China Star Chargeoperates over 170,000 chargers in 220 citiesin China, over 1 million active private usersand 100 plus corporate clients.
Driving Electric Mobilitysince 2012
our shareholders
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
Hubject & Hubject ConsultingI N T R O D U C T I O N
#1 EV eRoaming platform worldwide
#1 EV Plug & Charge ecosystem
Top Boutique Consulting Services
Digital B2B Marketplace & Boutique Consulting
750+B2B Partner globallyCharging Point OperatorsElectric Mobility ProvidersOEMs
5M+ charging transactions over Hubject platform
52 countries connected worldwide
50+ consulting projects
Global perspective supports customers and projects worldwide
Hubject OfficeSanta Monica, USA
Hubject OfficeBerlin, Germany
Hubject OfficeShanghai, China
Our global footprint provides insight into best practices for EV technology solutions
Our market expertise provides tailored products and guided new market entry
Our advisory is based on in-depth proprietary data gathered from three continents
Market maker for electric mobility
Our team of experienced mobility professionals and proprietary data sourcesare our core assets.
Focused on innovative eMobility solutions, business models and strategies we offer our clients a forward-thinking and integrated perspective on innovative electric mobility products and services.
Consulting customers
Qatar´s path into a sustainable future
VISION 2030
1
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
The world is changing. Qatar is taking the right initiative to tranform towards a sustainable and electrified future.
17.08.20 Introducing our partnership for Qatar Vision 2030 10
V I S I O N 2 0 3 0
Urbanisation
Globalisation
Digitalization Machine Economy
Mobility and Transportation
…
• Changing customer needs and innovation lead to a shift in existing forms of mobility and transport
• Major changes are driven by autonomous driving, eMobility and shared mobility
• eMobility and transport will majorly shift demand in infrastructure and the energy landscape
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
V I S I O N 2 0 3 0
A sufficient provisioning of infrastructure will be a key success factor for this huge transition. As such, Qatar has ambitious infrastructure plans.
17.08.20 Introducing our partnership for Qatar Vision 2030 11
29%
6%
2.700200 1.300
1 . 0 0 0
2 5 0
1.4003001000
2 . 8 0 04000
5 0
2.6001.500 1.700 2 . 4 0 01.600 1 . 8 0 0 2 . 5 0 0
Finland
Belgium
UK
AC charging points per million population
ChinaSwitzerland
USA
49.4%
Canada
Japan
GermanyNetherlands
Norway
DC
fas
t ch
argi
ng p
oint
s pe
r m
illio
n po
pula
tion
Ireland
Austria
Denmark
Qatar
Sweden
EV sales share (%)
Qatar in 2030The rest of the world 2020
Creating a state-of-the-art charging infrastructure for Qatar
OUR PROJECT APPROACH
2
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
We will derive the number and performance of charging points required to facilitate Qatar´s position as global eMobility leader.
17.08.20 Introducing our partnership for Qatar Vision 2030 13
O U R P R O J E C T A P P R O A C H
1CP = Charging Point 2Inludes all charging types (@home, @work and @public)
Vehicle &
CP
Units in M
n1 C
P p
er E
V R
atio
Equilibrium
Share of public vs. private CPs:
1.20 1.18 1.16 1.13 1.10 1.07 1.03
2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
0 , 1 5
0 , 2 0
0 , 3 5
0 , 3 0
0,00
0 , 2 5
0 , 5
1 , 0
0,0
0 , 1 0
0 , 0 5
1 , 5
0 , 9 50 , 9 1
0 , 9 9
Ratio Charging points per EV
2Total Number of required CPs
22,0%
7 8 , 0 %
Public
Non-Public(home & work)
EXAMPLARY
Strategic Implications:
CP per EV ratio oversupply in early stage of ramp-up in order to facilitate EV acceptance among population
Newest technologies (incl. HPC and UFC) will be installed
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
Our vision for Qatar will lead to a profound distribution of chargers. Narrowing down to the exact geo location.
17.08.20 Indroducing our partnership for Qatar Vision 2030 14
O U R P R O J E C T A P P R O A C H
4. Level3. Level2. Level1. Level
Level of detailLow High
CP1 Distribution within the city
CP1 Distribution by interconnecting roads
CP1 Distributionby region & city
EV Distribution by region
Al Khor
1CP = Charging Point
Al Rayyan
Al Wakrah
Ad Dawhah
Al Shamal
Al Daayen
Umm Salal
Dukhan
Al Wakrah
Ad Dawhah
Al Khor
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
Level 1: Distributes EV sales on regional level
17.08.20 Introducing our partnership for Qatar Vision 2030 15
O U R P R O J E C T A P P R O A C H
Al Rayyan
Census Factors
Macro-Economic Factors
• Population density & development• Socio-demographics (incl. age, gender, income,
purchasing power etc.)
EXTRACT OF INCORPORATED PARAMETERS
Including macro key influence factors impacting EV demand, such as• Oil, Electricity, Battery price & tech development• Income distribution (regional dispersion)• Tariffs / EV take rate development
Energy grid analysis* Determine
status quo capabilities
*note: separate working package (see Appendix)
Calc expected energy demand
for EVs
Derive addition. Grid expansion
requirments and Business Case
Ad Dawhah
Al Shamal
Al Khor
Umm Salal
Al Wakrah
Al Daayen
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
Driving Behaviour(long vs short distance)
Level 2: Relies on various individual parameters broken down to city level
17.08.20 Indroducing our partnership for Qatar Vision 2030 16
O U R P R O J E C T A P P R O A C H
Shared Apartment
Gated Community
Individual Housing
• Average annual milage
• Distribution: Long vs short distance
• Private vs commercial vs. long-haul
EXTRACT OF INCORPORATED PARAMETERS
Includinng housing type as key influence factor to derive :
• EV demand per housing type
• Charging station demand per housing type
• Sufficient planning for shared communities and respective parking lots/garages
• Taking housing connection (forecast) into account (e.g. most individual houses <11 kW)
HOUSING TYPE
Dukhan
Al Wakrah
Ad Dawhah
Al Khor
West BayThe Pearl
Lusail
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
Level 3: Hubject´s charging infrastructure demand model further encompasses inter-city connections
17.08.20 Introducing our partnership for Qatar Vision 2030 17
O U R P R O J E C T A P P R O A C H
HighwayTotal length: 1300 km
StreetTotal length: xx km
Major RoadTotal length: xx km
Example:
Salwa Highway (2021) with ~100km length:
#HPC stations with an appr. Interval of #km near high traffic intersections.
xx
EXAMPLARY
Our charging infrastructure demand mode (CIDM) is based on several projects on national, regional
and municpal level, and is customized to structure Qatar´s network in the most efficient way
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
Level 4: The model further breaks down all relevant location requirements in order to allocate charging points to actual POI data.
17.08.20 Introducing our partnership for Qatar Vision 2030 18
O U R P R O J E C T A P P R O A C H
Exemplary Exemplary
48
2
22
4
Deriving the exact geo location of charging points, example here:
• Doha, Pearl monument, Souq waqif north parking, focus on small area of parking lot
2x
Exemplary
Gathering and identifying of of POI data of interest, including:
• Shopping malls• Sightseeing spots• Parking lots• Highly utilized roads• …
Identifying the right POI Volume dispersion
Using the charging demand model toderive:
• Number of chargers required• Type of chargers (AC, DC,
HPC)• Clustered location level
Atttributing the exact geo location
6x
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
The ramp-up plan comprises all relevant charging use cases with high-end hardware.
17.08.20 Introducing our partnership for Qatar Vision 2030 19
O U R P R O J E C T A P P R O A C H
Implementations for Qatar
• Charging infrastructure needs to be distributed based on different charging types
• Charging at home and at work will be an essential part for EV drivers, while public charging stations will help them to reach their destinations
• Semi-public charging at supermarkets or cinemas constitutes an additional service to attract EV drivers
Home Charging
Workplace Charging
Public Street Side Charging
Charging infrastructure distribution based on charging use cases
Highway Fast Charging
Charging at Retailers
Envisioning Kahramaa´s global position as eMobility player leader
SEIZING OPPORTUNITY
3
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
A conceptual framework for Qatar´s charging environment has to be elaborated, together with all relevant stakeholders
17.08.20 Indroducing our partnership for Qatar Vision 2030 21
S E I Z I N G O P P O R T U N I T Y
Charging Point Infrastructure Producer
(CPIP)
Grid operator & Energy supplier
Energy Infrastructure Services
Site Host Charging Point Operator (CPO)
Rents space to charge point operators to install charging stations
• (Trans)-Regional energy distribution and retailer for energy services
• Responsible for the operation and control of energy grids and distribution systems
Electric Mobility Provider (EMP)
Produces components of charging infrastructure (HW & SW
Operates (Installation, operation and maintenance) a pool of charging stations incl. diagnostics, POI data management etc.
Offers EV charging services to EV drivers by enabling access to a variety of charging stations around a geographic area
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
17.08.20 Indroducing our partnership for Qatar Vision 2030 22
Scenario 1:Kahramaa as full-service provider
Grid operator & energy supplier
Charging Point Operator (CPO)
Electric Mobility Provider (EMP)
Scenario 2:Kahramaa as CPO |
Separate EMP entity
Scenario in which all three roles are coveredby separate entities. Kahramaa: gridop./energy supply.
CPO covers only public charging due tohigher market entry barriers in homecharging and focuses on sale of electricity.
Software solutions (backend & frontend forCPO and EMP are developed and operatedby the respective entities themselves(inhouse).
Scenario 3:Three Separate entities
Scenario in which Kahramaa assumes CPOrole. EMP service is created by a separateentity.*
Only public charging is targeted byKahramaa as CPO, home & work charging iscovered by Kahramaa as regular electr.supplier. Focus: sale of electr.
Software solutions (backend & frontend forCPO and EMP are developed and operatedby the respective entities themselves(inhouse).
Scenario in which Kahramaa covers all theroles along the value chain.
Only public charging is targeted by CPO &EMP, home & work charging is covered byKahramaa as regular electr. supplier. Focus:sale of electr.
Software solutions (backend & frontend forCPO and EMP are developed by and forKahramaa. Software is operated andmaintained inhouse.S
cena
rio
Vis
ion
Kah
ram
aaro
le(s
)N
ame
Grid operator & energy supplier
Charging Point Operator (CPO)
Electric Mobility Provider (EMP)
Grid operator & energy supplier
Charging Point Operator (CPO)
Electric Mobility Provider (EMP)
*Kahramaa already is grid op./energy supplier
Recommendation
Kahramaa should take advantage of vertical integration possibilities and act as full-service provider, creating the highest value for Qatar
S E I Z I N G O P P O R T U N I T Y
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
We develop a sustainable profit-orientated and first-in class technology orientated business model for you
17.08.20 Indroducing our partnership for Qatar Vision 2030 23
S E I Z I N G O P P O R T U N I T Y
From a strategic perspective, Kahrama is in pole position to obtain a holistic integrator Role for Qatar. Financially backed by government incentives, high revenue streams are awaiting.
VALUE CHAIN ANALYSIS BUSINNESS CASE DEVEOPMENT
Plan a sufficient charging infrastructure for Qatar
Develop a state-of-the-art charging ecosystem
Enabling Kahramaa as central eMobility integrator
Facilitating a sustainable future for Qatar
2030
Our vision
Next Steps?
Additional information on regulatory frameworks and charging in residential areas
ANSWERED QUESTIONS
4
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
Residential areas as exceptional challenges for charging infrastructure
17.08.20 Introducing our partnership for Qatar Vision 2030 27
A N S W E R E D Q U E S T I O N S
The right policy framework is key for residential charging
Residential charging is touching very often ownership rights of apartment owners, liability questions, insurance risks and many other aspects. Hence, a tailored policy framework for residential charging is key to further develop the charging infrastructure network in Qatar.
Why different housing types make a huge difference for the countrywide charging infrastructure
It is of upmost importance to distinguish between the different types of houses where citizens in Qatar live in when planning the right charging infrastructure. Citizens living in apartments have a different charging behaviour than citizens living in single houses. We have great experience in taking all these aspects into consideration.
Only future-proof and high end infrastructure will lead to a success in the garages of citizens in Qatar
The right hardware ensures that residential charging in Qatar will fit perfectly in the electric mobility ecosystem. We know the entire market and the latest advanced technological improvements (e.g. the Starcharge DC Wallbox (left picture) or the Volkswagen (VW) charging robot (right picture)).
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
We have deep experience in developing residential charging networks
17.08.20 Introducing our partnership for Qatar Vision 2030 28
A N S W E R E D Q U E S T I O N S
Work(<22 kW)
X%
X%
X%
Housing Type & respective assumptions
• Almost half of their charging takes place at work
• Rely even more on public charging since parking on private ground is limited
Villa Residents (XX%)
Apartment Residents (XX%)
Traditional House Residents (XX%)
• Almost half of charging takes place at work• Rely even more on public charging since
parking on private ground is limited
• Rarely charge at work due to their own wallbox
• Mostly rely on home charging
• Have access to shared infrastructure
• Have low installation capabilities
• Rarely charge in public
% of total charging Home
X% X% X%
Work
AC Home (<22kW)
Public (<22kW)
Public DC City/HPC
X%
DC City (≥50 kW)
HPC Inter-city
X%
X%
X% X% X% X%
X% X% X% X%
Policy framework for residential charging
Hardware benchmarking for the right charging
infrastructure
Residential infrastructure model
based on housing types and census data
We regularly work closely together with political stakeholders on policy frameworks that boost the right environment for electric vehicles and recommend to our clients the best approaches
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
The right policy frameworks are game changers for electric mobility
17.08.20 Introducing our partnership for Qatar Vision 2030 29
A N S W E R E D Q U E S T I O N S
Having widely experienced policy experts in our team, we know the importance of the right policy frameworks.
Based on our own Electric Mobility Policy Index, the top 10 leading countries in electric mobility all use a variety of measures such as financial and fiscal instruments, e.g. incentives for zero- and low-emissions vehicles, economic instruments that help bridge the cost gap between electric and conventional vehicles and support for the deployment of charging infrastructure.
Additionally, general regulatory frameworks are implemented, e.g. ICE bans, pollution targets or building codes. Countries without or with less or weaker policies to support the EV ramp-up are significantly less successful in bringing EVs on the road.
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
Or very own Electric Mobility Policy Index clearly shows succesful ways to implement the right policies
17.08.20 Introducing our partnership for Qatar Vision 2030 30
A N S W E R E D Q U E S T I O N S
4,70Policy
Index #3
5,78Policy
Index #2
7,03Policy
Index #1
Countries in scope of benchmark
Market creation phase Ramp-up phase Stabilization phase
Goal: Remove barriers to successful EV deployment, support consumers and encourage R&D efforts in the industry
Goal:Once production and sales of the EVs have increased, subsidies for EVs and charging points may be reduced (lower cost of EV, more vehicles EVs in the market, installing charging point becomes commercially viable)
Goal:Governments should rather focus on ensuring the grid stability for larger scale EV charging. They may then also want to modify their taxation in order to properly and fairly include these vehicles in the existing taxation system
Congestion charge
EVSE deploymen
t target
Fleet compositio
n target
ZEV mandate
s or targets
Tax (Bonus / Malus)
Grants
Purchase subsidies
EV lanes
We know which policies should be implemented at which point in
time
Regulations: Non-financial or –fiscal measures such as targets, bans and limitations
Cate
gorie
s
Financial and fiscal measures: monetary support and support related to taxation
Cate
gorie
s
Driving & parking permissions
EV lanes
Building codes
Pollution target
EVSE deployment target
Fleet composition target
ICE ban
Mandatory EVSE installation
ZEV mandates or targets
Benefit in kind taxation Charging rates Free charging
Tax (Bonus / Malus) FY20XX budget Congestion charge
Grants Loans Purchase subsidies
20%
5%
15%
15%
15%
5%
5%
10%
10%
15%
20%
10%
5%
5%
5%
5%
5%
30%
Wei
ghtin
g: 3
0%W
eigh
ting:
70%
We measure and rate the importance of policies and their
impact on electric mobility
Client testimonials & reference projects
EXTRACT
5
Client testimonials
“E x c e l l e n t p r o j e c t m a n a g e m e n t w i t h t i m e l y d e l i v e r i e s a n d w e l l - t h o u g h t - o u t s t r a t e g i e s a s w e l l a s f l e x i b i l i t y t h r o u g h o u t t h e p r o j e c t . ”
S t e p h a n W u n n e r l i c h , S e n i o r M a n a g e r E l e c t r i c M o b i l i t yE n B W , U t i l i t y i n G e r m a n y
“T h e w h o l e e x p e r i e n c e w a s g r e a t . W e l i k e d t h e c l e a r a n d o b j e c t i v e w a y t h e r e s u l t s a n d c o n c l u s i o n s w e r e p r e s e n t e d . I n a d d i t i o n , t h e r e w a s a s u r p r i s i n g a m o u n t o f d e p t h a n d i n s i g h t s a b o u t u s a n d t h e i n d u s t r y i n c l u d e d i n t h e f i n a l p r e s e n t a t i o n .”
P h i l i p H e r m e s , H e a d o f D i g i t a l P l a t f o r mG P J O U L E , M a j o r e n e r g y a n d E V i n f r a s t r u c t u r e d e v e l o p e r
" A p p r e c i a t e a l l t h e w o r k t h e H u b j e c t t e a m h a s d o n e t o h e l p P e a c h t r e e C o r n e r s r e a c h o u r g o a l s . ”
B r a n d o n B r a n h a m , C h i e f T e c h n o l o g y O f f i c e r a n d A s s i s t a n t C i t y M a n a g e r
C i t y o f P e a c h t r e e C o r n e r s , G A
" T h e B a t t i s t a w i l l b e a l u x u r i o u s v e h i c l e f o r a p r e m i u m t a r g e t g r o u p . T h a t ' s w h y w e ' r e r e l y i n g o n H u b j e c t ' s
e x p e r i e n c e t o p r o v i d e a w o r l d - c l a s s c h a r g i n g s e r v i c e f o r o u r c u s t o m e r s . ”
M i c h a e l P e r s c h k e , G l o b a l C E O A u t o m o b i l i P i n i n f a r i n a
" H u b j e c t C o n s u l t i n g b r o u g h t o u r p r o j e c t t h e d e e p i n d u s t r y k n o w l e d g e s u r r o u n d i n g c h a r g i n g
i n f r a s t r u c t u r e w e n e e d e d . "I n g m a r S c h ä f e r , P r o j e c t L e a d
B o s t o n C o n s u l t i n g G r o u p
“T o m m y a n d t h e t e a m a t H u b j e c t p r e s e n t a v e r y u n i q u e a n d i n s i g h t f u l a p p r o a c h t o s o m e o f t h e k e y i s s u e s a r o u n d e l e c t r i c m o b i l i t y . ”
J u l i e F u r b e r , E x e c u t i v e D i r e c t o r , E l e c t r i f i c a t i o nC u m m i n s , a F o r t u n e 5 0 0 g l o b a l l e a d e r i n p o w e r t e c h n o l o g i e s
" T h e e x c e l l e n t s u p p o r t f r o m H u b j e c t h a s b e e n e s s e n t i a l f o r E l e c t r i f y A m e r i c a t o r e a c h o u r g o a l t o
b r i n g i n d u s t r y l e a d i n g t e c h n o l o g y l i k e e l e c t r i c v e h i c l e p l u g a n d c h a r g e t o t h e m a r k e t . ”
C l i f f F i e t z e k , D i r e c t o r T e c h n o l o g yE l e c t r i f y A m e r i c a
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
Smart Charging Management System DevelopmentSaving up to $11m in cost per year
33
P R O J E C T R E F E R E N C E
Initial situation
AUDI AG sought a large-scale expansion (100m €) of the charging infrastructure at their plants to support the growing BEV penetration among the workforce. HubjectConsulting was engaged to evaluate and design a comprehensive plan for the efficient and cost-effective deployment and management of over 4,000+ charging points and the corresponding increased energy procurement.
6 months4 Consultants 6 Software Developers
Audi AG Ingolstadt
Our approach
Hubject Consulting combined EV adoption projections with site grid constraints, dynamic energy pricing, local renewable energy production and user requirements to design and develop a process to control charging, avoid peak loads and reduce uncontrolled energy procurement costs.
The result
The developed Smart Charging Management System uses dynamic controls to achieve peak shaving and emergency-stop scenarios enabling savings of up to $11m in energy procurement costs annually.
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
Nationwide EV charging infrastructure strategy ∽$4bn investment
34
P R O J E C T R E F E R E N C E
Initial situation
A national government wanted a nationwide plan to build EV charging infrastructure for the entire country to ramp-up and support electric mobility. Hubject Consulting was tapped as expert tiger team to develop the implementation strategy.
4 months5 Consultants National Government
Our approachHubject Consulting completed a deep dive into stakeholders’ goals and needs to develop and visualize a countrywide EV charging network concept, including:
• Technology – power levels and management systems• Location - configuration and placement of charging stations• Cost - developed a comprehensive business case (OPEX & CAPEX) for the network
Further evaluation was focused on grid expansion needs and the cost impact at a regional level.
The result
Final deliverable included a comprehensive roadmap for a National EV charging strategy, including increased power generation requirements and grid upgrades, EV charging hardware and software specifications with geographic deployment plan, as well as a recommended government policy and incentive plan for EVs and charging infrastructure to support and accelerate the implementation. Currently, foundational elements are being laid for implementation over an eleven-year period.
National Government(client confidential)
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
Strategy for top-tier charging solution for $2m luxury EV
35
P R O J E C T R E F E R E N C E
Initial situation
Luxury car manufacturer Automobili Pininfarina will launch the electric hyper performance GT, the Battista, for a price of $2M in 2020. Hubject Consulting was asked to develop a premium charging strategy and roadmap.
1 month2 ConsultantsHubject R&D
AutomibiliPininfarina
Our approachHubject’s consultants and internal R&D team conducted expert interviews, analyzed luxury EV customer journeys and top eMobility providers for hardware and digital solutions worldwide to identify the most significant metrics and opportunities to create a best-in-class charging experience. The strategy and roadmap was required to be completely customer focused, as digitally advanced as possible, and customized to international markets.
The result
An ideal charging strategy and implementation roadmap was created and customized for top markets, providing Automobili Pininfarina with the high-level charging support needed to launch the luxury Battista.
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
Comprehensive Municipal EV Charging Infrastructure Strategy
36
P R O J E C T R E F E R E N C E
Initial situation
The City of Rüsselsheim, had the ambitious goal to significantly expand local charging infrastructure for electric vehicles. Supported by the Federal Ministry of Economics, the request was to develop a comprehensive EV charging plan that provided citywide coverage of well-planned and well-placed charging points.
6 months2 Consultants City of Rüsselsheim
Our approach
Hubject Consulting combined complete analysis of the city landscape, traffic patterns and grid infrastructure with charging point scenarios using our proprietary Technology, Location and Cost evaluation method to develop and design a comprehensive charging plan, including technical requirements for infrastructure and grid connection. HubjectConsulting was also responsible for the public RFQ tendering process, including the specification of hardware and backend system requirements.
The result
Hubject Consulting a detailed plan for the deployment of 1,300 charging points in specific geographic areas of the city. In coordination with the City of Rüsselsheim, Hubject Consulting led the vendor selection and provided the necessary roadmap to turn the city of Rüsselsheim into an “Electric City.”
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
Charging Service strategy for multinational convenience store operator
37
P R O J E C T R E F E R E N C E
Initial situation
As an established and traditional convenience store business, Circle K intended to offer a more comprehensive service for its B2B and B2C clients, i.e. a more scalable and robust charging service solution.
2 months2 Consultants Convenience store operator
Our approachBased on a market analysis and benchmarking of diverse charging service solutions in the EU, USA and China, Hubject Consulting provided an in-depth study of features which will help to position Circle K as a leading actor in eMobility. Onwards, Hubject Consulting provided a make-or-buy analysis and different implementation scenarios for Circle Ks charging service.
The resultCircle K is a major provider of eMobility services for its customers, already operating more than 400 charging sites only in Norway (company operated chargers and others operated by partners).
Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.
New eMobility business concept for a majorfreeway rest stop company
38
P R O J E C T R E F E R E N C E
Initial situation
Autobahn Tank & Rast, a service company operating around 360 gas stations and 400 service stations along highways in Europe, asked Hubject to evaluate the business potential for becoming a provider of eMobility services.
2 months2 Consultants Gas station operator
Our approachHubject Consulting analyzed the existing business areas and provided strategies and implementation plans on how to add new value propositions within the eMobility ecosystem to position Tank & Rast as leading service company for EV drivers.
The resultToday, together with its partners (e.g. IONITY), Tank & Rast operates the largest contiguous fast-charging network in Germany. There are currently around 340 locations in Tank & Rast's network that are equipped with with either DC or HPC stations.
OLIVER ADRIANHead of Consulting North America
+1 (786) 687 1197 [email protected]
CONTACT
EHAB YOUSSEFHead of Power Management
+974 6674 [email protected]