Judie Kay & Peter ShadboltIndustry Liaison

Beyond the Silos: Developing a Corporate Approach to Industry Engagement

Presentation Overview Industry Engagement: What is it ?

Dimensions of Industry Engagement

Why is Industry engagement important to Universities ? What are the challenges? Industry needs and problems ? What is happening elsewhere? UK The Swinburne Planning Experience and Outcomes Discussion

Diverse range of activities Teaching and learning collaboration Business development R & D collaboration Community, industry and regional development

= Knowledge Transfer

Industry Engagement: What is it ?

Student placements: IBL / internships Course/curriculum advisory committees Professional accreditation Graduate employment Collaborative projects – final year & post grad Sponsorship Guest speakers & presenters Industry facilities & equipment

Teaching & Learning Collaboration

Business Development

Consulting and training Commercialising IP – Spin-off companies Alumni sponsorship, donations, scholarships Product & process testing, prototypes & production Facilities & equipment hire

R & D Collaboration

Contract research ARC Linkage and other competitive grants CRCs Informing learning and teaching practice

Community, Industry and Regional Development

Participation on professional, industry or community development groups

Governance, advisory and project management structures Professional development, staff exchange and teacher release Establishing & supporting communities of academic interest,

industry networks, professional associations, exchange groups, facilitating linkages

Conferences and conventions Engagement with peak industry bodies

Research and Development Current investment by industry in R&D .78% compared to 2.43% in

Finland or less than half of the OECD average 1.62 % in 2001 AVCC target is 2% by 2010

National good : economic & social development Employability of students University mission : create and disseminate knowledge Income generation

Why is Industry engagement important to Universities ?

What are the challenges for Universities?

Complex, diverse range of interactions Fragmented structures, planning and service delivery Measurement : lack of data Priorities / culture/ timeframes Relationships based on personal contacts Staff skilled in industry engagement

What does Industry want ?

‘Industry is desirous of a stronger engagement with universities and sees significant potential from these relationships. However, these are only in an embryonic phase. Industry and the higher education sector should begin a rich dialogue to reach an understanding on the options and possibilities of mutual benefit’

AIG Research 2002

Problems for Industry The lack of consistent and clear intellectual property

policies in universities University approval processes that require multiple

layers of decision making over long periods Varying levels of commercial acumen in universities

can lead to difficulties in the projects putting the financial returns at risk for both the university and the industry partner.

Ref: ACCI, AIG, BCA submission to “Higher education at the Crossroads 2002

3rd leg / stream funding supporting all HE institutions in delivering their distinctive contributions to economic

development and the vitality of their communities

Higher Education Innovation Fund Round 2£187 million will be available over 2004/5 & 2005/6 Supporting interactions – HED Institutions & business

Lambert review “Business – University Collaborations “ Dec 2003

What is happening elsewhere? UK

Drivers for Industry Engagementat Swinburne

Historical links to Industry Practical and applied courses Intersectoral University Industry based learning Research focus

Swinburne Planning Framework Master Plans

Entrepreneurial University Flexible Learning and Teaching Research Intensive University Internationalisation Intersectoral University

Enabling Plans Finance Industry Human Resources etc

Industry Enabling Plan: Development Process

Planning Mapping & data collection Discussion paper University-wide Consultation Analysis & Preparation of Draft Plan Consultation with senior management Finalisation & Council endorsement Implementation

Planning Process Issues

Reliance on secondary data Intersectoral cultural differences Communication – competition for attention Whole of University view versus “ silos “

Resources

Industry Enabling Plan: Themes and Outcomes Review organisational arrangements Metrics & benchmarking Account management Industry-linked research Recognition & incentives Industry Synergy grants Professional development

Discussion & Questions What are the challenges for universities in industry

engagement ? Collaboration versus competition between universities in

industry engagement ? What innovative strategies work in engaging industry

with HED ? What are the tends that will influence industry

engagement into the future ?

Contact Details

Industry Liaison :Swinburne University of Technology

Judie Kay : jkay@swin.edu.au

Peter Shadbolt: pshadbolt@swin.edu.au

http://www.swin.edu.au/corporate/ili/