LOGO MANUALJuly 2015 | Version 1.1

Vertical (two lines)

Horizontal

Vertical (one line)

Primary Use

CORPORATE LOGOS

A primary logo exists with two alternates. Using a correct logo lockup is essential to maintaining the brand.

PRIMARY USE: HORIZONTALThe vertical version of the logo should be used as the first option for introducing or closing a document.

ALTERNATE USE: VERTICAL(TWO LINES)The horizontal double-lined version is used when a horizontal alignment is not possible, ie. as a profile picture on social media sites.

ALTERNATE USE: VERTICAL(ONE LINE)The horizontal double-lined version is used when the logo is to be centered on a document.

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ICONThe icon should be used for profile pictures wherever possible. Its format goes well with the square/circle format used on social media. Always use light-coloured background, ideally white or light grey.

VERTICAL (TWO LINES)The vertical version of the logo should be used on the social media sites only in case the wording is clearly readable even in its smallest size (ie. profile picture thumbnail).

SOCIAL MEDIA

If the logo is to be used on social media websites and/or profiles, the following versions are permitted.

Vertical (two lines)Icon

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INCORRECT LOGO USE

Incorrect logo use compromises thebrand as a whole. Never try to recreateor alter the logo yourself. Only use thelogos that we provide.

Please follow our guidelines for correctlogo usage.

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Rotating any logos. Re-colouring any logos. Skewing proportions.

Removing graphic elements from any logos.

Moving the icon. Removing the icon.

Using any logos on low contrast background.

Placing any logos on top of an image, resulting in compromised legibility.

Lowering opacity or adding transparency to

the logo.

Without resizing the logo, use the letter “t” as displayed in the logo to define the exclusion zones (as shown).

To determine the exclusion zone size for the icon, use the single graphic element from the icon as indicated.

LOGO EXCLUSIONZONES

Make sure that text or other design elements do not encroach upon the logo.

The marked space should always be given to let the logo ‘breathe’, free from distraction.

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Horizontal

Vertical (two lines)Vertical (one line) Icon

With any use, make sure the logo contains exclusion zones, as indicated in the chart.

MINIMUM REPRODUCTION ZONE

In all versions of the logo, a minimum size must be adhered to so that legibilty is retained.

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150 x 49with exclusion zones

130 x 28without exclusion zones

150 x 58with exclusion zones

134 x 43without exclusion zones

100 x 67with exclusion zones

82 x 49without exclusion zones

60 x 66with exclusion zones

33 x 40without exclusion zones

40 x 13with exclusion zones

34.5 x 7.5without exclusion zones

40 x 15.5with exclusion zones

35.6 x 11.2without exclusion zones

32 x 21.6with exclusion zones

26.4 x 15.8without exclusion zones

19.5 x 21.5with exclusion zones

10.7 x 12.8without exclusion zones

PRINT (in mm) WEB (in px)

PRIMARY COLOR PALETTEThe primary color palette are the core colors that make up theContractor Connect brand.

SECONDARY COLOR PALETTE (USED FOR PRINT)These swatches are still largely used when emphasis is neededto break up designs.

COMPLEMENTARY TINTS (USED FOR PRINT)As rule of thumb we have used tints of black ranging from 10% - 80%, mostly for body copy and other text heavy pieces.

BRAND & LOGO COLOURS

A strong color paletteis a componentthat defines a strong brand.

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Primary Logo Colour #1:LIGHT GREEN

Primary Logo Colour #2:DARK GREEN

Secondary Colour #1:DARK GREY

Secondary Colour #2:LIGHT GREY

COMPLEMENTARYTINTS

76 / 0 / 97 / 0

88 / 11 / 94 / 43

0 / 0 / 0 / 80

0 / 0 / 0 / 20

CMYK

59 / 180 / 74

1 / 105 / 56

88 / 89 / 91

209 / 211 / 212

RGB

#3BB44A

#016938

#58595B

#D1D3D4

HEX

90% 70% 60% 40% 40% 30% 10%

DESIGNERSSilvia Weinzettelovasilvia@babds.com

Gavin Birdgavin@babds.com0481 464 444

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CONTACTS

Created with love by BAB design studio.Thank you for being our BABtastic client!

www.babds.com@bab_dsbabdesignstudiobabdesignstudio

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