3
CAREER OPPORTUNITY Title: Marketing Manager Department: Marketing Reports to: Marketing Director Location: Dallas Arts District Job Summary: The non-profit AT&T Performing Arts Center is seeking an experienced individual to serve as the Center’s Marketing Manager. This position will manage concert and show marketing activities, including advertising and communications, branding, promotions, and digital media to maximize ticket revenue and attendance for the Center’s programming and enhance the image of the Center in the community and industry. The Advertising and Promotions Manager will be part of the team responsible for generating ticket sales for the organization through subscription and single ticket sales, support of Group Sales, and creative ticket packages. Reporting to the Director of Marketing, this position will collaboratively with external partner organizations (Broadway, Dance, Concerts) as well as internal departments including Digital Marketing, Creative Services, Ticketing Services and Publicity. Position Responsibilities (include but are not limited to): The following constitutes a preliminary list of the primary functions of this position. This description is not all- inclusive and other duties may be assigned as needed by the Director of Marketing. Concert and Show Marketing: Along with the Director of Marketing and various partners, develop and implement overall marketing campaigns for Center events in a timely manner within a predetermined budget to maximize ticket sales or other Center objectives. Buy and manage paid media campaigns, including print, TV, radio, OOH and digital. Manage all tactical day-to-day components of individual show campaigns, from announcement to settlement. Develop sales goals, pricing and special promotions for subscriptions, single tickets and special promotional packages, including implementation of dynamic pricing and discounting campaigns for shows/events. Negotiate with DFW media for promotional and other non-paid media support. Manage volunteer efforts for onsite and offsite promotional activation (i.e. promotional booth at festivals and other events, street team, etc.). Work with Digital Marketing Managers to develop digital and social/viral campaign components to maximize exposure and ticket sales.

JP- Marketing Manager 12.15attpac-website-assets.s3.amazonaws.com/assets/File/3189.pdf · • The ideal candidate will be an entertainment marketing professional with a minimum of

  • Upload
    others

  • View
    0

  • Download
    0

Embed Size (px)

Citation preview

Page 1: JP- Marketing Manager 12.15attpac-website-assets.s3.amazonaws.com/assets/File/3189.pdf · • The ideal candidate will be an entertainment marketing professional with a minimum of

CAREER OPPORTUNITY

Title: MarketingManager

Department: Marketing

Reportsto: MarketingDirector

Location: DallasArtsDistrict

JobSummary:

The non-profit AT&T Performing Arts Center is seeking an experienced individual to serve as the Center’sMarketingManager.Thispositionwillmanageconcertandshowmarketingactivities,includingadvertisingandcommunications,branding,promotions, anddigitalmedia tomaximize ticket revenueandattendance for theCenter’sprogrammingandenhancetheimageoftheCenterinthecommunityandindustry.TheAdvertisingandPromotionsManagerwillbepartoftheteamresponsibleforgeneratingticketsalesfortheorganizationthroughsubscription and single ticket sales, support of Group Sales, and creative ticket packages. Reporting to theDirectorofMarketing, thispositionwill collaborativelywithexternalpartnerorganizations (Broadway,Dance,Concerts)aswellas internaldepartments includingDigitalMarketing,CreativeServices,TicketingServicesandPublicity.

PositionResponsibilities(includebutarenotlimitedto):

Thefollowingconstitutesapreliminary listoftheprimaryfunctionsofthisposition.Thisdescription isnotall-inclusiveandotherdutiesmaybeassignedasneededbytheDirectorofMarketing.

ConcertandShowMarketing:

• Alongwith theDirectorofMarketingandvariouspartners,developand implementoverallmarketingcampaignsforCentereventsinatimelymannerwithinapredeterminedbudgettomaximizeticketsalesorotherCenterobjectives.

• Buyandmanagepaidmediacampaigns,includingprint,TV,radio,OOHanddigital.• Manage all tactical day-to-day components of individual show campaigns, from announcement to

settlement.• Develop sales goals, pricing and special promotions for subscriptions, single tickets and special

promotional packages, including implementation of dynamic pricing and discounting campaigns forshows/events.

• NegotiatewithDFWmediaforpromotionalandothernon-paidmediasupport.• Manage volunteer efforts for onsite and offsite promotional activation (i.e. promotional booth at

festivalsandotherevents,streetteam,etc.).• Work with Digital Marketing Managers to develop digital and social/viral campaign components to

maximizeexposureandticketsales.

Page 2: JP- Marketing Manager 12.15attpac-website-assets.s3.amazonaws.com/assets/File/3189.pdf · • The ideal candidate will be an entertainment marketing professional with a minimum of

• Work with touring companies and artists' representatives on securing materials, e.g. photography,artwork,detailsonperformancesnecessarytocreateandexecuteadvertisingandpromotionplansonatimelyscheduleandupdateasneeded.

• NetworkwithintheEntertainmentindustrytosolidifymarketknowledgeandbestpracticesinanever-changingmarketinglandscape.

• Spotcopywritingandtrafficking• Compileanddistributeshowsettlements• Invoicereconciliationandbilling

Experience:

• The ideal candidate will be an entertainmentmarketing professional with a minimum of 5 years ofpractical “hands-on” concert and/or performing arts industry marketing experience with measurableand demonstrated success. Must have experience in managing entertainment or related marketingcampaigns. This position is entrepreneurial and creative, but the ideal candidate will also possessfocusedattentiontodetailandorganizationalskills.

• Solidentertainmentmarketingknowledgeandnetworks(concertsandperformingarts)• Abilitytobuildstrongrelationshipswithcommunityorganizations• Exceptionalabilitytomanagecreative,uniqueandeffectivemarketingprograms• Strongprojectmanagementskills• Effectivecommunicatorwhocanworkcloselywithotherinternaldepartmentsandthirdpartypartners• Demonstratebothanindependentnatureandanabilitytoworkwellwithateam• Candidateneeds tohaveaprovenability toutilizea collaborativeapproach,with theappreciationof

workingaspartof a team.Candidatemustbea self-starterwho takes the initiative to startprojects,work unsupervised, complete tasks independently, solve roadblocks, and address issues before theybecomeproblems.

Education:

• Bachelor’sdegreeexperience• ProficiencyinMicrosoftOfficeSuite,particularlyWord,Excel,PowerPoint,isrequired.

AT&T Performing Arts Center is an equal opportunity employer and is committed to the belief that eachindividualisentitledtoequalemploymentopportunity.

Forimmediateconsideration,sendcoverletter,resumeandsalaryrequirements.

ByE-mail: [email protected]: HumanResourcesAT&TPerformingArtsCenter

2100RossAve.,Suite650-Dallas,TX75201

Page 3: JP- Marketing Manager 12.15attpac-website-assets.s3.amazonaws.com/assets/File/3189.pdf · • The ideal candidate will be an entertainment marketing professional with a minimum of

ABOUT THE AT&T PERFORMING ARTS CENTER

TheCenter’smission is toprovideapublicgatheringplace thatstrengthenscommunityand fosterscreativitythroughthepresentationofperformingarts.

TheCenter’sculture is to focuson thevalues thatguide itspeople'sactions.TheCenter’sCoreValuesare topassionatelypursueourmissionbybeing:

AchievementFocused-CommittedtotheadvancementandcultivationoftheperformingartsinDallas

CommunityMinded–Activelyfosteringandparticipatinginmeaningfulcommunityinteractions

CustomerServiceDriven–Dedicatedtotheserviceofinternalandexternalconstituentssothatallwanttoreturn

Flexible–Willingtochangetoachieveresults

The AT&T Performing Arts Center is a nonprofit foundation that operates and programs a 10-acre campuscomprisedofthreepremierperformancevenuesandaparkindowntownDallas.AudiencesenjoythebestandmostrecentfromBroadwayandoff-Broadway;thefinestdancecompaniesfromacrosstheglobeco-presentedwithTITASPresents; and top concerts, performers and cutting-edge speakers. Thousandsof students exploreandmoredeeply experience the arts through theCenter’s educationprogram,Open Stages. TheCenter alsooffersfreeprogrammingforaudiencesfromeverypartofthecommunity.

The Center’s five resident companies are among the city’s leading arts institutions: Anita N.Martinez BalletFolklorico,DallasBlackDanceTheatre,TheDallasOpera,DallasTheaterCenterandTexasBalletTheater.

Designedby internationally acclaimed architects, the Center’s campus includes theMargot andBillWinspearOperaHouse,DeeandCharlesWylyTheatre,AnnetteStrauss Square, andElaineD. andCharlesA. SammonsParkaresomeofthefinestperformancevenuesintheworld.

FormoreinformationontheAT&TPerformingArtsCenter,tobecomeamember,ortomakeadonation,visitwww.attpac.org.