JReynolds Portfolio

Portfolio

James Reynolds

We’re proud to offer our customers products that are global industry leaders – like ARTISTRY™ Creme LuXury. This product features US patent-pending ingredients that help to energise the skin to act up to 15 years younger. Plus, the packaging has

earned one of the beauty industry’s most prestigious international packaging design awards. Blending the miracles of science with the art of beauty has made ARTISTRY* one of the world’s top five, largest-selling, prestige brands of facial

skincare and colour cosmetics**. Inside and out, we’ve designed ARTISTRY to be among the best.

And we wouldn’t dream of giving our customers anything less.

* ARTISTRY launched in 1968.*** Based on a Euromonitor study of 2007 global retail sales.

CREATING CHANGE through leadership.

195919691979198919992009

YEARS OF

corporatenews

Exclusive discount on the SeishoTM Gift Pack

30% discount plus further 10% Convention discount

TEAM NUTRILITE - ATHLETE ENDORSEMENT CAMPAIGN

Pro

ud s

pon

sors

of A

C M

ilan

The creative direction was to let the excellent imagery do the

talking, to run with a confident and simple message.

10m x 6m Billboard

Magazine advert

AC Milan, the world’s most successful* football club in the history of the sport - and NUTRILITE - the World’s leading‡ brand of Vitamin, Mineral and Dietary Supplements - have entered a sponsorship agreement to work in partnership until August 2010.

This exciting agreement designates the NUTRILITE Brand as the ‘Official Nutrition Supplement of AC Milan’ and provides multi-media and promotional rights to the club over the next two years.

No ordinary sponsorship deal…The NUTRILITE Brand also has the unique opportunity to impact upon the day-to-day performance of AC

Milan’s players through a collaboration with MilanLab.

Located within the Milanello Training Institute, Milan Lab focuses on improving the health and

performance of the AC Milan players, by taking an holistic approach to training, with customised diet and

supplementation strategies.

AC Milan players and staff will integrate the NUTRILITE Brand’s products and expertise into their daily

training regimens.

AC Milan’s games are broadcast globally across 205 countries…As people all over the world tune in to watch world-class football from the likes of Ronaldinho and Kaká,

they will also see the NUTRILITE Brand name on advertising media within AC Milan’s ground, undoubtedly

increasing NUTRILITE Brand awareness and credibility.

Ronaldinho and AC Milan…For more than one hundred years AC Milan has been synonymous with football, entertainment, emotion

and success, having won the largest number of international trophies in the history of a football team.

The sponsorship deal with AC Milan is a natural extension to the relationship already forged with two-time

FIFA Player of the Year, Ronaldinho. In February 2008, the AC Milan superstar joined TEAM NUTRILITE and

became Global Spokesperson for the Amway ONE BY ONE™ Campaign for Children. As part of the deal,

the NUTRILITE Brand donates US$10,000 to the One by One Campaign for every goal that Ronaldinho

scores in the Italian League, UEFA Cup and for the Brazilian national team.

Ronaldinho says: ‘Throughout my career I’ve been a strong advocate of children. Thanks to NUTRILITE every goal I score will directly benefit children in need.’* As claimed on AC Milan’s Official website http://www.acmilan.com

‡ Based on 2007 sales as supported by research conducted by Euromonitor International

The NUTRILITE™ Brand and AC MilanWorld leaders in partnership

2m x 1.5m Banner displayed in the UK & Germany customer experience centres

Left & above layouts used in various media, including web banners, magazine adverts, internal posters, customer experience centres.

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Photoshop work

I love the challenge of retouching photo’s,

there are so many techniques for achieving

similar results.

Over the years i’ve developed my own

style of working in Photoshop. With this

photo I wanted to keep as much of the original elements as possible so

I ensured that I didn’t over work it.

Before After

http://www.shopasave.co.uk


I’m really into astronomy and I enjoy creating space scenes. It’s great how you can create

different backdrops and planets simply with textures, vector

elements and filters. I’m currently evolving my techniques and I

hope to create some impressive space art in the future.

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WEBSITES

From website visual concepts, planning layout, sitemap, handcoding, through to the live site.

www.puryplumbing.co.uk - I was briefed to create the logo, branded stationary and the business website. The homepage was structured into 3 business sectors to make it easier for the customer to navigate to the service they require.

http://www.puryplumbing.co.uk/test/index.html

smartautogroup.co.uk Client requested a website re-design based on some new branding undertaken. The style was very nice to work with,

clean white space with cool grey elements. Please feel free to take a look at the pre-approved site design waiting to go live.

I also implemented the PHP for the contact section.

hergepltd.co.ukThe client was setting up a business selling high quality

adhesive products directed at wholesale. I was briefed to create the business logo, stationary and a micro site.

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http://www.smartautogroup.co.uk/backup/index.html

http://www.hergepltd.co.uk

EMAIL NEWSLETTER CAMPAIGNS

Amway Europe - HTML template created for b2b communications, implemented into the email distribution system along with simple to follow user guidelines. The template was tested successfully in 3 markets and then fully launched in all remaining 23 markets.

Nikken Europe - A HTML template designed and handcoded as safe code for a variety of email programs. A variety of emails are sent on a weekly basis with a mixture of B2B and B2C articles. There is a main feauture section at the beginning of the email, followed by smaller articles that all link to the full article on the customer/consultant web portal. I create a UK master email which is then further modified for 17 different language translations, hard coding special characters, adapting the footers and distribute to each market seed list via an online email campaign distribution tool. Viewing statistics are very successful with open rates averaging approx 30%.

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RE-BRAND - NIKKEN EUROPE

The brief was to refine and further define the Nikken

brand in order to create a brand manual. Working with a marketing consultant in a

small project team we liased with internal departments and customers to collate

information for the various sections of the manual.


The Nikken Logo - variations

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The Nikken Logo - variations

The following variations of the Nikken logo elements are permittable. Variations should be used depending on the context.

1. Nikken logo with ‘NIKKEN’ beneath.

2. Nikken logo with ‘NIKKEN Discover it. Live it.’ beneath.

3. Nikken logo with ‘NIKKEN Discover it. Live it.’ adjacent.

4. NIKKEN.

5. NIKKEN Discover it. Live it. (adjacent).

6. NIKKEN Discover it. Live it. (beneath).

NIKKEN®

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5

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BRAND MANUAL BRAND MANUAL

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A three-colour brand palette is more than enough to illustrate a brand’s character. Used in an aesthetically pleasing combination, the three colours chosen elicit new emotional responses and moods.

Light blue, with its associations to sky and water, possesses a natural freshness and calmness, along with a sense of serenity, trust, intelligence, stability, peace, confidence, sensitivity and harmony. White has connotations of purity and beginnings, silver with modernity, and both these colors are ideal for creating an “open space” approach to your designs.

1. Nikken Blue. Pantone 292C. C49 M11 Y0 K0. USAGE Main corporate blue. Covers, trims, highlights.

2. Nikken Silver. Pantone 428C. C2 M0 Y0 K18. USAGE Silver to compliment blue, used for covers, backgrounds, trims.

3. Nikken White. C0 M0 Y0 K0. USAGE Backgrounds. Lots of white space creates a healthy, clean look and feel.

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2

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Colours – CategoriesColours – Corporate

1

2

3

4

5

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PRINT

1. Breathe. C12 M0 Y53 K42.

2. Drink. C33 M9 Y0 K11.

3. Rejuvenate. C0 M62 Y30 K40.

4. Sleep. C0 M15 Y50 K20.

5. Nourish. C0 M43 Y43 K11.

WEB

1. Air. #929962

2. Water. #95b9d7

3. Magnets & Far-infrared. #a2555e

4. Sleep. #d2b478

5. Nutrition. #df947b

6. Exercise & Fitness. #d1d468

7. Skincare. #f1d19b

8. Jewellery. #cdd1b7


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Imagery

Avoid ghosting effects; use defined edges and full bleed across the page.

Imagery

Location & Culture

This will mostly be applicable for Nikken conventions, meetings and trips. When sourcing/using an image of a location try to capture the culture, people, food and architecture, etc.

Always consider that business conventions need to have a mix of working images and convention shots rather than just the location imagery, more commonly found in holiday brochures.

Ensure rich colour and depth of tone.

People

Our portraits should engage, through the warm, honest portrayal of individuals, friends, couples and families.

Most of the time stock imagery will be sourced or used, so here are some items to consider:

• Naturalshotsarepreferable;thesubject has a genuine smile and confident appearance.

• Anicemixofcasualand smart-casual appearances.

• Insomecasesanimageneedstoengage with eye contact, portraying confidence, honesty and assurance.


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Imagery

Associating with products creatively

Abstract or creative imagery can also be used to create a connection between the customer and product/brand.

Imagery


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TURKEY CONVENTION CAMPAIGN 2011 - NIKKEN EUROPE

To create a logo and unique style for a business incentive

to be rolled out across related

communications.

Logo ideas

Turkey2011

European L eadership C onvention

NIKKENDiscover it. Live it.®

TurkeyEuropean L eadership C onventionNIKKENDiscover it. Live it.

®

2011TurkeyEuropean L eadership C onventionNIKKENDiscover it. Live it.

®

2011

Turkey2011



Turkey2011



TurkeyEuropean Leadership Convention

2011European L eadership C onventionNIKKENDiscover it. Live it.

®

2011

Turkey2011



Branding example

Turkey2011




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®

2011

Turkey2011



Turkey2011





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2011

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2011

Turkey2011



Turkey2011





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My favourite design presented further :

Pantone 303c Pantone 2915c Pantone 131cFont in addition to corporate fonts :

Adobe Hebrew RegularAdobe Hebrew ItalicAdobe Hebrew BoldAdobe Hebrew Bold Italic

Tulip - National flower of Turkey

Initial logo concepts for the convention, further developments from the chosen logo lead to outlining the fonts, colours, styling and imagery

web banner for the Nikken homepage




Could you be a Nikken Leader? Here’s your chance to prove it!

Would you like to spend a luxurious four nights in exotic Antalya, Turkey, learning from Network Marketing experts, socialising with Consultants with leadership potential, and having fun in beautiful surroundings?

If so, you have six months, from 1 January to 30 June 2011, to qualify for this all-inclusive stay which also includes return � ights and transfers between the airport and your hotel.

You’ll be able to join Nikken leaders like International Chief Executive O� cer Kurt Fulle and US Royal Ambassadors David & Valerie Johnson at Antalya’s Concorde De Luxe Resort. � e prize also includes an invitation to a 15th Anniversary Celebration Party and Dinner, and there’s even a special event gi� , all paid for by Nikken!

So if you believe you’ve got those extra-special qualities that mean you deserve to join us in Antalya, study the quali� cation requirements on MyNikken and set out your goals today!

Good luck everyone!

Full contest rules and details of how to win multiple tickets are available on MyNikken.

Turkey2011



Turkey2011



Turkey2011



Turkey2011



Turkey2011



Turkey2011



Travel Pack

Printed flyer

Magazine spread

Travel pack & suitcase tag

16 | NIKKEN Family Magazine - Spring 2011 NIKKEN Family Magazine - Spring 2011 | 17

HAVE YOU GOT WHAT IT TAKES TO BE A NIKKEN LEADER?

HERE’S YOUR CHANCE TO PROVE IT

Nikken Leadership Convention ~ Antalya, Turkey ~ 15-19 November 2011

In the six months from 1 January to 30 June 2011, you can not only show that you’re amongst the best of Nikken’s Consultants but also win an exotic four nights in Antalya, Turkey.

You’ll be joining Nikken leaders like International Chief Executive Officer Kurt Fulle and US Royal Ambassadors David and Valerie Johnson at Antalya’s luxurious Concorde De Luxe Resort in mid-November of this year. Dave and Valerie are perfect advocates of the Five Pillars of Health, and their humble, down to earth approach is an inspiration to Nikken leaders worldwide. They are Upline to most European Consultants and, with an incredible track record, they represent the highest pinnacle of success in Nikken. You’ll also get to see Nikken Europe’s Managing Director Anthony Chaplin take you through the most up-to-date news and introduce you to our very latest products and technologies.

There will be awards and recognition ceremonies, as well as opportunities to mingle with like-minded Consultants from across Europe. Of course, there will be plenty of time to simply relax and enjoy the beautiful surroundings, and, just to add to the fun, you’re invited to a 15th Anniversary Celebration Party and Dinner. There’s even a special event gift.

What’s more, if you’ve got all the right qualities to join us in Antalya, all this comes free-of-charge to you. Your all-inclusive stay at the Concorde De Luxe Resort will be paid for by Nikken, as will all your return flights and transfers between the airport and your hotel.

The prize will include (1 place or 2 places as applicable);

• Returnflightsouton15November (14 November President’s Club), returning on 19 November (European hubs to be confirmed)

• TransferstoandfromAntalyaairportand Concorde De Luxe Resort

• 4nights,(5nightsforPresident’sClub)accommodation in twin‐share room (single or double for President’s Club), all inclusive basis at the Concorde De Luxe Resort, Antalya, Turkey from 15-19 November 2011 (14-19 for President’s Club)

• Allmealsandbeveragesathotel from 15 (14 for President’s Club) to 19 November

• President’sClubMeetingandReception (for Qualified President’s Club members)

• WelcomeReception• FulldayConventionwithbusiness

meeting, product launch and awards• 15thAnniversary

Celebration Party & Dinner• Specialeventgift

Full contest rules and details of how to win multiple tickets are available on MyNikken.

So if you believe you’ve got those extra-special qualities that mean you deserve to join us in Antalya, study the qualification requirements and set out your goals today!

Here are just a few of the comments we received following last year’s convention in Cancun...

“My husband and I really want to thank you for this marvellous trip to Cancun – for the organisation, welcome, and choice of venue. Nothing was missing, not even the sun! And on top of that, it was a really nice surprise!”Christiane & Manuel Mataix

“I want to thank Nikken for this amazing trip to Cancun. The organisation, the rooms, the site, the welcome; everything was exceptional!”Martine Mangold

See here for a taste of what we have in store… www.youtube.com/nikkeneurope

Good luck everyone!

13page

We’re proud to offer our customers products that are global industry leaders – like ARTISTRY™ Creme LuXury. This product features US patent-pending ingredients that help to energise the skin to act up to 15 years younger. Plus, the packaging has

earned one of the beauty industry’s most prestigious international packaging design awards. Blending the miracles of science with the art of beauty has made ARTISTRY* one of the world’s top five, largest-selling, prestige brands of facial

skincare and colour cosmetics**. Inside and out, we’ve designed ARTISTRY to be among the best.

And we wouldn’t dream of giving our customers anything less.

* ARTISTRY launched in 1968.*** Based on a Euromonitor study of 2007 global retail sales.

CREATING CHANGE through leadership.

195919691979198919992009

YEARS OF

corporatenews

5 0 Y E A R S O F L E A D E R S H I P I N N O V A T I O N C A R I N G V I S I O N

1 9 5 9 2 0 0 9

amway • deutschland • osterreich • schweiz • frankreich

Amagramthe maGazine for the amway aBo

feb 0

9

VARIOUS LOGOS & BRANDING

Amway 50th anniversary logo and style guide

– Applied across various media.

Magazine advert & front cover

Banner produced for coaches, buses & stickers for car windows

EnglandEngland

refrigeration & air conditioning

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15page

CUSTOMER EXPERIENCE CENTRE - AMWAY MUNICH

A thoroughly enjoyable project, managed with the European centre

manager. 60+ dual language versions created from draft to finished displays

installed. The brief was to create a customer experience for the new

multi-million pound Munich centre. Displays included business, health,

beauty, home & personal care brands.

ARTISTRY™ TIME DEFIANCE™ Produkte gehen „unter die Haut“. Mit modernsten wissenschaftlichen Erkenntnissen

fördert TIME DEFIANCE die Regeneration der Haut und gibt ihr ihre ursprüngliche Strahlkraft zurück.

Jetzt ist man selbst – und nicht mehr die Zeit –

für das Schicksal seiner Haut verantwortlich.

ARTISTRY™ TIME DEFIANCE™ products go beyond the surface, using the most advanced science to renew and

restore radiant skin.

Now you – not time –

can be in control of your skin’s destiny

Amway Experience Center - Munich

Instead of relying on harmful pesticides, herbicides or chemical fertilisers, we let nature do the work. The combination of nature and science is the heart and soul of every NUTRILITE™ product. NUTRILITE is the World’s leading brand of Vitamin, Mineral and Dietary Supplements – (based on 2008 sales, as supported by research conducted by Euromonitor International)

Statt auf schädliche Pestizide, Herbizide und chemische Dünger zurückzugreifen, lassen wir die Natur für uns arbeiten. Die Kombination aus Natur und Wissenschaft steht im Mittelpunkt jedes NUTRILITE™ Produktes. NUTRILITE ist die auf dem Weltmarkt führende Marke für Vitamine, Mineralstoffe und Nahrungsergänzungen (basierend auf den weltweit erzielten Umsätzen des Jahres 2008 gemäß Studie von Euromonitor International.)

17page

AMWAY - BEAUTY PRODUCT MANUAL

Adhering to various brand guidelines to create eye-

catching page layouts for the English master. Responsible for creating the first designs

of a new brand launch in a publication. Allocating space for the input of 28 market translations and

flowing in the text.

beautycycle™ SKIN CARE PORTFOLIOBalance in nature’s cycles and the elements create a world of beauty. Women strive for the right balance of nutrients and care for their skin, over life’s cycles, to stay younger-looking and more beautiful.

The beautycycle brand is inspired by nature’s renewing power of the elements. It harnesses the power of the elements to provide potent skin care, made with the exclusive MICROQUAD™ Complex, delivering elemental nutrients at the peak of their efficacy where the skin needs them most. Each product line has a boosted amount of its respective elemental ingredient: Air, Water, Earth and Fire.

Air, Water and Earth lines are set up as a complete regimen, while Fire products are supplements to these lines and are treatments.

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Colour. To Illuminate.The unique signature of every element, colour is universal and exists to attract and create excitement.

beautycycle™ Colour captures the breathtaking vibrancy of the elements, with a range of formulas and radiant shades that illuminate the beauty in all skin tones.

beautycycle Colour consists of nine products to help you create your personal look, to spark illumination throughout your universe.

The purpose of beautycycle Colour is to perfect the look of your complexion, minimise the appearance of imperfections and to enhance eyes, cheeks and lips.

Effectively applied make-up also lets you personalise your look, create your own personal style and tailor your make-up for casual, office or evening.

Your make-up will apply and blend more easily, sit better on your skin and last longer.

beautycycle Colour products are simple to use, effortless to apply and come in an array of shades to match your skin tone. Tested under dermatologist supervision and to minimise the risk of allergies.

beautycycle™ COLOUR

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beautycycle™

COLOUR

Order no.

Pressed PowderThe perfect finishing element

Key Features• silky formula with mineral pigments.• Helps provide buildable, sheer-to-medium coverage and all-day wear. • Sheer, polished finish helps minimise shine and diminishe imperfections. • Won’t clog pores.• Dermatologist tested and tested to reduce risk of allergies.• Available in six natural shades.

UseUse on clean, moisturised skin or to set foundation.

Deep 10109254 12 g

Medium 40 109253 12 g

Medium 20 109252 12 g

Light 30109251 12 g

Light 10109250 12 g

Translucent 109249 12 g

Order no.

BlushThe element of glow

Key Features• Mineral pigments blend easily, providing a flawless application, leaving a

velvety finish on the skin.• Oil-free formula provides natural, healthy-looking colour, that lasts all day

and is good for all skin types.• Sheer-to-medium, buildable coverage won’t clog pores.• Dermatologist tested and tested to reduce risk of allergies.• Available in four revitalising shades.

UseApply with brush to apples of cheek in circular motion for a sun-kissed look, or apply with brush just under cheekbone in sweeping motion for a contoured look.

Shell109260 4 g

Rose Quartz109259 4 g

Pink Pebble109258 4 g

Terracotta109261 4 g

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Available spring 2010


Beauty PIM B.indd 28 2/11/09 15:14:51

ENLIGHTENING PERSONAL DISCOVERIES DESTINED TO BE SHARED

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beautycycle™

COLOUR

Order no.

Eye Shadow DuoThe element of a look

Key Features• Mineral pigment, silk-like shadows help provide smooth, buildable colour

that blends effortlessly. • Perfectly-paired duets help resist creasing, fading and smudging, with

finishes that range from matte to pearl. • Colour stays true upon application and lasts all day.• Dermatologist tested and tested to reduce risk of allergies; contact lens

safe.• Available in six duos, in a range of matte to pearl finishes.

Use1. Apply darker shade from lashline to crease.2. Apply lighter shade along brow bone.Can also be used as eye liner, by applying darker shade along upper and lower lashline.

Bronze Glow109272 3 g

Jade109273 3 g

Sapphire109275 3 g

Amethyst109274 3 g

Mahogany Quartz109271 3 g

Order no.

Long-Wear EyelinerThe element of the perfect line

Key Features• Automatic pencils that help line and define with precision.• Dramatic enhancement that lasts all day• Glides on softly, blends effortlessly.• Available in three intense shades.

Use1. Apply at base of lashline and etch using short, controlled strokes.2. Work from inner corner to outer corner of eye.3. Follow with light application to lower lashline.4. Smudge liner for a smoky look.

Slate109282 0.25 g

Smoky Topaz109281 0.25 g

Onyx109280 0.25 g

Sandstone109270 3 g

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ARTISTRY™ TIME DEFIANCE™ SKIN CARE PRODUCTS

Now you - not time - can be in control of your skin's destiny

TIME DEFIANCE products use state- of-the-art science and anti-ageing

technology available from the ARTISTRY line to renew and restore radiance to

mature skin.

Innovative formulations to preserve and restore the appearance of youthful skin.

Age reversal technology that goes beyond traditional anti-ageing approaches.

Highly-performing, anti-ageing products for the woman who manages every aspect of her life.

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ARTISTRY™ CREME LUXURY Experience the truth of transformation.

ARTISTRY Creme LuXury is the ultimate product for those seeking the best in anti-ageing skin care.

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ARTISTRY is among the world’s top five, largest-selling, prestige brands of facial skincare and colour cosmetics**Based on a Euromonitor study of 2007 global retail sales.Others in this distinguished group include Clinique™, Estée Lauder™, Lancôme™, and Shiseido™.

The ARTISTRY brand exists for one reason: to help every woman realise her own individual beauty. We developed our brand with a vision of helping every woman, no matter who she is or where she lives, reveal the beauty that illuminates her very being.

Led by our worldwide team of over 500 scientists, engineers and dermatologists, with cutting-edge research and development in 89 locations around the world, we are recognised worldwide as a leader in skin care science and a leading expert in ethnic skin research and comparative skin research, understanding the specific needs of different skin types.

Backed by over 35 years of leading-edge technology, ARTISTRY products produce vibrant, radiant skin... and help keep it that way, year after year.

The system is simple and we are confident that the visible results will exceed all of your expectations.

TM

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beautycycle™ Skin Care and Colour Cosmetics is a new beauty brand that harnesses the vast renewing power of the elements to address the skin’s ever-changing needs. The beautycycle brand is remarkably easy to understand, use and talk about and consists of simple, personal beauty solutions, designed to produce visible results.

Your skin is living and always evolving. Different times of the year, and of your life, call for different elements of care. Women strive for the right balance of nutrients and care for their skin. beautycycle helps each woman to maintain her youthful, unique beauty over the course of her individual life cycles. beautycycle features five complete, element-inspired collections: Air to rejuvenate, Water to quench, Earth to balance, Fire to energise and Colour to illuminate.

beautycycle deliver personalised beauty regimens through:

- Skin Care and Cosmetics, inspired and organised by nature’s elements.- Air, Water, Earth, Fire and Colour all aid in the easy selection of the right

products for any skin type.- Exclusive MICROQUAD™ Complex, offering a mix of potent, natural

ingredients and elements, straight to where the skin needs them most.- One-on-one, personalised relationships that enhance the shopping

experience.- Providing exceptional value at an affordable price point.

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19page

PUBLICATIONS

Complete magazine design and layout, also preparing

for cost effective printing with different language versions via a black plate change.

Exclusive discount on the SeishoTM Gift Pack

30% discount plus further 10% Convention discount

Skincare product promotion flyer for an expo at the NEC.A new range of innovative, high end, sleep products required promotional materials in the market. I created the format and design for the UK master, followed by translated versions for 19 European markets. Print managed for the output of the 8 page double gatefold DL flyer printed on a premium silk stock.

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Documents

JReynolds Portfolio