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EMPLOYMENT BRAND
30/09/2012 1This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
Corporate Brand
30/09/2012 2This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
Corporate Brand
30/09/2012 3This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
Product Brand
30/09/2012 4This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
Employment Brand
30/09/2012 5This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
Employment Brand
• is credible, compelling, and connects emotionally with your organization's current employees and ideal recruits.
• marries the customer brand with the attributes of the workplace.
• uniquely differentiates your organization from others.
• is authentic and is aligned with the values and culture of your current and potential employees
• speaks to targeted recruits and employees who are more likely to thrive in the culture and be aligned with your values and missions
30/09/2012 6This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
Lunch break
30/09/2012 7This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
UNILEVERS
A great place to work!!
30/09/2012This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
8
A film show
Case Study
30/09/2012This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
9
Aligning strategy and
people at Unilever
INDIAN RAILWAYS as an employer
Non Technical
• Indian Railway Traffic Service (IRTS)
• Indian Railway Accounts Service (IRAS)
• Indian Railway Personnel Service (IRPS)
• Indian Railway Protection Force (IRPF)
• Railway Board Secretariat Service
Technical
• Indian Railway Service of Engineers (Civil)
• Indian Railway Service of Electrical Engineers
• Indian Railway Service of Signal & Telecommunication Engineers
• Indian Railway Service of Mechanical Engineers
30/09/2012This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
10
A quick glance at views of employees
Company Rating Distribution Additional Employee Ratings
Very Satisfied 88.24% Career Opportunities 70%
Satisfied 100.00% Compensation & Benefits 80%
Neutral 70.00% Work/Life Balance 60%
Dissatisfied 23.53% Senior Leadership 60%
Very Dissatisfied 0% Culture & Values 60%
30/09/2012 11This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
A quick glance at views of employees
• Pros – regular salary, free all India Railway pass,no influence from state and central politicalleaders, wide option for posting
• Cons – salary is not at par with other leadingorganisations under public and private sectors.Bossism is much greater with compared to stategovt. employees.
• Advice to Senior Management – make salary atpar with other organisations like ONGC, OIL etc.Give PLB to all officers who are more responsiblefor the profit earned.
“feel proud of being a member of the great Indian Railways family.” Current Employee in Guwahati (India) – Reviewed 2 weeks ago
30/09/2012 12This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
To connect with your people, you need to also connect with the hinterland,
where your people are resourced from
30/09/2012This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
13
ITC e-Choupal
30/09/2012This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
14
ITC e-Choupal
30/09/2012This is an exclusive intellectual property of
PERCON The Strategic Interveners . www.percontsi.com
15
A film show
