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July 2010

TABLE OF CONTENTS

THE HIRING SENTIMENT ............................................................................................................. 3 & 4

SECTORAL ANALYSIS ........................................................................................................................ 5

FUNCTIONAL AREA ANALYSIS ......................................................................................................... 6

CITY BASED SCENARIO ...................................................................................................................... 7

WORK EXPERIENCE BASED ANALYSIS ............................................................................................ 8

CONCLUSION ....................................................................................................................................... 9

METHODOLOGY ................................................................................................................................. 10

ANNEXURE ................................................................................................................................... 11-13

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July 2010

THE SENTIMENT: OVERALL HIRING SCENARIO Riding on a robust economic growth forecast, the Naukri.com job index moved up by 16 points to 963 for the

month of July. This is a 2% percent growth over June 2010and a 23 percent jump over the July 2009 index. Even

though the comparison with July 2009 may seem unfair given those were recessionary times, the continuous

upward movement of the job index over the last few months surely instills a lot of confidence in the psyche of the

common jobseeker.

What makes these growth figures significant is contribution of core sectors to the overall job pool. While Auto

industry clocked 9 percent growth in July-10 over June-10, Oil & Gas/Infrastructure jobs grew at 7 percent over the

same time period. The services sector also contributed to the total job pool with Biotech growing at 19 percent and

Insurance sector growing at over 16 percent in July-10 over June-10. On the functional area side, while most of the

key areas registered growth, what was heartening was to see Sales and Business Development pick up by 10

perecnt in July-10 over June-10. On a city basis most of the bigger cities registered robust growth figures of close

to 5 percent with the exception of Bangalore and Chennai which registered a slowdown. Since both these markets

are predominantly IT driven we discussed the same leading IT companies and found the market is back on track

and hiring is picking up in the IT sector.

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July 2010

Given the inflation figures hovering around all time highs, this positive hiring scenario would surely lessen the

stress of the jobseeker as his probability of finding the right job increases manifold.

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July 2010

THE MACROSCOPE SECTORAL ANALYSIS

A deeper analysis of the major contributors to the total job pool throws up some really interesting points. Along with

the services sector which constitute around 60 percent (Source: CIA World Fact Book) of the total job pool and has

consistently contributed the bigger share of Job creation to the organized sector of the Indian economy since the IT

boom, we had the core economy sectors taking active participation in job creation this month. Sectors like Auto

grew at 9 percent while Oil & Gas/ Petrochemical grew at 7 percent in July-10 over June-10. Other major sectors

that clocked impressive growth figures were Pharma (19 percent), Insurance (17 percent) and Hardware &

Networking (10 percent) in July-10 over June-10.

Some sectors are on a comeback mode as is evident with Real estate jobs growing at 6%, Retail and IT-Software

jobs growing at 3% in the month of July-10 over June-10 reflecting the underlying positive growth scenario and

business confidence in these sectors.

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July 2010

FUNCTIONAL AREA ANALYSIS The hottest skill-sets for the month of July were Project management and Sales clocking growth figures of 13

percent and 10 percent respectively. The other major movers in the category are Purchase/Logistics at 5 percent

and Production at 4 percent in July-10 over June-10. When mapped against the overall picture, this seems only

corollary as we have already seen that most of the jobs were being created in the core sectors.

IT-Software skill-set marked its return to green with a 0.45 percent increase in its total job tally. It is encouraging to

note that the niche sectors like legal; exports, security etc. are also clocking aggressive growth figures showing a

trend where people have started looking beyond the conventional avenues for jobs.

HR as a function has registered a growth of 5.4 percent in July which is to be expected with the positive hiring

outlook and growth in head count across Corporate India.

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July 2010

CITY BASED SCENARIO

We see continued momentum in job creation considering the city-wise job pool figures. While Mumbai and

Delhi/NCR continued their momentum with 4 percent increase respectively in their total job pool when compared to

June, two of the other major cities: Bengaluru and Chennai slumped by 7 percent and 3 percent respectively.

Since both Bengaluru and Chennai are predominantly IT driven we discussed the same with IT companies and

found the market is back on track and hiring is picking up. Tier 1 cities beyond the metros are doing well with 6 out

of 8 cities showing an increase in their total job pool.

The case of Kolkata could be cited as an example which had shown a dip of 9 percent in June but is back at green

with a respectable 1.15 percent growth this month. If at all some inference has to be drawn, we might only say that

the momentum is positive and would slowly but surely show positive results across the country.

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July 2010

WORK-EX BASED SCENARIO The Work-ex based scenario doesn’t throw up any surprises as there is growth across all experience brackets

except the greater than 16 year section. The clear leader is 8-12 years segment with a 4 percent growth in July

over the last month. This can be tracked down to the overall job trend where core is the biggest growth segment.

As is typical of core sectors, the job switch doesn’t happen very frequently and so this trend is more of a

demographical characteristic of the industry rather than anything else.

32.1%

37.0%

21.0%

6.5% 3.3%

Experience Buckets

0-3 yrs

4-7 yrs

8-12 yrs

13-16 yr

>16 yrs

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July 2010

CONCLUSION We will not say that we expected any surprises this month, and there were none. Given July is among the peak

recruitment months and the economy is robust one would expect the job index to move up, and it did with a 2

percent growth. But there are some pleasant hues in terms of the core sectors taking lead in job creation in the

economy. This would not only revise our dependence on services sector but also pave the path for more long term

growth.

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July 2010

METHODOLOGY The Naukri Job Speak index from Feb’10 includes both online jobs as wells as jobs acquired from existing clients

by our tele-calling team. Although the tele-calling data is a relatively small component of the entire job postings on

Naukri, addition of the same to the index gives a more holistic picture of the Indian job market. Therefore, the Job

index which was till now based on the July 2008, has been realigned to take care of the effect of the Jobs added

by the tele-sales team.

On the basis of job listings added to the site every month, the data shows an increase or decrease in the index. To

calculate the index, job listings added to the site in July 2008 have been taken as 1000. The subsequent months

have been indexed with data of July 2008. The monthly report shows hiring trends across industry sectors,

geography and functional areas. There might be high volatility for certain fringe cases like smaller cities, niche

industries etc. owing to a small base, but more than 34000 clients using Naukri.com leads to high reliability of the

data.

Naukri Job Speak not only talks about sectors or cities but also about the total job movement on site. The total jobs

on site are defined as:

Total Jobs: Jobs Added + Jobs Refreshed

Where a refreshed job is any job that was posted earlier, however has been refreshed during the month and

therefore indicates that the position is still open.

Disclaimer The data is only representative of the listings on Naukri.com. Our analytics team has used statistical techniques to

derive insights which might be useful for our users/stake holders/ audiences. There may be a statistical margin of

error

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July 2010

ANNEXURE

Industry Sectors

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July 2010

Functional Area

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July 2010

Cities