Volume One | July 2013

INSIDE THIS ISSUE

1 - SAVE THE DATE! 2013 Marketing Summit Information2 - 6 A Review of the Technology & Marketing Summit 6 - New Associate Member Spotlight 7 - About GCA Associate Member Program & Members8 - Benefits of Joining GCA

Georgia Cable Association (404) 549 - 2542 | 34 Peachtree Street, Suite 1900, Atlanta, GA 30303 | www.gacable.com

CABLE MATTERS

The Georgia Cable Association is pleased to announce that the 2013 Marketing Summit will be on November

7th at the Cox Enterprises Headquarters in Atlanta.

Sponsorship Opportunities are available! Please contact Parker Whidby at pwhidby@gacable.com

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MORE DETAILS TO FOLLOW

The inaugural 2013 Technology and Marketing Summit took place on June 27 at Turner Network Sales in downtown Atlanta. Thank you to all panelists, sponsors and attendees for making the event a huge success! With over 55 attendees, this year’s summit allowed us to get many different perspectives on where the cable industry is headed. In four hours, we heard from industry leaders like Gene Shatlock, Dan Murphy, Mark Adams, Kerry McKelvey and many more. Attendees learned more about fu-ture goals of the industry and how they plan on getting there. A few exciting things that were brought up during our time together were continuing increases in internet speeds, the launch of more Wi-Fi hot spots, and Comcast’s X1 and X2 platforms.

These initiatives by MSOs are actively changing the way consumers can view their favorite shows and movies, while increasing the speed and availability of informa-tion and entertainment. The cable industry is serious about innovation and investment as it adapts and evolves with consumers to provide them with the latest in technology and entertain-ment and making it available to everyone, everywhere and at any time. We certainly have a lot to look forward to as more of these future innovations come to fruition. Once again, thank you to all who attended and made the event a success. We look forward to seeing you again on November 7, 2013 for the 2nd Annual Marketing Summit!

June 27, 2013 | 1pm – 6pm | Turner Network Sales

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1:30 – 2:30 | Cable: Moving Faster and Reaching Farther MODERATOR: Laney Woolfolk, Senior Director of Marketing at Clear Leap PANELISTS: Gene Shatlock, SVP, Business Development at Central Division at ComcastDan Murphy, SVP Engineering, Central Division at Comcast Michael Jordan, Senior Director of Field Engineering at Charter

AgendA

2:40 -3:40 | Behind the Scenes: The Technology Taking Us Forward

MODERATOR: Michael HewittPANELISTS: Mark Bugajski, Chief Technology Officer at Arris Group, Inc. Jim Farmer, Chief System Architect, FTTP Solutions at Aurora Networks Steve Condra, Director of Architecture Technology at Cisco

The first panel was a discussion of current and future initiatives by MSOs to provide space for new content platforms like X1, increased speeds and the launch of new WiFi hot spots. At NCTA a couple weeks ago, Brian Roberts, the CEO of Comcast, discussed the new X2 platform and video features. Gene opened the discussion by elaborating and explaining on the NCTA discussion and explained the transition from X1 to X2 platform. Dan jumped in and discussed what has to happen to make these innovative ideas a reality for consumers. The panel then looked into the Cloud and how it will change the industry. They looked at how each company is planning to use the new technology. Next, the panel dove into what customers and programmers should expect to see in the next six – 12 months. Michael discussed video enhancements at Charter. Gene and Dan talked about the thousands of WiFi hot spots being deployed throughout the state.

From a vendor perspective, this panel showcased how these companies are working hand in hand with MSOs to create the equipment that makes the new initiatives possible. Steve began the presentations by discussing DOCSIS Evolution & Connec-tivity to the Home. He gave a summary of the product and discussed its impact of transition from 3.0 – 3.1. Mark looked into the technologies inside the home including connected home devices, web integration, cloud and video anywhere. Jim finished up the discussion with a look into HEVC. He explained the product, showed how compression has changed the industry and what this means for operators. He finished by discussing the next steps after MPEG4. A PDF copy of their presentations is available. Please let us know if you would like a copy.

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4:00 – 5:00 | Accelerating Into Tomorrow: Marketing the New Technology MODERATOR: Mark Adams, Director, Video Product Management at Charter PANELISTS: Jeff Hatcher, Senior Manager of Regional Marketing, South Region at Charter Kerry McKelvey, VP Marketing & Sales, Big South Region at Comcast Conor Watkins, Marketing Manager at Mediacom Rob Bridges, National Accounts Manager at Comporium SMA Solutions

5:00 – 6:00 | Reception Attendees and panelist went downstairs to Thrive restaurant + lounge to unwind after the summit. Guests sipped on cocktails and enjoyed delicious hors d’œuvres while mingling with old friends and networking with new colleagues!

The last panel looked into how the MSOs are using these new initiatives to market to consumers and showcased new opportunities for programmers. The panel began with a discussion on the millennial generation and how they are affecting the ever-changing market. The panel talked about the changing techniques used to the market and what it is allowing MSOs to do. Next, they dove into new technologies and what these developments mean for consumers by looking more into X1, X2, Wi-Fi launches and home automation. They discussed the challenges in marketing to the older demographic with the advances in technology. The group explained the challenges for programmers with the advancements in technologies and the best ways to market your product to MSOs.

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Without the support of Turner, a GCA Platinum member, the Technology & Marketing Summit would not have been possible. Thank you for being the

Attendees of the summit, took a break from the heat and enjoyed home-made popsicles from Atlanta’s own King of Pops!

presenting sponsorof the Marketing & Technology Summit and your continual support GCA’s Associate Member Program!

Interested in sponsoring GCA’s next event or summit? Please contact Parker Whidby.pwhidby@gacable.com | (404) 549-25425

Thank you to all who attended the Summit! For a PDF of the attendee list, please contact GCA.

Company Name   Company Name  AMC Cheryl  Reno   GCA Parker  WhidbyArris Jason  Keever GCA Stephen  Loftin  Arris Mark  Bugajski HSN   Barry  Donaldson  Arris   Sadie  Huene   HSN   Lavel  Brady  Aurora Doug  Weiss Inspiration  Networks   Robert  Moses  Aurora Jim  Farmer   Ion  Media  Networks   Samara  Cummins  Charter Jeff  Hatcher Kennedy  Network  Services   Roger  Kennedy  Charter Mark  Adams Madison  Square  Garden   Cory  MizgaCharter Michael  Jordan Mediacom Conor  Watkins  Charter Terri  Weldon Mediacom Phil  Skinner  Cisco Kent  Fidler New  Frontier  Media Patrick  HarrellCisco Steve  Condra   Outdoor  Channel   Daniel  Soane  

ClearLeap Laney  Woolfolk Outdoor  Channel   Russell  CooperComcast Dan  Murphy Scripps  Network   Alex  Beach  Comcast Gene  Shatlock   TNGN   Laurie  SilvermanComcast Kerry  McKelvey Turner   Chris  SeaverComcast Michael  Wall   Turner   Jamelia  Smith  Comcast   Greg  Causey   Turner   Kim  Copeland  Comcast   Joe  Zanoni Turner   Mindy  SniderComcast   Michael  Hewitt Turner   Torrae  Lawrence  Comcast   Robert  Campbell TVGN   Lisa Oezalpay

Comcast   Walker  Anderson Univision Jason  Eanes  Comporium Rob  Bridges   Univision Mike  Correia  

Crown  Media  Netorks Lisa  Barroso Verimatrix Wilson  Glover  Crown  Media  Netorks Marc  Lindenman Viacom Sophia  Sainteus

Discovery   Jennifer  Young Weather Alana  Moton-­‐LeveretteDiscovery   Tonya  Hare   Weather Lee  YiFox  News Michael  Doherty WGN  Amercia Ken  Mullane

ATTENDEE LIST

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GCA represents the cable industry to policymakers at the state and federal level. We also serve as a resource for cable companies and their employees. GCA’s Associate Member Program (AMP) was revamped in the beginning of 2012.

When the CTAM SE chapter disbanded, we joined forces with the CTAM board to create the new and improved Associate Member Program for the association.

Our goal is to serve as an education and networking platform that encourages the develop-ment of relationships between operators, programmers and vendors.We want to help make you successful. As quickly as things have been changing lately, it’s more important than ever to have a source that is in contact with the MSOs on a daily basis like we are.

Verimatrix is a major supplier for IPTV and the migration from QAM to IP as it relates to DRM, CA and OTT multi device video security. We are positioned to support the cable MSO industry

as they evolve to an all IP network architecture.

About the georgiA CAble AssoCiAtion

GCA’s AMP Program delivers great value! If you are interested in joining GCA as an Associate Member please contact

Parker Whidby at (404) 549-2542 or pwhidby@gacable.com

www.verimatrix.com

AssociAte MeMbers

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• CrownFamilyMediaNetworks• InspirationNetworks• NewFrontierMedia• ScrippsNetworks

• TeleperformanceAlliance• TVGuideNetwork• WorldFishingNetworks• WGNAmerica• Univision

Platinum Member - $3000- Featured as sponsor at Fall and Spring Marketing and Technology Summits

- Priority placement of large logo included on premium signage at the above events

- Includes 3 complimentary registrations for the Spring and Fall Marketing and Technology Summit

- Invited to serve on the GCA Marketing Committee

- Logo spotlighted on the GCA website

- Invited to attend quarterly industry networking events featuring MSO marketing and operations personnel

- Cable map/contact info for companies

- Included on all regular GCA member updates

Gold Member - $2000- Includes 2 complimentary registrations for the Spring and Fall Summits

- Included in program as sponsor at Marketing Summits

- Placement of logo included on premium signage at the Marketing Summits

- Invited to serve on GCA Marketing Committee

- Logo included on GCA website

- Access to networking events throughout the year

- Cable map/contact info for companies

- Included on all regular GCA member updates

Silver Member - $1000

- Includes 1 complimentary registration for the Spring and Fall Summits

- Included in program as sponsor at Marketing Summits

- Name included on signage at the Marketing Summits

- Name included on GCA website sponsor list

- Access to networking events throughout the year

- Cable map/contact info for companies

- Included on all regular GCA member updates

Associate Member Program Membership Benefits

Associate Member - $300

- Includes discounted registration for the GCA Marketing Summit - Name included on GCA website associate member list - Cable map/contact info for companies - Included on all regular GCA member updates

AssociAte MeMberbenefits

Join GcA today!

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