Juicy Drop Pop is one of five candy products produced by Topps
Company. Its siblings include: Ring Pop, Push Pop, Bazooka Gum, and
Baby Bottle Pop. Due to a growth in aware-ness in childrens
nutrition, this product has seen a drastic decline in sales. We
hope to change this by tweaking the im-age for a new teenage target
au-dience.
Relaunch PlanShift target audience from children to young
teenagersSocial media challenge with hashtag establishmentSponsor
YouTubes SMOSH channelConvenient package modification2015 logo
replaces 90s logo
Facebook owns Instagram Teens who use Instagram can link those
pictures to their Facebook newsfeedTherefore, non-Instagram users
can view Instagram posts easily through Facebook
77.6 million Instagram users in U.S.51% of Instagram users are
male49% of Instagram users are female
Statistics for Campaign
Instagram Challenge
1. 2.
4.3.
Upload a video of your best reaction to a taste of Juicy Drop
Pop, on Instagram
There will be a winner every week, for one month.
Tag and Hashtag@juicydroppop#juicydroppopchallenge
5 winners will be announced the following month.
Sample Instagram Video Upload
Winners will be
featured in...
2 SMOSH Youtube Videos!
Redesigned Logo
CMYK # 59C6F2 CMYK #70BF44
CMYK #F8EC1ECMYK #ED2024
Base area converted for keychain capabilities: open/close
clasp
