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Public Affairs Program

Maj. Brenda A. Reed, CAPPublic Affairs OfficerCivil Air Patrol Maryland Wing

What guides our path…

CAP Regulation 190-1

CAP Public Affairs OfficersCAP Public Affairs Officers

Report directly to the commanderReport directly to the commander Train to be the bestTrain to be the best Juggle internal vs. externalJuggle internal vs. external Keep news current and relevantKeep news current and relevant Seek out new media and resourcesSeek out new media and resources Inform the Wing PAO of activities Inform the Wing PAO of activities

using quarterly PAO reportusing quarterly PAO report

Where do you fit in?Where do you fit in?

Report to your commander Report to your commander Plan with your commanderPlan with your commander Advise your commanderAdvise your commander Assist your commanderAssist your commander You and the commander are the You and the commander are the

official spokespersons for your official spokespersons for your unitunit

TrainingTraining

You are here!You are here! Specialty Track Program – CAP 201Specialty Track Program – CAP 201 AFIADL PAO Course 02010 – AFIADL PAO Course 02010 –

currently unavailable due to revisionscurrently unavailable due to revisions CAP training programsCAP training programs MIO trainingMIO training MEMA/FEMA training coursesMEMA/FEMA training courses

www.mdcap.org

http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

Internal vs. ExternalInternal vs. External

InternalInternal

ExternalExternal

capnews@capnhq.gov

InternalInternal

Emphasize importance of CAP Emphasize importance of CAP missionsmissions

Member recognitionMember recognition Member retentionMember retention Encourage participation in eventsEncourage participation in events

ExternalExternal

Target audiencesTarget audiences Government relationsGovernment relations Media contactsMedia contacts External promotion of External promotion of

events/organizationevents/organization Leave behind Leave behind

materialsmaterials WebsitesWebsites

A word about A word about newsletters…newsletters…

Public Affairs Officers Public Affairs Officers shouldshould create and distribute create and distribute by by

whatever means availablewhatever means available, a , a regular newsletter on behalf of regular newsletter on behalf of

the unit, preferably on a monthly the unit, preferably on a monthly basis, but no less than a quarterly basis, but no less than a quarterly

basis.basis.

Maryland Wing’snewsletter

Multimedia & Emerging Multimedia & Emerging TechnologyTechnology

PhotographyPhotography VideographyVideography AudioAudio Email – list serves - WebsitesEmail – list serves - Websites Social Media (Facebook, Twitter) Social Media (Facebook, Twitter) YouTubeYouTube BlogsBlogs

PhotosPhotos

Download full resolution images!

You control who has access to which photos

Create albums for each event

Links to Articles

Photos from Events

Notes from members

Members join

Blogs

www.twitter.com/MDWGCAP

AwardsAwards

Maryland Wing Maryland Wing PAO of the YearPAO of the Year

Middle East Middle East Region PAO of Region PAO of the Yearthe Year

National PAO of National PAO of the Yearthe Year

Balsam AwardsBalsam Awards

PlanningPlanning

Meet with your commanderMeet with your commander Plan at least one year aheadPlan at least one year ahead Write your plan down Write your plan down Send your plan to Wing PAOSend your plan to Wing PAO Work your planWork your plan Report your successReport your success

NewslettersNewsletters Open housesOpen houses Fundraising eventsFundraising events Community eventsCommunity events Aerospace Education eventsAerospace Education events Government liaison eventsGovernment liaison events Promotion/Special Promotion/Special

ceremoniesceremonies Bulletin BoardsBulletin Boards Training – ES or otherTraining – ES or other

Quarterly PAO ReportQuarterly PAO Report

Required by Wing Operating Required by Wing Operating InstructionInstruction

Due by 10Due by 10thth of Jan, Apr, Jul, Oct of Jan, Apr, Jul, Oct Allows Wing PAO to keep track of Allows Wing PAO to keep track of

unit activities, newsletters, unit activities, newsletters, websites, etc.websites, etc.

Send newsletters and other items Send newsletters and other items more frequently for higher visibilitymore frequently for higher visibility

Crisis Communication Crisis Communication PlanPlan

Required by CAPR 190-1Required by CAPR 190-1

Wing level plan will be used by all Wing level plan will be used by all units – located on units – located on www.mdcap.orgwww.mdcap.org

Get started……access your strengths

…start slowly – work in your comfort zone

…spread your wings

…dare to take chances

…seek help – ask questions