Name of the Entrepreneur and Enterprise

Mr. Nitesh Lalla

Breeze Enterprise

Profile of the Entrepreneur

Nitesh Lalla, 28 Education: MBA Previous work experience: 4 years in

Hotel Industry Company: Jumbo King Belief in Best Service Liking towards serving people keeping

Hygiene factor in mind

Product & Franchise DescriptionMENU :-

Regular Combo Grill Combo Butter Grill Combo Chhole Combo Chhole with

Cheese Combo

Schezwan ComboSchezwan Cheese ComboPaneer ComboPaneer with Cheese ComboJumbosa ***

Product Description• Benefits - hygiene and quality

standards • Pricing - middle and lower class

commuters(Price conscious but pleasure-seeking )

Product Specification• a certain level of technology and

hygiene into the process• a genuine and high-quality

product the process handled by someone very competent

• use the finest quality ingredients such as the best oil

Franchise Description• Jumbo King is India’s Largest selling Vada pav• Currently Jumbo King only has its outlets near railway stations• 40+ Franchisee in Mumbai

Training Provided: • Initial Franchisee Certification Programme for 2 days and then

continuous upgradationMarketing Support:

• Branding, Promotions, Tie-ups, various Marketing activities to keep desired sales level.

Agreement Terms:

• Initial Terms 9 years, to be renewed every 3rd year of operation.

Location of the Enterprise

Ulhasnagar Station

Market Research• 150,000+ vada-pav’s are sold every day in Mumbai alone

• 75% of vada-pav purchasers are 16 to 25 years old

• Over 9 Cr. Vada pavs sold till date

• Selling & Value proposition – Quick, Convenient and hygienic

• Competitors – Indirect Competitor(McDonald's) and Direct Competition is from Vada pavs sold on roadside

• It is of utmost importance to position the brand along parameters such as affordability, local taste and quick service since these features can differentiate it from the existing competition

Market Research Requirements from a Franchisee :

• Investment of Rs.10-12 lac for express counter • Reatil Space of 300--1000 sq.ft ownership / lease basis• Time commitment of 10/12 hours per day to Jumboking business

Recruitment Process :• All Mumbai and Thane based enquiries are called to Mumbai

Office for Jumboking presentation. • Shortlisting is done for a second round where prospective

franchisees are given details of project profit and loss account. In third round M.O.U is signed and franchisee is given hand book detailing how to make Jumboking outlet operational

Sources of FundsInternal sources : Personal sources(2 Lakhs) Own Investment(6 Lakhs)

External sources : Loan capital - bank loan

(4 Lakhs)

Laws governing to the Business & Registration of Business

Franchise Disclosure and Registrations Laws• Federal• Business Opportunity Laws• Franchise Relationship Laws• Consumer Protection Laws and Unfair Trade Practices Laws

(Little FTC Acts)

Licenses Required• Shops & Establishment Certificate• BMC Health License ( to serve food)• Maharashtra License under Food and Drug control Act, Govt. of India• Water Connection Certificate as per Grade• Police Registration Certificate• Sales Tax Registration Certificate under Bombay Sales Tax under Sec.

22/22A-1059.

Manpower Requirement

Strength of 5 : 1 Supervisor 1 Senior Supervisor 3 others to look after

the core activities