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References Currie, Donya. Expert Round Table on Social Media and Risk Communications During Times of Crisis: Strategic Challenge and Opportunities (2009). Mayfield, Antony. What is Social Media? (2008). iCrossing. Photo Credit: http://www.smenigin.com/wp‐content/uploads/2010/02/social‐media.jpg
Contact Us
JSI Research & Training Institute, Inc. is a public health research and consulting firm dedicated to improving the health of individuals and communities throughout the world. JSI has presented numerous new media and social marketing trainings and presentations. Topics have included:
Hands-on social media exercises using fictional disaster scenarios
Principles of Social Marketing Principles of Web 2.0
Communications Social Media Overview Social Media Planning
Arielle Slam 603.573.3341 [email protected]
Alyson Cobb 603.573.3319 [email protected]
Social Media Quick Reference Guide
Social media are web‐based tools that allow for peer‐to‐peer communication and information sharing.
What is Social Media?
Microblogs Form of blogging that limits users to brief text updates (usually 140 characters) . The most popular microblog in the US is Twitter.
Social Networking Sites Online communities where you can find people, connect, and share information. The two most popular social networking sites are Facebook and LinkedIn.
Apps Downloadable applications for Smartphones. Apps can be designed for gaming, sharing information, or performing a task. Apple has over 500K apps. www.apple.com/iphone/apps‐for‐iphone/
Widgets A small application or tool used to provide information to a user or perform a function. It is made up of lines of code that can be inserted into a website. See cdc.gov/widgets for examples.
Blogs A website that is updated frequently with the most recent entries listed first. Blogs are often written in a conversational tone and allow readers to post responses to the entries. See http://blog.dhs.gov/ for an example.
Buttons and Badges Small nicely designed images used to invite people to do something or get information online. Created using lines of code that can be shared and posted on any online presence. See http://1.usa.gov/kVSXkC for examples.
Geotagging Adding a geographic identifier, such as a latitude and longitude to another piece of data or content, such as pictures, alerts, and news. http://maps.google.com/ provides easy to use map apps.
Media Sharing Sites Websites for viewing, sharing, and commenting on pictures or videos that are uploaded by users of the site. YouTube is an example of a video sharing site.
Text Messaging Text messages limited to 160 characters that are exchanged between mobile devices. See www.ushahidi.com/ for one application of text messaging in disaster response.
Wikis Websites that act like a database and allow the public to contribute or modify content. The best known wiki is Wikipedia.org.
Virtual Worlds A created world or environment for use from a computer where users interact with each other using animated representations of themselves, called avatars. A popular virtual world is SecondLife.
Social Bookmarking Websites where users share links and content that are listed in order of how users rate the content. Popular social bookmarking sites include Digg and Reddit.
Internet Forums Online discussion sites, often around specific topics and interests, in which users can discuss issues. Dailystrength.org is a popular internet forum that serves as a online support group.
RSS Feeds A subscription that provides users alerts to updates or new information, such as news headlines. Visit http://www.nationalterroralert.com/feed/rss/