July 2015 Fung Business Intelligence Centres wear market... · Exhibit 1: Total retail sales of clothing, shoes, hats and textiles by enterprises above designated size**, 2010 - 2014

Childrens wear Market in China

July 2015

Fung Business Intelligence Centre

TABLE OF CONTENTS

2

1 Executive summary

2 Overview

3 Consumer buying preferences

Survey and key findings

4 Trends

5 Brand analysis and brand profile

6 Summary

3

6

16

26

38

68

3

1 Executive summary

EXECUTIVE SUMMARY

OVERVIEW AND TRENDS

4

The growth momentum of the childrenrsquos wear market in China is forecast to grow at a higher rate than the

global average

Chinarsquos unique ldquo4-2-1rdquo family structure may become ldquo4-2-2rdquo which provides development opportunities

for childrenrsquos wear market

Overview

Trends

Parents are increasingly looking for stylish and fashionable designs Brands are also offering

childrenrsquos apparel that are similar in style of adultrsquos clothing

Brands originally focused on the older kids segment has shifted emphasis to the baby wear segment

An increasing number of childrenrsquos wear brands have built a digital and mobile presence they are also

increasingly engaging customers through social media

Increasing numbers of retailers are exploring O2O initiatives

Childrenrsquos wear market is the fastest-growing sector and it is more resilient than both the womenrsquos wear

and menswear market

While physical stores are still important multi-channel retailing is become more popular

2014-18e

CAGR

5

8 KEY FINDINGS

Both parents

and children

are the decision

makers Around half of

the respondents

spend 101-300

yuan per

transaction

Simple and

leisurely styles

are preferred

Foreign brands

are the most

sought after

among Chinese

customers Chinese parents

love shopping

online

Shopping malls

and department

stores are the top

retail channels for

childrenrsquos wear

Product safety

ranks among the

highest concern for

Chinese

consumers of

childrenrsquos wear

Shopping malls

with child-related

facilities are

popular

ldquoProduct safetyrdquo (72) ldquogarment materialrdquo

(67) and ldquovalue for moneyrdquo (63) are

the top three concerns when choosing

childrenrsquos clothing

Over 30 of respondents stated that

they would visit shopping malls with

child-related facilities weekly

While 70 of Chinese consumers

usually buy clothing in shopping malls

56 and 54 also reported that they

usually shop in department stores and

online respectively

EXECUTIVE SUMMARY

CONSUMER PREFERENCE SURVEY

Source Fung Business Intelligence Centre

6

2 Overview

MARKET OVERVIEW

CHINArsquoS APPAREL MARKET REMAINS STRONG DESPITE SLOWER GROWTH

7

Exhibit 1 Total retail sales of clothing shoes

hats and textiles by enterprises above

designated size 2010 - 2014

Source National Bureau of Statistics of the PRC compiled by


ldquoChina to overtake the US to become the largest apparel market by 2017rdquo 26 April 2014 Euromonitor International

Enterprises above designated size refer to enterprises with annual sales of 5 million yuan or above and with an employment of or over 60

Chinarsquos apparel market remains one of the fastest growing markets in the world despite seeing slower growth over recent years

Total retail sales of clothing shoes hats and textiles by enterprises over designated size amounted to 1256 billion yuan in 2014 up 109 year-on-year (yoy)

China is expected to overtake the US and become the worldrsquos largest apparel market by 2017

MARKET OVERVIEW

CHILDRENS WEAR IS THE FASTEST-GROWING SECTOR

Childrenrsquos wear market is the fastest growing segment among the various segments of the apparel sector It saw a 92 yoy growth in 2014 compared with 71 yoy growth for menswear and 77 yoy growth for womenrsquos wear

Childrens wear market is also more resilient than both the womensrsquo wear and menswear market Since children quickly outgrow clothes

and therefore the purchase of new childrenrsquos clothing is a necessity whereas adults can delay the purchase of new clothes for themselves

8

Exhibit 2 Yoy growth for Chinarsquos apparel

market by category 2013-2014

Source Euromonitor International compiled by Fung Business

Intelligence Centre

MARKET OVERVIEW

CHILDRENS WEAR IS THE FASTEST-GROWING SECTOR (CONTrsquoD)

However the performance of the market is forecast to stabilise after the high growth in recent years

9

Exhibit 3 Retail sales of childrens wear 2011 ndash 2019 (estimates)

Source Euromonitor International compiled by Fung Business Intelligence Centre

MARKET OVERVIEW

CHILDRENS WEAR MARKET CONTINUES TO SEE HUGE GROWTH POTENTIAL

The growth momentum of childrenrsquos wear market in China is set to continue in the coming years The childrenrsquos wear market in China is forecast to grow at a compound annual growth rate (CAGR) of 105 in 2014-2018 higher than the global average of 64

10 HKTDC - httpeconomists-pick-researchhktdccombusiness-newsarticleResearch-ArticlesChildren-s-Clothing-Market-in-China-Trends-and-

Dynamicsrpen11X0000001X0A1WEYhtm

Source HKTDC compiled by Fung Business Intelligence Centre

Exhibit 4 Compound annual growth rate of childrens wear market 2014-2018 (estimates)

MARKET OVERVIEW

CHILDRENS WEAR MARKET CONTINUES TO SEE HUGE GROWTH POTENTIAL (CONTrsquoD)

11

Birth rate in

China 2014

124 per 1000 persons

2396 million (175)

Population aged

0-15 2014

Source National Bureau of Statistics of the PRC

Exhibit 5 Birth rate and population of children aged 0-15 in China 2014

Population aged 0-15 accounted for 175 of the total population in 2014

Since early 2014 the Chinese government has implemented a new policy which allows couples to have two children if either parent is an only child in the family Two million extra babies are expected each year as a result of the new policy

The unique ldquo4-2-1rdquo family structure in which four grandparents (parental and maternal grandparents) two parents and one child may become ldquo4-2-2rdquo This provides further development opportunities for childrenrsquos wear market

MARKET OVERVIEW

BABY AND TODDLER WEAR TO REMAIN THE BEST-PERFORMING CATEGORY

Baby and toddler wear is and will continue to be the best-performing sub-category in the childrens wear segment

The growth of girlsrsquo apparel exceeds that of boysrsquo apparel Higher purchasing frequency and higher unit prices are the main driving forces behind the higher growth of girlsrsquo apparel

Baby and toddler wear is forecast to grow at a CAGR of 101 in 2014-2019e compared with 35 for boyrsquos wear and 50 for girlrsquos wear

12 Euromonitor International ndash ldquoChildrens wear in Chinardquo May 2015

Source Euromonitor Intertional

compiled by Fung Business Intelligence Centre

Exhibit 6 Compound annual growth rate of

childrens wear market 2014-2019

(estimates)

MARKET OVERVIEW

CHILD-RELATED CONSUMPTION IS HIGH IN MAJOR CITIES

According to Insite child-related consumption in 10 major cities including Beijing Shanghai Chengdu Wuhan accounted for 33 of the total daily expenditure for family in 2014

HKTDC - httpeconomists-pick-researchhktdccombusiness-newsarticleResearch-ArticlesChildren-s-Clothing-Market-in-China-Consumers-

Characteristics-and-Preferencesrpen11X0000001X0A21T4htm 13

Source Insite compiled by Fung Business Intelligence Centre

Exhibit 7 Share of child-related

consumption of the total daily

expenditure for family December 2014


Toys 88

Food and

beverage

244

Education

376

Apparel

188

Entertain-

ment

104

Exhibit 8 Breakdown of child-

related consumption December

2014

For many parents ldquoseeing touching smellingrdquo the product is important before they make their purchasing decisions They still prefer to buy childrenrsquos wear from physical stores especially specialty stores and professional stores as they can examine the products before purchasing Therefore physical stores are and will remain the key distribution channel for childrenrsquos wear

DISTRIBUTION CHANNEL

PHYSICAL STORES ARE STILL IMPORTANT WHILE MULTI-CHANNEL RETAILING

IS INCREASINGLY POPULAR

14

The rise of online retailing is evident Most foreign and local brands have already built their online presence Reasons for buying online Products are not yet available in China Consumers already know the quality of

apparel from visiting physical stores and price offered online is cheaper

Brand is regularly worn by their children

Currently most childrenlsquos wear brands adopt a multi-channel retailing model They have both physical stores as well as online stores and mobile apps to facilitate transaction Having said that parents are very concern about the quality of the clothes their kids wear the online channel largely serves as a supplement of physical stores



IS INCREASINGLY POPULAR (CONTrsquoD)

Online retailing is gaining ground for baby and maternity products Tmall and JDcom

accounted for 70 of the total B2C baby and maternity products market in 1Q15

A number of cross-border e-commerce platforms such as miacom are also targeting the baby and maternity market and bringing imported goods into China

15

Exhibit 9 Chinarsquos B2C market for baby and

maternity products 1Q12-1Q15

Source Analysys compiled by Fung Business Intelligence Centre

Exhibit 10 Market share of B2C players for baby

and maternity products 1Q15


16



7 11

Demography of respondents

SURVEY BACKGROUND

On 1-8 July 2015 the Fung Business Intelligence Centre conducted an online survey to study the buying behaviour of parents regarding childrenrsquos clothing A total of 377 valid responses were collected

Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3

17 Source Fung Business Intelligence Centre

70

Shopping malls

56 Department stores


53 Online stores (via mobile)

19 Hypermarkets and supermarkets

37 Baby and maternity specialty stores

KEY FINDINGS

SHOPPING MALLS AND DEPARTMENT STORES

ARE THE TOP RETAIL CHANNELS FOR CHILDRENrsquoS CLOTHING

18

54 Online stores (via PC)

Where do you usually buy childrenrsquos clothing Shopping malls and department stores are the most popular retail channels to shop for childrenrsquos clothing

70 of the respondents prefer purchasing childrenrsquos wear in shopping malls and 56 of respondents like to shop in department stores

Note Multiple responses were allowed

32

22 18

25

3

Weekly Monthly Depends on location

Sometimes Never

How often do you bring your children to shopping

malls and department stores with child-related

facilities

KEY FINDINGS


WITH CHILD-RELATED FACILITIES ARE POPULAR

19

More than half of the respondents visit shopping malls and department stores with child-related facilities at least once a month 32 of the respondents visit on a weekly basis

Parents with small children visit shopping malls and department stores with child-related facilities more often

Respondents aged 41-50 are less often to bring children to visit shopping malls and department stores with child-related facilities


Online shopping is another popular shopping channel 54 of respondents purchase via PC and 53 of respondents use mobile devices to make their purchase

Younger parents aged below 40 shop online more frequently (over 50) than parents aged 41 and above (33) They conduct purchases using both PC and mobile devices

In terms of place of residence respondents in Shenzhen are more familiar with shopping online compared with respondents in Shanghai and Beijing

Where do you usually buy


54 on the PC

53 through mobile phones

KEY FINDINGS

CHINESE PARENTS LOVE SHOPPING ONLINE



KEY FINDINGS

ldquoPRODUCT SAFETYrdquo IS THE NUMBER ONE CONCERN

FOLLOWED BY ldquoGARMENT MATERIALrdquo AND ldquoVALUE FOR MONEYrdquo


ldquoProduct safetyrdquo (72) ldquogarment materialrdquo (67) and ldquovalue for moneyrdquo (63) are the top three concerns when choosing childrenrsquos clothing

Most respondents cited that soft and comfortable fabrics such as pure cotton as their favourite garment material Female consumers are more concerned about the material of the clothes 74 of female respondents chose ldquogarment materialrdquo as a key consideration when buying childrenrsquos wear compared with 48 of male respondents

Brand matters most among respondents in the 41-50 age group 43 of respondents aged 41-50 are concerned about ldquobrand recognitionrdquo when they buy childrenrsquos clothing compared with 31 of respondents in the 21-30 age group and 27 of respondents in the 31-50 age group

72 Product safety 67

Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation

Note Respondents can choose three options

What styles of childrenrsquos clothing do you prefer



KEY FINDINGS

SIMPLE AND LEISURELY STYLES OF CLOTHING ARE THE MOST POPULAR

22

When it comes to style of childrenrsquos

clothing ldquosimple and leisurelyrdquo designs are the most popular among the respondents (79) followed by ldquostylishrdquo designs (45) and ldquosportyrdquo wear (40)

Our respondents are generally not in favour of cartoon and animation characters designs That said Disney cartoon characters are the most well received brand among the respondents

79

45 40

28

Simple and leisurely

Stylish Sporty Cartoon and animation characters

What are your favorite childrenrsquos wear brands

Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant

Balabala Winnie the Pooh

Gymboree Pencil Club

Hello Kitty Benetton

Nautica Kids Yeehoo

KEY FINDINGS

FOREIGN BRANDS ARE SOUGHT AFTER AMONG CHINESE CUSTOMERS


10

55

26

6 3

lt100 yuan 101-300 yuan

301-500 yuan

501-800 yuan

gt800 yuan

yen

How much do you spend in each

transaction

55 of the respondents spend 101-300 yuan per transaction

Respondents in the 41-50 age group usually spend more in each transaction than their counterparts in other age groups Over 60 of the respondents aged 41-50 spend more than 301 yuan per transaction compared with 44 of the respondents aged 21-30 and 35 of the respondents aged 31-40

Respondents in Beijing also have the tendency to spend more 54 of them spend more than 301 yuan per transaction compared with 37 of the respondents in Shanghai and 34 of the respondents in Shenzhen

24

KEY FINDINGS

AROUND HALF OF THE RESPONDENTS SPEND

101-300 YUAN PER TRANSACTION


Parents only 37 Children 5 Both parents and children- 58

25

KEY FINDINGS

BOTH PARENTS AND CHILDREN ARE THE PURCHASE DECISION MAKERS

When it comes to purchasing decision making 58 of the respondents said that both parents and children are the purchase decision makers while 37 of the respondents said that parents decide what to buy

For younger children parents play a more important role in making purchasing decision (48) but for older children 72 said that both parents and children decide together

Who normally make the purchasing decision



26

4 Trends

bull Product design

bull Product extension

bull Mobile revolution

bull Social media

bull Technologies and Big data

bull O2O

27

PRODUCT DESIGN

Our survey indicates that parents are increasingly looking for stylish and fashionable designs and we observe that more brands are offering childrenrsquos apparel in ldquogrown-uprdquo designs that are similar to the style of adults clothing

ldquoParent-childrdquo series are increasingly gaining attention At present only a few clothing brands on the mainland offer parent-child series and most are either sportswear or sweatshirts Many industry experts believe this relatively untapped market has huge development potential

Another area that brands should focus more on is the gift market Most people would choose famous brands when buying childrenrsquos wear especially babyrsquos clothes as gifts largely because they are more presentable and deemed more acceptable Indeed many players have begun to offer gift boxes

28

PRODUCT DESIGN

Some brands originally offering apparel for adults as well as international brands are venturing into the childrens wear market However the different specifications and safety regulations for childrenrsquos wear often make it difficult for them to extend to the childrens wear market Selected examples include Semir Li Ning Xtep Uniqlo and Zara

On the other hand eyeing the huge potential of the baby and toddlers wear market some brands originally focus on older kids segment has shifted emphasis to the baby wear segment A typical example is Annil

At the same time some childrenrsquos wear retailers have expanded their business scope by transforming from a retailer into a service provider Apart from selling products they also provide one-stop services to families

CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT

Kidswant has set up an online platform to let third-party vendors promote their services including maternity care early education swimming classes photography and art and music courses

29

China Kidswant Investment Holdings Co Ltd (Kidswant) is a specialty retailer selling apparel and accessories for mums-to-be and children (aged from newborn to 14 years)

The company was established in 2009 and headquartered in Jiangsu province By the end of 2013 Kidswant has over 40 stores in Shanghai Jiangsu Zhejiang Anhui

Chongqing Sichuan Hunan Hubei and Shandong

CASE STUDY

KIDSWANT

30

The retailer also regularly organises events such as seminars for mums-to-be kids winter camps and annual kids carnival parties to build closer relationship with customers

CASE STUDY

KIDSWANT

31

Moreover Kidswant has set up an online forum for parents to discuss and share their experience on pregnancy and raising children

MOBILE REVOLUTION

FROM E-COMMERCE TO M-COMMERCE AND S-COMMERCE

32

Transaction value of mobile

shopping

iResearch - httpwwwiresearchcomcncoredata2014q4_3shtml CNNIC

Number of shoppers who buy

online via mobile devices

Chinarsquos e-commerce market is growing rapidly apparently without boundaries and m-commerce is becoming a larger part of the e-commerce pie

An increasing number of childrens wear brands have built a digital and mobile presence to capitalise on the growing trend for customers using mobile devices to obtain product information and carry out transactions

They have set up their own online transactional website or mobile app Many of them are selling their products on WeChat or Weidian

SOCIAL MEDIA

33

Source wearesocialnet China Internet Network Information Centre


Exhibit 11 Social media users in China and the US

January 2015

Social media is having a huge impact on consumer purchasing decisions This is especially the case in China since Chinese shoppers generally engage more actively on social media platforms than their overseas peers

China has the largest number of social media users in the world and the highest percentage of Internet users using social media

Social media platforms are particularly relevant for the childrenrsquos wear market as parents are inclined to buy childrens wear brands recommended by relatives and friends while retailers increasingly engage with consumers through social media and hope to build positive word-of-mouth

TECHNOLOGIES AND BIG DATA

34

In todayrsquos digital world many retailers adopt new technologies to provide customers with a more personalised shopping experience

New technologies allow brands to set up their online and mobile platforms and engage in social networks while big data technologies allow retailers to better understand their needs preferences and shopping habits The use of data analytic tools allows brands and retailers to collect and analyse huge amount of consumer data so that they can tailor-made products and services for them

O2O

35

Increasing numbers of retailers and brands use O2O approaches to engage customers and provide a seamless and integrated experience for customers across all channels

Meanwhile many retailers also feature childrenrsquos play areas and offer temporary babysitting services allowing parents to shop at their leisure

CASE STUDY LEYOU

Offline retailers go online e-tailers go from clicks to bricks

Launching mobile apps to facilitate ldquoshopping on the

gordquo

Offering more pick-up points and pick-

up services

Integrating back-end operations

Unifying online and offline pricing

Forming partnership with Internet companies

bull It has its own transactional

online store and stores on

other e-commerce platforms

including Taobao Tmall and

JDcom

bull It actively engages with

customers via social media

bull Leyou has over 400 retail stores

nationwide bull Provide free WiFi at each store

bull Provide tablets for consumers to shop

online

bull Serve as ldquotemporary storagerdquo for the

online mall

bull Offer parent-child activities at stores

every week

bull It has set up a mobile

app with online

transaction function

and built-in scan

function

36

Leyou (China) Chain store Co Ltd (Leyou) is a specialty retailer selling apparel and accessories for mums-to-be and children (aged from newborn to 14 years)

The company was established in 1999 and headquartered in Beijing It has over 400 retail stores nationwide

CASE STUDY

LEYOU

Physical stores

Online stores Mobile app

DATA

BIG bull Memberrsquos registration

information bull Consumerrsquos spending

records and their purchase cycles

bull Comments and feedback posted on social media platforms

Data analytics Information collection

Identify new niche markets or market gaps

Design more effective and personalised marketing campaigns and promotions

Recommendations

Recommend products and send re-order reminders at appropriate times

37

CASE STUDY

LEYOU

38

5 Brand analysis and company profile

BRAND ANALYSIS

TOP 10 CHILDRENS WEAR BRANDS IN CHINA

39

Exhibit 12 Brand share of the top 10 childrens

wear brands in China 2010 and 2014 Childrens wear market in China is

fragmented The Top 10 brands accounted for around 10 of the total in 2014

No dominant leader is found in the market yet

The difference in market share between the top players is very small

Domestic brands Balabala Annil and Pepco remained the top three brands in 2014

Foreign players Gap and HampM as well as

local brands Red Kids Anta Kids and Pencil Club were the new entrants in the 2014 ranking while Dadida Bobdog Shuihaier Paclantic and Nike Kids dropped out


Intelligence Centre

BRAND ANALYSIS


Domestic brands clearly dominated the China market 7 out of the top 10 childrens wear brands in China were domestic brands

40

Exhibit 13 Brand share of the top 10 childrens wear

brands in China 2014


Disney apparel is distributed under The Roly Group and Li amp Fung has acquired the children apparel and toys businesses in Greater China

from The Roly Group in 2010

BRAND ANALYSIS


41

Exhibit 14 Average price and product offerings of the top childrenrsquos wear brands in China

Note Comparing marked price for similar style of T-shirts for boys

Source Euromonitor International company websites compiled by Fung Business Intelligence Centre

BRAND ANALYSIS


42

Exhibit 15 Positioning map of the top childrenrsquos wear brands in China


BRAND ANALYSIS

CNCIC - PERFORMANCE OF THE TOP 20 BRANDS IN CHILDRENS WEAR MARKET IN

CHINA IN 2014 Brand Market shares ()

Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107

43 The market share is obtained based on the weighted mean of the market share and the market coverage indicating the overall market share of childrens wear brands in China

with regard to varying weights in different regions

The China National Commercial Information Centre (CNCIC) conducts monthly survey to around 200 major department stores in China to study the performance of

different apparel sub-sectors It is noteworthy that the CNCIC data covers sales in major department stores only For childrenrsquos wear professional stores specialty stores

hypermarkets and supermarkets are also important sales channels Hence the actual overall market share of the brands may deviate from the CNCIC survey

BRAND ANALYSIS

CNCIC - PERFORMANCE BY SUB-SEGMENT

THE TOP 10 BRANDS IN CHILDRENrsquoS SPORTSWEAR IN 2014

Brand Market shares ()

Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973

361 Degrees Kids 670

Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44

Note It is noteworthy that the CNCIC data covers sales in major department stores only The actual overall market share of childrens wear brands may deviate

from the CNCIC data

The market share is obtained based on the weighted mean of the market share and the market coverage indicating the overall market share of childrens

wear brands in China with regard to varying weights in different regions

BRAND ANALYSIS


THE TOP 10 BRANDS IN BOYS AND GIRLS WEAR IN 2014


Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS


THE TOP 10 BRANDS IN TODDLERS AND BABIES WEAR IN 2014


Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE

In June 2015 the Fung Business Intelligence Centre visited the store of selected major childrenrsquos wear brands in Shenzhen and Guangzhou including Balabala Annil Pepco Adidas Kids Gap Kids Anta Kids Disney Pencil Club HampM Kids and Nike Kids This section highlights the store basics product offerings and prices visual merchandising promotional campaigns and O2O initiatives

47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix

Girl 40 Boy 40 Baby 20

Product categories and prices Profile

bull A Chinese brand established in

2002

bull Store count nationwide

(self-managedfranchised

stores) ~3540

bull No of cities ~180

bull Market share (2014) 36

Design

bull Casual trendy

Target

bull 0-16 years old

Note Data as of June 2015 facts and observation provided are based on the store visits conducted in field trip in June 2015

Balabalarsquos offical website - httpwwwbalabalacomcnenpage_id=858 accessed in May 2015

Euromonitor International ndash ldquoChildrens wear in Chinardquo May 2015

BRAND ANALYSIS

BRAND PROFILE

49

Store Basics Standalone store

Location No 112 Hua Jing Road Tianhe District

(Guangzhou)

Store size Around 500 sqft

No of staff 2

Surrounding brands Annil

Close to the escalator NA

O2O integration

In-store poster with QR code to promote the brandrsquos WeChat account

Visual merchandising

Cross merchandising with tops bottoms and accessories mix amp match

Promotion

12 off discount for any two items

VIP program

12 off discount on new arrivals

Exclusive birthday discount

Website bull httpwwwbalabalacomcn

Online stores Tmall - httpbalabalatmallcom JD - httpbalabalajdcom Dangdang - httpshopdangdangcom8603 YHD - httpshopyhdcomdpzxm-81455htmlglTrueReffer=https3A2F2Fwwwgooglecomhk2F

Social media bull WeChat Sina Weibo mobile app (non-transactional)

BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix



Annilrsquos offical website - httpwwwannilcomabout accessed in May 2015


Product categories and prices

BRAND ANALYSIS

BRAND PROFILE

51

Store Basics Store in department store Visual merchandising

Storage merchandising products are displayed in divided storage on the shelves

Promotion

20 to 50 off discount on selected items

VIP program

15 to 20 off discount on new

arrivals Exclusive birthday discount

Website bull httpwwwannilcom

Online stores Tmall - httpanniltmallcom JD - httpanniljdcomcpdad=1DLSUE

Dangdang - httpshopdangdangcom4236 YHD - httpshopyhdcomdpzxcms-26538-672740html Paipai - httpshoppaipaicom855010068 Vipcom - httpwwwvipcomshow-461060htmlff=3|10|28395|6 Cod flash sales - httpannilcodjdcom

Social media bull WeChat Sina Weibo

Name of the

department store

Shenzhen Maoye

Department Store

Store size Around 300 - 400 sqft

No of staff 2

Surrounding brands QQ Duck Mini Peace


BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old


Jmwcom - httpwwwjmwcomcnxm27052 accessed in May 2015


Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53


Zone merchandising according to different categories

Promotion


VIP program

10 off discount on new arrivals Exclusive birthday discount

Website bull httpwwwpepcocomcn

Online stores Tmall - httppepcotmallcom JD ndash httpmalljdcomindex-57219html VIPcom - httpbrandvipcomPepco


Name of the department store

Shenzhen Maoye Department Store

Store size Around 200 ndash 300 sqft

No of staff 1

Surrounding brands JoJo

Close to the escalator Yes

BRAND ANALYSIS

BRAND PROFILE

54

Profile

bull A German sportswear entered

China in 1997


(self-managedfranchised stores)

na

bull No of cities na


Design

bull Sporty causal

Target

bull 0 -14 years old

Product mix



Adidasrsquos official website - httpcareersadidas-groupcommanagement-trainee-programaspx accessed in June 2015



BRAND ANALYSIS

BRAND PROFILE

55


Cross merchandising with tops bottoms and accessories mix amp

match

Promotion

5 off with Maoye Department Store membership card

VIP program

10 off discount with membership card

Website bull httpwwwadidascomcn

Online stores Self-operated online store - httpshopadidascn Tmall - httpadidastmallcom JD - httpadidasjdcomcpdad=1DLSUE Paipai - httpshoppaipaicom2874470760-0000000000-0-7-1-40-0-0-0-0sKK1z14tMV4tMQ==indexshtml





No of staff 1

Surrounding brands Nike


BRAND ANALYSIS

BRAND PROFILE

56

Profile

bull An American brand established

in 1969


(self-managed stores) ~100



Design

bull Causal stylish

Target


Product mix




Gaprsquos official website - httpwwwgapcn accessed in May 2015


BRAND ANALYSIS

BRAND PROFILE

57

Store Basics Store in shopping mall Visual merchandising


Promotion

Up to 50 discount on selected items

VIP program

Membership registration required for online purchase at self-

operated online store

Website bull httpwwwgapcn

Online stores Self-operated online store - httpwwwgapcn

Tmall - httpgaptmallcom JD - httpgapjdcomcpdad=1DLSUE


O2O integration

Promote online store at the offlince store

Scan QR code linked to WeChat and online store

Name of the

department store Futian Coco Park

(Shenzhen)


No of staff 2

Surrounding brands No childrenrsquos wear brand around


BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50


Anta Kidsrsquo official website - httpantakidscom accessed in June 2015


BRAND ANALYSIS

BRAND PROFILE

59



Promotion

12 off discount on one item 25 off discount on two items

VIP program

5 -10 off discount on new arrivals

Website bull httpwwwantacom

Online stores Self-operated online store - httpantakidscom Mobile app (transactional) Tmall - httpantatmallcom JD - httpantajdcom Vip - httpbrandvipcomANTA



Grandview Mall (Guangzhou)


No of staff 2

Surrounding brands Cross Skechers


BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150

bull No of cities 24


Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50



Toonslandrsquos official website - httpwwwtoonslandcomlocationasp accessed in July 2015


BRAND ANALYSIS

BRAND PROFILE

61



Promotion

Purchasing one piece get 30 off purchasing two pieces get 40 off

VIP program

Join for free Every 2 yuan spending can

collect one point every 500

points can have 25 yuan off

Website bull httpwwwtoonslandcomaboutusasp

Online stores Xiaozhuren (Website currently under construction)

Social media bull Sina Weibo




No of staff 1

Surrounding brands Goodbaby QQ Duck


BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50



Pencil Clubrsquos official website - httpwwwpencilclubcom accessed in June 2015

Euromonitor International ndash ldquochildrens wear in Chinardquo May 2015

BRAND ANALYSIS

BRAND PROFILE

63



Promotion

Up to 40 off discount on selected items

VIP program


Website bull httpwwwpencilclubcom

Online stores Tmall - httppencilclubtmallcom Dangdang - httpshopdangdangcom15819


O2O integration

In-store QR code linked to WeChat




No of staff 1

Surrounding brands Ponpoko


BRAND ANALYSIS

BRAND PROFILE

64

Profile

bull A Swedish brand established in

1947


(self-managed stores) ~252 (Not

every store include kidrsquos wear

section)



Design

bull Causal stylish

Target


Product mix




HampM Chinarsquos official website - httpwww2hmcomzh_cnindexhtml accessed in May 2015


BRAND ANALYSIS

BRAND PROFILE

65



Promotion

Buy two get one free Up to 40 off discount for

selected items

VIP program

Membership registration required for online purchase at self-operated online store

Website bull httpwww2hmcomzh_cnindexhtml

Online stores Self-operated online store - httpwww2hmcomzh_cnindexhtml Mobile app (transactional)



PoPark Mall (Guangzhou East Rail Station)


No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile

bull An American sportswear

entered China in 1982



na



Design

bull Sporty causal

Target


Product mix



Bloomberg - httpwwwbloombergcomnewsarticles2013-07-16nike-s-lost-year-in-china-serves-as-cautionary-tale



BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil

Website bull httpwwwnikecomcnzh_cn

Online stores Self-operated online store - httpwwwnikecomcnzh_cn Mobile app (transactional) Tmall - httpniketmallcom JD - httpnikekidsjdcom Paipai - httpshoppaipaicom2874470760-0000000000-0-7-1-40-0-0-0-0xM2yyDQrF4tMV4tMQ==indexshtml




Store size Around 200-300 sqft

No of staff 2

Surrounding brands Jeep Adidas Boss


68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth

Getting fierce with more players entering the market

Online shops are drawing store traffic businesses away from offline shops

Adopting O2O strategies

High labour costs labour turnover

Huge Investments in multiple channels amp advanced technologies

Lack of talents (sales and marketing buyers senior management)

Relaxation of one-child policy from ldquo4-2-1rdquo to ldquo4-2-2rdquo family structure

Increasing household income

Product safety remains the primary concerns for parents

More sophisticated

Brand-conscious Drifting towards

fashion and lifestyles brands

Digital savvy and more interactive

70

End

CONTACTS

Asia Retail and Distribution Teresa Lam Vice President teresalamfung1937com (852) 2300 2466 Christy Li Research Manager christylifung1937com (852) 2300 2476 Tracy Chan Research Analyst tracychansyfung1937com (852) 2300 2480

71

Fung Business Intelligence Centre 10F LiFung Tower 888 Cheung Sha Wan Road Kowloon Hong Kong Tel (852) 2300 2470 Fax (852) 2635 1598 Email fbicgroupfung1937com httpwwwfbicgroupcom

72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat

Picture sources httpwwwfreepikcom

copy Copyright 2015 Fung Business Intelligence Centre All rights reserved

Though the Fung Business Intelligence Centre endeavours to have information presented in this document as accurate and updated as possible it accepts no responsibility for any error omission or misrepresentation Fung Business Intelligence Centre andor its associates accept no responsibility for any direct indirect or consequential loss that may arise from the use of information contained in this document

TABLE OF CONTENTS

2

1 Executive summary

2 Overview



4 Trends

5 Brand analysis and brand profile

6 Summary

3

6

16

26

38

68

3

1 Executive summary

EXECUTIVE SUMMARY

OVERVIEW AND TRENDS

4


global average



Overview

Trends








and menswear market


2014-18e

CAGR

5

8 KEY FINDINGS

Both parents

and children

are the decision


the respondents

spend 101-300

yuan per

transaction

Simple and

leisurely styles

are preferred

Foreign brands

are the most

sought after

among Chinese


love shopping

online

Shopping malls

and department

stores are the top

retail channels for

childrenrsquos wear

Product safety

ranks among the

highest concern for

Chinese

consumers of

childrenrsquos wear

Shopping malls

with child-related

facilities are

popular












online respectively

EXECUTIVE SUMMARY



6

2 Overview

MARKET OVERVIEW


7











MARKET OVERVIEW





8




Intelligence Centre

MARKET OVERVIEW



9



MARKET OVERVIEW







MARKET OVERVIEW


11

Birth rate in

China 2014


2396 million (175)

Population aged

0-15 2014






MARKET OVERVIEW










(estimates)

MARKET OVERVIEW










Toys 88

Food and

beverage

244

Education

376

Apparel

188

Entertain-

ment

104



2014





14











15







16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




3

1 Executive summary

EXECUTIVE SUMMARY

OVERVIEW AND TRENDS

4


global average



Overview

Trends








and menswear market


2014-18e

CAGR

5

8 KEY FINDINGS

Both parents

and children

are the decision


the respondents

spend 101-300

yuan per

transaction

Simple and

leisurely styles

are preferred

Foreign brands

are the most

sought after

among Chinese


love shopping

online

Shopping malls

and department

stores are the top

retail channels for

childrenrsquos wear

Product safety

ranks among the

highest concern for

Chinese

consumers of

childrenrsquos wear

Shopping malls

with child-related

facilities are

popular












online respectively

EXECUTIVE SUMMARY



6

2 Overview

MARKET OVERVIEW


7











MARKET OVERVIEW





8




Intelligence Centre

MARKET OVERVIEW



9



MARKET OVERVIEW







MARKET OVERVIEW


11

Birth rate in

China 2014


2396 million (175)

Population aged

0-15 2014






MARKET OVERVIEW










(estimates)

MARKET OVERVIEW










Toys 88

Food and

beverage

244

Education

376

Apparel

188

Entertain-

ment

104



2014





14











15







16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




EXECUTIVE SUMMARY

OVERVIEW AND TRENDS

4


global average



Overview

Trends








and menswear market


2014-18e

CAGR

5

8 KEY FINDINGS

Both parents

and children

are the decision


the respondents

spend 101-300

yuan per

transaction

Simple and

leisurely styles

are preferred

Foreign brands

are the most

sought after

among Chinese


love shopping

online

Shopping malls

and department

stores are the top

retail channels for

childrenrsquos wear

Product safety

ranks among the

highest concern for

Chinese

consumers of

childrenrsquos wear

Shopping malls

with child-related

facilities are

popular












online respectively

EXECUTIVE SUMMARY



6

2 Overview

MARKET OVERVIEW


7











MARKET OVERVIEW





8




Intelligence Centre

MARKET OVERVIEW



9



MARKET OVERVIEW







MARKET OVERVIEW


11

Birth rate in

China 2014


2396 million (175)

Population aged

0-15 2014






MARKET OVERVIEW










(estimates)

MARKET OVERVIEW










Toys 88

Food and

beverage

244

Education

376

Apparel

188

Entertain-

ment

104



2014





14











15







16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




5

8 KEY FINDINGS

Both parents

and children

are the decision


the respondents

spend 101-300

yuan per

transaction

Simple and

leisurely styles

are preferred

Foreign brands

are the most

sought after

among Chinese


love shopping

online

Shopping malls

and department

stores are the top

retail channels for

childrenrsquos wear

Product safety

ranks among the

highest concern for

Chinese

consumers of

childrenrsquos wear

Shopping malls

with child-related

facilities are

popular












online respectively

EXECUTIVE SUMMARY



6

2 Overview

MARKET OVERVIEW


7











MARKET OVERVIEW





8




Intelligence Centre

MARKET OVERVIEW



9



MARKET OVERVIEW







MARKET OVERVIEW


11

Birth rate in

China 2014


2396 million (175)

Population aged

0-15 2014






MARKET OVERVIEW










(estimates)

MARKET OVERVIEW










Toys 88

Food and

beverage

244

Education

376

Apparel

188

Entertain-

ment

104



2014





14











15







16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




6

2 Overview

MARKET OVERVIEW


7











MARKET OVERVIEW





8




Intelligence Centre

MARKET OVERVIEW



9



MARKET OVERVIEW







MARKET OVERVIEW


11

Birth rate in

China 2014


2396 million (175)

Population aged

0-15 2014






MARKET OVERVIEW










(estimates)

MARKET OVERVIEW










Toys 88

Food and

beverage

244

Education

376

Apparel

188

Entertain-

ment

104



2014





14











15







16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




MARKET OVERVIEW


7











MARKET OVERVIEW





8




Intelligence Centre

MARKET OVERVIEW



9



MARKET OVERVIEW







MARKET OVERVIEW


11

Birth rate in

China 2014


2396 million (175)

Population aged

0-15 2014






MARKET OVERVIEW










(estimates)

MARKET OVERVIEW










Toys 88

Food and

beverage

244

Education

376

Apparel

188

Entertain-

ment

104



2014





14











15







16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




MARKET OVERVIEW





8




Intelligence Centre

MARKET OVERVIEW



9



MARKET OVERVIEW







MARKET OVERVIEW


11

Birth rate in

China 2014


2396 million (175)

Population aged

0-15 2014






MARKET OVERVIEW










(estimates)

MARKET OVERVIEW










Toys 88

Food and

beverage

244

Education

376

Apparel

188

Entertain-

ment

104



2014





14











15







16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




MARKET OVERVIEW



9



MARKET OVERVIEW







MARKET OVERVIEW


11

Birth rate in

China 2014


2396 million (175)

Population aged

0-15 2014






MARKET OVERVIEW










(estimates)

MARKET OVERVIEW










Toys 88

Food and

beverage

244

Education

376

Apparel

188

Entertain-

ment

104



2014





14











15







16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




MARKET OVERVIEW







MARKET OVERVIEW


11

Birth rate in

China 2014


2396 million (175)

Population aged

0-15 2014






MARKET OVERVIEW










(estimates)

MARKET OVERVIEW










Toys 88

Food and

beverage

244

Education

376

Apparel

188

Entertain-

ment

104



2014





14











15







16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




MARKET OVERVIEW


11

Birth rate in

China 2014


2396 million (175)

Population aged

0-15 2014






MARKET OVERVIEW










(estimates)

MARKET OVERVIEW










Toys 88

Food and

beverage

244

Education

376

Apparel

188

Entertain-

ment

104



2014





14











15







16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




MARKET OVERVIEW










(estimates)

MARKET OVERVIEW










Toys 88

Food and

beverage

244

Education

376

Apparel

188

Entertain-

ment

104



2014





14











15







16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




MARKET OVERVIEW










Toys 88

Food and

beverage

244

Education

376

Apparel

188

Entertain-

ment

104



2014





14











15







16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat








14











15







16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat










15







16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




16



7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




7 11


SURVEY BACKGROUND


Female 74 Male 26

Gender

Age

21-30 (23) 31-40 (64) 41-50 (11)

87

Number of Children

Age of Child

Aged 0-3

Aged 4-8

Aged 9-14

Shanghai 73

Beijing 7

Guangzhou 11

Shanghai 73

Beijing 7

Shenzhen 6

Nanjing 1

Ningbo 1

Qingdao 1

Guangzhou 1

Others 9

Place of Residence

53

49

24

1 2 ge3


70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




70

Shopping malls






KEY FINDINGS



18





32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




32

22 18

25

3


Sometimes Never



facilities

KEY FINDINGS



19










54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat









54 on the PC


KEY FINDINGS




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




KEY FINDINGS








Garment material

63 Value for money

37 Design 30

Brand

recognition 17

On sale

4 Online review

2 Friend

recommendation





KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat







KEY FINDINGS


22




79

45 40

28




Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat





Gap Adidas

Disney Paw in Paw

Nike Uniqlo

Zara Eland

Carters Annil

Jeep Les Enphant




Nautica Kids Yeehoo

KEY FINDINGS



10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




10

55

26

6 3


301-500 yuan

501-800 yuan

gt800 yuan

yen


transaction




24

KEY FINDINGS





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat





25

KEY FINDINGS







26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




26

4 Trends

bull Product design



bull Social media


bull O2O

27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




27

PRODUCT DESIGN




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




28

PRODUCT DESIGN




CASE STUDY KIDSWANT

CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




CASE STUDY

KIDSWANT


29




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




CASE STUDY

KIDSWANT

30


CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




CASE STUDY

KIDSWANT

31


MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




MOBILE REVOLUTION


32


shopping







SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




SOCIAL MEDIA

33




January 2015





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat





34



O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




O2O

35



CASE STUDY LEYOU



gordquo


up services








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat








JDcom






online


online mall


every week


app with online


and built-in scan

function

36



CASE STUDY

LEYOU

Physical stores


DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




DATA








Recommendations


37

CASE STUDY

LEYOU

38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




38


BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS


39










Intelligence Centre

BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS



40






BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS


41




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS


42



BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS



Balabala 418

Adidas Kids 400

Nike Kids 358

Annil 347

Les Enphants 239

Shuihaier 192

E-land 172

Paw in Paw 172

Goodbaby 165

Anta Kids 160

Pepco 153

ABC 151

Camkids 147

Labi Baby 146

Dadida 144

Snoopy 135

Whalec 128

Paclantic 117

Yeehoo 113

Disney 107






BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS




Adidas Kids 2543

Nike Kids 2310

Anta Kids 1001

Camkids 973


Xtep 531

Jeep 530

Kappa 275

New Balance 253

Li Ning Kids 188

Others 726

44


from the CNCIC data



BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS




Balabala 572

Annil 469

Shuihaier 259

Goodbaby 223

Pepco 206

ABC 205

Dadida 195

Snoopy 181

Whalec 172

Paclantic 159

Others 7359

45


from the CNCIC data



BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS




Les Enphants 1178

Yeehoo 581

Labi Baby 385

Goodbaby 348

Piyopiyo 230

Hallmark 216

Shuihaier 197

Senbodulun 189

Annil 186

Nicholas Bears 166

Others 6326

46


from the CNCIC data



BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE


47

BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

48

Product mix




2002



stores) ~3540



Design

bull Casual trendy

Target

bull 0-16 years old




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

49



(Guangzhou)


No of staff 2



O2O integration




Promotion


VIP program






BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

50

Profile


1996



stores) ~1629



Design

bull Cartoon casual

Target

bull 0-12 years old

Product mix






BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

51



Promotion


VIP program







Name of the

department store

Shenzhen Maoye

Department Store


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

52

Profile


1995



stores) ~2700



Design

bull Cartoon casual

Target

bull 0-15 years old




Product mix

Girl 60 Boy 40


BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

53



Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

54

Profile


China in 1997



na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

55



match

Promotion


VIP program








No of staff 1



BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

56

Profile


in 1969





Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

57



Promotion


VIP program







O2O integration



Name of the


(Shenzhen)


No of staff 2



BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

58

Profile


2008



stores) ~1228



Design

bull Sporty causal

Target



Product mix

Girl 50 Boy 50




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

59



Promotion


VIP program








No of staff 2



BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

60

Profile


in 1923



~150



Design

bull Cartoon causal

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

61



Promotion


VIP program










No of staff 1



BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

62

Profile


1996



~1500



Design

bull Classic trendy

Target


Product mix

Girl 50 Boy 50





BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

63



Promotion


VIP program





O2O integration





No of staff 1



BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

64

Profile


1947




section)



Design

bull Causal stylish

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

65



Promotion


selected items

VIP program








No of staff 8-10



BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

66

Profile





na



Design

bull Sporty causal

Target


Product mix






BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




BRAND ANALYSIS

BRAND PROFILE

67



Promotion


VIP program

Nil







No of staff 2



68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




68

6 Summary

SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




SUMMARY

69

Childrenrsquos

wear

market

Competition

Consumer

preference

Cost of

doing

businesses

Manpower

Regulatory

issues

Room for

future

growth










More sophisticated




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




70

End

CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




CONTACTS


71


72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




72

FBIC WEBSITE

wwwfbicgroupcom

Find us on WeChat




Documents

July 2015 Fung Business Intelligence Centres wear market... · Exhibit 1: Total retail sales of clothing, shoes, hats and textiles by enterprises above designated size**, 2010 - 2014