Journey to the FIFA Women’s World Cup

Canada 2015

2002 FIFA U-19 Women’s World Championship

Championship Match

45,000

vs

spectators

FIFA U-20 World Cup Canada 2007

FIFA Women’s World Cup Germany 2011

Winning Strategy #1:

LEADERSHIP

John Herdman

2011 Guadalajara Pan American Games

Winning Strategy #2:

PLAY AT HOME, WIN AT HOME,

PUT IT ON TV

2012 CONCACAF Women’s Olympic

Qualifier

Over 160,000 spectators for entire Competition

2012 CONCACAF Women’s Olympic Qualifier

for Championship matchOver 25,000 spectators

2012 CONCACAF Women’s Olympic Qualifier

Over $1 million generated in ticket sales

2012 CONCACAF Women’s Olympic Qualifier

72,000 live streams off CONCACAF website

2012 CONCACAF Women’s Olympic Qualifier

Women’s National Team Success

Women’s National Team

• Successes on the field:

− Bronze medal, London 2012 Olympic Games

• First Summer Olympic Team Sport medal since 1936

− Silver medal, 2012 CONCACAF Women’s Olympic Qualifier

− Gold medal, XVI Pan American Games Guadalajara 2011

− Winner, 2010 CONCACAF Women’s World Cup Qualifier

− Winner, 2010 CONCACAF Women’s Under- 17 Championship

by Canadian Press, QMI Agency and CBC

‘Team of the Year’

Christine Sinclair

Canadian Athlete of the Year

Winning Strategy #4:

INVEST IN YOUR PRODUCT

• Investment in initial start up of the National Women’s Soccer League (NWSL)

− Partnership between USSF, FMF and CSA

• 7 current players with 100+ caps

National Women’s Soccer League

Winning Strategy #5:

TAKE RISKS

FIFA Women’s World Cup Canada 2015

Objectives

• To host the most successful FIFA Women’s World Cup™ in history!

• To become the first major sporting event hosted domestically, from coast to coast , across five time zones , simultaneously!

• 6 cities, 1 world event!

• To leave a legacy for SPORT, for WOMEN, for CANADA!

Official Host Cities

Official Host City Announcement

Official Host City Announcement

Official Emblem Launch

Official Look

Official Emblem Launch - BC

Vancouver

Official Emblem Launch - AB

Edmonton

Official Emblem Launch - MB

Winnipeg

Official Emblem Launch - ON

Ottawa

Official Emblem Launch - QC

Montréal

Official Emblem Launch - NB

Moncton

Host City Composite Logos

Host City Composite Logos

Official Schedule Announcement

Official Schedule

Edmonton

Vancouver

Social Media

Social Media post Olympics

8,000+ tweets20,500+ followers400% growth in the last 12 months

250+ videos1,600+ subscribers690,000+ views

7,240+likes1.9 million friends of fans08/09/12 post reached 113,000 people

23,000+ HD images650,000+ views

Canada vs USA

The REMATCH02.06.2013

Canada vs United States