JULY 21, 2020 | OFFICIAL SPONSORSHIP GUIDE

On behalf of the Field of STARS committee, I would like to officially announce our next event on July 21, 2020 and invite you to participate in this incredible fundraiser. It has been my pleasure to work with the Field of STARS committee since inception and I am honoured to take on the role of committee chair this year.

Field of STARS is a fundraising event in support of STARS. This event features an opportunity to network, to celebrate your customers, employees, and their families in a country casual themed event that occurs right at the Ag in Motion grounds on July 21, 2020. Not only does it include a delicious dinner but it also features live auctions, silent auctions and this year features live entertainment by The Washboard Union. All of the net proceeds from the event go directly to STARS.

It is no secret that STARS is one of the most crucial services for our rural areas and to those who live, work and travel in Western Canada. As someone who works in the agricultural sector and travels often, I understand the necessity of keeping this important service in our community.

Field of STARS has sold out every year since it began with more than 1,200 people attending each year. It has quickly become one of the most well-known and anticipated events in Saskatchewan.

On behalf of the 2020 Field of STARS committee, we thank you for supporting this exciting event and look forward to hosting you on July 21, 2020.

Sincerely

Dan Aberhart

MESSAGE FROM FIELD OF STARS COMMITTEE CHAIR

28X Award winners, JUNO Breakthrough Group of the Year and two-time reigning CCMA Group/

Duo of the Year, The Washboard Union have defied classification and continue to be one of the

most talked about bands in Country music. Led by step-brothers Aaron Grain & Chris Duncombe

and their best friend David John Roberts, The Washboard Union share an innate love for the art

of songwriting and storytelling that has resonated with audiences from North America to Europe.

Certified Gold in Canada, the band has several Top 10 hits and numerous top 20 hits in Canada,

and was the first country band to ever win the JUNO Award for Breakthrough Group of the Year;

a multi-genre category. One of the busiest bands touring in Canada, The Washboard Union have

played nearly every stage between Vancouver Island and Newfoundland, and have shared the

stage with Old Dominion, Keith Urban, Reba McEntire, Dwight Yoakam, Jason Aldean, Zac Brown

Band, Thomas Rhett, Lonestar, and more.

AWARDS & ACHIEVEMENTS (28):• 2019 JUNO: Breakthrough Group of the Year

• 2017 Certified Gold Single: Shot of Glory

• 2017 Western Canadian Music Award: Country Artist of the Year

CCMA (CANADIAN COUNTRY MUSIC AWARDS):• 2019: Group or Duo of the Year, Roots Album of the Year

• 2018: Group or Duo or the Year, Roots Group of the Year

• 2017: Roots Group of the Year

• 2016: Rising Star Award, Roots Group of the Year

FEATURED ENTERTAINMENT

The 3rd Annual Field of STARS, Presented by Bayer event will take place on July 21, 2020 at the Ag in Motion site.

A fundraising experience event in support of STARS. STARS provides a safe, rapid, highly specialized emergency medical transport system for critically ill and injured patients. STARS is a charitable non-profit organization that provides service from bases in Saskatoon, Regina, Calgary, Edmonton, Grande Prairie and Winnipeg. STARS has carried out more than 42,000 missions across Western Canada since its inception in 1985.

The incredible ongoing support of the community helps STARS to continually enhance its innovative, world-class and leading-edge air medical program and services. STARS’ unique model of community, corporate and government support allows it to continue providing the highest standard of patient care and transport to those who live, work and travel in Western Canada.

This unique event features industry networking, live and silent auctions, cocktails, gourmet grilled dinner in the field and live entertainment featuring The Washboard Union.

ABOUT THE EVENT FEATURES ANDATTRACTIONS• This event has sold out each year since

inception

• 1,200 attendees

• Live entertainment by The Washboard Union

• Over the past 2 years, the event has raised more than $1 million for STARS

• Casual country theme

• Gourmet grilled dinner

• Industry and Lifestyle live auction packages

• STARS Very Important Patient presentation

• Helicopter tours

• Silent auction featuring 100+ items and packages

• Safe transportation provided

WHY SPONSOR FIELD OF STARSCAPTIVE AUDIENCE• Exposure to new prospects

• Profile your company to more than 1,200 top-performing agriculture professionals

• Profile your company to business executives in the agriculture sector

• No other event brings this many high quality prospects in the agriculture sector together

RETURN ON INVESTMENT• Are you already investing as an exhibitor at Ag in Motion? Leverage your display through increased traffic

and attention; improve sales outcomes from your investment

COMMUNITY GOODWILL• Raise money for STARS and affiliate your brand with one of the most recognized services in rural

Western Canada

MEDIA COVERAGE• Support and promotion by Canada’s largest agriculture media company: Glacier FarmMedia

PRODUCT AWARENESS• Profile your marquee product in front of customers that you would not normally reach

CUSTOMER APPRECIATION• Hold your customer appreciation celebrations at Field of STARS and avoid organizing a separate, off-site event

• Field of STARS features industry networking, live and silent auctions, cocktails, gourmet grilled dinner and

live entertainment, as well as safe transportation to and from Saskatoon

• Celebrate your customers while supporting STARS

John DeereMacdonCase IH

OtherNew Holland

Bourgault IndustriesBrandtKubota

Schulte IndustriesMorris Industries

Massey FergusonHoney Bee

SeedmasterCaterpillar

Farmer/Business owner

Agriculture Industry

Sales & Related Occupations

Business owner

Manufacturer

Health Care Professional

Business or Financial Operations

Arts, Design & Entertainment

Legal Occupation

2019 EVENT ATTENDEES USE THE FOLLOWING BRANDS

AVERAGE HOUSEHOLD INCOME IS 200K+

IN THE NEXT 18 MONTHS, EVENT ATTENDEES ARE LIKELY TO DO THE FOLLOWING:

ATTENDEE OCCUPATIONS

Purchase or lease a new

vehicle

Purchase or lease agriculture

equipment

Renovate their home

Purchase crop input products

Landscape their yard

Apply for a new credit card or loan

21%25%30%35%37%55%

AGE OF ATTENDEES

65+

55-64

45-54

35-44

25-34

18-24

EVENT AUDIENCE

3,300 PEOPLE viewed the live auction, in addition to the 1,200 PEOPLE at the event.

Of the 3,300 people viewing the live auction on the Ritchie Bros. website, MORE THAN 1,700 were interested in the equipment packages.

RITCHIE BROS. LIVE AUCTION STATS:

SPONSORSHIP OPPORTUNITIESThis event is a rewarding way to engage with your clients, employees and their families. Show your community support and help STARS be there for the next patient.

We offer a wide range of sponsorship opportunities. In addition to the levels listed below, we also offer the opportunity to customize a level with sponsorship activations that meet your company needs.

BRONZE HARROW SPONSOR: $5,000

• Opportunities available but not limited to: volunteer sponsor, VIP (Very Important Patient) sponsor, crew

sponsor, fan sponsor, helicopter sponsor

IN KIND PARTNERSHIP• Décor, technical, entertainment, advertising, media, marketing, meal and other gift in kind opportunities are

available. Recognition will be defined by the value of the support, as well as the interests of the supplier.

CORPORATE 100 TICKET PACKAGE: $18,000 (limited quantities available)

• Corporate name and logo recognition in event program, corporate logo on event website with link to your

website, corporate logo on event screens, signage and tables at the event & a private tour of the STARS

base in Saskatoon.

CORPORATE TABLE SPONSOR: $2,000 (per table of 8)

• Corporate name and logo recognition in the event program, corporate logo on event website with link to

your website, corporate logo on event screens, signage, and tables at the event & a private tour of the

STARS base in Saskatoon.

INDIVIDUAL TICKET: $200/ea.

EXCLUSIVE PRESENTING SPONSOR: $60,000

EXCLUSIVE ENTERTAINMENT SPONSOR: $40,000

EXCLUSIVE TENT SPONSOR: $40,000

EXCLUSIVE DINNER SPONSOR: $40,000

GOLDEN GRAIN CART SPONSOR: $20,000

• Opportunities available but not limited to: live auction sponsor, specialty cocktail sponsor, and pledge

drive matching sponsor

PLATINUM SEEDER SPONSOR: $15,000

• Opportunities available but not limited to: meat sponsor, attendee ticket sponsor, givergy technology

sponsor, and beer bucket sponsor

EXCLUSIVE VIP RECEPTION SPONSOR: $12,000

SILVER SWATHER SPONSOR: $10,000

• Opportunities available but not limited to: transportation sponsor, gala program sponsor, raffle sponsor,

silent auction sponsor

BENEFITS

Investment $60,000 $40,000 $40,000 $40,000 $20,000 $15,000 $12,000 $10,000 $5,000

Availability 1 1 1 1 Unlimited Unlimited 1 Unlimited Unlimited

Event tickets 40 30 30 30 10 8 8 8 6

Ad in event program Full Page Full Page Full Page Full Page ½ Page ½ Page ½ Page ¼ Page Logo

Logo recognition on event screens and signage

Private introduction with headliner entertainment 8 Passes 4 Passes 4 Passes 4 Passes

Speaking opportunity

Showcase company video at event

Logo and link on event website

Private tour of the STARS base in Saskatoon

Tickets to the Exclusive VIP Reception 8 Tickets 4 Tickets 4 Tickets 4 Tickets 4 Tickets 4 Tickets 4 Tickets 4 Tickets 4 Tickets

SPONSORSHIP BENEFITS

* Sponsor benefits customization available at donor request

INDUSTRY & LIFESTYLEAUCTION PACKAGESDonate an item, service or experience to our 2020 live auction.

Some of the above benefits are deadline sensitive and we will communicate these deadlines at the time of sponsorship confirmation.

BENEFITS

• Tickets to attend the 2020 event (quantity based on value of donated item).

• Opportunity to showcase a 30-second corporate profile video at the event.

• Corporate logo and profile in event program (1/4 pg. ad).

• Your donation toward the live auction is at your cost but recognized at market value. This makes the contribution that much more affordable than cash or other type of donation and it’s a true business expense.

• Product donation is similar to a demo discount offered to promote a product to a new customer but goes to a good cause.

• Corporate logo on event website with link to your website.

• Allows for multiple opportunities of coverage that would not normally be available.

• Corporate logo on event screens and signage.

• Private tour of the STARS base in Saskatoon.

• Your donated item will be featured on the Ritchie Bros. website. The link will be shared with all Ag in Motion attendees as well as all Field of STARS attendees.

• Opportunity to customize sponsorship activations.

FIELDOFSTARSEVENT.CA

CONTACTASHLYN YABLONSKI,STARSHangar 21, 2475 Airport RoadSaskatoon, SKS7L 1M4T: 306-659-1525E: ayablonski@stars.ca